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Found 13 Skills
Decide which paid channel families fit a business's economics, audience, funnel stage, and budget at campaign setup - paid search, paid social, short-form video, connected TV, native/discovery, retail media, programmatic display, podcast/audio, paid review listings, B2B professional networks - including whether each is affordable against allowable CAC and payback. Use whenever the user asks where to spend a new ad budget, which platform to advertise on, how to build a paid channel mix, whether a channel is worth trying, or compares two ad channels - even if they never say 'channel selection'. Covers B2B and B2C. Do NOT use to split an ongoing budget across existing campaigns - use mbfinotti/advertising-skills@ad-spend-allocation instead.
Ask about an app's requirements, explain the tradeoff between the React Native Template App and the Spezi Template Application for Apple Platforms, clone the right repository, and hand off to the cloned project's local skills and instructions.
Split a fixed total paid-media budget across campaigns, platforms, funnel stages, and audiences based on expected marginal return - the monthly or quarterly reallocation decision, for B2B and B2C. Use whenever the user asks how to split an ad budget, which channel or campaign should get more money, how to reallocate spend, how much to put behind prospecting vs retargeting, or mentions a portfolio split, marginal return, or diminishing returns - even if they never say 'allocation'. Do NOT use to raise the total budget on a proven campaign (mbfinotti/advertising-skills@paid-media-scaling), to track daily spend against a set budget (mbfinotti/advertising-skills@ad-budget-pacing), or to pick channels at setup (mbfinotti/advertising-skills@ad-platform-selection).
Flag ad formats that are a poor fit or commonly misused for a given objective and platform - formats the objective does not even expose, formats built for a different funnel stage, formats the team cannot produce - then, post-launch, separate a format problem from a creative or targeting problem. Use whenever the user asks which ad format to use, mentions carousel, Stories, in-feed vs in-stream video, a funnel-stage mismatch, a pre-launch format check, or says a format 'isn't working' - even if they never say 'format fit'. Covers B2B and B2C, with explicit launch blockers. Do NOT use to choose the channel itself (mbfinotti/advertising-skills@ad-platform-selection) or to brief the creative (mbfinotti/advertising-skills@ad-creative-brief).
Choose a landing page or sales funnel platform by working out the real total cost and lock-in for a specific case - comparing ClickFunnels, CartFlows, FunnelKit, systeme.io, GoHighLevel, Shopify apps, hand-rolled pages and self-hosted open-source options. Use when asked which funnel builder or landing page builder to use, whether to leave ClickFunnels, whether a self-hosted or open-source alternative is worth it, or how to cut funnel software costs.
Design data architecture at enterprise and solution levels. Cover data mesh, lakehouse, governance, domain-driven design, conceptual/logical/physical data modeling, platform selection, and compliance frameworks. Produce ADRs, data model diagrams, platform comparison matrices, and governance policy templates. Triggers on "design data platform", "choose data warehouse", "data mesh", "lakehouse architecture", "data governance", "data modeling", "platform selection", "data architecture decision", "compliance framework", or "data strategy". For applied AI solution architecture (RAG data plane, embeddings, vector stores in commercial or enterprise products), use applied-ai-architect-commercial-enterprise. For dbt analytics layers and mart delivery, use analytics-data-engineer—not data-architect.
Plan, launch, and optimize paid advertising campaigns for a solopreneur business. Use when running ads on Google, Facebook, LinkedIn, or other platforms to drive traffic, leads, or sales. Covers platform selection, campaign structure, ad copy and creative, targeting, budget allocation, conversion tracking, and optimization based on performance data. Trigger on "paid ads", "run ads", "Facebook ads", "Google ads", "advertising strategy", "ad campaign", "PPC", "how to advertise".
Build and manage membership sites and online courses — course structure, content delivery, pricing models, retention, community, and platform selection. Use when creating an online course, building a membership site, designing drip content, pricing memberships, reducing churn, or choosing a course platform. Do NOT use for webinar-based selling (use /sales-webinar), checkout and payment setup (use /sales-checkout), or email marketing to members (use /sales-email-marketing). For Groove-specific help, use /sales-groove.
SMS marketing strategy — opt-in collection, compliance (TCPA/GDPR), campaign types, automation triggers, segmentation, timing, two-way messaging, MMS, and analytics. Covers strategy and implementation across Omnisend, Klaviyo, Attentive, Postscript, Brevo, ActiveCampaign, Mailchimp, and more. Use when planning SMS campaigns, collecting SMS opt-ins, designing SMS automations, choosing an SMS platform, or ensuring SMS compliance. Do NOT use for email marketing (use /sales-email-marketing), push notifications (use /sales-push-notification), cold outbound sequences (use /sales-cadence), or platform-specific config (use /sales-omnisend, /sales-klaviyo, /sales-brevo, etc.). For Omnisend-specific help, use /sales-omnisend. For Klaviyo-specific help, use /sales-klaviyo.
Expert community-led growth and community management guidance. Use when building developer communities, Discord/Slack communities, online communities, managing community platforms, designing member onboarding, creating engagement programs, running ambassador programs, measuring community health, setting up moderation systems, or implementing DevRel strategies. Use for community-led growth, member activation, user-generated content programs, and community governance.
Build and grow online communities across all platforms and contexts — from developer/B2B communities (Discord, Slack, Circle, Discourse) to social communities (Twitter/X, Reddit, Farcaster) to crypto/holder communities (Telegram). Covers strategy, platform selection, channel architecture, member journey mapping, onboarding, engagement rituals, ambassador/champions programs, moderation, governance, growth, retention, crisis management, and metrics. Use for: community-led growth, community strategy, developer community, user community, Discord/Slack/forum/Telegram setup, ambassador programs, community health, holder psychology, engagement systems, social community building, cross-platform coordination.
Community building and management specialist covering Discord, Slack, Circle, Skool, Facebook Groups, Reddit, forums, and community-led growth strategy. Use when the user wants to build a community, manage an online community, create engagement programs, develop community-led growth, plan community events, moderate communities, or turn customers into advocates. Also triggers for customer communities, brand communities, community engagement, member retention, community metrics, or community-led acquisition.