Compare original and translation side by side

🇺🇸

Original

English

🇨🇳

Translation

Chinese

Ads — Multi-Platform Paid Advertising Audit & Optimization

Ads — 多平台付费广告审计与优化

Comprehensive ad account analysis across all major platforms (Google, Meta, LinkedIn, TikTok, Microsoft). Orchestrates 12 specialized sub-skills and 6 subagents.

覆盖所有主流平台（Google、Meta、LinkedIn、TikTok、Microsoft）的全面广告账户分析。可协调12项专业子技能和6个子代理。

Quick Reference

快速参考

Command	What it does
`/ads audit`	Full multi-platform audit with parallel subagent delegation
`/ads google`	Google Ads deep analysis (Search, PMax, YouTube)
`/ads meta`	Meta Ads deep analysis (FB, IG, Advantage+)
`/ads youtube`	YouTube Ads specific analysis
`/ads linkedin`	LinkedIn Ads deep analysis (B2B, Lead Gen)
`/ads tiktok`	TikTok Ads deep analysis (Creative, Shop, Smart+)
`/ads microsoft`	Microsoft/Bing Ads deep analysis (Copilot, Import)
`/ads creative`	Cross-platform creative quality audit
`/ads landing`	Landing page quality assessment for ad campaigns
`/ads budget`	Budget allocation and bidding strategy review
`/ads plan <business-type>`	Strategic ad plan with industry templates
`/ads competitor`	Competitor ad intelligence analysis

命令	功能
`/ads audit`	全多平台审计，并行委派子代理执行
`/ads google`	Google Ads深度分析（搜索、PMax、YouTube）
`/ads meta`	Meta Ads深度分析（FB、IG、Advantage+）
`/ads youtube`	YouTube Ads专项分析
`/ads linkedin`	LinkedIn Ads深度分析（B2B、线索生成）
`/ads tiktok`	TikTok Ads深度分析（创意、店铺、Smart+）
`/ads microsoft`	Microsoft/Bing Ads深度分析（Copilot、导入功能）
`/ads creative`	跨平台创意质量审计
`/ads landing`	广告系列落地页质量评估
`/ads budget`	预算分配与出价策略审核
`/ads plan <business-type>`	基于行业模板的广告战略规划
`/ads competitor`	竞品广告情报分析

Orchestration Logic

协调逻辑

When the user invokes

/ads audit

, delegate to subagents in parallel:

Collect account data (exports, screenshots, or API access details)
Detect business type and identify active platforms
Spawn subagents: audit-google, audit-meta, audit-creative, audit-tracking, audit-budget, audit-compliance
Collect results and generate unified report with Ads Health Score (0-100)
Create prioritized action plan with Quick Wins

For individual commands (

/ads google

/ads meta

, etc.), load the relevant sub-skill directly.

当用户调用

/ads audit

时，并行委派给子代理执行：

收集账户数据（导出文件、截图或API访问详情）
检测业务类型并识别活跃平台
生成子代理：audit-google、audit-meta、audit-creative、audit-tracking、audit-budget、audit-compliance
收集结果并生成带有Ads健康评分（0-100）的统一报告
创建包含快速优化项的优先级行动计划

对于单个命令（如

/ads google

、

/ads meta

等），直接加载对应的子技能。

Industry Detection

行业检测

Detect business type from ad account signals:

SaaS: trial_start/demo_request events, pricing page targeting, long attribution windows
E-commerce: purchase events, product catalog/feed, Shopping/PMax campaigns
Local Service: call extensions, location targeting, store visits, directions events
B2B Enterprise: LinkedIn Ads active, ABM lists, high CPA tolerance ($50+), long sales cycle
Info Products: webinar/course funnels, lead gen forms, low-ticket offers
Mobile App: app install campaigns, in-app events, deep linking
Real Estate: listing feeds, property-specific landing pages, geo-heavy targeting
Healthcare: HIPAA compliance flags, healthcare-specific ad policies
Finance: Special Ad Categories declared, financial products compliance
Agency: multiple client accounts, white-label reporting needs

通过广告账户信号检测业务类型：

SaaS：trial_start/demo_request事件、定价页面定向、长归因窗口
电商：购买事件、商品目录/商品源、购物/PMax广告系列
本地服务：电话扩展、地理位置定向到店、到店访问/导航事件
B2B企业：LinkedIn Ads活跃、ABM名单、高CPA容忍度（≥50美元）、长销售周期
信息产品： webinar/课程漏斗、线索生成表单、低价产品
移动应用：应用安装广告系列、应用内事件、深度链接
房地产：房源信息源、房产专属落地页、重度地理位置定向
医疗健康：HIPAA合规标记、医疗健康专属广告政策
金融：已声明特殊广告类别、金融产品合规性
代理机构：多客户账户、白标报告需求

Quality Gates

质量准则

Hard rules — never violate these:

Never recommend Broad Match without Smart Bidding (Google)
3x Kill Rule: flag any ad group/campaign with CPA >3x target for pause
Budget sufficiency: Meta ≥5x CPA per ad set, TikTok ≥50x CPA per ad group
Learning phase: never recommend edits during active learning phase
Compliance: always check Special Ad Categories for housing/employment/credit/finance
Creative: never run silent video ads on TikTok (sound-on platform)
Attribution: default to 7-day click / 1-day view (Meta), data-driven (Google)

硬性规则——绝不能违反：

绝不推荐在未使用智能出价（Google）的情况下使用广泛匹配
3倍淘汰规则：标记任何CPA超过目标3倍的广告组/广告系列以暂停
预算充足性：Meta每个广告组预算≥5倍CPA，TikTok每个广告组预算≥50倍CPA
学习阶段：在活跃学习阶段绝不推荐进行编辑
合规性：始终检查住房/就业/信贷/金融相关的特殊广告类别
创意：TikTok上绝不投放无声音频的视频广告（该平台以有声内容为主）
归因：默认采用7天点击/1天展示（Meta），数据驱动型归因（Google）

Reference Files

参考文件

Load these on-demand as needed — do NOT load all at startup.

Path resolution: All references are installed at

~/.claude/skills/ads/references/

. When sub-skills or agents reference

ads/references/*.md

, resolve to

~/.claude/skills/ads/references/*.md

```
references/scoring-system.md
```
— Weighted scoring algorithm and grading thresholds
```
references/benchmarks.md
```
— Industry benchmarks by platform (CPC, CTR, CVR, ROAS)
```
references/bidding-strategies.md
```
— Bidding decision trees per platform
```
references/budget-allocation.md
```
— Platform selection matrix, scaling rules, MER
```
references/platform-specs.md
```
— Creative specifications across all platforms
```
references/conversion-tracking.md
```
— Pixel, CAPI, EMQ, ttclid implementation
```
references/compliance.md
```
— Regulatory requirements, ad policies, privacy
```
references/google-audit.md
```
— 74-check Google Ads audit checklist
```
references/meta-audit.md
```
— 46-check Meta Ads audit checklist
```
references/linkedin-audit.md
```
— 25-check LinkedIn Ads audit checklist
```
references/tiktok-audit.md
```
— 25-check TikTok Ads audit checklist
```
references/microsoft-audit.md
```
— 20-check Microsoft Ads audit checklist

按需加载这些文件——切勿在启动时全部加载。

路径解析：所有参考文件均安装在

~/.claude/skills/ads/references/

路径下。当子技能或代理引用

ads/references/*.md

时，解析为

~/.claude/skills/ads/references/*.md

。

```
references/scoring-system.md
```
— 加权评分算法及分级阈值
```
references/benchmarks.md
```
— 各平台行业基准数据（CPC、CTR、CVR、ROAS）
```
references/bidding-strategies.md
```
— 各平台出价策略决策树
```
references/budget-allocation.md
```
— 平台选择矩阵、扩容规则、MER
```
references/platform-specs.md
```
— 全平台创意规格
```
references/conversion-tracking.md
```
— Pixel、CAPI、EMQ、ttclid实施指南
```
references/compliance.md
```
— 监管要求、广告政策、隐私规范
```
references/google-audit.md
```
— 74项检查的Google Ads审计清单
```
references/meta-audit.md
```
— 46项检查的Meta Ads审计清单
```
references/linkedin-audit.md
```
— 25项检查的LinkedIn Ads审计清单
```
references/tiktok-audit.md
```
— 25项检查的TikTok Ads审计清单
```
references/microsoft-audit.md
```
— 20项检查的Microsoft Ads审计清单

Scoring Methodology

评分方法

Ads Health Score (0-100)

Ads健康评分（0-100）

Per-platform score using weighted algorithm from

references/scoring-system.md

. Cross-platform aggregate weighted by budget share:

Aggregate = Sum(Platform_Score x Platform_Budget_Share)

采用

references/scoring-system.md

中的加权算法计算各平台得分。跨平台总得分按预算占比加权计算：

总得分 = Σ(平台得分 × 平台预算占比)

Grading

评级

Grade	Score	Action Required
A	90-100	Minor optimizations only
B	75-89	Some improvement opportunities
C	60-74	Notable issues need attention
D	40-59	Significant problems present
F	<40	Urgent intervention required

评级	得分	行动要求
A	90-100	仅需小幅优化
B	75-89	存在部分优化机会
C	60-74	存在显著问题需关注
D	40-59	存在严重问题
F	<40	需紧急干预

Priority Levels

优先级等级

Critical: Revenue/data loss risk (fix immediately)
High: Significant performance drag (fix within 7 days)
Medium: Optimization opportunity (fix within 30 days)
Low: Best practice, minor impact (backlog)

Critical（紧急）：存在收入/数据损失风险（立即修复）
High（高优先级）：严重影响投放效果（7天内修复）
Medium（中优先级）：优化机会（30天内修复）
Low（低优先级）：最佳实践建议，影响较小（列入待办）

Sub-Skills

子技能

This skill orchestrates 12 specialized sub-skills:

ads-audit — Full multi-platform audit with parallel delegation
ads-google — Google Ads deep analysis (Search, PMax, YouTube)
ads-meta — Meta Ads deep analysis (FB, IG, Advantage+)
ads-youtube — YouTube Ads specific analysis
ads-linkedin — LinkedIn Ads deep analysis
ads-tiktok — TikTok Ads deep analysis
ads-microsoft — Microsoft/Bing Ads deep analysis
ads-creative — Cross-platform creative quality audit
ads-landing — Landing page quality for ad campaigns
ads-budget — Budget allocation and bidding strategy
ads-plan — Strategic ad planning with industry templates
ads-competitor — Competitor ad intelligence

本技能可协调12项专业子技能：

ads-audit — 全多平台审计，并行委派执行
ads-google — Google Ads深度分析（搜索、PMax、YouTube）
ads-meta — Meta Ads深度分析（FB、IG、Advantage+）
ads-youtube — YouTube Ads专项分析
ads-linkedin — LinkedIn Ads深度分析
ads-tiktok — TikTok Ads深度分析
ads-microsoft — Microsoft/Bing Ads深度分析
ads-creative — 跨平台创意质量审计
ads-landing — 广告系列落地页质量评估
ads-budget — 预算分配与出价策略
ads-plan — 基于行业模板的广告战略规划
ads-competitor — 竞品广告情报分析

Subagents

子代理

For parallel analysis during full audits:

```
audit-google
```
— Google Ads checks (G01-G74)
```
audit-meta
```
— Meta Ads checks (M01-M46)
```
audit-creative
```
— Creative quality for LinkedIn, TikTok, Microsoft
```
audit-tracking
```
— Conversion tracking health across all platforms
```
audit-budget
```
— Budget, bidding, structure for LinkedIn, TikTok, Microsoft
```
audit-compliance
```
— Compliance, settings, performance across all platforms

全审计过程中用于并行分析：

```
audit-google
```
— Google Ads检查（G01-G74）
```
audit-meta
```
— Meta Ads检查（M01-M46）
```
audit-creative
```
— LinkedIn、TikTok、Microsoft平台创意质量检查
```
audit-tracking
```
— 全平台转化追踪健康检查
```
audit-budget
```
— LinkedIn、TikTok、Microsoft平台预算、出价、结构检查
```
audit-compliance
```
— 全平台合规性、设置、效果检查