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competitor-analysis

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Competitor Analysis

竞争对手分析

Analyzes competitor SEO and GEO strategies to reveal repeatable wins, weak spots, and market gaps.
分析竞争对手的SEO和GEO策略，挖掘可复制的成功经验、薄弱环节和市场空白。

Quick Start

快速开始

Analyze SEO strategy for [competitor URL]
Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]
Analyze SEO strategy for [competitor URL]
Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]

Skill Contract

Skill Contract

Expected output: a prioritized competitor brief plus the standard handoff summary for 
memory/research/
.
  • Reads: competitor URLs/domains, your own site metrics, business model, target audience, industry context, and any user-provided or tool data.
  • Writes: a user-facing analysis and reusable summary.
  • Promotes: durable competitor facts, keyword priorities, entity candidates, and pending strategy decisions to 
    memory/hot-cache.md
    , 
    memory/open-loops.md
    , and 
    memory/research/
    .
  • Done when: 3-5 competitors are benchmarked across keywords, backlinks, and traffic share in one comparison table; each strength-to-learn and weakness-to-exploit cites evidence; and the deliverable closes with an Immediate / Short-term / Long-term plan.
  • Primary next skill: content-gap-analysis when the competitive landscape is clear.
预期输出：一份优先级排序的竞争对手简报，以及用于
memory/research/
的标准交接摘要。
  • 读取：竞争对手URL/域名、您自身网站的指标、商业模式、目标受众、行业背景，以及任何用户提供或工具生成的数据。
  • 写入：一份面向用户的分析报告和可复用的摘要。
  • 推送：将持久的竞争对手信息、关键词优先级、实体候选对象和待决策的策略事项推送到
    memory/hot-cache.md
    、
    memory/open-loops.md
    和
    memory/research/
    。
  • 完成标准：在一张对比表中对3-5个竞争对手的关键词、反向链接和流量份额进行基准对比；每个可借鉴的优势和可利用的劣势都附有证据支撑；交付成果结尾包含即时/短期/长期行动计划。
  • 首要后续技能：当竞争格局清晰时，使用content-gap-analysis。

Handoff Summary

交接摘要

Emit the standard shape from skill-contract.md §Handoff Summary Format.
输出skill-contract.md §Handoff Summary Format中规定的标准格式内容。

Data Sources

数据源

Optional integrations: ~~SEO tool, ~~analytics, ~~AI monitor. Without tools, ask for competitor URLs, your site metrics, and industry context. See CONNECTORS.md.
Zero-dependency competitor fetch (keyless): 
python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/firecrawl.py" scrape <competitor-url>
returns the rendered page as LLM-ready markdown (JavaScript-heavy pages included), 
firecrawl.py map <competitor-domain> --limit 500
inventories their URL surface fast, and 
firecrawl.py search "<brand or topic>" --tbs qdr:m
finds their fresh coverage — all on Firecrawl's keyless free tier (~1,000 credits/mo). The connector pre-flights the target's robots.txt locally and refuses on a Disallow per SECURITY.md §Scraping Boundaries. See scripts/connectors/README.md.
可选集成：~~SEO工具、~~分析工具、~~AI监控工具。若无工具支持，请向用户索要竞争对手URL、您的网站指标和行业背景。详情请见CONNECTORS.md。
零依赖竞争对手数据获取（无密钥）：
python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/firecrawl.py" scrape <competitor-url>
会返回渲染后的页面，格式为LLM可直接处理的markdown（包含JavaScript密集型页面）；
firecrawl.py map <competitor-domain> --limit 500
可快速盘点其URL范围；
firecrawl.py search "<brand or topic>" --tbs qdr:m
可查找其最新内容——所有操作均基于Firecrawl的无密钥免费套餐（约1000积分/月）。该连接器会预先在本地检查目标网站的robots.txt，若存在Disallow指令则会拒绝抓取，符合SECURITY.md §Scraping Boundaries的规定。详情请见scripts/connectors/README.md。

Decision Gates

决策节点

Stop and ask — when the competitor set cannot be established:
  1. No competitors named and none inferable from 
    CLAUDE.md
    , prior research, or the user's niche → ask the user to name 2-5 competitors, OR offer to infer them from a target keyword via serp-analysis first.
Continue silently — do not stop for: which 3-5 of a longer list to deep-dive (pick the closest direct competitors and note the rest); missing your-own-site metrics (benchmark competitors against each other and mark your row N/A); missing optional tool data (label Estimated and proceed).
停止并询问——当无法确定竞争对手范围时：
  1. 用户未指定竞争对手，且无法从
    CLAUDE.md
    、过往研究或用户所在领域推断出竞争对手→请用户指定2-5个竞争对手，或提议先通过serp-analysis从目标关键词中推断竞争对手。
静默继续——无需因以下情况停止：从更长的列表中选择哪3-5个进行深度分析（选择最接近的直接竞争对手，并标注其余对象）；缺少自身网站指标（将竞争对手相互对比，并将您的行标记为N/A）；缺少可选工具数据（标注为“估算值”并继续）。

Instructions

操作说明

When a user requests competitor analysis:
  1. Identify Competitors — separate direct competitors, indirect alternatives, and content competitors if the user has not named them already.
  2. Gather Competitor Data — capture URL, domain age, estimated traffic, domain authority, business model, target audience, and key offerings.
  3. Analyze Keyword Rankings — document total rankings, top 10/top 3 counts, high-value keywords, intent mix, and keyword gaps.
  4. Audit Content Strategy — review content volume, top performers, publishing patterns, themes, and success factors.
  5. Analyze Backlink Profile — review backlink totals, quality mix, top linking domains, link acquisition patterns, and linkable assets.
  6. Technical SEO Assessment — evaluate Core Web Vitals, mobile-friendliness, architecture, internal linking, URL structure, and standout strengths/weaknesses.
  7. GEO / AI Citation Analysis — test which queries cite competitors, what formats get cited, and where competitors still leave openings.
  8. Synthesize Competitive Intelligence — deliver an Executive Summary, comparison table, CITE comparison, strengths to learn from, weaknesses to exploit, keyword opportunities, content recommendations, and an Immediate / Short-term / Long-term plan.
Label every metric Measured (tool/export), User-provided, or Estimated (model inference); never present an estimate as measured; if a required metric is unavailable, mark it N/A — do not invent it.
Quality bar: every strength or weakness ties to a labeled metric and a named competitor — a specific ranking or backlink figure for a named domain, not "strong content presence".
Reference: See Analysis Templates for the compact templates used at each step.
当用户请求进行竞争对手分析时：
  1. 识别竞争对手——若用户未指定，需区分直接竞争对手、间接替代者和内容竞争对手。
  2. 收集竞争对手数据——获取URL、域名年龄、估算流量、域名权重、商业模式、目标受众和核心产品/服务。
  3. 分析关键词排名——记录总排名数、前10/前3排名数量、高价值关键词、意图类型和关键词空白。
  4. 审核内容策略——评估内容数量、顶级内容表现、发布规律、主题方向和成功因素。
  5. 分析反向链接档案——评估反向链接总数、质量分布、顶级链接域名、链接获取模式和可链接资产。
  6. 技术SEO评估——评估Core Web Vitals、移动端适配性、网站架构、内部链接、URL结构，以及突出的优势/劣势。
  7. GEO / AI引用分析——测试哪些查询会引用竞争对手，哪些格式的内容会被引用，以及竞争对手仍存在的机会缺口。
  8. 整合竞争情报——交付执行摘要、对比表、CITE对比分析、可借鉴的优势、可利用的劣势、关键词机会、内容建议，以及即时/短期/长期行动计划。
为每个指标标注实测（工具/导出数据）、用户提供或估算（模型推断）；绝不能将估算值作为实测值呈现；若所需指标不可用，标记为N/A——切勿编造数据。
质量标准：每个优势或劣势都必须关联标注的指标和具体竞争对手——例如某特定域名的具体排名或反向链接数据，而非笼统的“强大内容影响力”。
参考：各步骤使用的简洁模板请见Analysis Templates。

Example

示例

See references/example-report.md for a full sample analyzing HubSpot's marketing keyword dominance.
完整的示例报告请见references/example-report.md，该报告分析了HubSpot在营销关键词领域的主导地位。

Advanced Analysis Types

高级分析类型

Content Gap Analysis

内容差距分析

For a pairwise topic-coverage gap map ("content [competitor] has that I don't, sorted by traffic potential"), hand off to content-gap-analysis — that is its dedicated job.
若需生成两两主题覆盖差距图谱（“竞争对手拥有但我没有的内容，按流量潜力排序”），请转交给content-gap-analysis——这是其专属职能。

Video Benchmarking

视频基准对比

When a competitor invests in video, benchmark their YouTube outliers (views >=2x their channel average) and the title/thumbnail packaging that drives those wins — those patterns show what topics and framing earn reach. See platforms/youtube.md.
当竞争对手投入视频内容时，基准对比其YouTube上的爆款视频（观看量≥频道平均水平的2倍）以及驱动这些成功的标题/缩略图包装——这些模式揭示了哪些主题和呈现方式能获得流量。详情请见platforms/youtube.md。

Link Intersection

链接交集分析

Find sites linking to [competitor 1] AND [competitor 2] but not me
Find sites linking to [competitor 1] AND [competitor 2] but not me

SERP Feature Analysis

SERP特征分析

What SERP features do competitors win? (Featured snippets, PAA, etc.)
What SERP features do competitors win? (Featured snippets, PAA, etc.)

Historical Tracking

历史追踪分析

How has [competitor]'s SEO strategy evolved over the past year?
How has [competitor]'s SEO strategy evolved over the past year?

Save Results

保存结果

Write path: 
memory/research/competitor-analysis/YYYY-MM-DD-<topic>.md
; promote durable competitor facts and entity candidates to 
memory/hot-cache.md
. See Skill Contract §Save Results Template.
写入路径：
memory/research/competitor-analysis/YYYY-MM-DD-<topic>.md
；将持久的竞争对手信息和实体候选对象推送到
memory/hot-cache.md
。详情请见Skill Contract §Save Results Template。

Reference Materials

参考资料

  • Analysis Templates — Step-by-step analysis templates
  • Battlecard Template — Quick-reference battlecard format
  • Positioning Frameworks — Positioning and differentiation frameworks
  • Example Report — Worked sample
  • platforms/youtube.md — YouTube outlier and title-packaging benchmarks for video-heavy competitors
  • Analysis Templates — 分步分析模板
  • Battlecard Template — 快速参考竞争卡片格式
  • Positioning Frameworks — 定位与差异化框架
  • Example Report — 已完成的示例报告
  • platforms/youtube.md — 针对视频内容较多的竞争对手的YouTube爆款视频和标题包装基准对比指南

Next Best Skill

推荐后续技能

Primary: content-gap-analysis. Also: serp-analysis and offsite-signal-analyzer. If the goal is a head-to-head "us vs them" page, hand the vetted competitor set to page-play-builder.
首要推荐：content-gap-analysis。其他推荐：serp-analysis和offsite-signal-analyzer。若目标是生成“我们 vs 他们”的正面对比页面，请将经过审核的竞争对手列表交给page-play-builder。