If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

1. Campaign goal — the primary objective (e.g., drive signups, increase awareness, launch a product, generate leads, re-engage churned users)
2. Target audience — who the campaign is aimed at (demographics, roles, industries, pain points, buying stage)
3. Timeline — campaign duration and any fixed dates (launch date, event date, seasonal deadline)
4. Budget range — approximate budget or budget tier (optional; if not provided, generate a channel-agnostic plan and note where budget allocation would matter)
5. Additional context (optional):
   • Product or service being promoted
   • Key differentiators or value propositions
   • Previous campaign performance or learnings
   • Brand guidelines or constraints
   • Geographic focus

• Campaign name suggestion
• One-sentence campaign summary
• Primary objective with a specific, measurable goal
• Secondary objectives (if applicable)

• Primary audience segment with description
• Secondary audience segment (if applicable)
• Audience pain points and motivations
• Where they spend time (channels, communities, publications)
• Buying stage alignment (awareness, consideration, decision)

• Core campaign message (one sentence)
• 3-4 supporting messages tailored to audience pain points
• Message variations by channel (if different tones are needed)
• Proof points or evidence to support each message

• Why this channel fits the audience and objective
• Content format recommendations
• Estimated effort level (low, medium, high)
• Budget allocation suggestion (if budget was provided)

• Owned: blog, email, website, social media profiles
• Earned: PR, influencer partnerships, guest posts, community engagement
• Paid: search ads, social ads, display, sponsored content, events

• What content to produce each week
• Which channel each piece targets
• Key milestones and deadlines
• Dependencies between pieces (e.g., "landing page must be live before paid ads launch")

• Asset name and type (blog post, email, social post, ad creative, landing page, etc.)
• Brief description of what it should contain
• Priority (must-have vs. nice-to-have)
• Suggested timeline for creation

• Primary KPI with target number
• Secondary KPIs (3-5)
• How each metric will be tracked
• Reporting cadence recommendation

• Breakdown by channel or activity
• Production costs vs. distribution costs
• Contingency recommendation (typically 10-15%)

• 2-3 potential risks (timeline, audience mismatch, channel underperformance)
• Mitigation strategy for each

• Immediate action items to kick off the campaign
• Stakeholder approvals needed
• Key decision points

• Awareness: increase brand or product visibility (measured by reach, impressions, share of voice)
• Consideration: drive engagement and education (measured by content engagement, email signups, webinar attendance)
• Conversion: generate leads or sales (measured by signups, demos, purchases, pipeline)
• Retention: re-engage existing customers (measured by churn reduction, upsell, NPS)
• Advocacy: turn customers into promoters (measured by referrals, reviews, UGC)

• Demographics: role/title, seniority, company size, industry
• Psychographics: motivations, pain points, goals, objections
• Behavioral: where they consume content, how they buy, what they have engaged with before
• Buying stage: are they unaware of the problem, researching solutions, or ready to buy?

"[Role] at [company type] who is struggling with [pain point] and looking for [desired outcome]. They typically discover solutions through [channels] and care most about [priorities]."

• Core message: one sentence that captures what you want the audience to think, feel, or do
• Supporting messages: 3-4 points that provide evidence, address objections, or elaborate on benefits
• Proof points: data, case studies, testimonials, or third-party validation for each supporting message
• Differentiation: what makes your offering different from alternatives (including doing nothing)

1. Why should I care? (addresses the pain point or opportunity)
2. What is the solution? (positions your offering)
3. Why you? (differentiates from alternatives)
4. What should I do? (call to action)

• Where does your target audience spend time?
• What is the buying stage you are targeting? (awareness channels vs. conversion channels)
• What is your budget? (paid channels require spend; owned/earned require time)
• What content assets do you already have or can you produce?
• What has worked in the past? (reference historical data if available)

1. Start with milestones: campaign launch, event dates, product releases, seasonal moments
2. Work backward: what needs to be live and when? What is the production lead time?
3. Map content to funnel stages: ensure coverage across awareness, consideration, and conversion
4. Batch by theme: group related content pieces into weekly or bi-weekly themes
5. Balance channels: do not over-index on one channel; ensure the audience sees the campaign across touchpoints
6. Build in flexibility: leave 20% of calendar slots open for reactive or opportunistic content

• Blog: 1-4 posts per week depending on team size and goals
• Email newsletter: weekly or bi-weekly for most audiences
• Social media: 3-7 posts per week per platform (varies by platform)
• Paid campaigns: continuous during campaign window with creative refreshes every 2-4 weeks
• Webinars: monthly or quarterly depending on resources

• Blog post: 3-5 business days (research, draft, review, publish)
• Email campaign: 2-3 business days (copy, design, test, send)
• Social media posts: 1-2 business days (draft, design, schedule)
• Landing page: 5-7 business days (copy, design, development, QA)
• Video content: 2-4 weeks (script, production, editing)
• Ebook/whitepaper: 2-4 weeks (outline, draft, design, review)

• Industry benchmark: 5-15% of revenue for marketing, with B2B typically at 5-10% and B2C at 10-15%
• Startups and growth-stage companies often invest 15-25% of revenue in marketing
• Within the marketing budget, allocate across brand (long-term) and performance (short-term)

• Start with your highest-confidence channel and allocate 60-70% of paid budget there
• Reserve 15-20% for testing new channels or tactics
• Shift budget monthly based on performance data (do not set and forget)
• Account for production costs, not just media spend
• Include a 10-15% contingency for unexpected opportunities or overruns

• Dive deeper into any section?
• Draft specific content pieces from the calendar?
• Create a competitive analysis to inform the messaging?
• Adjust the plan for a different budget or timeline?"