cmo-review

Original：🇺🇸 English

Translated

/cs:cmo-review <plan> — Narrative-first interrogation of positioning, ICP, message house, and channel mix.

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Sourcealirezarezvani/claude-skills

Added on2026-05-14

NPX Install

npx skill4agent add alirezarezvani/claude-skills cmo-review

SKILL.md Content

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/cs:cmo-review — CMO Forcing Questions

Command:

/cs:cmo-review <plan>

The narrative-first strategist pressure-tests positioning before debating tactics.

When to Run

Before launching any new campaign
Before changing positioning, tagline, or category
Before allocating > 10% of marketing budget to a new channel
Before a major PR moment (funding announcement, product launch)
When pipeline contribution is declining

The Six CMO Questions

1. ICP (One Real Person)

Name one real person in your ICP. Company, title, what they do daily, what they hate.

Persona ≠ ICP. ICP is real.
If you can't name one, the ICP isn't sharp enough.

2. JTBD

What job is the customer hiring this product to do, and what's the alternative they use today?

One sentence the customer would say out loud.
"We use spreadsheets" is a valid alternative. So is "we don't."

3. Positioning Statement

One sentence: For [ICP], who needs [job], we are [category] that [differentiator] unlike [alternative].

This is the headline. Everything cascades.
If it doesn't fit in one sentence, it's not positioning yet.

4. Distribution Channel

Where does the customer first hear your name — and is it inbound or outbound at this stage?

Name the channel, intent, and the path to first contact.
PLG, sales-led, content-led, partnership-led — pick a primary.

5. CAC Payback

Per channel: what's CAC, what's payback in months, and is it improving?

If a channel's payback is > 18 months, it isn't a channel — it's a hobby.

6. Defensibility of Brand

If a well-funded competitor copies your messaging tomorrow, what's still yours?

Category position, founder-market fit, customer love, distribution lock — name one.

Workflow

Run the models:

bash

python ../../../skills/cmo-advisor/scripts/marketing_budget_modeler.py
python ../../../skills/cmo-advisor/scripts/growth_model_simulator.py

Answer the six questions in writing.
Apply the verdict:
- 🟢 GREEN — story is sharp, channel mix sound
- 🟡 YELLOW — sharpen positioning before scaling
- 🔴 RED — positioning broken; do not spend

Output Format

markdown

# CMO Review: <plan>
**Date:** YYYY-MM-DD

## Positioning
One-sentence statement: <here>

## ICP
- Named persona: <name, title, company>
- JTBD: <one sentence in their words>

## Channel Mix
- Primary: <channel> | CAC $X | Payback Ym
- Secondary: <channel> | CAC $X | Payback Ym

## Verdict
🟢 / 🟡 / 🔴

## Next Steps
[3 concrete actions]

Routing

```
/cs:cro-review
```
— pipeline contribution check
```
/cs:cpo-review
```
— product ↔ positioning alignment
```
/cs:decide
```
— log the verdict