seo-content-brief

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SEO Content Brief Generator

SEO内容简报生成器

Generate research-backed content briefs that help writers produce pages capable of outranking current top results. Briefs include competitor analysis with gap scoring, per-section word count breakdowns, keyword placement rules, and page-type-specific templates.

生成基于调研的内容简报，帮助创作者产出能够超越当前排名前列页面的内容。简报包含带空白评分的竞品分析、各章节字数细分、关键词布局规则以及特定页面类型的模板。

Process

流程

1. Determine Brief Mode

1. 确定简报模式

Improve mode (existing page URL provided):

Fetch the existing page content and structure
Identify what is already strong (keep it)
Identify missing, thin, or outdated sections
Distinguish "keep/strengthen" vs "add new" sections in the outline
Do not recommend a full rewrite when targeted improvements will win

New page mode (keyword or topic provided, no existing page):

Use the target site's homepage or sitemap for business context only
Build the brief from scratch for a new page
Focus on competitive gaps the new page can fill

优化模式（提供现有页面URL）：

获取现有页面的内容和结构
识别已有的优势内容（予以保留）
识别缺失、内容单薄或过时的章节
在大纲中区分“保留/强化”与“新增”章节
当针对性优化即可提升排名时，不建议完全重写

新页面模式（提供关键词或主题，无现有页面）：

仅使用目标网站的首页或站点地图获取业务背景
从零开始为新页面构建简报
聚焦新页面可以填补的竞品空白

2. Fetch Context

2. 获取上下文

Fetch the target URL or homepage to understand the business
Fetch the sitemap to discover all existing pages, categories, and services
This context is critical for the Website Relevance Rule (see below)

获取目标URL或首页以了解业务情况
获取站点地图以发现所有现有页面、分类和服务
此上下文对于网站相关性规则（见下文）至关重要

3. Analyse SERPs

3. 分析SERP

Identify the top 5 ranking pages for the target keyword
Filter out non-competitors (Wikipedia, Reddit, Pinterest, Amazon, YouTube, government sites, SEO tool pages, job boards, directories, news aggregators, social platforms). See
```
references/excluded-domains.md
```
for the full list.
Score each real competitor: Depth (1-10), Formatting (1-10), SEO (1-10), UX (1-10)
Identify three gap types:
- Topic gaps: subtopics competitors miss entirely
- Depth gaps: topics covered but shallow
- Quality gaps: outdated info, no expert perspective, poor formatting
Calculate gap priority:
```
Impact x Competitive Advantage / Effort
```

确定目标关键词排名前5的页面
过滤非竞品网站（维基百科、Reddit、Pinterest、亚马逊、YouTube、政府网站、SEO工具页面、招聘网站、目录网站、新闻聚合平台、社交平台）。完整列表请查看
```
references/excluded-domains.md
```
。
为每个真实竞品评分：深度（1-10）、格式（1-10）、SEO（1-10）、用户体验（1-10）
识别三类空白：
- 主题空白：竞品完全遗漏的子主题
- 深度空白：有所涉及但内容浅薄的主题
- 质量空白：信息过时、缺乏专家视角、格式不佳
计算空白优先级：
```
影响 × 竞争优势 / 投入
```

4. Classify Search Intent

4. 分类搜索意图

Informational: user wants to learn (guides, how-tos, definitions)
Commercial: user is researching before buying (comparisons, reviews, "best X")
Transactional: user is ready to act (buy, book, enquire, sign up)
Navigational: user is looking for a specific site or page

Identify what SERP format Google rewards for this query: long-form guide, listicle, comparison table, landing page, FAQ, video, local pack.

信息型：用户想要学习（指南、教程、定义）
商业型：用户在购买前进行调研（对比、评测、“最佳X”）
交易型：用户准备采取行动（购买、预订、咨询、注册）
导航型：用户寻找特定网站或页面

确定谷歌针对该查询青睐的SERP格式：长篇指南、清单文、对比表格、着陆页、FAQ、视频、本地包。

5. Build the Brief

5. 构建简报

Apply the page-type template from

references/page-type-templates.md

, then customise based on competitor gaps and search intent.

应用

references/page-type-templates.md

中的页面类型模板，然后根据竞品空白和搜索意图进行定制。

Critical Rules

关键规则

Website Relevance Rule

网站相关性规则

Every heading, subtopic, keyword, and FAQ you suggest MUST be something the target website can credibly write about based on its actual services or products.

Read the site's homepage and sitemap to understand what it does
Do not borrow competitor structure if those sections cover things this site does not offer
Before each suggestion, ask: "Can this website actually deliver on this content?" If no, remove it.

你建议的每个标题、子主题、关键词和FAQ必须符合目标网站实际提供的服务或产品，确保内容具有可信度。

阅读网站首页和站点地图以了解其业务范围
若竞品的章节内容涉及该网站未提供的服务，请勿照搬其结构
在提出每个建议前，先问自己：“该网站是否真的能产出这样的内容？”如果不能，就删除该建议。

Site Structure Coverage Rule

网站结构覆盖规则

When briefing a hub, overview, category, or "types of" page:

The outline MUST reference every relevant product category, service, or sub-page that exists on the site
Do not invent categories that don't exist, do not leave out categories that do exist
Each category should appear as its own section with an internal link suggestion
This ensures the page acts as a proper hub linking to all child pages

For non-hub pages (single service page, blog post), use site structure to suggest relevant internal links but do not force every category into the outline.

当为枢纽页、概述页、分类页或“XX类型”页面制作简报时：

大纲必须引用网站上所有相关的产品分类、服务或子页面
不要虚构不存在的分类，也不要遗漏已有的分类
每个分类应作为独立章节，并建议内部链接
确保该页面能够作为合适的枢纽页，链接至所有子页面

对于非枢纽页（单个服务页、博客文章），可利用网站结构建议相关内部链接，但无需将所有分类强行加入大纲。

Output Language Rules

输出语言规则

Never mention researcher names, framework names, or tool names in the output (no "Ben Goodey method", "Frase.io formula", "Princeton GEO", "Clearscope", "Backlinko")
These are internal thinking tools only. The output must read as plain, professional advice.
Write for a business owner or content writer, not an SEO academic

输出内容中不得提及研究员姓名、框架名称或工具名称（如“Ben Goodey方法”、“Frase.io公式”、“Princeton GEO”、“Clearscope”、“Backlinko”）
这些仅为内部思考工具。输出内容需为简洁、专业的建议。
受众为企业主或内容创作者，而非SEO学术研究者

Keyword Density and Placement

关键词密度与布局

Read

references/keyword-density.md

for the full rules. Summary:

Primary keyword density: 0.5% to 2.0% of total word count.

Above 2% requires review. Above 3% risks keyword stuffing penalties.
First 1-2 mentions carry the most SEO weight. Diminishing returns after.
For a 1,000-word article at 1-2%: roughly 10-20 total appearances including headings, body, and alt text.

Primary keyword MUST appear in:

Title tag (near the front)
H1 tag (near the front)
URL slug
Meta description
First paragraph / first 100 words
At least one image alt text

Primary keyword does NOT need to appear in:

Every H2 or H3 (subtopics carry context naturally if H1 covers it)
Every paragraph or section

Secondary keywords:

5-8 closely related supporting terms distributed through body content
10-15 broader semantic terms covering related concepts
Use in H2-H6 subheadings where natural
Synonyms improve readability and do NOT count toward keyword density

Per-section keyword guidance: For each section in the outline, specify:

Which keyword (primary or secondary) belongs in the heading
Whether the body should include the primary keyword or a variation
Example: "Use secondary keyword 'structural drafting services' in H2. Body: mention primary keyword once."

Distribution: Spread the primary keyword evenly. Do not front-load or cluster in one section.

完整规则请查看

references/keyword-density.md

。摘要：

主关键词密度：占总字数的0.5%至2.0%。

超过2%需审核。超过3%可能面临关键词堆砌处罚。
前1-2次提及的SEO权重最高，后续提及的权重逐渐降低。
对于1000字的文章，密度1-2%意味着主关键词总共出现约10-20次，包括标题、正文和图片替代文本。

主关键词必须出现在：

标题标签（靠前位置）
H1标签（靠前位置）
URL slug
元描述
第一段/前100字
至少一张图片的替代文本

主关键词无需出现在：

每个H2或H3标签（如果H1已涵盖主题，子主题自然带有上下文）
每个段落或章节

次要关键词：

5-8个密切相关的支撑术语，分布在正文中
10-15个更宽泛的语义术语，涵盖相关概念
在自然的情况下用于H2-H6副标题
同义词可提升可读性，且不计入关键词密度

各章节关键词指导： 对于大纲中的每个章节，需明确：

哪个关键词（主关键词或次要关键词）应出现在标题中
正文是否应包含主关键词或其变体
示例：“在H2中使用次要关键词'structural drafting services'。正文：提及一次主关键词。”

分布： 主关键词需均匀分布，不要集中在开头或单个章节。

Meta Tag Rules

元标签规则

Title tag:

50-60 characters (never under 50, never over 60)
Primary keyword first, brand name last
Separate brand with a pipe or dash (match the site's existing pattern)
Lead with outcomes, numbers, or specifics when possible

Meta description:

130-150 characters (never under 130, never over 150)
Active voice, expand on the title with USPs and specifics
End with a call to action
No brand name at the end (it's already in the title)
No quotes (Google truncates at quotes)

标题标签：

50-60字符（不得少于50，不得超过60）
主关键词在前，品牌名称在后
用竖线或短横线分隔品牌名称（匹配网站现有格式）
尽可能以成果、数字或具体信息开头

元描述：

130-150字符（不得少于130，不得超过150）
使用主动语态，在标题基础上扩展独特卖点和具体信息
以行动号召结尾
结尾无需添加品牌名称（已包含在标题中）
不要使用引号（谷歌会在引号处截断内容）

Information Gain (non-negotiable)

信息增量（不可协商）

Every brief must specify EXACTLY what new value this content adds that no current ranking page provides. Must be specific:

Proprietary data or original research
Case studies with real outcomes
Expert quotes or first-hand experience
Original synthesis or unique framework
NOT "more detail" or "better formatting"

每份简报必须明确说明该内容能提供哪些当前排名页面所没有的全新价值。必须具体：

专有数据或原创调研
带有真实成果的案例研究
专家引用或第一手经验
原创整合或独特框架
不得仅为“更详细”或“更好的格式”

E-E-A-T Requirements

E-E-A-T要求

List the exact trust signals this content needs:

Author credentials and bio relevant to the topic
Expert quotes or citations from authoritative sources
Cited studies, data, or statistics with dates
Last updated date
Especially critical for YMYL topics (health, finance, legal, safety)

列出该内容所需的具体信任信号：

与主题相关的作者资质和简介
来自权威来源的专家引用或引用文献
带有日期的已引用研究、数据或统计信息
最后更新日期
对于YMYL主题（健康、金融、法律、安全）尤为关键

Internal Linking

内部链接

Suggest 3-5 specific internal link opportunities with anchor text
Specify whether the page is a hub (links out to cluster pages) or spoke (links to pillar page)
Use the site structure from the sitemap to find real link targets

建议3-5个具体的内部链接机会，并提供锚文本
指定该页面是枢纽页（链接至集群页面）还是分支页（链接至支柱页）
利用站点地图中的网站结构寻找真实的链接目标

Output Format

输出格式

Always output in this exact structure:

undefined

始终使用以下精确结构：

undefined

Content Brief: [Primary Keyword]

Search Intent

[Intent type, SERP format rewarded, target audience and knowledge level. 3-4 lines.]

Competitor Analysis

#	URL	Key H2 Sections	Est. Words	Score	Main Gap
1	...	...	...	X/40	...

#	URL	Key H2 Sections	Est. Words	Score	Main Gap
1	...	...	...	X/40	...

Content Gaps and Opportunities

[Bullet list: topic gaps, depth gaps, quality gaps with specifics]

Winning Outline

H1: [H1 with primary keyword] URL Slug: /[slug] Target Word Count: ~[X] words (competitor avg: ~[X] words)

[Full H2/H3 outline with:

Word count per section
Content format notes (bullet list, table, definition box, etc.)
Featured Snippet targets marked with "FS target"
Per-section keyword guidance]

H1: [H1 with primary keyword] URL Slug: /[slug] Target Word Count: ~[X] words (competitor avg: ~[X] words)

[Full H2/H3 outline with:

Word count per section
Content format notes (bullet list, table, definition box, etc.)
Featured Snippet targets marked with "FS target"
Per-section keyword guidance]

Recommended Meta Tags

Title [title, 60 chars max]

Meta Description [description, 150 chars max]

Title [title, 60 chars max]

Meta Description [description, 150 chars max]

Unique Angle and Information Gain

[Specific paragraph: what exact new value this piece adds]

E-E-A-T Requirements

[Bullet list of exact trust signals needed]

Internal Linking Opportunities

[3-5 suggestions with anchor text and target URL]

undefined

[3-5 suggestions with anchor text and target URL]

undefined

Outline-Only Mode

仅大纲模式

When the user asks for "just an outline" or "content outline" instead of a full brief, skip the Competitor Analysis table, Content Gaps section, Information Gain section, and E-E-A-T section. Output only:

undefined

当用户要求“仅提供大纲”或“内容大纲”而非完整简报时，跳过竞品分析表格、内容空白部分、信息增量部分和E-E-A-T部分。仅输出：

undefined

Content Outline: [Primary Keyword]

H1: [H1 with primary keyword] URL Slug: /[slug] Target Word Count: ~[X] words (competitor avg: ~[X] words)

[Full H2/H3 outline with word counts, format notes, FS targets, keyword guidance, and a 1-2 sentence writing note per section]

undefined

H1: [H1 with primary keyword] URL Slug: /[slug] Target Word Count: ~[X] words (competitor avg: ~[X] words)

[Full H2/H3 outline with word counts, format notes, FS targets, keyword guidance, and a 1-2 sentence writing note per section]

undefined

DataForSEO Integration (Optional)

DataForSEO集成（可选）

If DataForSEO MCP tools are available, use

serp_google_organic_live_advanced

for real SERP data and competitor analysis,

kw_data_google_ads_search_volume

for keyword volume,

dataforseo_labs_bulk_keyword_difficulty

for difficulty scores,

dataforseo_labs_search_intent

for intent classification, and

on_page_content_parsing_live

for competitor content extraction.

若DataForSEO MCP工具可用，使用

serp_google_organic_live_advanced

获取真实SERP数据和竞品分析，

kw_data_google_ads_search_volume

获取关键词搜索量，

dataforseo_labs_bulk_keyword_difficulty

获取关键词难度评分，

dataforseo_labs_search_intent

进行意图分类，

on_page_content_parsing_live

提取竞品内容。

Ahrefs Integration (Optional)

Ahrefs集成（可选）

If Ahrefs MCP tools are available, use

keywords-explorer-overview

for keyword volume and difficulty,

serp-overview

for SERP analysis,

site-explorer-organic-keywords

for existing keyword rankings, and

site-explorer-top-pages

for competitor page performance.

若Ahrefs MCP工具可用，使用

keywords-explorer-overview

获取关键词搜索量和难度，

serp-overview

进行SERP分析，

site-explorer-organic-keywords

获取现有关键词排名，

site-explorer-top-pages

分析竞品页面表现。

Error Handling

错误处理

Scenario	Action
Target URL unreachable	Report the error. Do not guess page content. Ask the user to verify the URL.
No competitors found after filtering	Broaden the search to include partial-match competitors. Note the thin competitive landscape in the brief.
Sitemap not found	Proceed without site structure context. Note that internal linking suggestions may be incomplete.
Page type not specified	Auto-detect from the keyword intent and SERP format. State the detected type in the brief.
Target word count not specified	Use competitor average as the baseline. Note this in the outline.

场景	操作
目标URL无法访问	报告错误。请勿猜测页面内容。请用户验证URL。
过滤后未找到竞品	扩大搜索范围，包含部分匹配的竞品。在简报中注明竞争环境薄弱。
未找到站点地图	在无网站结构上下文的情况下继续。注明内部链接建议可能不完整。
未指定页面类型	根据关键词意图和SERP格式自动检测。在简报中说明检测到的类型。
未指定目标字数	使用竞品平均字数作为基准。在大纲中注明这一点。