report-generator

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Report Generator

报告生成工具

This skill helps you create professional influencer marketing reports that tell the story of your campaign performance. It adapts content and depth based on the audience.

Cross-discipline (paid ads): this is also the paid-ads reporting surface — build exec/client/channel reports from RQS history (
memory/audits/ad/
) and measurement-loop readback verdicts. It presents metrics; it does not compute them (return math stays in roi-calculator). Save paid runs under
memory/ad/report-generator/
.

该Skill可帮助您制作专业的达人营销报告，展现营销活动的表现情况。它会根据受众调整内容及深度。

跨领域（付费广告）： 这也是paid-ads的报告界面——可从RQS历史记录（
memory/audits/ad/
）和测量循环反馈结果生成高管/客户/渠道报告。它仅展示指标，不进行计算（相关数学运算请在roi-calculator中完成）。付费相关报告请保存至
memory/ad/report-generator/
。

Quick Start

快速开始

Shortest invocation:

Create a campaign report for [campaign name] for [audience: executive/client/team]

Common scenario:

Generate an executive summary for our Q3 influencer campaigns

最简调用方式：

Create a campaign report for [campaign name] for [audience: executive/client/team]

常见场景：

Generate an executive summary for our Q3 influencer campaigns

Skill Contract

Skill协议

Reads: campaign name, reporting period, target audience, and computed metrics (reach, engagement, conversions, spend, revenue, ROI/ROAS, per-influencer results). Prior outputs from
```
performance-analyzer
```
and
```
roi-calculator
```
if available.
Writes: a finished report in the audience-appropriate template, saved to
```
memory/influencer/report-generator/YYYY-MM-DD-<topic>.md
```
.
Promotes: durable verdicts (final ROI/ROAS, top performers, renew/drop calls, headline learnings) to
```
memory/hot-cache.md
```
.
Done when:
1. The report matches the requested audience template (executive, client, team, or board).
2. Every metric is paired with context (target, benchmark, or prior period).
3. The report ends with concrete recommendations and, where relevant, action items.
Primary next skill: content-quality-auditor

读取内容：营销活动名称、报告周期、目标受众，以及已计算的指标（触达量、互动量、转化量、投入成本、营收、ROI/ROAS、单个达人成果）。如果有
```
performance-analyzer
```
和
```
roi-calculator
```
的历史输出也会读取。
写入内容：符合受众模板的完整报告，保存至
```
memory/influencer/report-generator/YYYY-MM-DD-<topic>.md
```
。
推送内容：将固定结论（最终ROI/ROAS、表现最佳的达人、续约/淘汰建议、核心要点）推送至
```
memory/hot-cache.md
```
。
完成条件：
1. 报告匹配请求的受众模板（高管、客户、团队或董事会）。
2. 每个指标都配有上下文信息（目标值、基准值或往期数据）。
3. 报告结尾包含具体建议及相关行动项（如有）。
主要后续Skill：content-quality-auditor

Handoff Summary

交接摘要

Emit the standard shape from skill-contract.md §Handoff Summary Format.

请按照skill-contract.md §交接摘要格式输出标准格式内容。

Data Sources

数据源

This family ships Tier 1: every step works with no live integration. Give the skill the campaign metrics directly and it builds the report from your inputs.

Optional connectors that can pre-fill data where available:

```
~~social platform analytics
```
— reach, impressions, engagement, video views per post
```
~~influencer database
```
— creator handles, tiers, fees, audience demographics
```
~~analytics
```
— link clicks, conversions, attributed revenue
```
~~CRM
```
— new-customer counts and downstream revenue

Without any of these, the skill asks you for the numbers and proceeds. See CONNECTORS.md for the free/keyless data recipe per category.

该工具属于Tier 1：无需实时集成即可完成所有步骤。直接向该Skill提供营销活动指标，它会根据输入生成报告。

可选连接器（如有可用可预填充数据）：

```
~~social platform analytics
```
— 单帖的触达量、曝光量、互动量、视频播放量
```
~~influencer database
```
— 创作者账号、层级、费用、受众 demographics
```
~~analytics
```
— 链接点击量、转化量、归因营收
```
~~CRM
```
— 新客户数量及下游营收

如果没有上述连接器，该Skill会向您询问相关数据后继续操作。请查看CONNECTORS.md获取各分类的免费/无密钥数据方案。

Instructions

使用说明

When a user requests a report:

Determine report parameters — set report type (post-campaign/monthly/quarterly/annual), campaign(s), period, and audience. Match depth to the audience: executive wants ROI and strategy at a high level; client wants results and value; team wants detailed learnings and optimization; board wants business impact. See the audience-needs matrix in report-templates.md.
Pick the audience template and fill it in — full executive, client, and internal-team templates live in report-templates.md. Pull metrics from
```
performance-analyzer
```
and
```
roi-calculator
```
outputs when present; otherwise ask the user for the numbers. Pair every metric with context (target, benchmark, or prior period).
Apply visualization and writing guidance — choose the right chart per data point and per audience, and follow the lead-with-outcomes narrative arc. See the visualization recommendations and writing best practices in report-templates.md.
Close with recommendations and action items — end every report with concrete next steps; add an owner/deadline action-items table for team and board audiences.
Save and promote — write the finished report to
```
memory/influencer/report-generator/YYYY-MM-DD-<topic>.md
```
(paid runs to
```
memory/ad/report-generator/
```
). Promote durable verdicts (final ROI/ROAS, top performers, renew/drop calls, headline learnings) to
```
memory/hot-cache.md
```
.

当用户请求生成报告时：

确定报告参数 — 设置报告类型（活动后/月度/季度/年度）、营销活动、周期及受众。根据受众调整报告深度：高管关注高层面的ROI和策略；客户关注成果及价值；团队关注详细的经验总结与优化方向；董事会关注业务影响。请查看report-templates.md中的受众需求矩阵。
选择受众模板并填写内容 — 完整的高管、客户及内部团队模板可在report-templates.md中获取。如果有
```
performance-analyzer
```
和
```
roi-calculator
```
的输出，则从中提取指标；否则向用户询问相关数据。每个指标都需搭配上下文信息（目标值、基准值或往期数据）。
应用可视化与写作指南 — 根据数据点和受众选择合适的图表，并遵循“以成果为导向”的叙述逻辑。请查看report-templates.md中的可视化建议及写作最佳实践。
以建议和行动项收尾 — 每份报告结尾都需包含具体的下一步计划；面向团队和董事会的报告需添加包含负责人/截止日期的行动项表格。
保存并推送 — 将完成的报告写入
```
memory/influencer/report-generator/YYYY-MM-DD-<topic>.md
```
（付费相关报告写入
```
memory/ad/report-generator/
```
）。将固定结论（最终ROI/ROAS、表现最佳的达人、续约/淘汰建议、核心要点）推送至
```
memory/hot-cache.md
```
。

Example

示例

User: "Create an executive report for our holiday campaign: $50K spend, $165K revenue, 3.5M reach across 15 influencers"

Output (excerpt — full template in report-templates.md):

markdown

undefined

用户：“为我们的假日营销活动生成一份高管报告：投入5万美元，营收16.5万美元，通过15位达人实现350万触达量”

输出（节选——完整模板请见report-templates.md）：

markdown

undefined

Holiday Campaign 2024: Executive Summary

2024假日营销活动：执行摘要

Bottom Line: Campaign Exceeded All Targets ✅

核心结论：活动超额完成所有目标 ✅

ROI: 230% | ROAS: 3.3:1 | Revenue: $165,000

Metric	Target	Actual	Status
Revenue	$100K	$165K	✅ +65%
ROAS	2:1	3.3:1	✅ +65%
Reach	2M	3.5M	✅ +75%

ROI: 230% | ROAS: 3.3:1 | 营收: $165,000

指标	目标值	实际值	状态
营收	$100K	$165K	✅ +65%
ROAS	2:1	3.3:1	✅ +65%
触达量	200万	350万	✅ +75%

Recommendation

建议

Increase Q1 influencer budget by 25%, focused on TikTok micro-influencers and product-demo content.

undefined

将Q1达人营销预算增加25%，重点投向TikTok微型达人及产品演示内容。

undefined

Reference Materials

参考资料

report-templates.md — full executive/client/team templates, visualization recs, writing best practices, worked example
skill-contract.md — shared contract and handoff format
state-model.md — memory tiers and save-path convention
CONNECTORS.md — free/keyless data recipes per connector category
performance-analyzer — generates the metrics this report consumes
roi-calculator — supplies ROI/ROAS figures
campaign-planner — original plan to compare results against
content-amplifier — amplification results to report on
content-quality-auditor — quality gate for the report itself

report-templates.md — 完整的高管/客户/团队模板、可视化建议、写作最佳实践、示例
skill-contract.md — 通用协议及交接格式
state-model.md — 存储层级及保存路径规范
CONNECTORS.md — 各连接器分类的免费/无密钥数据方案
performance-analyzer — 生成本报告所需的指标数据
roi-calculator — 提供ROI/ROAS数据
campaign-planner — 用于对比成果的原始计划
content-amplifier — 需纳入报告的推广成果
content-quality-auditor — 报告本身的质量审核工具