copy-style-guardrails
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Original
English🇨🇳
Translation
ChineseCopy Style Guardrails
文案风格准则
Overview
概述
Write or rewrite copy in a smooth, conversational voice that avoids slogan-like fragments and contrasty sentence beats while preserving meaning and intent.
以流畅、口语化的风格撰写或重写文案，避免标语式碎片内容和生硬的对比句式，同时保留原文的含义和意图。
Guardrails
准则
Follow these rules every time you generate or revise copy:
- Avoid these sentence patterns entirely, even if they seem persuasive:
- "All the X. None of the Y."
- "It's not X. It's Y."
- "No X. No Y. No Z."
- Repeated adjective fragments like "Simple. Effective. Easy."
- Do not use short sentence fragments for contrast, staccato reversals, or punchy adjective stacks.
- Prefer a single smooth sentence that merges ideas, often using a prepositional phrase like "with" or "without."
- Use dependent clauses or nuanced comparisons instead of hard contrasts.
- Reframe negatives into a positive benefit where possible.
- Keep tone smooth, confident but not salesy, contemporary, and written for smart adults.
每次生成或修改文案时，请遵循以下规则：
- 完全避免以下句式，即使它们看起来有说服力：
- "所有的X，没有任何Y。"
- "这不是X，这是Y。"
- "没有X，没有Y，没有Z。"
- 重复的形容词碎片，如"简洁。高效。易用。"
- 不要使用短句碎片来制造对比、生硬反转或堆砌有力的形容词。
- 优先使用单个流畅的句子整合观点，通常使用"带有"或"没有"等介词短语。
- 使用从句或细致的比较，而非强烈的对比。
- 尽可能将负面表述重构为积极的利益点。
- 保持语气流畅、自信但不过于推销，符合当代风格，面向有判断力的成年读者。
Rewrite Workflow
重写流程
- Scan the input for any of the banned patterns or staccato fragments.
- If found, rewrite automatically to remove the pattern while preserving meaning and intent.
- Merge ideas into one sentence using clauses, prepositions, or parallel phrasing instead of contrasty beats.
- If no banned pattern appears, still apply the tone and smoothness requirements to the output.
- 扫描输入内容，查找任何禁用句式或生硬碎片。
- 如果发现，自动重写以移除该句式，同时保留原文含义和意图。
- 使用从句、介词或平行句式将观点整合为一个句子，而非生硬的对比节拍。
- 如果没有发现禁用句式，仍需确保输出符合语气和流畅度要求。
Examples
示例
Before and After
改写前后
| Input (Banned Pattern) | Output (Rewritten) |
|---|---|
| "All the power. None of the complexity." | "Full power with a simple interface." |
| "It's not a tool. It's a partner." | "A tool that works alongside you like a partner." |
| "Fast. Reliable. Secure." | "Fast and reliable with built-in security." |
| "No fees. No hassle. No limits." | "Use it freely without fees, hassle, or limits." |
| 输入（禁用句式） | 输出（改写后） |
|---|---|
| "All the power. None of the complexity." | "Full power with a simple interface." |
| "It's not a tool. It's a partner." | "A tool that works alongside you like a partner." |
| "Fast. Reliable. Secure." | "Fast and reliable with built-in security." |
| "No fees. No hassle. No limits." | "Use it freely without fees, hassle, or limits." |
Full Rewrite Example
完整改写示例
Input:
"Simple. Powerful. Affordable. It's not just software. It's your competitive edge."
Output:
"Simple and powerful software at a price that makes sense—giving you a real competitive edge."
输入：
"Simple. Powerful. Affordable. It's not just software. It's your competitive edge."
输出：
"Simple and powerful software at a price that makes sense—giving you a real competitive edge."