brief-generator

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Brief Generator

Brief Generator 简报生成器

This skill helps you create clear, comprehensive influencer briefs that set creators up for success. Good briefs lead to better content, fewer revisions, and stronger partnerships.
该Skill可帮助你创建清晰、全面的达人合作简报,助力创作者顺利完成合作。优质的简报能产出更好的内容、减少修改次数并巩固合作关系。

Quick Start

快速开始

Shortest invocation:
Create an influencer brief for [campaign]
Common scenario:
Generate a TikTok brief for micro-influencers promoting [product], 1 review video, with disclosure and timeline
最简调用方式:
Create an influencer brief for [campaign]
常见场景调用:
Generate a TikTok brief for micro-influencers promoting [product], 1 review video, with disclosure and timeline

Skill Contract

Skill 协议

  • Reads: campaign/product/platform/deliverable/CTA/timeline/compensation inputs plus
    memory/projections/narrative.json
    ,
    memory/projections/claims.json
    , and relevant creator/channel projections; HOT is only an index to those sources.
  • Writes: a creator-ready brief in conversation and, with permission,
    memory/influencer/brief-generator/YYYY-MM-DD-<topic>.md
    ; unresolved claims become authorized claims proposals.
  • Done when:
    • The brief covers all required sections (overview, key messages, deliverables, creative direction, timeline, compliance, compensation, contact).
    • Disclosure requirements and usage rights are stated explicitly, with no placeholder left unresolved that the user gave input for.
    • Deliverables and quantities match what the user requested per platform.
    • Key messages derive from accepted Narrative canon, claims are context-valid or visibly blocked, and the dependency tuple is present.
  • Primary next skill: budget-optimizer
  • 读取内容:活动/产品/平台/交付内容/行动号召(CTA)/时间线/报酬等输入信息,以及
    memory/projections/narrative.json
    memory/projections/claims.json
    和相关创作者/渠道预测数据;HOT仅为这些数据源的索引。
  • 输出内容:可直接交付给创作者的简报(在对话中展示),并在获得许可后写入
    memory/influencer/brief-generator/YYYY-MM-DD-<topic>.md
    ;未解决的声明将成为授权的声明提案。
  • 完成条件
    • 简报涵盖所有必填板块(概述、核心信息、交付内容、创意方向、时间线、合规要求、报酬、联系方式)。
    • 披露要求和使用权限明确说明,用户已提供输入的部分无占位符遗留。
    • 交付内容及数量与用户针对各平台的要求一致。
    • 核心信息源自已认可的Narrative规范,声明符合上下文有效性或已明确标记为受阻,且包含依赖关系元组。
  • 主要后续Skillbudget-optimizer

Handoff Summary

交接摘要

Emit the standard shape from skill-contract.md §Handoff Summary Format, including the Narrative/claims dependency tuple.
Required fields:
narrative_canon_id
,
narrative_canon_version
,
claims_projection_offset
, and
dependency_status: verified | approved-fallback | blocked
.
按照skill-contract.md §交接摘要格式输出标准格式内容,包括Narrative/声明依赖关系元组。
必填字段:
narrative_canon_id
narrative_canon_version
claims_projection_offset
,以及
dependency_status: verified | approved-fallback | blocked

Data Sources

数据源

This family has no live integrations required (Tier 1). The skill works end to end by asking the user for inputs: campaign details, deliverables, key messages, timeline, and compensation. Provide those in the prompt and you get a complete brief with zero setup.
Optional connectors that can enrich a brief when available:
  • ~~influencer database
    — pull creator handles, audience size, and past collaboration notes to personalize the "Why You" section.
  • ~~social platform analytics
    — confirm current format specs and best-performing post lengths per platform.
  • ~~CRM
    — fetch the assigned point of contact and prior brief versions for an ambassador.
Read accepted Narrative and claims projections before drafting. Claim approval is contextual: audience, market, media, offer window, and required disclaimer must match. No usable canon permits only an explicitly approved exploratory brief, never a creator-ready/on-canon label.
See CONNECTORS.md for the verified free/keyless recipe per category. None are required.
该系列Skill无需实时集成(Tier 1)。通过向用户收集输入信息(活动详情、交付内容、核心信息、时间线、报酬)即可端到端完成工作。在提示中提供这些信息,即可生成完整简报,无需任何设置。
若有可用的可选连接器,可丰富简报内容:
  • ~~influencer database
    —— 提取创作者账号、受众规模及过往合作记录,以个性化“为何选择你”板块。
  • ~~social platform analytics
    —— 确认各平台当前格式规范及表现最佳的帖子时长。
  • ~~CRM
    —— 获取指定联系人及大使的过往简报版本。
起草前需读取已认可的Narrative和声明预测数据。声明审批需结合上下文:受众、市场、媒体、活动窗口期及所需免责声明必须匹配。若无可用规范,仅允许生成明确标记为探索性的简报,不得标记为“可交付给创作者/符合规范”。
各分类的免费/无需密钥的验证方案请参见CONNECTORS.md。所有连接器均为非必填项。

Instructions

操作说明

When a user requests a brief:
  1. Gather brief inputs — capture campaign info, deliverables, key message, CTA, timeline, and compensation; resolve HOT pointers to their actual source records. Read Narrative/claims projections at named offsets. If creator voice is required, capture it via creator-voice-intake.md.
  2. Generate the professional brief — fill the master template and tune it to the platform. Derive key messages from accepted canon and context-valid claims. Mark unresolved wording
    [needs source]
    , submit it through
    registry-events.py
    as an authorized
    operation: propose
    event, and prevent creator-ready status until resolved.
  3. Apply content-type and campaign-type variations — adjust emphasis per platform (TikTok hook/sounds, IG Reels/Stories/Feed, YouTube integration/Shorts) and per campaign type (launch, review, event, ambassador, giveaway). Variation tables: references/brief-templates.md.
  4. Save and route — after permission, write the finished brief with canon/version/claims-offset fields. Durable creator, channel, claim, or campaign facts route to their owning registry as proposals; do not write HOT or canonical views automatically.
Disclosure and usage rights must be stated explicitly — never leave them as placeholders once the user has given input. Briefs are guidelines, not scripts: respect the creator's voice while pinning the key messages and compliance terms.
当用户请求生成简报时:
  1. 收集简报输入信息 —— 获取活动信息、交付内容、核心信息、行动号召(CTA)、时间线及报酬;解析HOT指针对应的实际源记录。读取指定偏移量的Narrative/声明预测数据。若需明确创作者风格,请通过creator-voice-intake.md收集相关信息。
  2. 生成专业简报 —— 填充主模板并根据平台调整内容。核心信息源自已认可的规范及符合上下文的声明。将未解决的表述标记为
    [needs source]
    ,通过
    registry-events.py
    提交为授权的
    operation: propose
    事件,在问题解决前不得标记为“可交付给创作者”状态。
  3. 适配内容类型及活动类型变体 —— 根据平台(TikTok的钩子/音效、IG Reels/快拍/动态、YouTube整合/短视频)及活动类型(发布、评测、活动、大使合作、抽奖)调整侧重点。变体表格请参见:references/brief-templates.md
  4. 保存与路由 —— 获得许可后,写入包含规范/版本/声明偏移量字段的最终简报。创作者、渠道、声明或活动的持久化事实将作为提案路由至对应的注册中心;不得自动写入HOT或规范视图。
披露要求和使用权限必须明确说明——用户提供输入后,不得将其留为占位符。简报为指导方针而非脚本:在固定核心信息及合规条款的同时,尊重创作者的风格。

Example

示例

User: "Create a brief for micro-influencers to promote our new organic protein powder on Instagram and TikTok"
Output: Complete brief — messaging around organic ingredients and clean label, deliverables of 1 IG Reel + 1 TikTok video with platform specs, creative direction for "morning routine" / "workout fuel" angles, timeline with draft + go-live dates, #ad disclosure at caption start, and 12-month repost/paid usage rights. Saved to
memory/influencer/brief-generator/
.
用户:“为推广我们新推出的有机蛋白粉,创建一份面向Instagram和TikTok微达人的简报”
输出:完整简报——围绕有机成分及纯净标签传递信息,交付内容为1条IG Reel + 1条TikTok视频(符合平台规范),创意方向为“晨间日常”/“健身补给”角度,包含草稿+上线日期的时间线,文案开头标注#ad披露,以及12个月的转发/付费使用权限。简报将保存至
memory/influencer/brief-generator/

Reference Materials

参考资料

  • Shared contract: skill-contract.md
  • Shared state model: state-model.md
  • Connector recipes: CONNECTORS.md
  • STAR benchmark (when scoring brief quality): references/star-benchmark.md
  • Brief templates & variations (master fill-in template, content-type and campaign-type variations, invoke patterns, tips): brief-templates.md
  • Creator voice intake (capture real voice before briefing; creator-content-auditor reads the captured voice): creator-voice-intake.md
  • Sibling skills:
    • campaign-planner - Create the campaign this brief supports
    • budget-optimizer - Allocate spend across the briefed creators
    • creator-content-auditor - Review submitted content
    • outreach-manager - Deliver briefs to influencers
    • contract-helper - Include legal terms
  • 共享协议:skill-contract.md
  • 共享状态模型:state-model.md
  • 连接器方案:CONNECTORS.md
  • STAR基准(用于评估简报质量):references/star-benchmark.md
  • 简报模板及变体(主填充模板、内容类型及活动类型变体、调用模式、技巧):brief-templates.md
  • 创作者风格收集(简报前收集真实风格;creator-content-auditor将读取收集到的风格):creator-voice-intake.md
  • 关联Skill:
    • campaign-planner - 创建该简报所支持的活动
    • budget-optimizer - 在已简报的创作者间分配预算
    • creator-content-auditor - 审核提交的内容
    • outreach-manager - 向达人交付简报
    • contract-helper - 纳入法律条款

Next Best Skill

推荐后续Skill

  • Primary: budget-optimizer - Once the brief defines deliverables, set how spend is split across creators and platforms.
  • Alternates (same Target family):
    • campaign-planner - Re-plan campaign scope if the brief surfaces new deliverable needs.
    • outreach-manager - Send the finished brief to selected creators.
Termination note: Maintain a visited-set. If a recommended skill was already invoked this session, stop and report chain-complete instead of re-running it. Cap any handoff chain at max-depth 3.
  • 主要推荐budget-optimizer - 一旦简报确定了交付内容,即可设置创作者及平台间的预算分配方式。
  • 替代推荐(同Target系列)
    • campaign-planner - 若简报揭示了新的交付需求,可重新规划活动范围。
    • outreach-manager - 将完成的简报发送给选定的创作者。
终止说明:维护已访问集合。若本次会话中已调用过推荐的Skill,则停止并报告流程完成,不得重复运行。交接链的最大深度限制为3层。