write-xiaohongshu

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Write Xiaohongshu（小红书：先研究再写再发）

Write Xiaohongshu (XHS: Research First, Write Then Publish)

Quick Start（最短用法）

Quick Start (Minimal Usage)

当用户给你一个主题时，直接按“步骤 0→6”跑完整流程；最终只输出：

标题（≤20 字符）
正文（≤1000 字符）
标签（#xxx #yyy…）
配图（1~2 张，9:16 优先）
发布结果（若小红书 MCP 可用）

When the user provides a topic, directly run the full process from "Step 0→6"; finally output only:

Title (≤20 characters)
Body text (≤1000 characters)
Hashtags (#xxx #yyy…)
Images (1~2 images, 9:16 aspect ratio preferred)
Publishing result (if Xiaohongshu MCP is available)

硬性限制（必须遵守）

Hard Limits (Must Be Followed)

标题：≤ 20 字符
正文：≤ 1000 字符

计数口径：按“字符”计数（包含空格、标点、换行、#话题等）。为稳妥：标题尽量≤18，正文尽量≤950，留给标签/格式余量。

Title: ≤ 20 characters
Body text: ≤ 1000 characters

Counting standard: Count by "characters" (including spaces, punctuation, line breaks, hashtags, etc.). To be safe: keep titles ≤18 characters and body text ≤950 characters to leave room for hashtags and formatting.

输出（必须包含这些块）

Required Output Components

本 skill 的输出分两段：

分析总结报告（在完成步骤 1+2 的分析后必须先给出，结构见下方模板）
最终可发布成稿（标题+正文+标签+配图+发布结果）

text

标题：<不超过20字符>
正文：
<不超过1000字符>
标签：#标签1 #标签2 #标签3 ...
配图：<1~2张，9:16优先；给出图片URL或本地路径>

如果发布接口支持“标签单独字段”，则正文里不要堆 #标签，把标签放到发布参数里；最终仍需保证正文自身≤1000。

The output of this skill is divided into two sections:

Analysis Summary Report (Must be provided after completing Step 1+2 analysis, structure follows the template below)
Final Publishable Draft (Title + Body text + Hashtags + Images + Publishing result)

text

Title: <≤20 characters>
Body Text:
<≤1000 characters>
Hashtags: #tag1 #tag2 #tag3 ...
Images: <1~2 images, 9:16 preferred; provide image URL or local path>

If the publishing interface supports a separate "hashtag field", do not include hashtags in the body text; place hashtags in the publishing parameters. Ensure the body text itself still meets the ≤1000 character limit.

总流程（必须按顺序做）

Full Process (Must Be Followed in Order)

mermaid

flowchart TD
  A[检查登录状态] --> B[小红书找Top10图文]
  B --> C[拆标题&正文规律 + 点赞高原因]
  C --> D[抓评论并分析情绪共鸣点]
  D --> E[Firecrawl补背景&事实校验]
  E --> F[写标题/正文/标签 + 字数自检]
  F --> G{用户是否提供图片?}
  G -- 是 --> H[用用户图片]
  G -- 否 --> I[网上找1~2张高清9:16图]
  H --> J[用小红书MCP发布]
  I --> J

mermaid

flowchart TD
  A[Check Login Status] --> B[Find Top 10 Image Posts on Xiaohongshu]
  B --> C[Analyze Title & Body Patterns + Reasons for High Likes]
  C --> D[Capture Comments & Analyze Emotional Resonance Points]
  D --> E[Supplement Background & Fact-Check via Firecrawl]
  E --> F[Write Title/Body/Hashtags + Word Count Self-Check]
  F --> G{Did User Provide Images?}
  G -- Yes --> H[Use User-Provided Images]
  G -- No --> I[Find 1~2 High-Definition 9:16 Images Online]
  H --> J[Publish via Xiaohongshu MCP]
  I --> J

步骤 0：先检查登录状态

Step 0: First Check Login Status

先调用小红书mcp检查登录态，未登录要获取二维码给用户登录。

First call Xiaohongshu MCP to check login status. If not logged in, provide a QR code for the user to log in.

步骤 1：小红书找相关“点赞Top10”图文帖，并总结规律

Step 1: Find Top 10 "High-Like" Relevant Image Posts on Xiaohongshu and Summarize Patterns

目标：先找“同类内容里最受欢迎的写法”，再动笔。

Goal: First identify the most popular writing styles for similar content before starting to write.

硬性门槛（必须执行）

Mandatory Threshold (Must Execute)

必须成功获取到至少 10 条“帖子详情完整可用”的图文帖子，才能进入步骤 2/3/4/5/6。

要求：

只选图文帖（排除视频/直播切片）
相关性优先，其次点赞数高，筛选“最多点赞”
筛选时间“半年内”
只使用小红书mcp的get_specified_post工具获取，筛选“图文”，“半年内”的帖子，获取20条帖子数据（实际可能结果少于20条，容错10条）,不准调用mcp的其他工具，该工具返回内容包含所有需要的信息。

对每条 Top 帖子记录这些字段（用于后续分析）：

标题（原文）
点赞/收藏/评论（若可得）
正文结构（用 1 行概括：例如“结论→清单→步骤→反馈→互动”）
关键钩子（开头第一句的“吸引点”）
证据类型（体验、对比、数据、截图、前后变化…）
互动设计（提问、投票、评论关键词、抽奖、合集引导…）

输出一个“规律总结”（写作可直接复用）：

标题规律（长度、句式、关键词、符号/数字、情绪词、利益点）
正文规律（段落节奏、清单/步骤、转折、避坑、结尾 CTA、口吻风格）
点赞高的原因（至少 3 条，尽量落地到“写法/信息密度/共鸣点/可执行性/口吻风格”）

Successfully obtain at least 10 "complete and usable" image posts before proceeding to Steps 2/3/4/5/6.

Requirements:

Only select image posts (exclude videos/live stream clips)
Prioritize relevance, then high like counts; filter for "most likes"
Filter for posts from the past 6 months
Only use Xiaohongshu MCP's get_specified_post tool to retrieve posts, filter for "image" type, "past 6 months", retrieve 20 posts (actual results may be less than 20, tolerate down to 10 posts). Do not call other MCP tools; this tool returns all required information.

Record these fields for each top post (for subsequent analysis):

Title (original text)
Likes/Collections/Comments (if available)
Body structure (summarize in 1 line: e.g., "Conclusion → Checklist → Steps → Feedback → Interaction")
Key hook (the "attraction point" in the first sentence)
Evidence type (experience, comparison, data, screenshots, before-after changes…)
Interaction design (questions, polls, comment keywords, giveaways, collection guides…)

Output a "Pattern Summary" (directly reusable for writing):

Title patterns (length, sentence structure, keywords, symbols/numbers, emotional words, benefit points)
Body text patterns (paragraph rhythm, checklists/steps, transitions, pitfall avoidance, ending CTA, tone style)
Reasons for high likes (at least 3 points, as specific as possible to "writing style/information density/resonance points/executability/tone style")

步骤 2：根据第一步数据中的评论，分析“情感共鸣”原因

Step 2: Analyze Reasons for "Emotional Resonance" Based on Comments from Step 1 Data

目标：找出观众为什么会“想留言/想转发/想收藏”，总结出3-6个共鸣点结论，1个互动设计建议。

做法：

归类评论里的“共鸣触发点”，例如：
- 共同痛点（我也是…）
- 身份认同（打工人/学生党/宝妈…）
- 焦虑与解决（终于有办法/被拯救）
- 价值观（自律、松弛感、性价比、极简…）
- 反差/意外（原来这样也行）
- 可复制性（我也能照做）
- 分享欲（我也想试试）
- 好奇心（这是什么？）
- 共鸣点（我也这样）

输出：

3～6 个“共鸣点结论”（每个结论配 1～2 条原话片段/概括）
1 个“互动设计建议”（比如结尾问什么，观众才愿意评论）

Goal: Identify why audiences "want to comment/forward/collect", summarize 3-6 resonance point conclusions and 1 interaction design suggestion.

Methodology:

Categorize "resonance triggers" in comments, such as:
- Shared pain points (Me too…)
- Identity recognition (Office workers/students/moms…)
- Anxiety and solutions (Finally a way/saved)
- Values (Self-discipline, relaxed vibe, cost-effectiveness, minimalism…)
- Contrast/surprise (Turns out this works too)
- Replicability (I can do this too)
- Desire to share (I want to try this too)
- Curiosity (What is this?)
- Resonance points (I do this too)

Output:

3～6 "resonance point conclusions" (each with 1～2 original comment snippets/summaries)
1 "interaction design suggestion" (e.g., what to ask at the end to encourage comments)

分析总结报告（必须输出，然后自动继续后续流程）

Analysis Summary Report (Must Output, Then Automatically Proceed to Subsequent Steps)

当你完成步骤 1+2（且满足“可用样本>=10”）后，必须先按下面结构输出一份总结报告（内容风格/颗粒度参考用户给的示例），然后在同一轮输出里自动继续步骤 3→6。

如果没满足样本门槛：按步骤 1 的硬性门槛要求直接停止，不要进入步骤 2/3/4/5/6，也不要编造报告。

报告模板：

text

【分析总结报告】
评论数/互动量排名（从高到低）
1. <标题> - <评论数>（<图文/视频>）
2. ...
...
10. ...
11. ...

标题规律分析
- <规律1>
- <规律2>
- <规律3>
...

内容规律分析
- <规律1>
- <规律2>
...

封面规律分析
- <规律1>
- <规律2>
...

总结
爆款三要素：
1. <要素1>
2. <要素2>
3. <要素3>

互动催化剂：
- <催化剂1>
- <催化剂2>
...

After completing Steps 1+2 (and meeting the "usable samples ≥10" requirement), must first output a summary report following the structure below (content style/granularity refer to user-provided examples), then automatically proceed to Steps 3→6 in the same output.

If the sample threshold is not met: Stop directly per Step 1's mandatory threshold, do not proceed to Steps 2/3/4/5/6, and do not fabricate a report.

Report Template:

text

[Analysis Summary Report]
Comment Count/Interaction Rank (From Highest to Lowest)
1. <Title> - <Comment Count> (<Image/Video>)
2. ...
...
10. ...
11. ...

Title Pattern Analysis
- <Pattern 1>
- <Pattern 2>
- <Pattern 3>
...

Content Pattern Analysis
- <Pattern 1>
- <Pattern 2>
...

Cover Pattern Analysis
- <Pattern 1>
- <Pattern 2>
...

Summary
Three Core Elements of Viral Posts:
1. <Element 1>
2. <Element 2>
3. <Element 3>

Interaction Catalysts:
- <Catalyst 1>
- <Catalyst 2>
...

步骤 3：用 Firecrawl MCP 补全背景知识（并做事实校验）

Step 3: Supplement Background Knowledge via Firecrawl MCP (And Fact-Check)

目标：避免内容空、避免错误/夸大，补齐“可信信息”。

做法：

用主题关键词扩展检索：概念解释、常见误区、权威建议、数据（尽量来自可信来源）
提炼为“可引用的 5～10 条背景要点”（短句即可）
对容易被质疑的说法（疗效、收益、对比结论）做降级处理：
- 改成“我个人体验/适合一部分人/可能有效”
- 或加条件（适用人群、前提）

输出一个“背景知识卡片”：

关键结论（5～10 条）
风险/注意事项（2～4 条）

Goal: Avoid empty content, errors/exaggerations; supplement "credible information".

Methodology:

Expand search with topic keywords: concept explanations, common misconceptions, authoritative suggestions, data (preferably from credible sources)
Refine into "5～10 quotable background points" (short sentences suffice)
Downplay claims that are easily questioned (efficacy, benefits, comparison conclusions):
- Rewrite to "My personal experience/suitable for some people/may be effective"
- Or add conditions (target audience, prerequisites)

Output a "Background Knowledge Card":

Key conclusions (5～10 points)
Risks/Notes (2～4 points)

步骤 4：基于以上分析写标题+正文+标签（并强制字数自检）

Step 4: Write Title + Body Text + Hashtags Based on Above Analysis (And Mandatory Word Count Self-Check)

写作要求（偏小红书、但别装）：

口语化、句子短、1–3 句换行
信息密度要高：少空话，多“可照做的步骤/清单”
可适当使用 emoji（提升节奏/情绪），但不要堆
结尾要自然，像真实用户写的，不要“营销号口吻”

Writing Requirements (Xiaohongshu-style, but authentic):

Colloquial, short sentences, line breaks every 1–3 sentences
High information density: fewer empty words, more "actionable steps/checklists"
Appropriately use emojis (to enhance rhythm/emotion), but do not overuse
Natural ending, written like a real user, avoid "marketing account tone"

去 AI 味提示词（必须执行）

Anti-AI Tone Guidelines (Must Execute)

多写“我/我当时/我发现/我踩过的坑”，少用“大家/用户/受众/建议如下”
给 2～3 个具体细节：时间点、场景、对比前后、具体一句台词/一个镜头/一个小动作
允许不完美：用“我感觉/我猜/可能/不确定但…”（别装权威）
少模板话：避免“总的来说/综上/因此/首先其次最后/不容错过/速速”
像在跟朋友聊天：短句、断行、偶尔口头词（但别堆）

Write more "I/When I/I found/The pitfalls I stepped on", use less "everyone/users/audiences/the following suggestions"
Include 2～3 specific details: time points, scenarios, before-after comparisons, a specific line of dialogue/a shot/a small action
Allow imperfection: Use "I feel/I guess/maybe/Not sure but…" (don't pretend to be authoritative)
Avoid template phrases: Avoid "In general/To sum up/Therefore/First second last/Don't miss it/Hurry up"
Talk like chatting with a friend: Short sentences, line breaks, occasional colloquial words (but don't overdo it)

结尾互动（更像真人，避免营销号）

Ending Interaction (More Authentic, Avoid Marketing Account Tone)

禁止结尾句式（不要出现）：

“评论区留下你的观点/姐妹们怎么看/点个关注/点赞收藏转发/私信我领取…”
“你们一定要看/不看后悔/全网最全/建议收藏反复看”

推荐结尾写法（选 1 个，尽量具体）：

“我现在最卡的是 <具体问题>，你们觉得应该怎么圆？”
“你们站 <A/B> 还是 <C/D>？我有点纠结。”
“有没有人跟我一样被 <某个镜头/某句台词> 直接整破防……”
“我想再刷一遍验证一下 <某个点>，有人也注意到了吗？”

结构默认用这个（稳定且通用）：

1 句结论/结果（对谁有用）
3 个要点（清单/步骤/避坑）
1 段解释（为什么这样做）
1 句互动 CTA

字数闸口（必须最后做）：

标题字符数 > 20：删冗余词、去副标题、改短句、去掉不必要符号
正文字符数 > 1000：先删重复与口头禅，再合并句子，再压缩步骤/减少案例
最终只输出合规版本

Forbidden Ending Phrases (Do Not Use):

"Leave your opinion in the comments/What do you think sisters/Follow me/Like collect forward/Private message me to get…"
"You must watch/Regret not watching/The most comprehensive on the whole network/Suggest collecting and re-watching"

Recommended Ending Styles (Choose 1, as specific as possible):

"I'm stuck on <specific problem> right now, how do you think I should handle it?"
"Do you stand <A/B> or <C/D>? I'm a bit confused."
"Is anyone else who was directly heartbroken by <a certain shot/a certain line>…"
"I want to recheck <a certain point>, did anyone else notice it too?"

Default Structure (Stable and Universal):

1 sentence conclusion/result (who it benefits)
3 key points (checklist/steps/pitfall avoidance)
1 paragraph explanation (why do this)
1 interactive CTA

Word Count Gatekeeper (Must Do Last):

If title character count >20: Delete redundant words, remove subtitles, rewrite to short sentences, remove unnecessary symbols
If body text character count >1000: First delete repetitions and filler words, then merge sentences, then compress steps/reduce cases
Only output the compliant version in the end

步骤 5：若用户没给图，自己上网找 1～2 张高清图（9:16 优先）

Step 5: If User Did Not Provide Images, Find 1～2 High-Definition Images Online (9:16 Preferred)

要求：

1～2 张即可，高清、干净、与主题强相关
比例优先 9:16（竖图）
只选可商用/免版权风险来源优先（例如 Pexels / Unsplash 等）
输出时给出：图片 URL（以及可选：本地下载路径）

Requirements:

Only 1～2 images needed, high-definition, clean, strongly relevant to the topic
Priority aspect ratio: 9:16 (vertical image)
Prioritize commercial-use/royalty-free sources (e.g., Pexels / Unsplash, etc.)
When outputting, provide: Image URL (and optionally: local download path)

步骤 6：用小红书 MCP 发布

Step 6: Publish via Xiaohongshu MCP

发布时（按 MCP 能力适配，能做到多少做多少）：

上传 1～2 张图片（竖图优先）
设置标题、正文、标签
若支持：先创建草稿 → 回显草稿信息 → 再发布

发布成功后输出：

已发布链接/ID（若可得）
发布参数摘要（标题/标签/图片数）

When publishing (adapt to MCP capabilities, do as much as possible):

Upload 1～2 images (prefer vertical images)
Set title, body text, hashtags
If supported: First create a draft → Echo draft information → Then publish

After successful publishing, output:

Published link/ID (if available)
Publishing parameter summary (title/hashtags/number of images)

兜底策略（工具不可用时）

Fallback Strategy (When Tools Are Unavailable)

如果当前环境没有 Firecrawl MCP 或小红书 MCP：

仍按流程完成“分析→写作→配图链接”，但不做自动发布
把需要用户补充的信息列成最短清单（例如：给 3~5 个对标帖子链接，或授权/接口配置）

If Firecrawl MCP or Xiaohongshu MCP is not available in the current environment:

Still complete the "analysis → writing → image link" process, but skip automatic publishing
List the shortest checklist of information the user needs to supplement (e.g., provide 3~5 benchmark post links, or authorization/interface configuration)

Examples（示例）

Examples

示例 1：用户只给主题

Example 1: User Only Provides Topic

用户输入：

写一篇小红书图文：主题是“上班族快速晚餐”，适合一个人，预算 20 元以内。

你要做：

用主题关键词在小红书找“图文帖”，总结标题/正文规律
抓这些帖子的评论，提炼共鸣点与互动问题
用 Firecrawl 补充“健康/备餐/安全”相关背景
输出标题+正文+标签，并做字数自检
没有图片就去找 1~2 张高清 9:16 竖图
用小红书 MCP 发布（若可用）

User Input:

Write a Xiaohongshu image post: Topic is "Quick Dinner for Office Workers", suitable for single people, budget ≤20 yuan.

What You Need to Do:

Use topic keywords to find "image posts" on Xiaohongshu, summarize title/body text patterns
Capture comments from these posts, extract resonance points and interaction questions
Use Firecrawl to supplement background information related to "health/meal prep/safety"
Output title + body text + hashtags, and perform word count self-check
If no images are provided, find 1~2 high-definition 9:16 vertical images
Publish via Xiaohongshu MCP (if available)

示例 2：用户提供图片

Example 2: User Provides Images

用户输入：

我有两张竖图（9:16），帮我写一篇小红书，主题是“新手化妆避坑”，偏温柔口吻。

你要做：

仍然先做 Top10+评论+背景三步分析
写完文案后直接用用户提供的图片发布

User Input:

I have two vertical images (9:16), help me write a Xiaohongshu post, topic is "Beginner Makeup Pitfalls", tone should be gentle.

What You Need to Do:

Still complete the three-step analysis of Top10 + Comments + Background
After writing the copy, directly use the user-provided images to publish