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seo-serp-analysis

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SEO SERP Analysis

SEO SERP分析

Perform deep SERP analysis on priority keywords: examine top-ranking pages, SERP features, and domain authority.
针对优先级关键词执行深度SERP分析：检查排名靠前的页面、SERP功能以及域名权威度。

Credentials Check

凭证检查

If 
DATAFORSEO_LOGIN
or 
DATAFORSEO_PASSWORD
are missing, tell the user:
"DataForSEO credentials are not configured. Please run 
seo-seed-discovery
first — it will guide you through the setup."
如果缺少
DATAFORSEO_LOGIN
或
DATAFORSEO_PASSWORD
，请告知用户：
"未配置DataForSEO凭证。请先运行
seo-seed-discovery
——它会引导您完成设置。"

When to Use

使用时机

After 
seo-keyword-metrics
has produced 
metrics.json
. Focus analysis on the most promising keywords.
在
seo-keyword-metrics
生成
metrics.json
之后。将分析重点放在最具潜力的关键词上。

Prerequisites

前提条件

  • Workspace with 
    metrics.json
  • 包含
    metrics.json
    的工作区

Procedure

操作步骤

Step 1: Deep SERP Data

步骤1：获取深度SERP数据

bash
node {baseDir}/scripts/deep-serp.ts --workspace <workspace_path> --limit 30
For the top priority keywords, fetches full SERP data including organic positions, ads, People Also Ask, featured snippets, and related searches. Writes 
serp-deep.json
.
bash
node {baseDir}/scripts/deep-serp.ts --workspace <workspace_path> --limit 30
针对最高优先级的关键词，获取完整的SERP数据，包括自然排名位置、广告、“人们还问”、精选摘要以及相关搜索。生成
serp-deep.json
文件。

Step 2: Domain Authority Check

步骤2：域名权威度检查

bash
node {baseDir}/scripts/backlink-check.ts --workspace <workspace_path>
Checks domain rank / backlink profile for top-ranking domains in the SERPs. Writes 
backlinks.json
.
What is Backlinks / Domain Rank? Domain Rank (DR) is a score 0–100 reflecting how many high-quality external websites link to a domain. A high DR means the site is authoritative and hard to outrank. Low DR domains (under 30) in the top 10 signal that the keyword is achievable for newer sites.
bash
node {baseDir}/scripts/backlink-check.ts --workspace <workspace_path>
检查SERP中排名靠前的域名的域名等级/反向链接档案。生成
backlinks.json
文件。
什么是反向链接/域名等级？ 域名等级（DR）是一个0–100的分数，反映有多少高质量的外部网站链接到该域名。高DR意味着网站具有权威性，难以超越。排名前10的域名中DR低于30的情况，表明该关键词对于新网站来说是可以争取的。

Expert Analysis Framework

专家分析框架

As a senior SEO specialist, analyze each SERP:
  1. SERP Feature Landscape: Does the SERP have featured snippets, PAA, knowledge panels? These indicate content opportunities
  2. Authority Gap: What's the average DR of top 10? Can the user's domain realistically compete?
  3. Weak Spots: Are there low-DR domains, Reddit posts, or UGC in the top positions? These signal opportunity
  4. Content Type Pattern: Are top results how-to guides, comparisons, product pages, or tools?
  5. SERP Intent Match: Does the SERP content type match the user's planned content type?
作为资深SEO专家，分析每个SERP：
  1. SERP功能格局：SERP是否包含精选摘要、“人们还问”、知识面板？这些都表明存在内容创作机会
  2. 权威差距：排名前10的域名平均DR是多少？用户的域名是否有实际竞争力？
  3. 薄弱环节：排名靠前的位置是否存在低DR域名、Reddit帖子或用户生成内容（UGC）？这些都标志着机会
  4. 内容类型模式：排名靠前的结果是指南、对比文章、产品页面还是工具？
  5. SERP意图匹配：SERP的内容类型是否与用户计划创作的内容类型匹配？

Output Format

输出格式

  • Per-Keyword SERP Profile (top 5 results, features, DR range)
  • SERP Winability Assessment for each keyword
  • Featured Snippet Opportunities (keywords where snippets are present)
  • Content Type Recommendations based on SERP analysis
  • 单关键词SERP档案（前5个结果、功能、DR范围）
  • 各关键词的SERP可赢性评估
  • 精选摘要机会（存在摘要的关键词）
  • 基于SERP分析的内容类型建议