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Found 3 Skills
Systematically analyze societal impacts of technologies using McLuhan's Tetrad of Media Effects. Use when evaluating new technology, planning technology adoption, or analyzing technology policy.
Identifies, monitors, and analyzes industry trends including technology adoption, market shifts, regulatory changes, and emerging patterns using weak signal detection and trend forecasting. Use when the user requests trend analysis, industry forecasting, emerging technology tracking, or wants to identify market opportunities and threats.
Apply the Technology Acceptance Model (Davis, 1989) and Unified Theory of Acceptance and Use of Technology (Venkatesh et al., 2003) to predict technology adoption. Use this skill when the user needs to evaluate user acceptance of a new system, diagnose adoption barriers, design interventions to improve technology uptake, or when they ask 'why aren't users adopting this', 'what drives technology acceptance', or 'how do we increase adoption rates'.