marketing-skills

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Original

English
🇨🇳

Translation

Chinese

Marketing Skills Division

营销技能模块组

42 production-ready marketing skills organized into 7 specialist pods with a context foundation and orchestration layer.
42项可投入生产使用的营销技能被划分为7个专业小组,配套上下文基础层和编排层。

Quick Start

快速开始

Claude Code

Claude Code

/read marketing-skill/marketing-ops/SKILL.md
The router will direct you to the right specialist skill.
/read marketing-skill/marketing-ops/SKILL.md
路由器会将你引导至对应的专业技能模块。

Codex CLI

Codex CLI

bash
codex --full-auto "Read marketing-skill/marketing-ops/SKILL.md, then help me write a blog post about [topic]"
bash
codex --full-auto "Read marketing-skill/marketing-ops/SKILL.md, then help me write a blog post about [topic]"

OpenClaw

OpenClaw

Skills are auto-discovered from the repository. Ask your agent for marketing help — it routes via
marketing-ops
.
技能会自动从代码库中被发现,向你的Agent寻求营销相关帮助即可——它会通过
marketing-ops
进行路由。

Architecture

架构

marketing-skill/
├── marketing-context/     ← Foundation: brand voice, audience, goals
├── marketing-ops/         ← Router: dispatches to the right skill
├── Content Pod (8)        ← Strategy → Production → Editing → Social
├── SEO Pod (5)            ← Traditional + AI SEO + Schema + Architecture
├── CRO Pod (6)            ← Pages, Forms, Signup, Onboarding, Popups, Paywall
├── Channels Pod (5)       ← Email, Ads, Cold Email, Ad Creative, Social Mgmt
├── Growth Pod (4)         ← A/B Testing, Referrals, Free Tools, Churn
├── Intelligence Pod (4)   ← Competitors, Psychology, Analytics, Campaigns
└── Sales & GTM Pod (2)    ← Pricing, Launch Strategy
marketing-skill/
├── marketing-context/     ← 基础层:品牌调性、受众、目标
├── marketing-ops/         ← 路由层:分发请求到对应技能
├── Content Pod (8)        ← 策略 → 生产 → 编辑 → 社媒
├── SEO Pod (5)            ← 传统SEO + AI SEO + Schema + 架构优化
├── CRO Pod (6)            ← 页面、表单、注册、新手引导、弹窗、付费墙
├── Channels Pod (5)       ← 邮件、广告、冷邮、广告创意、社媒管理
├── Growth Pod (4)         ← A/B测试、推荐、免费工具、用户流失
├── Intelligence Pod (4)   ← 竞品、用户心理、分析、营销活动
└── Sales & GTM Pod (2)    ← 定价、上线策略

First-Time Setup

首次设置

Run
marketing-context
to create your
marketing-context.md
file. Every other skill reads this for brand voice, audience personas, and competitive landscape. Do this once — it makes everything better.
运行
marketing-context
以创建你的
marketing-context.md
文件,所有其他技能都会读取该文件获取品牌调性、受众画像和竞争格局信息。仅需执行一次,可大幅提升所有功能的使用效果。

Pod Overview

小组概览

PodSkillsPython ToolsKey Capabilities
Foundation22Brand context capture, skill routing
Content85Strategy → production → editing → humanization
SEO52Technical SEO, AI SEO (AEO/GEO), schema, architecture
CRO60Page, form, signup, onboarding, popup, paywall optimization
Channels52Email sequences, paid ads, cold email, ad creative
Growth42A/B testing, referral programs, free tools, churn prevention
Intelligence44Competitor analysis, marketing psychology, analytics, campaigns
Sales & GTM21Pricing strategy, launch planning
Standalone49ASO, brand guidelines, PMM strategy, prompt engineering
分组技能数量Python工具数量核心能力
基础层22品牌上下文捕获、技能路由
内容组85策略 → 生产 → 编辑 → 内容拟人化
SEO组52技术SEO、AI SEO (AEO/GEO)、Schema、架构优化
CRO组60页面、表单、注册、新手引导、弹窗、付费墙优化
渠道组52邮件序列、付费广告、冷邮、广告创意
增长组42A/B测试、推荐计划、免费工具、流失预防
情报组44竞品分析、营销心理学、数据分析、营销活动
销售&GTM组21定价策略、上线规划
独立工具49ASO、品牌指南、PMM策略、Prompt工程

Python Tools (27 scripts)

Python工具(27个脚本)

All scripts are stdlib-only (zero pip installs), CLI-first with JSON output, and include embedded sample data for demo mode.
bash
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所有脚本均仅使用stdlib标准库(无需pip安装),优先支持CLI调用并输出JSON格式结果,内置演示模式所需的示例数据。
bash
undefined

Content scoring

内容评分

python3 marketing-skill/content-production/scripts/content_scorer.py article.md
python3 marketing-skill/content-production/scripts/content_scorer.py article.md

AI writing detection

AI写作检测

python3 marketing-skill/content-humanizer/scripts/humanizer_scorer.py draft.md
python3 marketing-skill/content-humanizer/scripts/humanizer_scorer.py draft.md

Brand voice analysis

品牌调性分析

python3 marketing-skill/content-production/scripts/brand_voice_analyzer.py copy.txt
python3 marketing-skill/content-production/scripts/brand_voice_analyzer.py copy.txt

Ad copy validation

广告文案校验

python3 marketing-skill/ad-creative/scripts/ad_copy_validator.py ads.json
python3 marketing-skill/ad-creative/scripts/ad_copy_validator.py ads.json

Pricing scenario modeling

定价场景建模

python3 marketing-skill/pricing-strategy/scripts/pricing_modeler.py
python3 marketing-skill/pricing-strategy/scripts/pricing_modeler.py

Tracking plan generation

追踪方案生成

python3 marketing-skill/analytics-tracking/scripts/tracking_plan_generator.py
undefined
python3 marketing-skill/analytics-tracking/scripts/tracking_plan_generator.py
undefined

Unique Features

核心特性

  • AI SEO (AEO/GEO/LLMO) — Optimize for AI citation, not just ranking
  • Content Humanizer — Detect and fix AI writing patterns with scoring
  • Context Foundation — One brand context file feeds all 42 skills
  • Orchestration Router — Smart routing by keyword + complexity scoring
  • Zero Dependencies — All Python tools use stdlib only
  • AI SEO (AEO/GEO/LLMO) —— 不仅优化搜索排名,还优化AI引用优先级
  • 内容拟人化工具 —— 检测并修正AI写作特征,附带评分功能
  • 上下文基础层 —— 一份品牌上下文文件为全部42项技能提供数据支撑
  • 编排路由器 —— 基于关键词+复杂度评分实现智能路由
  • 零依赖 —— 所有Python工具仅使用标准库