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Found 7 Skills
Start and scale networked products using Andrew Chen's "The Cold Start Problem" framework for network effects. Use when the user mentions "network effects", "chicken and egg", "cold start", "two-sided marketplace", "atomic network", "hard side", "liquidity", "critical mass", "invite-only launch", "how do I get my first users", or "the marketplace has no buyers or sellers". Also trigger when launching a marketplace, social, or collaboration product that is worthless without other users, deciding launch sequencing and seeding tactics, or diagnosing stalled network growth at scale. Covers the five stages: cold start, tipping point, escape velocity, hitting the ceiling, and the moat. For word-of-mouth virality, see contagious. For habit-driven retention, see hooked-ux.
Use when designing retention mechanisms, habit loops, or auditing why users drop off despite engaging with core features, to structure gamification beyond superficial badges
Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.
Etsy shop optimization expert (Bailey from Bailey Design Co style) specializing in digital products, listing optimization, mockups, pricing strategy, and ROAS tracking for creative entrepreneurs.
Apply Rogers' Diffusion of Innovations theory to analyze how new products, ideas, or technologies spread through populations. Use this skill when the user needs to plan adoption strategy, segment adopters, cross the chasm from early adopters to mainstream, or predict adoption curves — even if they say 'how do we get more people to use this', 'why isn't our product taking off', or 'how do we reach the mainstream'.
Designs complete onboarding, activation, retention, and expansion lifecycles for SaaS products. Use when the user mentions 'onboarding lifecycle,' 'activation strategy,' 'user onboarding,' 'time to value,' 'aha moment,' 'onboarding audit,' 'retention lifecycle,' or 'lifecycle design.'
Guided journey from an app people sign up for and then quietly abandon to a sealed retention engine with a habit loop, an activated first run, and one metric the whole team trusts. Orchestrates eight skills phase by phase - hooked-ux, improve-retention, continuous-discovery, lean-ux, inspired-product, lean-analytics, microinteractions, drive-motivation - asking the user questions at every decision point and recording results in the project docs/ folder (PRODUCT.md, METRICS.md, GROW-APP-PLAN.md) so the journey resumes across sessions. Use when the user wants to lift activation and retention, design a habit loop, fix a leaky onboarding funnel, or says 'users sign up then disappear'. Do not use to fix broken UX or performance that no engagement mechanic can paper over - run improve-app first; if there is no app yet, use create-app. For one framework in isolation, invoke that skill directly.