email-write

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

Email Write Sub-Skill

Purpose

用途

Generate professional, high-converting email copy using proven copywriting frameworks. Produces subject line variants with scoring, responsive HTML templates with dark mode support, plain-text fallback, and preheader recommendations.

使用成熟的文案撰写框架生成专业、高转化率的邮件文案。生成带评分的主题变体、支持深色模式的响应式HTML模板、纯文本备选方案以及预标题建议。

Activation

触发方式

This sub-skill is invoked by the main

/email

skill when the user needs to compose a new email.

当用户需要撰写新邮件时，主技能

/email

会调用此子技能。

Workflow

工作流程

1. Gather Context

1. 收集上下文

First, check if

email-profile.md

exists in the project directory. If yes, load business type, tone preferences, and target audience from the profile.

If no profile exists or user provides new context, ask for:

Email Purpose: cold outreach, newsletter, product launch, promotional, re-engagement, welcome, feature announcement, etc.
Recipient: name, role, relationship (new lead, existing customer, subscriber, team member)
Tone: professional, friendly, casual, authoritative, empathetic, enthusiastic
Business Type: (from profile or ask) SaaS, e-commerce, service business, agency, creator, B2B, B2C
Key Message: what action should the recipient take?
Additional Context: product details, promotion details, deadline, personalization data

首先检查项目目录中是否存在

email-profile.md

文件。若存在，则从该文件中加载业务类型、语气偏好和目标受众信息。

若不存在该文件，或用户提供了新的上下文，则询问以下信息：

邮件用途：陌生开发信、新闻通讯、产品发布、促销活动、重新激活用户、欢迎邮件、功能公告等
收件人：姓名、职位、关系（新潜在客户、现有客户、订阅者、团队成员）
语气：专业、友好、随意、权威、共情、热情
业务类型：（从配置文件获取或询问）SaaS、电商、服务型企业、代理机构、创作者、B2B、B2C
核心信息：收件人需要执行什么操作？
额外上下文：产品详情、促销信息、截止日期、个性化数据

2. Select Copy Framework

2. 选择文案框架

Based on the email purpose, choose the appropriate framework from

references/copy-frameworks.md

Email Purpose	Recommended Framework	Why
Cold outreach	PAS	Empathy-driven, addresses pain points
Product launch	AIDA	Builds excitement, drives action
Newsletter	BAB or AIDA	Aspirational or engaging storytelling
Feature announcement	FAB	Clear value proposition for features
Promotional/sale	AIDA	Creates desire and urgency
Re-engagement	PAS	Identifies problem of disengagement
Welcome email	BAB	Shows transformation journey
Case study	4Ps	Proof-heavy, testimonial-driven
Review request	PAS	Empathetic ask for feedback
Appointment reminder	Direct	No framework needed

If uncertain, default to AIDA for marketing emails or PAS for relationship emails.

根据邮件用途，从

references/copy-frameworks.md

中选择合适的框架：

邮件用途	推荐框架	原因
陌生开发信	PAS	共情导向，直击痛点
产品发布	AIDA	营造兴奋感，推动行动
新闻通讯	BAB 或 AIDA	富有吸引力的愿景式或故事化表达
功能公告	FAB	清晰呈现功能价值主张
促销/折扣活动	AIDA	激发欲望与紧迫感
用户重新激活	PAS	定位用户流失的问题
欢迎邮件	BAB	展示用户成长路径
案例研究	4Ps	重证据，依赖证言驱动
评价请求	PAS	共情式请求反馈
预约提醒	直接表述	无需使用框架

若不确定，营销类邮件默认使用AIDA，关系维护类邮件默认使用PAS。

3. Generate Subject Lines

3. 生成主题行

Create 3 subject line variants using these strategies:

Curiosity-Driven: Creates intrigue, open loop, question, teaser
Benefit-Driven: Clear value proposition, outcome, result
Urgency-Driven: Time-sensitive, scarcity, FOMO (but not spammy)

Subject Line Rules:

Optimal length: 6-10 words / 30-50 characters
Never use ALL CAPS
Maximum 1 exclamation mark per subject line
Avoid spam triggers: "FREE!!!", "Act Now", "Limited Time Only", "Guaranteed", "Cash", "No obligation"
Include personalization where possible (beyond first name: behavior, location, purchase history)
Use power words: exclusive, secret, insider, proven, breakthrough, transform, discover

Scoring Methodology (0-100):

Criteria	Weight	Scoring
Length	20	100 if 30-50 chars, -10 per 5 chars over/under
Power Words	20	+20 per power word (max 2)
Personalization	25	+25 if personalized beyond first name
Spam Triggers	-50	-50 if contains spam word
Clarity	20	100 if benefit/topic is clear
Curiosity	15	+15 if creates open loop

Minimum passing score: 70

使用以下策略创建3个主题行变体：

好奇心驱动：制造悬念、开放式结尾、提问式、预告式
利益驱动：清晰的价值主张、成果导向
紧迫感驱动：限时、稀缺性、FOMO（但避免垃圾邮件风格）

主题行规则：

最佳长度：6-10个单词 / 30-50个字符
禁止全大写
每个主题行最多使用1个感叹号
避免垃圾邮件触发词："FREE!!!"、"Act Now"、"Limited Time Only"、"Guaranteed"、"Cash"、"No obligation"
尽可能加入个性化内容（不止于名字：行为、位置、购买历史）
使用强力词汇：exclusive、secret、insider、proven、breakthrough、transform、discover

评分方法（0-100分）：

评分标准	权重	评分规则
长度	20	30-50字符得100分，每超出/不足5字符扣10分
强力词汇	20	每个强力词汇加20分（最多2个）
个性化	25	若包含名字以外的个性化内容加25分
垃圾邮件触发词	-50	若包含触发词扣50分
清晰度	20	利益/主题清晰得100分
好奇心	15	制造开放式悬念加15分

合格最低分：70分

4. Write Preheader Text

4. 撰写预标题文本

Generate preheader recommendation (30-80 characters):

Must complement (not repeat) the subject line
Include secondary value proposition or CTA preview
Avoid generic text like "View this email in your browser"

Example:

Subject: "Your personalized SEO roadmap is ready"
Preheader: "3 quick wins to boost your rankings this week"

生成预标题建议（30-80字符）：

必须补充（而非重复）主题行内容
包含次要价值主张或CTA预览
避免通用文本如"在浏览器中查看此邮件"

示例：

主题："您的个性化SEO路线图已就绪"
预标题："本周提升排名的3个快速技巧"

5. Compose Email Body

5. 撰写邮件正文

Apply the chosen framework structure. Load full framework details from

references/copy-frameworks.md

before writing.

General Email Writing Rules:

Opening: Hook in first sentence, address recipient by name if available
Body: Use short paragraphs (2-3 sentences max), bullet points for scannability
Tone: Match requested tone from profile or user input
Personalization: Use merge tags like
```
{{firstName}}
```
,
```
{{company}}
```
,
```
{{productName}}
```
CTA: One primary CTA, clear and action-oriented ("Get Your Free Audit", "Claim Your Spot", "Start Your Trial")
Social Proof: Include if available (testimonial, stat, case study result)
Signature: Professional sign-off with name, title, company

Framework-Specific Structure:

Load the full structure from

references/copy-frameworks.md

and apply. Each framework has:

Section breakdown (e.g., PAS: Problem → Agitate → Solve)
Transition phrases
Example templates

应用选定的框架结构。撰写前从

references/copy-frameworks.md

加载完整的框架细节。

通用邮件撰写规则：

开头：第一句吸引注意力，若有可用信息则称呼收件人姓名
正文：使用短段落（最多2-3句），用项目符号提升可读性
语气：匹配配置文件或用户要求的语气
个性化：使用合并标签如
```
{{firstName}}
```
、
```
{{company}}
```
、
```
{{productName}}
```
CTA：一个主CTA，清晰且行动导向（"获取免费审计"、"抢占名额"、"开始试用"）
社交证明：若有则包含（证言、数据、案例研究结果）
签名：专业落款，包含姓名、职位、公司

框架特定结构：

从

references/copy-frameworks.md

加载完整结构并应用。每个框架包含：

段落划分（如PAS：问题 → 激化 → 解决方案）
过渡短语
示例模板

6. Generate HTML Version

6. 生成HTML版本

Create a responsive, dark-mode compatible HTML email using these specifications:

HTML Template Structure:

html

<!DOCTYPE html>
<html lang="en">
<head>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">
  <meta name="color-scheme" content="light dark">
  <meta name="supported-color-schemes" content="light dark">
  <title>{{emailSubject}}</title>
  <style>
    /* Inline critical CSS */
    body { margin: 0; padding: 0; font-family: Arial, Helvetica, sans-serif; }
    table { border-collapse: collapse; }
    .email-container { max-width: 600px; margin: 0 auto; }
    .body-text { font-size: 16px; line-height: 1.6; color: #333333; }
    .cta-button {
      display: inline-block;
      padding: 14px 28px;
      background-color: #0066cc;
      color: #ffffff;
      text-decoration: none;
      border-radius: 4px;
      font-weight: bold;
      min-height: 44px;
      min-width: 44px;
    }

    /* Dark mode styles */
    @media (prefers-color-scheme: dark) {
      body { background-color: #1a1a1a !important; }
      .body-text { color: #e0e0e0 !important; }
      .email-container { background-color: #2a2a2a !important; }
    }

    /* Mobile responsive */
    @media only screen and (max-width: 600px) {
      .body-text { font-size: 14px !important; }
      .headline { font-size: 22px !important; }
      .cta-button { display: block !important; width: 100% !important; }
    }
  </style>
</head>
<body>
  <!-- Email content goes here -->
</body>
</html>

HTML Rules:

Use table-based layout (not CSS Grid/Flexbox for email client compatibility)
Max width: 600px
Inline critical CSS (some clients strip
```
<style>
```
tags)
Web-safe fonts with fallbacks: Arial, Helvetica, Georgia, Times New Roman
Minimum 14px body text, 22px headlines on mobile
CTA button: minimum 44x44px touch target, high contrast ratio (4.5:1)
Include
```
color-scheme: light dark
```
meta tag
Dark mode CSS using
```
@media (prefers-color-scheme: dark)
```
Alt text on all images (describe content, not "image" or "photo")
Always include plain-text MIME part for accessibility

CTA Button Best Practices:

One primary CTA per email (secondary CTAs okay as text links)
Use
```
<a>
```
tag with
```
role="button"
```
for accessibility
Padding: 14px vertical, 28px horizontal minimum
Background color with 4.5:1 contrast ratio against text
Include fallback for dark mode (lighter background or inverted colors)

创建支持响应式布局和深色模式的HTML邮件，需遵循以下规范：

HTML模板结构：

html

<!DOCTYPE html>
<html lang="en">
<head>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">
  <meta name="color-scheme" content="light dark">
  <meta name="supported-color-schemes" content="light dark">
  <title>{{emailSubject}}</title>
  <style>
    /* Inline critical CSS */
    body { margin: 0; padding: 0; font-family: Arial, Helvetica, sans-serif; }
    table { border-collapse: collapse; }
    .email-container { max-width: 600px; margin: 0 auto; }
    .body-text { font-size: 16px; line-height: 1.6; color: #333333; }
    .cta-button {
      display: inline-block;
      padding: 14px 28px;
      background-color: #0066cc;
      color: #ffffff;
      text-decoration: none;
      border-radius: 4px;
      font-weight: bold;
      min-height: 44px;
      min-width: 44px;
    }

    /* Dark mode styles */
    @media (prefers-color-scheme: dark) {
      body { background-color: #1a1a1a !important; }
      .body-text { color: #e0e0e0 !important; }
      .email-container { background-color: #2a2a2a !important; }
    }

    /* Mobile responsive */
    @media only screen and (max-width: 600px) {
      .body-text { font-size: 14px !important; }
      .headline { font-size: 22px !important; }
      .cta-button { display: block !important; width: 100% !important; }
    }
  </style>
</head>
<body>
  <!-- Email content goes here -->
</body>
</html>

HTML规则：

使用基于表格的布局（为兼容邮件客户端，避免使用CSS Grid/Flexbox）
最大宽度：600px
内联关键CSS（部分客户端会移除
```
<style>
```
标签）
网页安全字体及备选字体：Arial、Helvetica、Georgia、Times New Roman
移动端正文最小字体14px，标题最小22px
CTA按钮：最小触摸目标44x44px，高对比度（4.5:1）
包含
```
color-scheme: light dark
```
元标签
使用
```
@media (prefers-color-scheme: dark)
```
实现深色模式CSS
所有图片添加Alt文本（描述内容，而非仅写"image"或"photo"）
始终包含纯文本MIME版本以保障可访问性

CTA按钮最佳实践：

每封邮件一个主CTA（次要CTA可作为文本链接）
使用
```
<a>
```
标签并添加
```
role="button"
```
以保障可访问性
内边距：最小垂直14px、水平28px
背景色与文本对比度达4.5:1
包含深色模式备选方案（浅色背景或反转颜色）

7. Generate Plain-Text Version

7. 生成纯文本版本

Create a plain-text fallback with:

No HTML tags
Line breaks for readability (max 70 characters per line)
CTA as full URL on separate line
Signature block with contact info

创建纯文本备选版本，要求：

无HTML标签
添加换行以提升可读性（每行最多70字符）
CTA以完整URL形式单独成行
包含带联系信息的签名块

8. Output Format

8. 输出格式

Present the final email composition in this structure:

markdown

undefined

最终邮件内容按以下结构呈现：

markdown

undefined

Email Composition

邮件内容

Framework: [chosen framework name] Purpose: [email purpose] Tone: [tone] Recipient Type: [recipient type]

框架: [所选框架名称] 用途: [邮件用途] 语气: [语气] 收件人类型: [收件人类型]

Subject Line Options

主题行选项

#	Subject	Score	Type	Notes
1	[subject line 1]	87	Curiosity	[why this works]
2	[subject line 2]	82	Benefit	[why this works]
3	[subject line 3]	79	Urgency	[why this works]

Recommended: #1 (highest score)

Preheader Text: [30-80 char preheader recommendation]

#	主题	评分	类型	说明
1	[主题行1]	87	好奇心驱动	[优势说明]
2	[主题行2]	82	利益驱动	[优势说明]
3	[主题行3]	79	紧迫感驱动	[优势说明]

Email Body (Plain Text)

邮件正文（纯文本）

[Full email body using framework structure]

[Include merge tags like {{firstName}}, {{company}}]

[CTA]

[Signature]

[遵循框架结构的完整邮件正文]

[包含

{{firstName}}

、

{{company}}

等合并标签]

[CTA]

[签名]

HTML Version

HTML版本

html

[Complete HTML email code with inline CSS, dark mode support, responsive design]

html

[包含内联CSS、深色模式支持、响应式设计的完整HTML邮件代码]

Plain Text Version

纯文本版本

[Plain text fallback with line breaks, CTA as full URL]

[带换行、CTA为完整URL的纯文本备选内容]

Email Metadata

邮件元数据

Word Count: [body word count]
Reading Time: [estimated reading time]
Character Count (with spaces): [count]
CTA Count: [number of CTAs]

字数: [正文字数]
阅读时长: [预估阅读时长]
字符数（含空格）: [统计数]
CTA数量: [CTA个数]

Next Steps

后续步骤

Review and edit copy
Choose subject line variant
Test HTML rendering in email client preview tool
Send as draft via MCP (if available) or copy to email platform
A/B test subject lines if sending to large list

undefined

审阅并编辑文案
选择主题行变体
在邮件客户端预览工具中测试HTML渲染效果
通过MCP（若可用）发送草稿，或复制到邮件平台
若发送给大量收件人，对主题行进行A/B测试

undefined

Quality Gates

质量校验

Before delivering the email, verify:

Subject line scores: At least one variant scores 70+
Preheader length: 30-80 characters
Framework alignment: Body follows chosen framework structure
CTA clarity: Primary CTA is clear and action-oriented
Mobile readability: Paragraphs are 2-3 sentences max
HTML validity: Table-based layout, inline CSS, dark mode support
Accessibility: Alt text on images, plain-text fallback included
Spam check: No spam trigger words in subject or body
Personalization: Merge tags used where appropriate
Tone match: Email tone matches requested tone from profile

If any gate fails, revise before output.

交付邮件前需验证以下内容：

主题行评分: 至少一个变体得分≥70
预标题长度: 30-80字符
框架匹配: 正文遵循所选框架结构
CTA清晰度: 主CTA清晰且行动导向
移动端可读性: 段落最多2-3句
HTML有效性: 基于表格的布局、内联CSS、深色模式支持
可访问性: 图片含Alt文本、提供纯文本备选
垃圾邮件检查: 主题和正文无触发词
个性化: 合理使用合并标签
语气匹配: 邮件语气与配置文件要求一致

若任何校验项不通过，需修改后再输出。

Error Handling

错误处理

If
```
references/copy-frameworks.md
```
is missing, warn user and use basic AIDA structure
If
```
email-profile.md
```
is missing, prompt user for context (don't fail)
If subject line scores are all below 70, generate new variants
If HTML template fails validation, fall back to plain-text only and warn user

若
```
references/copy-frameworks.md
```
缺失，向用户发出警告并使用基础AIDA结构
若
```
email-profile.md
```
缺失，提示用户提供上下文（不终止流程）
若所有主题行得分均低于70，重新生成变体
若HTML模板验证失败，退回到仅纯文本版本并向用户发出警告

Resources

资源

```
references/copy-frameworks.md
```
- Full framework structures and examples
```
email-profile.md
```
- User's business context and preferences (optional)

```
references/copy-frameworks.md
```
- 完整框架结构及示例
```
email-profile.md
```
- 用户业务上下文及偏好（可选）

Example Invocation

调用示例

User: "Write a cold outreach email to a SaaS founder about my SEO audit service"

Agent:

Loads email-profile.md (if exists)
Selects PAS framework (cold outreach)
Generates 3 subject line variants with scores
Writes email body following PAS structure
Creates HTML template with dark mode
Creates plain-text fallback
Outputs full email composition with metadata and next steps

用户: "撰写一封给SaaS创始人的陌生开发信，推广我的SEO审计服务"

Agent:

加载email-profile.md（若存在）
选择PAS框架（陌生开发信）
生成3个带评分的主题行变体
遵循PAS结构撰写邮件正文
创建支持深色模式的HTML模板
创建纯文本备选版本
输出包含元数据和后续步骤的完整邮件内容

Notes

注意事项

This sub-skill focuses on composition only (no sending/scheduling)
For sending emails, use
```
email-send
```
sub-skill or MCP email tools
For A/B testing, generate multiple variants using different frameworks
Always adapt tone and complexity to recipient type (B2B vs B2C, technical vs non-technical)

此子技能仅聚焦于邮件撰写（不包含发送/排期功能）
发送邮件需使用
```
email-send
```
子技能或MCP邮件工具
如需A/B测试，使用不同框架生成多个变体
需根据收件人类型（B2B vs B2C、技术型 vs 非技术型）调整语气和内容复杂度