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budget-optimizer

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Budget Optimizer

预算优化工具

This skill helps you allocate and optimize your influencer marketing budget to maximize return on investment. It considers platform costs, influencer tier economics, and campaign objectives to recommend optimal budget distribution.
该Skill可帮助您分配和优化达人营销预算，以最大化投资回报率（ROI）。它会考量平台成本、达人层级成本结构及活动目标，为您推荐最优预算分配方案。

Quick Start

快速开始

Shortest invocation:
Help me allocate a $30,000 budget for an influencer campaign on Instagram and TikTok
Common scenario:
Optimize my influencer budget across micro and macro influencers for a Gen Z product launch — compare a $50K and a $100K scenario
Output: a tier/platform/content allocation table, projected reach + CPM/CPE, 2-3 budget scenarios, and a recommended split.
最简调用示例：
Help me allocate a $30,000 budget for an influencer campaign on Instagram and TikTok
常见场景调用：
Optimize my influencer budget across micro and macro influencers for a Gen Z product launch — compare a $50K and a $100K scenario
输出内容：层级/平台/内容分配表、预估触达量+CPM/CPE、2-3种预算方案，以及推荐的预算拆分方式。

Skill Contract

Skill协议

  • Reads: total budget, fixed vs influencer-available split, campaign goal, target platforms, tier constraints (max per influencer, minimum count), industry, and — for mid-campaign work — spend-to-date and per-influencer results. Connector data via 
    ~~influencer database
    / 
    ~~social platform analytics
    when available.
  • Writes: a budget allocation recommendation (tier / platform / content tables), ROI and cost-efficiency projections, scenario comparison, optimization strategies, plus a handoff summary. Save path: 
    memory/influencer/budget-optimizer/YYYY-MM-DD-<topic>.md
    .
  • Promotes: approved total budget, the chosen scenario, locked tier mix, and any spend constraints — promote durable facts to 
    memory/hot-cache.md
    .
  • Done when:
    1. Allocation sums to 100% of the stated budget with a contingency line.
    2. Every projected metric is labeled Measured / User-provided / Estimated.
    3. One recommended scenario is named with its rationale.
  • Primary next skill: outreach-manager — turn the funded allocation into influencer outreach.
  • 读取数据：总预算、固定成本与达人可用预算拆分、活动目标、目标平台、层级限制（单达人最高预算、最低达人数量）、行业，以及——针对活动中期调整——已支出金额和单达人表现数据。若有可用数据，将通过
    ~~influencer database
    / 
    ~~social platform analytics
    连接器获取。
  • 写入内容：预算分配建议（层级/平台/内容表格）、ROI及成本效益预测、方案对比、优化策略，以及交接总结。保存路径：
    memory/influencer/budget-optimizer/YYYY-MM-DD-<topic>.md
    。
  • 推广信息：获批总预算、选定方案、锁定的达人层级组合，以及任何支出限制——将这些可靠信息推广至
    memory/hot-cache.md
    。
  • 完成条件：
    1. 分配金额总和为指定预算的100%，并包含应急预算项。
    2. 每个预估指标均标注为「实测」/「用户提供」/「估算」。
    3. 命名一个推荐方案并说明理由。
  • 主要后续Skill：outreach-manager — 将已获批的分配方案转化为达人邀约工作。

Handoff Summary

交接总结

Emit the standard shape from skill-contract.md §Handoff Summary Format.
请按照skill-contract.md §交接总结格式输出标准格式内容。

Cross-discipline: ad spend allocation

跨领域应用：广告支出分配

This skill also allocates paid-ads spend — the tier/platform tables map to channels/campaigns; use the ROAS profile (
direct-response|prospecting|incremental-profit
) as the scenario axis and read its declared CPA/payback/contribution constraint instead of substituting CPM/CPE. Scope: this computes the spend-reallocation plan only. It does not read in-flight pacing or issue scale-up/down moves — the live pacing read (pacing vs plan, learning-phase respect) belongs to budget-pacing-monitor, and bid-strategy choice belongs to bid-strategy-planner. paid-measurement-loop reads one shipped change back against a control, and premature scaling is an S guardrail flag in ad-account-auditor, not a separate skill or a veto. Save paid runs under 
memory/ad/budget-optimizer/
.
该Skill也可用于分配付费广告预算——层级/平台表格对应广告渠道/活动；以ROAS配置文件（
direct-response|prospecting|incremental-profit
）作为方案轴，读取其声明的CPA/投资回报期/贡献限制，而非替换为CPM/CPE。范围说明：此工具仅计算支出调整计划。它不读取实时投放进度或下达增减量指令——实时投放进度读取（实际进度vs计划、学习阶段合规性）属于budget-pacing-monitor的功能，而出价策略选择属于bid-strategy-planner的功能。paid-measurement-loop会对照对照组读取已实施的变更效果，过早放量是ad-account-auditor中的S级防护标记，而非独立Skill或否决项。付费广告相关运行结果保存至
memory/ad/budget-optimizer/
。

Data Sources

数据源

This family has no required live integrations (Tier 1). The skill works with nothing but the numbers you provide — give it your total budget, target platforms, and campaign goal, and it runs against the built-in cost benchmarks below.
Optional connectors that sharpen the estimates when present:
  • ~~influencer database
    — real rate cards instead of benchmark ranges.
  • ~~social platform analytics
    — actual reach, CPM, and engagement to replace estimated projections.
  • ~~CRM
    — past campaign spend and conversion data for ROI calibration.
Mark any connector-derived number Measured; mark benchmark-derived numbers Estimated; mark numbers you state as User-provided. See CONNECTORS.md for the keyless data recipes.
该系列工具无需强制实时集成（Tier 1）。仅需您提供相关数据即可运行——告知总预算、目标平台和活动目标，它会基于以下内置成本基准进行计算。
若存在以下可选连接器，可优化估算精度：
  • ~~influencer database
    — 使用真实报价表替代基准范围。
  • ~~social platform analytics
    — 使用实际触达量、CPM和互动数据替代预估指标。
  • ~~CRM
    — 使用过往活动支出和转化数据校准ROI。 标记任何连接器获取的数据为「实测」；标记基准数据为「估算」；标记您提供的数据为「用户提供」。有关无密钥数据配方，请参阅CONNECTORS.md。

Instructions

操作步骤

When a user requests budget optimization, work these steps. Each step's fill-in template, benchmark table, and scenario block lives in references/templates.md — copy the matching section and populate it.
  1. Gather budget parameters — campaign goal, audience, timeline, total budget, fixed vs influencer-available split, platform priorities, and constraints (max per influencer, min count). Intake template: §Step 1.
  2. Analyze cost benchmarks — apply the per-tier/per-platform rate tables (Instagram, TikTok, YouTube) and the industry cost multiplier. Tables: §Step 2.
  3. Create the allocation — split across tier, platform, content type, and other items (gifting, amplification, tools, contingency); sum must reach 100% with a 5-10% contingency line. Template: §Step 3.
  4. Project ROI — expected reach/impressions/engagements/EMV, cost-efficiency (CPM/CPE/CPV/CPC vs industry avg), and a conversion funnel to ROAS when relevant. Label each metric Measured / User-provided / Estimated. Template: §Step 4.
  5. Model scenarios — Conservative / Recommended / Aggressive side-by-side, then name one recommended scenario with rationale. A/B/C blocks: §Step 5.
  6. Optimization strategies — cost-reduction levers, value-maximization moves, and budget red flags (e.g. >40% on a single influencer). Detail: §Step 6.
  7. Mid-campaign reallocation (when spend-to-date + per-influencer results are provided) — actual vs plan, top/under performers, and move budget from losers to winners. Template: §Step 7.
Save the run to 
memory/influencer/budget-optimizer/YYYY-MM-DD-<topic>.md
(paid-ads runs to 
memory/ad/budget-optimizer/
); promote the approved total, chosen scenario, and locked tier mix to 
memory/hot-cache.md
.
当用户请求预算优化时，请遵循以下步骤。每个步骤的填充模板、基准表格和方案模块均位于references/templates.md中——复制对应部分并填充内容。
  1. 收集预算参数 — 活动目标、受众、时间线、总预算、固定成本与达人可用预算拆分、平台优先级，以及限制条件（单达人最高预算、最低达人数量）。 intake模板：§步骤1。
  2. 分析成本基准 — 应用各层级/平台费率表（Instagram、TikTok、YouTube）及行业成本乘数。表格：§步骤2。
  3. 制定分配方案 — 按层级、平台、内容类型及其他项目（礼品、推广、工具、应急）拆分预算；总和需达到100%，并包含5-10%的应急预算。模板：§步骤3。
  4. 预测ROI — 预期触达量/曝光量/互动量/EMV、成本效益（CPM/CPE/CPV/CPC vs行业平均值），以及相关转化漏斗至ROAS的预测。为每个指标标注「实测」/「用户提供」/「估算」。模板：§步骤4。
  5. 构建方案模型 — 并列展示保守/推荐/激进方案，然后命名一个推荐方案并说明理由。A/B/C模块：§步骤5。
  6. 优化策略 — 成本降低手段、价值最大化措施，以及预算风险点（例如：单达人占比>40%）。详细内容：§步骤6。
  7. 活动中期调整（当提供已支出金额+单达人表现数据时）——实际vs计划表现、Top/落后达人，将预算从表现不佳的达人转移至表现优异的达人。模板：§步骤7。
将运行结果保存至
memory/influencer/budget-optimizer/YYYY-MM-DD-<topic>.md
（付费广告运行结果保存至
memory/ad/budget-optimizer/
）；将获批总预算、选定方案及锁定的达人层级组合推广至
memory/hot-cache.md
。

Example

示例

User: "Optimize a $30,000 budget for a skincare product launch on Instagram and TikTok targeting Gen Z"
Output:
markdown
undefined
用户："Optimize a $30,000 budget for a skincare product launch on Instagram and TikTok targeting Gen Z"
输出：
markdown
undefined

Budget Allocation: $30,000 Skincare Launch

Budget Allocation: $30,000 Skincare Launch

Recommended Distribution

Recommended Distribution

CategoryAllocationNotes
TikTok Influencers$15,000 (50%)Primary for Gen Z
Instagram Influencers$9,000 (30%)Credibility + visual
Content Amplification$4,500 (15%)Boost top performers
Contingency$1,500 (5%)Flexibility
CategoryAllocationNotes
TikTok Influencers$15,000 (50%)Primary for Gen Z
Instagram Influencers$9,000 (30%)Credibility + visual
Content Amplification$4,500 (15%)Boost top performers
Contingency$1,500 (5%)Flexibility

Influencer Mix

Influencer Mix

PlatformTier#Cost EachTotalContent
TikTokMicro (50-100K)5$1,500$7,5005 videos
TikTokNano (10-50K)15$500$7,50015 videos
InstagramMicro (50-100K)3$2,000$6,0003 Reels + Stories
InstagramNano (10-50K)6$500$3,0006 posts
Total Influencers: 29 Total Content Pieces: 29+ (excluding stories)
PlatformTier#Cost EachTotalContent
TikTokMicro (50-100K)5$1,500$7,5005 videos
TikTokNano (10-50K)15$500$7,50015 videos
InstagramMicro (50-100K)3$2,000$6,0003 Reels + Stories
InstagramNano (10-50K)6$500$3,0006 posts
Total Influencers: 29 Total Content Pieces: 29+ (excluding stories)

Projected Results

Projected Results

  • Reach: 2.8M - 3.5M (Estimated)
  • Engagements: 280K - 400K (Estimated)
  • CPM: $8.50 - $10.70 (Estimated)
  • Projected ROI: 3.5:1 (Estimated)
This allocation prioritizes TikTok for viral potential while using Instagram for credibility and detailed product showcase.
undefined
  • Reach: 2.8M - 3.5M (Estimated)
  • Engagements: 280K - 400K (Estimated)
  • CPM: $8.50 - $10.70 (Estimated)
  • Projected ROI: 3.5:1 (Estimated)
This allocation prioritizes TikTok for viral potential while using Instagram for credibility and detailed product showcase.
undefined

Reference Materials

参考资料

  • Templates, cost benchmarks, scenario A/B/C blocks, optimization tips & second example: references/templates.md
  • Shared contract: skill-contract.md
  • Shared state model: state-model.md
  • Connector recipes: CONNECTORS.md
  • Sibling skills:
    • campaign-planner — the campaign plan this budget funds
    • influencer-discovery — find influencers in budget range
    • outreach-manager — turn the allocation into outreach
    • roi-calculator — calculate actual ROI post-campaign
    • performance-analyzer — inform reallocation decisions
  • 模板、成本基准、方案A/B/C模块、优化技巧及第二个示例：references/templates.md
  • 通用协议：skill-contract.md
  • 通用状态模型：state-model.md
  • 连接器配方：CONNECTORS.md
  • 同类Skill：
    • campaign-planner — 此预算所支持的活动计划工具
    • influencer-discovery — 寻找符合预算范围的达人
    • outreach-manager — 将分配方案转化为达人邀约
    • roi-calculator — 活动结束后计算实际ROI
    • performance-analyzer — 为预算调整决策提供依据

Next Best Skill

推荐后续Skill

Primary: outreach-manager — once the allocation is funded and the tier mix is locked, move to recruiting the influencers it pays for.
Alternates (same influencer family):
  • influencer-discovery — if you need to source candidates that fit each tier's per-influencer budget first.
  • campaign-planner — if the budget exposed a gap in the underlying campaign plan.
Termination: keep a visited-set. If the recommended next skill was already invoked in this session's chain, stop and report chain-complete instead of re-invoking. Default 
max-depth: 3
. When routing is ambiguous, present the options and stop rather than auto-following.
主要推荐：outreach-manager — 一旦预算分配获批且达人层级组合锁定，即可开展达人招募工作。
备选方案（同属达人系列）：
  • influencer-discovery — 如果您需要先找到符合各层级单达人预算的候选人。
  • campaign-planner — 如果预算暴露了基础活动计划中的缺口。
终止规则：记录已访问Skill集合。若推荐的后续Skill已在本次会话链中调用过，则停止并报告链完成，而非重复调用。默认
max-depth: 3
。当路由不明确时，请展示选项并停止，而非自动跳转。