video-poster-design

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English

🇨🇳

Translation

Chinese

Video Poster Design

视频海报设计

Use this skill to create movie-poster-style key art for a video, short film, vlog, TVC, storyboard, or campaign.

The final output is a poster image. When useful, also create a short poster spec or prompt file so the design can be regenerated consistently.

使用此技能可为视频、短片、Vlog、TVC、分镜脚本或宣传活动创作电影海报风格的关键视觉图。

最终输出为海报图像。必要时，还可创建简短的海报规范或提示文件，以便一致地重新生成设计。

Image Generation Requirement

图像生成要求

Poster images must be generated by an image-generation model. Do not create poster artwork with code, SVG, HTML/CSS, canvas, diagrams, placeholder drawings, or deterministic shape scripts. Those methods may be used only for non-visual file operations or optional post-processing after the model-generated poster exists.

Use the built-in

image_gen

tool by default, or an approved project image-generation workflow when explicitly required. Save or copy the model-generated raster output to

posters/{poster-name}.png

. If the model output cannot be saved directly, locate the generated raster asset and move/copy it into the required path; do not recreate it programmatically.

海报图像必须由图像生成模型生成。不得使用代码、SVG、HTML/CSS、画布、示意图、占位图或确定性形状脚本创建海报 artwork。这些方法仅可用于非视觉文件操作，或在模型生成的海报完成后进行可选的后期处理。

默认使用内置的

image_gen

工具，或在明确要求时使用经批准的项目图像生成工作流。将模型生成的光栅输出保存或复制到

posters/{poster-name}.png

。若无法直接保存模型输出，请找到生成的光栅资源并将其移动/复制到指定路径；请勿通过编程方式重新创建。

Default Behavior

默认行为

If the user does not specify an aspect ratio, use

3:4

If the user asks for a poster but has not chosen a creative direction, propose

3-5

poster concepts first and ask them to choose one. Keep the options concise and visually distinct.

If the user already gives a clear direction, title, ratio, and story context, proceed directly to image generation.

如果用户未指定宽高比，则使用

3:4

。

如果用户要求制作海报但未选择创意方向，请先提出

3-5

个海报概念，让用户选择。选项需简洁且视觉风格鲜明。

如果用户已提供明确的方向、标题、比例和故事背景，则直接进行图像生成。

Output Location

输出位置

Use a project-local poster directory:

text

posters/

Recommended file names:

text

posters/{poster-name}.png
posters/{poster-name}.md

Use lowercase, hyphenated, ASCII-safe names. Examples:

```
posters/youth-unlimited.png
```
```
posters/meaning-of-travel-teaser.png
```
```
posters/campus-energy-key-art.md
```

Do not overwrite existing files unless the user explicitly requests replacement. For variants, use suffixes such as

-v2

-teaser

-main

-alt-a

使用项目本地的海报目录：

text

posters/

推荐文件名：

text

posters/{poster-name}.png
posters/{poster-name}.md

使用小写、连字符连接的ASCII安全名称。示例：

```
posters/youth-unlimited.png
```
```
posters/meaning-of-travel-teaser.png
```
```
posters/campus-energy-key-art.md
```

除非用户明确要求替换，否则请勿覆盖现有文件。如需变体，请使用

-v2

、

-teaser

、

-main

、

-alt-a

等后缀。

Inputs to Extract

需要提取的输入信息

Before designing, identify:

Poster title and subtitle.
Video/story context.
Genre: drama, travel, romance, documentary, commercial, thriller, coming-of-age, sports, etc.
Required aspect ratio. Default:
```
3:4
```
.
Main character(s), product, place, or object.
Character design images or approved reference assets.
Storyboard or scene images that define visual continuity.
Mood and emotional promise.
Setting, time period, weather, and culture.
Typography language: English, Chinese, bilingual, no text, etc.
Required copy: tagline, credits, release date, brand line, campaign line.
Output path if specified.

If the user does not specify text language, use the user's local language for any prompt/spec, and use poster typography that matches the title/campaign language.

设计前，请确定：

海报标题和副标题。
视频/故事背景。
题材：剧情、旅行、爱情、纪录片、商业广告、惊悚、成长、体育等。
要求的宽高比。默认值：
```
3:4
```
。
主要角色、产品、地点或物体。
角色设计图像或经批准的参考资源。
定义视觉连贯性的分镜脚本或场景图像。
氛围和情感基调。
场景、时代、天气和文化背景。
排版语言：英文、中文、双语、无文字等。
必填文案：标语、演职员表、上映日期、品牌口号、活动口号。
指定的输出路径（如有）。

如果用户未指定文本语言，则使用用户的本地语言编写提示/规范，并使用与标题/活动语言匹配的海报排版。

Use Available Visual References

使用可用的视觉参考

Before generating any poster image, first look for existing character images in the current conversation/context, including character images generated earlier in the project. Then search the current project for corresponding character assets under

characters/

storyboard/

. If any relevant character image exists, it must be passed to the image-generation model as a reference image for poster generation.

Use these assets as references for poster generation when relevant:

```
characters/*.png
```
character design sheets.
Other image files under
```
characters/
```
that correspond to the poster character.
Approved character
```
.md
```
specs.
```
storyboard/scene-XX.png
```
images.
Existing poster drafts.
Product or brand assets provided by the user.

When a character design image exists in the current context or in

characters/

, feed it to the image generation model as a visual reference so the poster preserves character identity, hairstyle, wardrobe, body proportions, and material details. Do not rely on text description alone when a matching character image is available.

When a storyboard image exists, use it to preserve scene language, color palette, setting, and story mood.

生成任何海报图像前，请先在当前对话/背景中查找现有角色图像，包括项目早期生成的角色图像。然后在当前项目的

characters/

或

storyboard/

目录下搜索对应的角色资源。如果存在相关角色图像，必须将其作为参考图像传递给图像生成模型以生成海报。

相关时，使用以下资源作为海报生成的参考：

```
characters/*.png
```
角色设计稿。
```
characters/
```
目录下与海报角色对应的其他图像文件。
经批准的角色
```
.md
```
规范文件。
```
storyboard/scene-XX.png
```
图像。
现有海报草稿。
用户提供的产品或品牌资源。

当当前背景或

characters/

目录中存在角色设计图像时，将其作为视觉参考输入图像生成模型，确保海报保留角色身份、发型、服装、身材比例和材质细节。当有匹配的角色图像可用时，请勿仅依赖文字描述。

当存在分镜脚本图像时，使用它来保留场景语言、调色板、场景和故事氛围。

Creative Direction Options

创意方向选项

When proposing options, make them concrete. Each option should include:

Concept name.
Main image composition.
Typography direction.
Color and lighting.
Story emotion.
Why it fits.

Example option format:

markdown

undefined

提出选项时，请具体化。每个选项应包括：

概念名称。
主图像构图。
排版方向。
色彩与光影。
故事情感。
适配理由。

选项示例格式：

markdown

undefined

Poster Concepts

海报概念

Blue Hour Arrival
- Composition: [specific image]
- Typography: [title style]
- Color: [palette]
- Emotion: [promise]
- Fit: [why this works]
Object as Portal
- Composition: [specific image]
- Typography: [title style]
- Color: [palette]
- Emotion: [promise]
- Fit: [why this works]


Do not make all options variations of the same composition. Vary the visual strategy:

- Character-led portrait.
- Environmental wide poster.
- Object-led symbolic poster.
- Motion/action poster.
- Minimal teaser.
- Ensemble composition.
- Graphic split or reflection concept.
- Product-as-hero commercial poster.

黄昏抵达
- 构图：[具体图像描述]
- 排版：[标题风格]
- 色彩：[调色板]
- 情感：[基调呈现]
- 适配性：[选择理由]
物体作为入口
- 构图：[具体图像描述]
- 排版：[标题风格]
- 色彩：[调色板]
- 情感：[基调呈现]
- 适配性：[选择理由]


请勿让所有选项成为同一构图的变体。应改变视觉策略：

- 角色主导的肖像海报。
- 环境全景海报。
- 物体主导的象征海报。
- 动态/动作海报。
- 极简先导海报。
- 群像构图海报。
- 图形分割或反射概念海报。
- 产品为主角的商业海报。

Typography Principles

排版原则

Poster typography must match the story, setting, genre, and background image. It should not feel like generic overlay text.

Choose type direction based on context:

Coming-of-age / campus: energetic but clean, slightly condensed sans serif, hand-painted or marker accent only if it feels natural.
Travel documentary: editorial serif or restrained humanist sans, generous spacing, quiet placement.
Romance: soft serif, handwritten accent, or understated title lockup depending on tone.
Sports / youth TVC: bold condensed sans, dynamic italic or kinetic stacked layout.
Thriller: severe condensed type, high contrast, restrained title placement.
Sci-fi: technical geometry, but avoid generic neon unless the setting supports it.
Period film: typography should reference the era without becoming costume-like.
Minimal arthouse: sparse type, strong negative space, carefully placed title.

Integrate typography with the image:

Let title placement interact with light, architecture, silhouette, product shape, or motion direction.
Keep text legible.
Avoid random fonts, fake credits, distorted letterforms, and unreadable generated text.
If exact typography matters, consider generating poster art with clean space for text, then add text using deterministic design tools or image editing.

海报排版必须与故事、场景、题材和背景图像匹配。不应给人一种通用叠加文字的感觉。

根据背景选择排版方向：

成长/校园：充满活力但简洁，略窄的无衬线字体，仅在自然的情况下使用手绘或马克笔风格的装饰。
旅行纪录片：刊物风格的衬线字体或克制的人文主义无衬线字体，间距宽松，放置位置低调。
爱情：柔和的衬线字体、手写风格装饰，或根据基调选择低调的标题组合。
体育/青年TVC：粗体窄无衬线字体，动态斜体或动感堆叠布局。
惊悚：冷峻的窄字体，高对比度，标题放置克制。
科幻：技术感几何字体，但除非场景支持，否则避免使用通用霓虹风格。
年代片：排版应参考对应时代，但不应过于刻意模仿。
极简艺术片：稀疏的文字，大量留白，标题位置精心设计。

将排版与图像融合：

让标题位置与光线、建筑、轮廓、产品形状或动态方向互动。
保持文字可读性。
避免随机字体、虚假演职员表、变形字母和难以辨认的生成文字。
如果精确排版很重要，可以考虑生成带有空白区域的海报艺术，然后使用确定性设计工具或图像编辑添加文字。

Poster Spec Template

海报规范模板

When saving a

.md

spec, use:

markdown

undefined

保存

.md

规范时，请使用：

markdown

undefined

[Poster Title]

[海报标题]

Source Context

来源背景

Project:
Poster type:
Aspect ratio:
Reference assets:
Language:

项目：
海报类型：
宽高比：
参考资源：
语言：

Selected Concept

选定概念

Concept name:
Core image:
Story emotion:
Genre signal:

概念名称：
核心图像：
故事情感：
题材标识：

Composition

构图

Foreground:
Midground:
Background:
Character / product placement:
Negative space:
Motion direction:

前景：
中景：
背景：
角色/产品位置：
留白：
动态方向：

Typography

排版

Title:
Subtitle / tagline:
Typeface direction:
Placement:
Color:
Integration with image:

标题：
副标题/标语：
字体方向：
放置位置：
颜色：
与图像的融合方式：

Color & Lighting

色彩与光影

Palette:
Contrast:
Time of day:
Texture / grain:

调色板：
对比度：
时间：
纹理/颗粒感：

Image Generation Prompt

图像生成提示词

[Complete final prompt.]

[完整的最终提示词。]

Negative Prompt

反向提示词

No generic poster template
No random extra text
No unreadable typography
No distorted letters
No extra logos
No inconsistent character
No unwanted face changes
No AI-smooth skin
No deformed hands
No irrelevant props

undefined

无通用海报模板
无随机额外文字
无难以辨认的排版
无变形字母
无额外标志
无角色不一致
无面部不必要变化
无AI平滑皮肤
无手部变形
无无关道具

undefined

Image Generation Prompt Structure

图像生成提示词结构

Use this structure for the final poster image:

text

Create a cinematic movie poster, aspect ratio [ratio], for [title/project].

Use the provided reference images if available:
- Match character identity, hairstyle, wardrobe, and material details from the character design sheet.
- Preserve scene mood, color palette, and setting from the storyboard references.

Concept: [selected concept name].
Story: [one-sentence story premise or emotional promise].
Composition: [foreground, midground, background, negative space, camera angle].
Main subject: [character/product/place/object details].
Typography: [title text, language, placement, font direction, texture, integration with image].
Color and lighting: [palette, contrast, time of day, grain, atmosphere].
Style: [commercial key art / arthouse poster / documentary poster / teaser poster / campaign poster].

Make the typography feel designed for this story and setting, not generic. Letterforms should be legible, intentional, and integrated with the background image.

Negative constraints: no random extra text, no fake credits unless requested, no unreadable letters, no distorted title, no extra logos, no inconsistent character, no wrong wardrobe, no AI-looking skin, no deformed hands, no cluttered layout.

为最终海报图像使用以下结构：

text

Create a cinematic movie poster, aspect ratio [ratio], for [title/project].

Use the provided reference images if available:
- Match character identity, hairstyle, wardrobe, and material details from the character design sheet.
- Preserve scene mood, color palette, and setting from the storyboard references.

Concept: [selected concept name].
Story: [one-sentence story premise or emotional promise].
Composition: [foreground, midground, background, negative space, camera angle].
Main subject: [character/product/place/object details].
Typography: [title text, language, placement, font direction, texture, integration with image].
Color and lighting: [palette, contrast, time of day, grain, atmosphere].
Style: [commercial key art / arthouse poster / documentary poster / teaser poster / campaign poster].

Make the typography feel designed for this story and setting, not generic. Letterforms should be legible, intentional, and integrated with the background image.

Negative constraints: no random extra text, no fake credits unless requested, no unreadable letters, no distorted title, no extra logos, no inconsistent character, no wrong wardrobe, no AI-looking skin, no deformed hands, no cluttered layout.

Workflow

工作流程

Read relevant project context: plan, storyboard, character design, prior poster references, or user brief.
Search the current conversation/context for existing character images, including images generated earlier in the project or attached by the user.
Search the current project's
```
characters/
```
folder for corresponding character images, especially
```
characters/*.png
```
, character sheets, turnarounds, and approved references.
If a relevant character image exists in either place, include it as a reference image when generating the poster. This is required for character consistency.
Extract title, ratio, story, genre, main subject, visual references, and required text.
If ratio is missing, set it to
```
3:4
```
.
If the creative direction is not already clear, propose
```
3-5
```
concepts and ask the user to choose.
After the user chooses, write a compact poster spec if helpful.
Generate the poster image using the selected concept and all relevant references with an image-generation model/tool. Do not replace this with SVG, code drawing, canvas, HTML/CSS, or placeholder art.
Save the image to
```
posters/{poster-name}.png
```
.
Inspect the result if possible: ratio, composition, typography, character consistency, artifacts.
If text rendering is poor and exact text matters, recommend or perform a second pass with deterministic text overlay when appropriate.
Final response should include the saved path and render the image when supported.

阅读相关项目背景：方案、分镜脚本、角色设计、先前海报参考或用户简报。
在当前对话/背景中搜索现有角色图像，包括项目早期生成或用户附加的图像。
在当前项目的
```
characters/
```
文件夹中搜索对应的角色图像，尤其是
```
characters/*.png
```
、角色设计稿、多角度视图和经批准的参考资料。
如果任一位置存在相关角色图像，生成海报时将其作为参考图像。这是保证角色一致性的必要步骤。
提取标题、比例、故事、题材、主体、视觉参考和必填文案。
如果未指定比例，设置为
```
3:4
```
。
如果创意方向不明确，提出
```
3-5
```
个概念并请用户选择。
用户选择后，如有帮助，编写简洁的海报规范。
使用选定的概念和所有相关参考资料，通过图像生成模型/工具生成海报图像。请勿用SVG、代码绘图、画布、HTML/CSS或占位图替代。
将图像保存到
```
posters/{poster-name}.png
```
。
尽可能检查结果：比例、构图、排版、角色一致性、瑕疵。
如果文字渲染效果不佳且精确文字很重要，酌情建议或执行第二次确定性文字叠加处理。
最终回复应包含保存路径，并在支持时显示图像。

Quality Checklist

质量检查清单

Before finalizing, verify:

Aspect ratio matches the requested ratio or defaults to
```
3:4
```
.
Poster concept fits the story, genre, background, and setting.
Typography direction matches the narrative world.
Title is legible enough for the intended use.
There is no random or unintended text.
The current context was checked for existing/generated character images.
The project
```
characters/
```
folder was checked for corresponding character images.
Character identity is consistent when references are provided.
Wardrobe and material details are consistent when character references are provided.
Any available matching character image from context or
```
characters/
```
was used as a reference image for generation.
Composition has a clear visual hierarchy.
Poster does not look like a generic template.
Output file is saved under
```
posters/
```
unless the user requested otherwise.

最终确定前，请验证：

宽高比符合要求或默认使用
```
3:4
```
。
海报概念符合故事、题材、背景和场景。
排版方向符合叙事世界。
标题清晰度满足预期用途。
无随机或意外文字。
已检查当前背景中的现有/生成角色图像。
已检查项目
```
characters/
```
文件夹中的对应角色图像。
提供参考资料时，角色身份保持一致。
提供角色参考资料时，服装和材质细节保持一致。
当前背景或
```
characters/
```
中任何匹配的角色图像均已作为生成参考图像使用。
构图具有清晰的视觉层次。
海报看起来不像通用模板。
输出文件已保存到
```
posters/
```
目录，除非用户另有要求。

Example

示例

User asks:

text

Make a poster for the 60-second campus sports drink TVC. Youth unlimited, campus style.

If no direction is specified, propose:

Run Toward the Light — full-body student running into morning track light, kinetic bold sans title.
Blue Bottle Spark — product close-up with campus reflected in condensation, clean commercial typography.
School Gate Launch — wide campus gate with students moving through sunlit trees, title integrated with shadows.
After-Sweat Smile — character portrait with realistic sweat and blue-white palette, youth campaign title lockup.

Default ratio:

3:4

用户提问：

text

为60秒校园运动饮料TVC制作海报。青春无限，校园风格。

如果未指定方向，提出以下概念：

奔向光明 — 学生全身像，迎着清晨跑道的阳光奔跑，搭配动感粗体无衬线标题。
蓝瓶闪耀 — 产品特写，瓶身凝露倒映校园，搭配简洁商业风格排版。
校门启航 — 校园大门全景，学生穿过阳光照耀的树林，标题融入阴影。
赛后微笑 — 角色肖像，带有真实汗水，蓝白色调色板，搭配青春活动标题组合。

默认比例：

3:4

。