ads-create

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English

🇨🇳

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Chinese

Ads Create — Campaign Concept & Copy Brief Generator

Ads Create — 活动概念与文案简报生成工具

Generates structured campaign concepts and platform-specific copy from your brand profile and optional audit data. Outputs

campaign-brief.md

for use by

/ads generate

基于您的品牌档案及可选的审计数据，生成结构化的活动概念及平台专属文案。输出

campaign-brief.md

供

/ads generate

使用。

Quick Reference

快速参考

Command	What it does
`/ads create`	Full campaign brief → `campaign-brief.md`
`/ads create --platforms meta google`	Brief for specific platforms only
`/ads create --objective leads`	Brief optimized for lead generation

命令	功能
`/ads create`	生成完整活动简报 → `campaign-brief.md`
`/ads create --platforms meta google`	仅生成指定平台的简报
`/ads create --objective leads`	为线索生成优化简报

Process

流程

Step 1: Check for Brand Profile

步骤1：检查品牌档案

Look for

brand-profile.json

in the current directory.

Found: Load and proceed.
Not found: Ask the user:
"I don't see a brand-profile.json in this directory. Would you like to:
1. Run
```
/ads dna <url>
```
  first to extract brand DNA automatically
2. Describe your brand manually (I'll create a basic profile from your description)"

If the user chooses manual, collect:

Brand name and website
Primary color (or "unsure")
3 words that describe the brand voice
Target audience (age, role, key pain point)
Main product/service offering

在当前目录查找

brand-profile.json

文件。

找到：加载文件并继续。
未找到：询问用户：
"未在当前目录找到brand-profile.json。您希望：
1. 先运行
```
/ads dna <url>
```
  自动提取品牌DNA
2. 手动描述您的品牌（我将根据您的描述创建基础档案）"

如果用户选择手动描述，收集以下信息：

品牌名称与官网
主色调（或“不确定”）
3个描述品牌调性的词汇
目标受众（年龄、角色、核心痛点）
主要产品/服务

Step 2: Check for Audit Results

步骤2：检查审计结果

Look for

ADS-AUDIT-REPORT.md

or any

*-audit-results.md

in the current directory.

Found: Read them. Note the top 3 weaknesses (creative fatigue, tracking gaps, wasted spend) to address in concepts.
Not found: Continue without. Note in the brief: "No audit data found — concepts are generalized. Run
```
/ads audit
```
for weakness-targeted concepts."

在当前目录查找

ADS-AUDIT-REPORT.md

或任何

*-audit-results.md

文件。

找到：读取文件，记录排名前三的问题（创意疲劳、追踪漏洞、预算浪费）并在概念中针对性解决。
未找到：直接继续，并在简报中注明："未找到审计数据 — 概念为通用版本。运行
```
/ads audit
```
可生成针对问题的定制化概念。"

Step 3: Collect Campaign Parameters

步骤3：收集活动参数

--platforms

--objective

flags were provided in the command, use those values and skip the corresponding questions below.

Ask (combine into one message — omit any already provided via flags):

Platforms: Which ad platforms? (Meta · Google · LinkedIn · TikTok · YouTube · Microsoft · All)
Objective: Sales/Revenue · Leads/Demos · App Installs · Brand Awareness · Retargeting
Offer or brief: Any specific offer, promotion, or message to highlight? (optional)
Number of concepts: How many campaign concepts? (default: 3)

如果命令中已提供

--platforms

或

--objective

参数，则使用这些值，跳过对应的问题。

向用户询问（合并为一条消息 — 跳过已通过参数提供的项）：

平台：选择广告平台？（Meta · Google · LinkedIn · TikTok · YouTube · Microsoft · 全部）
目标：销售/营收 · 线索/演示 · 应用安装 · 品牌认知 · 再营销
优惠或补充说明：是否有特定优惠、促销活动或需要突出的信息？（可选）
概念数量：需要生成多少个活动概念？（默认：3个）

Step 4: Spawn Creative Agents in Sequence

步骤4：依次调用创意Agent

Agents must run sequentially —

copy-writer

reads the file that

creative-strategist

writes, so running them in parallel creates a race condition on

campaign-brief.md

Step 4a — Spawn
creative-strategist
(Task tool): This agent creates

campaign-brief.md

and writes the strategic sections:

## Brand DNA Summary

## Campaign Concepts

## Image Generation Briefs

## Next Steps

Wait for

creative-strategist

to fully complete before continuing.

Step 4b — Spawn
copy-writer
(Task tool): After

creative-strategist

completes, spawn

copy-writer

. It reads the existing

campaign-brief.md

and appends the

## Copy Deck

section with platform-specific headlines, primary text, and CTAs.

Wait for

copy-writer

to complete before proceeding to Step 5.

Agent必须按顺序运行 —

copy-writer

会读取

creative-strategist

生成的文件，因此并行运行会导致

campaign-brief.md

出现竞态条件。

步骤4a — 调用
creative-strategist
（任务工具）：该Agent创建

campaign-brief.md

并写入战略部分：

## Brand DNA Summary

、

## Campaign Concepts

、

## Image Generation Briefs

、

## Next Steps

。

等待

creative-strategist

完全完成后再继续。

步骤4b — 调用
copy-writer
（任务工具）：在

creative-strategist

完成后，调用

copy-writer

。它会读取已有的

campaign-brief.md

并追加

## Copy Deck

部分，包含平台专属的标题、主文案及CTA。

等待

copy-writer

完成后再进入步骤5。

Step 5: Review and Present

步骤5：审核与呈现

After both agents complete, confirm

campaign-brief.md

exists and is complete.

Present a summary to the user:

✓ campaign-brief.md generated

Summary:
  Concepts: [N] campaign concepts created
  Platforms: [list]
  Copy deck: Headlines, primary text, and CTAs for each concept × platform
  Image briefs: [N] image generation briefs ready

Next steps:
  1. Review campaign-brief.md and adjust any messaging
  2. Run `/ads generate` to produce AI images from the briefs
  3. Upload copy and assets to your ad platforms

在两个Agent都完成后，确认

campaign-brief.md

已存在且内容完整。

向用户呈现总结信息：

✓ campaign-brief.md generated

Summary:
  Concepts: [N] campaign concepts created
  Platforms: [list]
  Copy deck: Headlines, primary text, and CTAs for each concept × platform
  Image briefs: [N] image generation briefs ready

Next steps:
  1. Review campaign-brief.md and adjust any messaging
  2. Run `/ads generate` to produce AI images from the briefs
  3. Upload copy and assets to your ad platforms

campaign-brief.md Format Specification

campaign-brief.md格式规范

The following section headings are a parsing contract — agents downstream depend on these exact heading names.

markdown

undefined

以下章节标题为解析约定 — 下游Agent依赖这些精确的标题名称。

markdown

undefined

Campaign Brief — [brand_name]

Generated: [date] Website: [website_url] Platforms: [comma-separated list] Objective: [objective] Concepts: [N]

Brand DNA Summary

[3-sentence synthesis of brand-profile.json: voice, visual identity, target audience]

Audit Context

[If audit data found: top 3 weaknesses being addressed] [If no audit data: "No audit data — run /ads audit for weakness-targeted concepts"]

Campaign Concepts

Concept 1: [Name]

Hypothesis: [why this will work — 1 sentence] Primary Message: [core message — 1 sentence] Tone: [voice reading from brand-profile.json] Visual Direction: [2-3 sentences describing imagery] Target Platforms: [platforms and rationale] CTA: [call to action text] Addresses: [audit finding or "general brand awareness"]

Concept 2: [Name]

[same structure]

[repeat for all concepts]

[same structure]

[repeat for all concepts]

Copy Deck

[appended by copy-writer agent — headlines, primary text, CTAs per concept per platform]

Image Generation Briefs

Brief 1: [Concept Name] — [Platform]

Prompt: [exact generation prompt] Dimensions: [WxH] Safe zone notes: [constraint or "None"]

Brief 2: [Concept Name] — [Platform]

Prompt: [exact generation prompt] Dimensions: [WxH] Safe zone notes: [constraint or "None"]

[one brief per concept × platform combination]

Prompt: [exact generation prompt] Dimensions: [WxH] Safe zone notes: [constraint or "None"]

[one brief per concept × platform combination]

Next Steps

Review all concepts and select which to move forward with
Run
```
/ads generate
```
to produce images from the briefs above
Adjust CTAs and offers in the copy deck for your specific promotion
Upload final assets to your ad platform managers

undefined

Review all concepts and select which to move forward with
Run
```
/ads generate
```
to produce images from the briefs above
Adjust CTAs and offers in the copy deck for your specific promotion
Upload final assets to your ad platform managers

undefined

Quality Gates

质量校验标准

Minimum 3 concepts (unless user requests fewer)
Distinct angles: no two concepts share the same primary message angle
Platform fit: concepts targeting TikTok must acknowledge vertical-only format and sound-on context
Offer anchoring: if the user provided a specific offer, at least 1 concept must lead with it
Image briefs: every concept must have at least one image brief per requested platform

最少3个概念（除非用户要求更少）
角度差异化：任意两个概念的核心传播角度不得重复
平台适配性：针对TikTok的概念必须考虑竖屏格式及有声播放场景
优惠锚定：若用户提供了特定优惠，至少1个概念需以该优惠为核心
图片简报：每个概念针对每个请求的平台至少有一个图片简报