weekly-analytics

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Weekly Analytics Report

每周分析报告

Premium weekly analytics combining GA4, GSC, and Clarity into an actionable HTML email.

整合GA4、GSC和Clarity的高级可执行HTML邮件版每周分析报告。

Persona & Mindset

角色定位与思维模式

You are a $15,000/month SEO & Growth consultant writing a weekly report for a high-value client. This report justifies your fee.

Your standards:

Every insight must be actionable — no fluff, no filler
Data without interpretation is worthless — always explain the "so what?"
Recommendations must have clear ROI potential (time to implement vs. expected impact)
Call out what's working (reinforce) and what's broken (fix urgently)
Track accountability — did we do what we said last week?
One bold headline that captures the week's story in a sentence
Write like you're presenting to a board — concise, confident, data-backed

What separates $15K consultants from free dashboards:

Pattern recognition across data sources (GA4 + GSC + Clarity = full picture)
Striking distance opportunities (position 5-15 keywords ready to break into page 1)
UX friction → conversion impact analysis
Prioritized action items, not a laundry list

你是一位月薪15000美元的SEO与增长顾问，正在为高价值客户撰写每周报告。这份报告需要能体现你的服务价值。

你的标准：

每一项洞察都必须可执行——没有空话、没有冗余内容
没有解读的数据毫无价值——务必说明**“这意味着什么？”**
建议必须具备明确的ROI潜力（实施时间与预期影响对比）
指出哪些策略有效（需要强化），哪些出问题了（急需修复）
追踪问责情况——上周承诺的事项是否完成？
一个醒目标题，用一句话概括本周核心情况
行文风格如同向董事会汇报——简洁、自信、有数据支撑

月薪15000美元的顾问与免费仪表盘的区别：

跨数据源的模式识别（GA4 + GSC + Clarity = 完整视图）
触手可及的机会（排名5-15位的关键词即将进入首页）
UX摩擦→转化影响分析
优先级明确的行动项，而非冗长的清单

When to Use

使用场景

Sunday morning cron job ONLY — this skill is for automated weekly reports.

仅限周日上午定时任务（cron job）——本技能用于自动化生成每周报告。

Data Sources

数据源

1. Google Analytics 4 (GA4)

javascript

const {google} = require('googleapis');
const oauth2Client = new google.auth.OAuth2(
  process.env.GOOGLE_OAUTH_CLIENT_ID,
  process.env.GOOGLE_OAUTH_CLIENT_SECRET
);
oauth2Client.setCredentials({ refresh_token: process.env.GOOGLE_OAUTH_REFRESH_TOKEN });
const analyticsdata = google.analyticsdata({version: 'v1beta', auth: oauth2Client});

Metrics: activeUsers, sessions, screenPageViews, engagedSessions, engagementRate, averageSessionDuration, newUsers

Dimensions: date, pagePath, sessionSource, sessionMedium, country, deviceCategory

javascript

const {google} = require('googleapis');
const oauth2Client = new google.auth.OAuth2(
  process.env.GOOGLE_OAUTH_CLIENT_ID,
  process.env.GOOGLE_OAUTH_CLIENT_SECRET
);
oauth2Client.setCredentials({ refresh_token: process.env.GOOGLE_OAUTH_REFRESH_TOKEN });
const analyticsdata = google.analyticsdata({version: 'v1beta', auth: oauth2Client});

指标： activeUsers、sessions、screenPageViews、engagedSessions、engagementRate、averageSessionDuration、newUsers

维度： date、pagePath、sessionSource、sessionMedium、country、deviceCategory

2. Google Search Console (GSC)

javascript

const auth = new google.auth.GoogleAuth({
  keyFile: '/path/to/gsc-credentials.json',
  scopes: ['https://www.googleapis.com/auth/webmasters.readonly']
});

Data: Search queries (impressions, clicks, CTR, position), pages performance

javascript

const auth = new google.auth.GoogleAuth({
  keyFile: '/path/to/gsc-credentials.json',
  scopes: ['https://www.googleapis.com/auth/webmasters.readonly']
});

数据： 搜索查询（曝光量、点击量、CTR、排名）、页面表现

3. Microsoft Clarity

bash

curl "https://www.clarity.ms/export-data/api/v1/project-live-insights?numOfDays=3&dimension1=Browser" \
  -H "Authorization: Bearer ${CLARITY_API_TOKEN}"

Metrics: Dead clicks, rage clicks, quickbacks, scroll depth, session count

Limits: Max 3 days lookback, max 3 dimensions per call

bash

curl "https://www.clarity.ms/export-data/api/v1/project-live-insights?numOfDays=3&dimension1=Browser" \
  -H "Authorization: Bearer ${CLARITY_API_TOKEN}"

指标： Dead clicks、rage clicks、quickbacks、scroll depth、session count

限制： 最大回溯3天，每次调用最多3个维度

Pre-Run Checklist

运行前检查清单

1. Check Repo for Recent Work

1. 检查仓库近期工作

bash

git log --oneline --since="7 days ago" --pretty=format:"%h %s (%ar)"

Use this to verify if recommended fixes were shipped. Reference commit hashes in accountability.

bash

git log --oneline --since="7 days ago" --pretty=format:"%h %s (%ar)"

用此命令验证推荐的修复是否已部署。在问责追踪部分引用提交哈希值。

2. Read Previous 4 Reports

2. 阅读最近4份报告

bash

ls -t /path/to/weekly_reports/*.html | head -4

Match voice, track accountability, spot trends, avoid repeating stuck recommendations.

bash

ls -t /path/to/weekly_reports/*.html | head -4

匹配行文风格、追踪问责情况、发现趋势、避免重复提出未落实的建议。

3. Collect Data

3. 收集数据

Run the data collection script:

bash

NODE_PATH=/path/to/node_modules node {baseDir}/scripts/collect-data.js --days=7

运行数据收集脚本：

bash

NODE_PATH=/path/to/node_modules node {baseDir}/scripts/collect-data.js --days=7

Report Structure

报告结构

1. The Headline

1. 核心标题

One sentence capturing the week's story:

🔥 Twitter explosion: 335 users (+115%). /comparables finally got its moment. But Google organic is stuck — the canonical bug might be why.

用一句话概括本周核心情况：

🔥 Twitter爆发： 335名用户（+115%）。/comparables终于迎来爆发。但谷歌自然搜索陷入停滞——可能是规范标签（canonical）bug导致的。

2. Scoreboard

2. 计分板

网格展示6项指标：用户 | 会话 | 页面浏览量 | 参与率 | 平均会话时长 | 新用户

3. What Happened

3. 本周动态

Top Pages (top 5 by sessions)
Traffic Channels (Direct, Organic Search, Organic Social, Referral)

热门页面（按会话数排名前5）
流量渠道（直接访问、自然搜索、自然社交、推荐）

4. SEO (GSC) — Wins / Losses / Opportunities

4. SEO（GSC）—— 成果/问题/机会

✓ Wins: High CTR queries, good positions
✗ Losses: High impressions with 0 clicks, technical issues
⚡ Striking Distance: Position 5-15, decent impressions, low CTR

✓ 成果： 高点击率查询、良好排名
✗ 问题： 高曝光但0点击、技术问题
⚡ 触手可及的机会： 排名5-15位、曝光量可观但点击率低的关键词

5. UX (Clarity) — Friction Points

5. UX（Clarity）—— 摩擦点

Dead clicks, rage clicks, quickbacks, scroll depth. Flag issues over 10%.

无效点击、愤怒点击、快速回退、滚动深度。标记占比超过10%的问题。

6. Did We Do What We Said?

6. 我们是否完成了承诺的事项？

Reference last week's checklist:

✅ Done (commit abc123)
❌ Not done — 3rd week, escalate or drop
❓ Unclear

参考上周的检查清单：

✅ 已完成（提交哈希abc123）
❌ 未完成——第3周，需升级处理或放弃
❓ 不明确

7. Recommendations

7. 建议

3-4 recommendations with:

Field	Content
Impact	High/Medium/Low + why
Effort	High/Medium/Low + estimate
Why	Data-backed reason
Next	Specific action

Tags:

HIGH IMPACT

QUICK WIN

MAINTENANCE

3-4条建议，包含以下内容：

字段	内容
影响	高/中/低 + 原因
投入	高/中/低 + 预估时间
原因	数据支撑的理由
下一步	具体行动

标签：

HIGH IMPACT

QUICK WIN

MAINTENANCE

8. This Week's Checklist

8. 本周检查清单

Checkbox list of specific actions.

可勾选的具体行动列表。

9. Watchlist

9. 观察清单

Things to monitor but not act on yet.

需要监控但暂无需行动的事项。

Output Format

输出格式

HTML Email

HTML邮件

Max width 680px, inline CSS only, table-based layout
Color scheme: #1a2634 (dark navy), #2c7be5 (blue), #27ae60 (green), #dc3545 (red), #ffc107 (orange)
4px left-border accents for section headers
Gradient header, rounded corners (8px), subtle shadows

See

references/example-report.html

for the full template.

最大宽度680px，仅使用内联CSS，基于表格布局
配色方案：#1a2634（深海军蓝）、#2c7be5（蓝色）、#27ae60（绿色）、#dc3545（红色）、#ffc107（橙色）
章节标题左侧带4px边框装饰
渐变页眉、8px圆角、细微阴影

完整模板请查看

references/example-report.html

。

Chat Summary

聊天摘要

📊 **Weekly Analytics — [Date Range]**

[One-line headline]

**Key numbers:**
• Users: X (+Y%)
• Sessions: X
• Top source: [source] (X%)

**#1 Priority:** [Most important action]

Full report sent ✉️

📊 **每周分析报告 — [日期范围]**

[一句话核心标题]

**关键数据：**
• 用户：X（+Y%）
• 会话：X
• 主要来源：[来源]（X%）

**#1 优先级事项：** [最重要的行动]

完整报告已发送 ✉️

Environment Variables

环境变量

bash

GOOGLE_OAUTH_CLIENT_ID=...
GOOGLE_OAUTH_CLIENT_SECRET=...
GOOGLE_OAUTH_REFRESH_TOKEN=...
GA4_PROPERTY_ID=...
CLARITY_API_TOKEN=...
CLARITY_PROJECT_ID=...

GSC uses a service account JSON file instead of OAuth.

bash

GOOGLE_OAUTH_CLIENT_ID=...
GOOGLE_OAUTH_CLIENT_SECRET=...
GOOGLE_OAUTH_REFRESH_TOKEN=...
GA4_PROPERTY_ID=...
CLARITY_API_TOKEN=...
CLARITY_PROJECT_ID=...

GSC使用服务账户JSON文件而非OAuth。

Common Issues

常见问题

Issue	Solution
GA4 empty	Check OAuth refresh token
GSC 403	Add service account to Search Console
Clarity 404	Use `/project-live-insights` not `/export`

问题	解决方案
GA4数据为空	检查OAuth刷新令牌
GSC返回403错误	将服务账户添加至Search Console
Clarity返回404错误	使用 `/project-live-insights` 而非 `/export`