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ux-writing

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Original

English
🇨🇳

Translation

Chinese

UX Writing

UX 文案写作

Write clear, concise, and helpful interface copy.
撰写清晰、简洁且实用的界面文案。

Principles

原则

  1. Clear: Say exactly what you mean. No jargon, no ambiguity.
  2. Concise: Use the fewest words that convey the full meaning.
  3. Consistent: Same terms for the same things everywhere.
  4. Useful: Every word should help the user accomplish their goal.
  5. Human: Write like a helpful person, not a robot.
  1. 清晰明确：准确表达你的意思，避免行话和歧义。
  2. 简洁凝练：用最少的词语传递完整含义。
  3. 保持一致：同一事物在各处使用相同表述。
  4. 实用有用：每个词语都应帮助用户达成目标。
  5. 贴近人性：像乐于助人的人那样写作，而非机器人。

Copy Patterns

文案模式

CTAs

行动召唤按钮（CTAs）

  • Start with a verb: "Start free trial", "Save changes", "Download report"
  • Be specific: "Create account" not "Submit"
  • Match the outcome to the label
  • 以动词开头：“开始免费试用”、“保存更改”、“下载报告”
  • 表述具体：用“创建账户”而非“提交”
  • 标签与操作结果匹配

Error Messages

错误提示语

Structure: What happened + Why + How to fix
  • "Payment declined. Your card was declined by your bank. Try a different card or contact your bank."
结构：发生了什么 + 原因 + 解决方法
  • “支付失败。你的银行卡被银行拒绝。请尝试更换银行卡或联系银行。”

Empty States

空状态文案

Structure: What this is + Why it's empty + How to start
  • "No projects yet. Create your first project to start collaborating with your team."
结构：说明用途 + 为空原因 + 开始方法
  • “暂无项目。创建你的首个项目，开始与团队协作。”

Confirmation Dialogs

确认对话框

  • Make the action clear: "Delete 3 files?" not "Are you sure?"
  • Describe consequences: "This can't be undone"
  • Label buttons with the action: "Delete files" / "Keep files" not "OK" / "Cancel"
  • 明确操作内容：用“删除3个文件？”而非“你确定吗？”
  • 说明后果：“此操作无法撤销”
  • 按钮标注具体操作：用“删除文件”/“保留文件”而非“确定”/“取消”

Voice and Tone

语气语调

Adapt tone to context:
  • Success: Celebratory but not over the top
  • Error: Empathetic and helpful
  • Warning: Clear and actionable
  • Neutral: Informative and concise
根据场景调整语气：
  • 成功场景：带有庆祝感但不过度
  • 错误场景：共情且实用
  • 警告场景：清晰且可执行
  • 中性场景：信息详实且简洁