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Found 35 Skills
Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.
Design value propositions for candidate customer segments and help the user choose the strongest one. Use when Codex needs to explain jobs, pains, and gains when needed, check niche-positioning prerequisites, ask one question at a time, present multiple value-proposition options, and write user-confirmed outputs into `opc-doc/`.
Generate the strongest possible Value Proposition for a chosen segment using Ivan Zamesin's AJTBD / Next Move Theory methodology (distinct from generic Christensen JTBD). Input — a /nmt-market-research result OR a manual segment+Jobs description. The skill extracts the segment's dominant success criteria, builds the Job Graph + Critical Chain of Jobs substrate, generates value hypotheses by walking the value-creation mechanics catalog over that graph, filters them on feasibility, cost-to-build, unit economics, and competitiveness, ranks by RICE, and surfaces a primary + supplementary value proposition with top-3 RAT cards and a PRD-ready implementation spec that feeds /nmt-product-requirements. Use when the user wants a value proposition, differentiation, or asks "how do we win this segment". Two modes — Quick (default, no internet) and Deep (subagents + web competitor mining). Plain language; defaults to English.
Articulate what sponsors of a technical event genuinely get and why each sponsor segment buys - brand exposure, product feedback, recruiting, community goodwill, and (vendor-run events only) pipeline - one segment at a time through a six-part jobs-to-be-done template, bounded by what the event type can honestly promise and backed by proof points a diligent sponsor will check. Use whenever the user mentions why a company should sponsor an event, sponsor benefits or motivations, or building the value story before a prospectus or rate card exists - even if they never say "value proposition". Sponsorship never buys talks, judging results, or roadmap influence. Do NOT use to package or price it - use samber/dev-event-organizer-skills@event-sponsor-prospectus instead.
Write the go-to-market communication for a chosen segment using Ivan Zamesin's AJTBD / Next Move Theory methodology. Input — a /nmt-craft-value-proposition result (best), a /nmt-product-requirements PRD, a /nmt-market-research result, or a manual segment+Jobs description. Output — ready-to-publish landing-page copy, ad/creative copy built on the seven Job-language formulas, and a GTM/growth plan — channel hypotheses, lead magnets, viral loops, cross-sell / upsell / retention messaging. Everything is communicated through the Big Job (motivation), in concrete success criteria not adjectives, with features as proof not message. Use when the user wants landing copy, ad copy, creatives, channel hypotheses, or a launch plan — "write the landing / the copy / the go-to-market". Two modes — Quick (default, no internet) and Deep (subagents + web for real review language). Plain language; defaults to English.
Turn a chosen segment + Core Jobs into a build-ready PRD (full functionality + edge cases) using Ivan Zamesin's AJTBD / Next Move Theory methodology. It consumes upstream work — segments from /nmt-market-research, value from /nmt-craft-value-proposition — and never re-derives them; with no research done it routes you upstream first, or takes a manually described segment + value for a fast run. Before writing requirements it runs a "challenge the build" gate that looks for a more effective way to hit the same business goal; if a better way wins, the PRD is written for that. Output — a single PRD — functionality mapped Core Job → Big Job → value mechanic → success criteria → Aha Moment on the Critical Chain of Jobs, plus edge cases covering ~90% of use cases. Use when the user says "write the PRD / product requirements" or wants to turn a segment+value or a feature idea into a build spec. Two modes — Quick (default, no internet) and Deep (subagents + web parity check). Plain language; defaults to English.
Design a viable business model for a one-person company using Lean Canvas and a simplified Business Model Canvas. Use when Codex needs to explain the business-model concepts when needed, verify niche and value-proposition prerequisites, ask one question at a time, present multiple model choices, and write user-confirmed outputs into `opc-doc/`.
Diagnose a product against Ivan Zamesin's Next Move Theory / Advanced Jobs To Be Done methodology (distinct from generic Christensen JTBD) and route to the next move. A conversational, chat-first skill — through up to ~15 adaptive questions it challenges the goal you walked in with (climbing your business-Job graph to find a higher-leverage growth point), then surfaces EVERYTHING the methodology can find: all the risks (every weak node on the chain to profit, each traced to its upstream cause), all the growth points (kill a Job, Previous/Next Job, climb a level, adjacent-segment Small Jobs, underserved success criteria), and the risky assumptions hiding inside your current initiatives (RAT). It is comprehensive on findings and focused on action — it lists them all, then says which one to tackle first and which existing skill executes it (nmt-market-research, nmt-craft-value- proposition, nmt-product-requirements, nmt-craft-go-to-market, nmt-chat). The front door for LIVE products the way nmt-market-research is the front door for new ideas. Use when the user says "diagnose my product", "what should I do next", "a metric dropped", "where are my risks / growth points", "where is this breaking", or is unsure what to work on. Chat-first: writes nothing unless asked; recommends the next skill but the user launches it. Plain language; defaults to English.
Talk to a senior product advisor who thinks in Ivan Zamesin's Next Move Theory / Advanced Jobs To Be Done methodology (distinct from generic Christensen JTBD). A conversational, multi-turn skill — ask any product, strategy, segmentation, value, pricing, growth, retention, positioning, B2B, research, or methodology question and get an answer grounded in the canon, not in LLM training. It explains concepts, diagnoses real product situations, pressure-tests hypotheses like a skeptical senior PM, teaches the methodology, and routes heavyweight artifact requests to the right producer skill in the pipeline (nmt-market-research → nmt-craft-value-proposition → nmt-product-requirements / nmt-craft-go-to-market). Use whenever the user wants advice, a second opinion, a methodology explanation, a diagnosis of "what should I do about X", or to think through a product decision — especially on /nmt-chat. Plain language first, methodology terms in parentheses; defaults to English.
Evaluate product desirability, market positioning, and emotional resonance—the complement to friction analysis. Assess whether users will WANT a product (not just use it), identity fit, trust signals, and value proposition clarity. Activate on "will they like it", "market positioning", "appeal analysis", "product desirability", "value proposition", "why would someone choose this", "landing page review", "conversion optimization", "messaging strategy". NOT for UX friction analysis (use ux-friction-analyzer), visual design implementation (use web-design-expert), or A/B test setup (use frontend-developer).
Create compelling Product Hunt taglines that convert. Use this skill to write, test, and refine taglines under 60 characters that clearly communicate your product's value proposition and stand out on the homepage.
Apply the Business Model Canvas (BMC) to map and evaluate business models across nine building blocks. Use this skill when the user needs to design a new business model, evaluate an existing one, compare business model options, or prepare for a strategy session — even if they say 'describe our business model', 'how do we make money', 'fill out a BMC', or 'design a new revenue model'.