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Found 13 Skills
Social listening and brand monitoring strategy — monitoring, Boolean queries, sentiment, competitive intel, crisis detection, AI visibility monitoring, LLM brand mentions. Platform comparison (Meltwater, Brandwatch, Talkwalker, Brand24, Sprout Social, Mention, Hootsuite, BrandJet, Influencity), monitoring setup (keywords, sources, alerts), sentiment analysis, competitive benchmarking (share of voice), crisis detection (real-time alerts, escalation), consumer insights, and reporting. Use when you don't know what people are saying about your brand, competitors are getting mentioned more than you, negative sentiment is spiking and you need to understand why, you're missing PR crises until it's too late, you can't tell if your brand shows up in AI/LLM answers, or you need to pick the right social listening tool. Do NOT use for platform-specific config (use /sales-meltwater), influencer discovery (use /sales-influencer-marketing), social media publishing/scheduling, or SEO keyword research (use /sales-semrush).
Monitor social media and online mentions for brand sentiment, emerging issues, and conversation trends
Use this skill when you need to understand audience needs, monitor brand mentions, track competitor activities, discover trends, or gather market intelligence from Xiaohongshu conversations
Meltwater platform help — media intelligence, social listening, media relations (journalist database + outreach), influencer marketing, social media management, consumer intelligence, Mira AI, API, and integrations. Use when Meltwater Explore searches return noisy results, media monitoring is missing coverage, journalist contacts are outdated, influencer campaigns aren't tracking properly, social publishing isn't scheduling, Meltwater API or Mira AI isn't returning expected data, or CRM/BI integrations aren't syncing. Do NOT use for cross-platform social listening strategy (use /sales-social-listening), cross-platform media relations strategy (use /sales-media-relations), cross-platform influencer marketing strategy (use /sales-influencer-marketing), or email deliverability (use /sales-deliverability).
Programmatic social media and marketing research using free tools: pytrends (Google Trends), yars (Reddit without API keys), and Perplexity MCP (Twitter/TikTok/Web). Use when finding trending topics in a niche, tracking keyword velocity and volume, monitoring Reddit discussions, discovering what's going viral, or researching content opportunities before writing. Zero-cost research stack with built-in rate limiting. Complements content-marketing-social-listening skill with executable code.
Sprout Social platform help — Publishing, Smart Inbox, Analytics, Social Listening (add-on), Influencer Marketing, Employee Advocacy, AI Assist, API, Salesforce/HubSpot/Zendesk integrations. Use when Sprout Social posts aren't publishing on schedule, Smart Inbox is overwhelming and hard to triage, analytics reports don't show the metrics you need, social listening queries return too much noise, influencer campaigns in Sprout lack visibility, employee advocacy adoption is low, AI Assist suggestions feel off, CRM sync keeps disconnecting, or you're deciding between Sprout Social and Hootsuite/Buffer/Agorapulse. Do NOT use for social listening strategy across tools (use /sales-social-listening), influencer marketing strategy (use /sales-influencer-marketing), social media management strategy (use /sales-social-media-management), or employee advocacy strategy (use /sales-employee-advocacy).
BrandJet AI platform help — multi-channel outreach sequences, unified inbox, brand monitoring, AI visibility tracking, lead discovery, social listening, email warmup, Artemis AI agent, and integrations. Use when outreach sequences aren't getting replies, brand mentions going unnoticed, multi-channel sequences feel disjointed, unified inbox is overwhelming, or AI visibility scores are dropping. Do NOT use for designing cadence strategy (use /sales-cadence), cross-platform deliverability (use /sales-deliverability), social listening strategy (use /sales-social-listening), or enriching contacts (use /sales-enrich).
Later platform help — social media scheduling, visual content calendar, Linkin.bio shoppable pages, analytics, Later Influence (influencer discovery, campaign management, Reporting API). Use when Later posts not publishing on schedule, Linkin.bio links not working, unsure about best posting times, Later Influence campaigns underperforming, or Later Influence API not returning expected data. Do NOT use for social media management strategy or tool comparison (use /sales-social-media-management), influencer marketing strategy (use /sales-influencer-marketing), Sprout Social config (use /sales-sproutsocial), or social listening (use /sales-social-listening).
Social media management strategy — publishing, scheduling, content calendars, engagement workflows, analytics, team collaboration, tool comparison (Sprout Social, Hootsuite, Buffer, Agorapulse, Sendible, Later, Brandwatch, Meltwater Engage, Influencity, Pallyy, Statusbrew, Sociality.io, Loomly, Planable). Use when social posts aren't getting engagement, you're spending too much time manually publishing, your content calendar is chaotic, you don't know when to post for best reach, DMs and comments are piling up unanswered, team approval workflows are slowing you down, or you can't prove social media ROI. Do NOT use for platform-specific config (use /sales-later, /sales-sproutsocial, /sales-meltwater, /sales-brandwatch, or /sales-influencity), social listening strategy (use /sales-social-listening), influencer marketing (use /sales-influencer-marketing), or paid social ads (use /sales-retargeting or /sales-b2b-advertising).
Online reputation management strategy — monitoring reviews across Google, Yelp, Facebook, and industry sites, responding to negative reviews, generating more reviews, managing business listings, Google Business Profile optimization, reputation recovery after a crisis. Covers multi-location reputation at scale. Use when Google reviews disappeared or got removed, negative review is hurting your business, not getting enough reviews, business listings show wrong information, unsure which reputation management tool to pick, or your star rating is dropping. Do NOT use for ecommerce product review apps (use /sales-customer-reviews), B2B software reviews on G2 (use /sales-g2), or social listening for brand mentions (use /sales-social-listening).
Reporting template for tracking sentiment, risks, and advocacy signals across social + community channels.
Overview The X Agent mpowers businesses, researchers, and marketers to move beyond surface-level monitoring to gain a comprehensive understanding of brand sentiment, competitor strategies, and communi