AgentKits Marketing Automation

Skill by ara.so — Marketing Skills collection.

Enterprise-grade AI marketing automation for Claude Code, Cursor, GitHub Copilot, and any AI assistant supporting agents & skills. Production-ready marketing agents, skills, commands, and workflows built for SaaS founders, marketers, and growth teams.

What This Project Does

AgentKits Marketing is a comprehensive marketing automation toolkit containing:

18 Specialized Agents: Attraction specialist, lead qualifier, email wizard, conversion optimizer, SEO specialist, etc.
93 Slash Commands: Organized by category (campaign, content, SEO, CRO, growth)
28 Marketing Skills: Psychology frameworks, copywriting, programmatic SEO, pricing strategy, etc.
Core Workflows: Campaign lifecycle, sales pipeline, CRM automation

It transforms your AI coding assistant into a marketing expert that can plan campaigns, generate content, optimize conversions, and execute growth strategies.

Installation

Method 1: npx (Recommended)

Install everything (agents, skills, commands):

bash

npx @aitytech/agentkits-marketing install

Platform-specific installation:

bash

# Claude Code
npx @aitytech/agentkits-marketing install --platform claude

# Cursor IDE
npx @aitytech/agentkits-marketing install --platform cursor

# Windsurf
npx @aitytech/agentkits-marketing install --platform windsurf

# Cline
npx @aitytech/agentkits-marketing install --platform cline

# GitHub Copilot
npx @aitytech/agentkits-marketing install --platform copilot

# All platforms
npx @aitytech/agentkits-marketing install --platform all

Method 2: Claude Code Plugin Marketplace

bash

# Add marketplace
/plugin marketplace add aitytech/agentkits-marketing

# Install full suite
/plugin install agentkits-marketing@agentkits-marketing

# Or install components separately
/plugin install agentkits-marketing-skills@agentkits-marketing
/plugin install agentkits-marketing-agents@agentkits-marketing
/plugin install agentkits-marketing-commands@agentkits-marketing

Method 3: Clone and Use

bash

git clone https://github.com/aitytech/agentkits-marketing.git
cd agentkits-marketing
claude

Method 4: Manual Installation

bash

# Clone repository
git clone https://github.com/aitytech/agentkits-marketing.git

# Copy agents
cp agentkits-marketing/.claude/agents/*.md ~/.claude/agents/

# Copy commands
cp -r agentkits-marketing/.claude/commands/* ~/.claude/commands/

# Copy skills
cp -r agentkits-marketing/.claude/skills/* ~/.claude/skills/

# Copy workflows
cp -r agentkits-marketing/.claude/workflows/* ~/.claude/workflows/

CLI Commands

bash

# Show help
npx @aitytech/agentkits-marketing --help

# List supported IDEs
npx @aitytech/agentkits-marketing list-ides

# List available modules
npx @aitytech/agentkits-marketing list-modules

# Update existing installation
npx @aitytech/agentkits-marketing update

Project Structure

agentkits-marketing/
├── .claude-plugin/
│   ├── plugin.json           # Plugin metadata
│   └── marketplace.json      # Marketplace catalog
├── .claude/
│   ├── agents/               # 18 marketing agents
│   ├── commands/             # 93 slash commands
│   ├── skills/               # 28 marketing skills
│   └── workflows/            # Core workflows
├── training/                 # Interactive lessons (multilingual)
└── docs/                     # Documentation

Key Commands by Category

Campaign Management

bash

# Plan campaign
/campaign:plan "Q1 Product Launch"

# Create campaign brief
/campaign:brief "Feature announcement campaign"

# Analyze campaign performance
/campaign:analyze "campaign-data.csv"

# Generate OKRs
/campaign:okrs "Q1 marketing goals"

Content Creation

bash

# Generate blog post
/content:blog "AI marketing automation" "target keyword"

# Create landing page
/content:landing "new feature" "target audience"

# Write email sequence
/content:email "product launch" "trial users"

# Good vs bad copy
/content:good "Blog post about SaaS pricing"

# Edit and polish
/content:editing "draft content here"

SEO Optimization

bash

# Keyword research
/seo:keywords "ai marketing automation"

# Optimize content
/seo:optimize "content.md" "target keyword"

# SEO audit
/seo:audit "website-url.com"

# Programmatic SEO strategy
/seo:programmatic "SaaS alternatives pages"

# Schema markup
/seo:schema "product page"

Conversion Rate Optimization (CRO)

bash

# Landing page optimization
/cro:page "homepage conversion audit"

# Form optimization
/cro:form "lead capture form"

# Popup/modal optimization
/cro:popup "exit intent design"

# Signup flow optimization
/cro:signup "registration flow"

# Onboarding optimization
/cro:onboarding "user activation flow"

# Paywall/upgrade optimization
/cro:paywall "freemium conversion"

# A/B test setup
/test:ab-setup "headline variations"

Growth Strategies

bash

# Marketing ideas
/marketing:ideas "SaaS product description"

# Marketing psychology
/marketing:psychology "pricing objections"

# Launch strategy
/growth:launch "Product Hunt launch plan"

# Referral program
/growth:referral "viral loop design"

# Free tool strategy
/growth:free-tool "engineering as marketing"

# Pricing strategy
/pricing:strategy "tier structure and packaging"

Research & Competitive Analysis

bash

# Market research
/research:market "SaaS productivity tools"

# Competitor deep dive
/competitor:deep "competitor-url.com"

# Alternatives page
/competitor:alternatives "your-product vs competitor"

Core Marketing Skills

Marketing Psychology (70+ Mental Models)

bash

# Access psychology frameworks
/marketing:psychology "pricing objections"

# Example triggers:
# - Anchoring and price perception
# - Loss aversion in CTAs
# - Social proof implementation
# - Scarcity and urgency tactics
# - Authority building

Key frameworks included:

Cognitive biases (anchoring, loss aversion, social proof)
Persuasion principles (Cialdini's 6 principles)
Decision-making heuristics
Emotional triggers
Objection handling

Marketing Ideas (140+ SaaS Strategies)

bash

# Get strategic ideas
/marketing:ideas "B2B SaaS product for project management"

# Returns categorized strategies:
# - Content marketing
# - SEO tactics
# - Growth hacking
# - Partnerships
# - Community building
# - Product-led growth

Copywriting

bash

# High-converting copy
/content:good "Feature description for AI chatbot"

# Copy editing
/content:editing "existing draft to polish"

Frameworks included:

PAS (Problem-Agitate-Solution)
AIDA (Attention-Interest-Desire-Action)
FAB (Features-Advantages-Benefits)
4 Ps (Picture-Promise-Proof-Push)

Programmatic SEO

bash

# Strategy planning
/seo:programmatic "alternatives pages for CRM tools"

# Template generation
# Creates scalable page templates for:
# - Alternatives pages
# - Comparison pages
# - Location-based pages
# - Category pages

Workflow:

Identify template opportunity
Define data sources
Create page templates
Set up automation
Implement internal linking

Email Sequences

bash

/content:email "trial onboarding sequence"

# Sequence types:
# - Welcome/onboarding
# - Trial nurture
# - Re-engagement
# - Upsell/cross-sell
# - Abandoned cart
# - Post-purchase

Working with Agents

Activate Specific Agents

python

# In your prompt or command context
"@attraction-specialist help me generate leads"
"@conversion-optimizer audit this landing page"
"@email-wizard create a welcome sequence"
"@seo-specialist optimize this blog post"

Core Agents and Their Roles

Attraction Specialist

Lead generation strategies
SEO optimization
Landing page creation
Top-of-funnel content

Lead Qualifier

Lead scoring frameworks
Segmentation strategies
Qualification criteria
Nurture path assignment

Email Wizard

Email sequence creation
Automation workflows
Copy optimization
A/B testing strategies

Conversion Optimizer

Landing page CRO
Form optimization
A/B test design
Funnel analysis

SEO Specialist

Keyword research
On-page optimization
Technical SEO
Content strategy

Sales Enabler

Sales collateral creation
Battlecards
Case studies
ROI calculators

Common Usage Patterns

Pattern 1: Full Campaign Launch

bash

# 1. Research phase
/research:market "target market description"
/competitor:deep "main-competitor.com"

# 2. Strategy phase
/campaign:plan "Q2 Product Launch"
/marketing:ideas "product description"

# 3. Content creation
/content:landing "feature description" "target audience"
/content:email "launch announcement" "existing users"
/content:blog "feature deep dive" "primary keyword"

# 4. Optimization
/cro:page "landing page audit"
/seo:optimize "blog-post.md" "target keyword"

# 5. Testing
/test:ab-setup "headline variations"

Pattern 2: Landing Page Optimization

bash

# 1. Initial audit
/cro:page "existing landing page URL or content"

# 2. Copy improvement
/content:good "value proposition for [product]"

# 3. Form optimization
/cro:form "lead capture form design"

# 4. SEO optimization
/seo:optimize "landing-page.html" "target keyword"

# 5. A/B test setup
/test:ab-setup "CTA variations"

Pattern 3: Content Marketing Workflow

bash

# 1. Keyword research
/seo:keywords "topic area"

# 2. Content creation
/content:blog "topic" "primary keyword"

# 3. Optimization
/seo:optimize "draft.md" "keyword"

# 4. Schema markup
/seo:schema "article"

# 5. Internal linking strategy
# (Review output for linking opportunities)

Pattern 4: Email Automation Setup

bash

# 1. Sequence planning
/content:email "trial onboarding" "free trial users"

# 2. Copy refinement
/content:editing "email draft"

# 3. A/B test variants
/test:ab-setup "subject line variations"

# 4. Review with agent
"@email-wizard review this email sequence for deliverability"

Configuration

Environment Variables

No API keys required for core functionality. If integrating with external services:

bash

# Example for analytics integration
export ANALYTICS_API_KEY=your_key_here
export CRM_API_KEY=your_key_here
export EMAIL_SERVICE_KEY=your_key_here

Plugin Configuration

For Claude Code plugin users, configuration is in

.claude-plugin/plugin.json

json

{
  "name": "agentkits-marketing",
  "version": "1.0.0",
  "description": "Enterprise AI marketing automation",
  "components": {
    "agents": ".claude/agents/**/*.md",
    "commands": ".claude/commands/**/*.md",
    "skills": ".claude/skills/**/*.md",
    "workflows": ".claude/workflows/**/*.md"
  }
}

Customizing Agents

Edit agent files directly to adjust behavior:

bash

# Edit agent configuration
~/.claude/agents/attraction-specialist.md

Modify:

System prompts
Response templates
Decision frameworks
Output formats

Real-World Examples

Example 1: Product Launch Campaign

bash

# Step 1: Market research
/research:market "AI-powered project management tools for remote teams"

# Step 2: Competitive analysis
/competitor:deep "asana.com"
/competitor:deep "monday.com"

# Step 3: Campaign planning
/campaign:plan "Q2 Product Launch - AI Assistant Feature"

# Step 4: Create landing page
/content:landing "AI assistant that automates project updates" "project managers at tech companies"

# Step 5: Email sequence
/content:email "AI feature launch announcement" "existing customers"

# Step 6: Blog content
/content:blog "How AI is transforming project management" "ai project management"

# Step 7: Optimize
/cro:page "[paste landing page content]"
/seo:optimize "blog-draft.md" "ai project management"

# Step 8: Set up tests
/test:ab-setup "Headline: 'AI-Powered Updates' vs 'Never Write Status Reports Again'"

Example 2: Conversion Rate Optimization Audit

bash

# Homepage audit
/cro:page "
[Paste homepage HTML or describe current layout]
Product: SaaS analytics platform
Audience: Marketing managers
Goal: Free trial signups
"

# Signup flow optimization
/cro:signup "
Current flow:
1. Email input
2. Password creation
3. Company details (10 fields)
4. Team invitation
5. Billing info
Problem: 80% drop-off at step 3
"

# Form optimization
/cro:form "
Lead capture form fields:
- First name
- Last name
- Email
- Phone
- Company
- Company size
- Role
- Budget
Goal: Increase submissions
"

# A/B test design
/test:ab-setup "
Element: CTA button
Variant A: 'Start Free Trial'
Variant B: 'Get Started Free'
Variant C: 'Try It Free'
Goal: Click-through rate
"

Example 3: SEO Content Strategy

bash

# Keyword research
/seo:keywords "marketing automation for small businesses"

# Create pillar content
/content:blog "Complete guide to marketing automation" "marketing automation"

# Optimize
/seo:optimize "pillar-content.md" "marketing automation"

# Programmatic SEO for alternatives
/seo:programmatic "alternatives pages for marketing automation tools"

# Schema markup
/seo:schema "article"

# Create supporting content cluster
/content:blog "Email automation best practices" "email automation"
/content:blog "CRM automation workflows" "crm automation"
/content:blog "Social media automation tools" "social media automation"

Example 4: Growth Strategy Brainstorm

bash

# Get strategic ideas
/marketing:ideas "
Product: AI writing assistant for content marketers
Stage: Series A, $2M ARR
Team: 15 people
Goal: 10x ARR in 18 months
"

# Psychological frameworks
/marketing:psychology "
Objection: 'AI writing sounds robotic'
Context: B2B content marketers
Goal: Address quality concerns
"

# Launch strategy
/growth:launch "
Launching: Chrome extension version
Audience: Existing users + new prospects
Timeline: 4 weeks
"

# Referral program
/growth:referral "
Product: Monthly subscription ($49/mo)
Users: 5,000 active
Goal: Viral coefficient > 1
"

# Free tool strategy
/growth:free-tool "
Expertise: AI content optimization
Audience: Content marketers, SEO specialists
Goal: Lead generation
"

Advanced Workflows

Multi-Agent Collaboration

python

# Campaign review workflow using multiple agents
"""
1. @attraction-specialist - Generate landing page
2. @copywriter - Refine messaging
3. @conversion-optimizer - CRO audit
4. @seo-specialist - SEO optimization
5. @brand-voice-guardian - Brand consistency check
"""

# Example orchestration
"@attraction-specialist create landing page for [product]"
# Review output
"@copywriter improve the value proposition section"
# Review output
"@conversion-optimizer audit for conversion issues"
# Review output
"@seo-specialist optimize for keyword [keyword]"
# Review output
"@brand-voice-guardian ensure this matches our brand voice"

Campaign Workflow Automation

bash

# Use primary workflow
# File: .claude/workflows/primary-workflow.md

# Workflow stages:
# 1. Research & Strategy
/research:market "target market"
/campaign:plan "campaign name"

# 2. Content Creation
/content:landing "product" "audience"
/content:email "message" "segment"

# 3. Optimization
/cro:page "landing page"
/seo:optimize "content" "keyword"

# 4. Launch & Monitor
/campaign:okrs "campaign goals"
/test:ab-setup "test variations"

Troubleshooting

Commands Not Working

bash

# Verify installation
npx @aitytech/agentkits-marketing list-modules

# Reinstall
npx @aitytech/agentkits-marketing update

# Check platform-specific paths
# Claude Code: ~/.claude/
# Cursor: ~/.cursor/
# Windsurf: ~/.windsurf/

Agents Not Responding

bash

# Ensure agents are properly installed
ls ~/.claude/agents/

# Activate explicitly with @mention
"@attraction-specialist help with lead generation"

# Check agent file syntax (should be valid Markdown)

Skills Not Available

bash

# Verify skills directory
ls ~/.claude/skills/

# Reinstall skills only
/plugin install agentkits-marketing-skills@agentkits-marketing

# Or via npx
npx @aitytech/agentkits-marketing install --components skills

Plugin Marketplace Issues

bash

# Remove and re-add marketplace
/plugin marketplace remove aitytech/agentkits-marketing
/plugin marketplace add aitytech/agentkits-marketing

# Restart Claude Code
# Then reinstall
/plugin install agentkits-marketing@agentkits-marketing

Output Quality Issues

Problem: Generic or low-quality responses

Solutions:

Provide more context in prompts
Use specific commands instead of general requests
Activate relevant agents explicitly
Reference specific skills or frameworks
Provide examples of desired output

Example:

bash

# Instead of:
"Write a landing page"

# Use:
/content:landing "
Product: AI email assistant
Audience: Busy executives
Key benefit: Save 10 hours/week on email
Objections: Privacy concerns, learning curve
CTA: Start 14-day trial
"

Performance Optimization

For large campaigns:

Break into smaller tasks
Use specific commands for each phase
Save intermediate outputs
Chain commands sequentially

For faster responses:

Use targeted skills instead of general agents
Provide structured input formats
Reference previous outputs by context

Best Practices

Start with Research: Always begin campaigns with
```
/research:market
```
and
```
/competitor:deep
```
Layer Skills: Combine multiple skills for comprehensive output (e.g., copywriting + psychology + CRO)
Iterate with Agents: Use reviewer agents (@brand-voice-guardian, @conversion-optimizer) to refine output
Document Context: Save campaign briefs, audience profiles, and brand guidelines for consistent results
Test Everything: Use
```
/test:ab-setup
```
for any significant changes
Follow Workflows: Use built-in workflows for complex multi-step processes
Customize Agents: Edit agent files to match your brand voice and standards
Version Control: Track changes to marketing content in Git for rollback capability

Integration Examples

With CRM Systems

python

# Example: Export campaign data
# After using /campaign:plan, export to your CRM

import os
import requests

CRM_API_KEY = os.getenv('CRM_API_KEY')

def create_campaign_in_crm(campaign_data):
    """Push campaign plan to CRM"""
    headers = {'Authorization': f'Bearer {CRM_API_KEY}'}
    response = requests.post(
        'https://your-crm.com/api/campaigns',
        json=campaign_data,
        headers=headers
    )
    return response.json()

With Email Service Providers

python

# Example: Push email sequence to ESP
import os
from sendgrid import SendGridAPIClient
from sendgrid.helpers.mail import Mail

SENDGRID_API_KEY = os.getenv('SENDGRID_API_KEY')

def create_email_sequence(emails):
    """Upload email sequence to SendGrid"""
    sg = SendGridAPIClient(SENDGRID_API_KEY)
    
    for email in emails:
        message = Mail(
            from_email='marketing@yourcompany.com',
            to_emails=email['segment'],
            subject=email['subject'],
            html_content=email['body']
        )
        response = sg.send(message)

With Analytics Platforms

python

# Example: Track campaign performance
import os
import requests

ANALYTICS_API_KEY = os.getenv('ANALYTICS_API_KEY')

def track_campaign_metrics(campaign_id, metrics):
    """Send campaign metrics to analytics platform"""
    headers = {'Authorization': f'Bearer {ANALYTICS_API_KEY}'}
    response = requests.post(
        f'https://analytics.com/api/campaigns/{campaign_id}/metrics',
        json=metrics,
        headers=headers
    )
    return response.json()

Resources

Documentation: https://www.agentkits.net/docs
Website: https://www.agentkits.net/marketing
Repository: https://github.com/aitytech/agentkits-marketing
Issues: https://github.com/aitytech/agentkits-marketing/issues
Training: 23 interactive lessons in 11 languages (see
```
/training
```
directory)

License

MIT License - See repository for full details

agentkits-marketing-automation

NPX Install

Tags

SKILL.md Content

AgentKits Marketing Automation

What This Project Does

Installation

Method 1: npx (Recommended)

Method 2: Claude Code Plugin Marketplace

Method 3: Clone and Use

Method 4: Manual Installation

CLI Commands

Project Structure

Key Commands by Category

Campaign Management

Content Creation

SEO Optimization

Conversion Rate Optimization (CRO)

Growth Strategies

Research & Competitive Analysis

Core Marketing Skills

Marketing Psychology (70+ Mental Models)

Marketing Ideas (140+ SaaS Strategies)

Copywriting

Programmatic SEO

Email Sequences

Working with Agents

Activate Specific Agents

Core Agents and Their Roles

Common Usage Patterns

Pattern 1: Full Campaign Launch

Pattern 2: Landing Page Optimization

Pattern 3: Content Marketing Workflow

Pattern 4: Email Automation Setup

Configuration

Environment Variables

Plugin Configuration

Customizing Agents

Real-World Examples

Example 1: Product Launch Campaign

Example 2: Conversion Rate Optimization Audit

Example 3: SEO Content Strategy

Example 4: Growth Strategy Brainstorm

Advanced Workflows

Multi-Agent Collaboration

Campaign Workflow Automation

Troubleshooting

Commands Not Working

Agents Not Responding

Skills Not Available

Plugin Marketplace Issues

Output Quality Issues

Performance Optimization

Best Practices

Integration Examples

With CRM Systems

With Email Service Providers

With Analytics Platforms

Resources

License