competitor-tracker

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Chinese

Competitor Tracker

竞品追踪工具

Monitor and analyze competitors' influencer marketing: who they partner with, what campaigns they run, how they structure collaborations, and what results they appear to achieve.

监控并分析竞争对手的达人营销活动：他们与哪些达人合作、开展了哪些营销活动、合作模式是怎样的，以及取得的成效如何。

Quick Start

快速开始

Shortest invocation:

Monitor [competitor name]'s influencer marketing activities

Compare a set of rivals and surface gaps:

Compare influencer strategies across [competitor 1], [competitor 2], and [competitor 3], then show me which influencers they're missing in [category]

最简调用方式：

Monitor [competitor name]'s influencer marketing activities

对比一组竞争对手并找出差距：

Compare influencer strategies across [competitor 1], [competitor 2], and [competitor 3], then show me which influencers they're missing in [category]

Skill Contract

技能契约

Reads: your brand name, the competitor set, platforms to monitor, time period, focus areas (partnerships/campaigns/content/all). Public creator handles and post data the user supplies or that ~~social platform analytics returns.
Writes: a competitive intelligence report saved to
```
memory/influencer/competitor-tracker/YYYY-MM-DD-<topic>.md
```
(partnership roster, campaign analysis, content-strategy review, performance estimates, side-by-side comparison, opportunity list).
Promotes: durable facts (named competitors, their primary tiers/platforms, confirmed exclusive partners, recurring campaign windows) to
```
memory/hot-cache.md
```
. Competitor-partner and exclusivity flags for creators already on the roster go as one-line updates to
```
memory/events/creators.ndjson
```
via an authorized
```
operation: propose
```
request to
```
registry-events.py
```
for creator-registry to reconcile.
Done when:
1. Each tracked competitor has a partnership roster and campaign breakdown with sources or stated estimates.
2. A side-by-side comparison table covers your brand plus every competitor.
3. At least 3 ranked opportunities (untapped creators, strategy gaps, or open platforms) are listed.
Primary next skill: campaign-planner

读取：你的品牌名称、竞品集合、需监控的平台、时间周期、关注领域（合作关系/营销活动/内容/全部）。用户提供的或~~social platform analytics返回的公开达人账号及帖子数据。
写入：一份竞争情报报告，保存至
```
memory/influencer/competitor-tracker/YYYY-MM-DD-<topic>.md
```
（包含合作达人名单、营销活动分析、内容策略评估、效果预估、对比分析表、机会清单）。
同步：将持久化信息（指定竞品、他们的核心达人层级/平台、已确认的独家合作伙伴、周期性营销活动窗口）同步至
```
memory/hot-cache.md
```
。对于已在名单中的达人，其竞品合作关系及独家合作标识会通过向
```
registry-events.py
```
发送授权的
```
operation: propose
```
请求，以单行更新的形式写入
```
memory/events/creators.ndjson
```
，供creator-registry进行数据协调。
完成标准：
1. 每个被追踪的竞品都有对应的合作达人名单和营销活动拆解，并标注信息来源或预估说明。
2. 包含你的品牌与所有竞品的对比分析表。
3. 列出至少3个排名靠前的机会点（未合作的达人、策略差距、未布局的平台）。
推荐后续技能：campaign-planner

Handoff Summary

交接摘要

Emit the standard shape from skill-contract.md §Handoff Summary Format.

按照skill-contract.md §Handoff Summary Format输出标准格式内容。

Data Sources

数据来源

This family is Tier 1 — it works with no live integrations. Ask the user for the competitor set, the platforms, and any creator handles they already know, then build the analysis from public posts and stated estimates.

Where a tool could speed things up, use

~~

connector placeholders:

```
~~influencer database
```
— pull a competitor's known partner roster and tier mix.
```
~~social platform analytics
```
— estimate reach, engagement rate, and post cadence per creator.
```
~~CRM
```
— cross-check whether a former competitor partner has already touched your pipeline.

Keyless news read on rivals:

python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/gdelt.py" '"<competitor>"' --days 30

lists a rival's global news coverage with no key — campaign launches, partnership announcements, PR pushes — Measured from GDELT's news index (news media only, not social posts; ≥5s between calls). See scripts/connectors/README.md.

Rival-partner channel watch (free key / keyless):

python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/youtube.py" channel <partner-handle>

reads a competitor partner's real subscriber/view counts (free

YOUTUBE_API_KEY

), and every YouTube channel also has a keyless RSS feed —

https://www.youtube.com/feeds/videos.xml?channel_id=UC…

piped into

rss_monitor.py

— for tracking partner posting cadence and spotting a burst of sponsored content without any API at all.

Label every estimate as an estimate. See CONNECTORS.md for the keyless/free recipe per category.

本技能属于Tier 1级别——无需实时集成即可运行。向用户获取竞品集合、平台信息以及已知的达人账号，基于公开帖子和预估信息完成分析。

如需工具加速分析，可使用

~~

连接器占位符：

```
~~influencer database
```
—— 获取竞品已知的合作达人名单及层级分布。
```
~~social platform analytics
```
—— 预估达人的触达量、互动率及发帖频率。
```
~~CRM
```
—— 交叉验证竞品的前合作达人是否已进入你的合作渠道。

无需密钥的竞品新闻查询：

python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/gdelt.py" '"<competitor>"' --days 30

可列出竞品30天内的全球新闻报道，无需密钥——包括营销活动启动、合作公告、公关推广等信息，数据来源于GDELT新闻索引（仅包含新闻媒体内容，不含社交帖子；调用间隔≥5秒）。详情见scripts/connectors/README.md。

竞品合作达人频道监控（免费密钥/无密钥）：

python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/youtube.py" channel <partner-handle>

可读取竞品合作达人的真实订阅数/播放量（需免费

YOUTUBE_API_KEY

），此外每个YouTube频道都有无密钥RSS订阅源——

https://www.youtube.com/feeds/videos.xml?channel_id=UC…

，可接入

rss_monitor.py

，用于追踪合作达人的发帖频率，无需任何API即可发现集中发布的赞助内容。

所有预估数据需标注为「预估」。各品类的无密钥/免费数据获取方案见CONNECTORS.md。

Instructions

操作步骤

Each step has a fill-in template in references/templates.md.

Define competitive set — capture your brand, prioritized competitors (direct/indirect), platforms, time period, and focus areas. (template)
Track influencer partnerships — for each competitor, build a current/recent partner roster (handle, platform, followers, partnership type, duration), then the observed selection criteria, relationship-type mix, partnership frequency, and notable partners. (template)
Analyze campaigns — break down recent campaigns (timeline, platforms, tier mix, content type, hashtag, CTA, estimated spend, what worked/didn't), plus a calendar and seasonal/launch patterns. (template)
Review content strategy — log format preferences, content themes, messaging, hashtag strategy, and creative direction. (template)
Estimate performance — estimate overall program metrics, performance by platform and by tier, and top/underperforming content. Mark every figure as an estimate. (template)
Generate competitive comparison — a side-by-side table (your brand + every competitor), a strategy-element matrix, and a share-of-voice bar. (template)
Identify opportunities — rank untapped and former-competitor creators, strategy gaps, and platform/niche/format openings (at least 3 ranked). (template)
Generate insights report — executive summary, strategic recommendations (immediate/short/long-term), tracking recommendations, and next review date. Save to the memory path above. (template)

每个步骤都有对应的填充模板，详见references/templates.md。

定义竞品范围 —— 记录你的品牌、优先级竞品（直接/间接竞品）、平台、时间周期及关注领域。(模板)
追踪达人合作关系 —— 为每个竞品整理当前/近期的合作达人名单（账号、平台、粉丝量、合作类型、合作时长），分析其达人选择标准、合作关系类型分布、合作频率及重点合作达人。(模板)
分析营销活动 —— 拆解近期营销活动（时间线、平台、达人层级分布、内容类型、话题标签、行动号召、预估投入、成效总结），梳理活动日历及季节性/新品发布相关的活动规律。(模板)
评估内容策略 —— 记录竞品的内容格式偏好、主题、传播话术、话题标签策略及创意方向。(模板)
预估效果数据 —— 预估整体项目指标、各平台及各层级达人的表现，以及表现最优/欠佳的内容。所有数据需标注为「预估」。(模板)
生成竞品对比分析 —— 包含你的品牌与所有竞品的对比表、策略要素矩阵及声量占比柱状图。(模板)
识别机会点 —— 列出排名靠前的未合作达人、竞品前合作达人、策略差距及平台/细分领域/内容形式的空白机会（至少3个）。(模板)
生成洞察报告 —— 包含执行摘要、战略建议（即时/短期/长期）、追踪建议及下次复盘日期。保存至上述内存路径。(模板)

Worked Example

示例

User: "Track the influencer marketing activities of Glossier, Fenty Beauty, and Rare Beauty"

Output: Competitor analysis showing Glossier's UGC-heavy approach, Fenty's diverse creator network, Rare Beauty's mental health-focused partnerships, with identified gaps and ranked opportunities. Full invocation patterns, "what this skill does", and tips for success live in references/templates.md.

用户：「追踪Glossier、Fenty Beauty和Rare Beauty的达人营销活动」

输出：竞品分析报告，展示Glossier侧重用户生成内容（UGC）的策略、Fenty多元化的达人网络、Rare Beauty聚焦心理健康主题的合作模式，并指出差距及排名靠前的机会点。完整调用模式、「本技能功能」及使用技巧见references/templates.md。

Reference Materials

参考资料

references/templates.md — fill-in templates for all 8 steps, invocation patterns, worked example, and tips.
skill-contract.md — shared contract and handoff summary format.
state-model.md — memory tiers and save-path conventions.
CONNECTORS.md — keyless/free data recipe per
```
~~
```
connector category.
Sibling Scout skills: influencer-discovery — find creators competitors aren't using; fit-scorer — score competitor partners for your brand.
trend-spotter — spot trends competitors are riding.

references/templates.md —— 所有8个步骤的填充模板、调用模式、示例及使用技巧。
skill-contract.md —— 通用技能契约及交接摘要格式。
state-model.md —— 内存层级及保存路径规范。
CONNECTORS.md —— 各
```
~~
```
连接器品类的无密钥/免费数据获取方案。
同系列Scout技能：influencer-discovery —— 寻找竞品未合作的达人；fit-scorer —— 评估竞品合作达人与你的品牌匹配度。
trend-spotter —— 发现竞品正在跟进的趋势。