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r09-travisvn-awesome-claude-skills-seo

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r09-travisvn-awesome-claude-skills-seo

r09-travisvn-awesome-claude-skills-seo

Skill by ara.so — Marketing Skills collection.
A specialized SEO and content marketing skill suite providing 10 commands and 5 multi-step workflows for keyword research, content audits, SERP analysis, technical SEO, and content strategy. Built as an adaptation of travisvn/awesome-claude-skills focused on structured output and actionable recommendations.
由ara.so开发的Skill——营销技能合集。
这是一套专注于SEO和内容营销的专业技能套件，提供10项命令和5个多步骤工作流，涵盖关键词研究、内容审核、SERP分析、技术SEO及内容策略。基于travisvn/awesome-claude-skills改编，侧重结构化输出和可落地的建议。

What This Project Does

项目功能

Provides AI-driven SEO analysis through:
  • Keyword research with clustering and intent mapping
  • Content audits for quality, duplication, and cannibalization
  • Technical SEO checks (Core Web Vitals, schema, crawlability)
  • Competitor analysis for backlinks, topics, and featured snippets
  • Content optimization with briefs, calendars, and refresh workflows
  • Local SEO audits and Google Business Profile optimization
All commands output structured findings with priority-sorted action plans.
通过AI驱动实现以下SEO分析：
  • 关键词研究：包含聚类和意图映射
  • 内容审核：检测内容质量、重复度及关键词 cannibalization（内部竞争）问题
  • 技术SEO检查：Core Web Vitals、schema标记、可抓取性
  • 竞争对手分析：反向链接、话题布局、特色摘要
  • 内容优化：生成内容 brief、编辑日历及内容更新工作流
  • 本地SEO审核及Google Business Profile优化
所有命令均输出结构化分析结果，并附带按优先级排序的行动计划。

Installation

安装步骤

bash
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bash
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Clone the repository

克隆仓库

git clone https://github.com/Fieldterruffle/r09-travisvn-awesome-claude-skills-seo.git
git clone https://github.com/Fieldterruffle/r09-travisvn-awesome-claude-skills-seo.git

Copy to Claude skills directory

复制到Claude技能目录

mkdir -p ~/.claude/skills cp -r r09-travisvn-awesome-claude-skills-seo ~/.claude/skills/
mkdir -p ~/.claude/skills cp -r r09-travisvn-awesome-claude-skills-seo ~/.claude/skills/

Register in Claude Code session

在Claude Code会话中注册

In Claude Code:

在Claude Code中执行:

/read ~/.claude/skills/r09-travisvn-awesome-claude-skills-seo/SKILL.md
undefined
/read ~/.claude/skills/r09-travisvn-awesome-claude-skills-seo/SKILL.md
undefined

Core Commands

核心命令

Keyword Research

关键词研究

Analyzes keyword opportunities with clustering, search intent, and difficulty scoring.
bash
/keyword-research example.com
/keyword-research "content marketing tools" --depth advanced
/keyword-research example.com --export csv
Output structure:
  • Keyword clusters grouped by topic
  • Search volume and difficulty metrics
  • SERP intent classification (informational/commercial/transactional)
  • Opportunity score (1-100)
  • Content gap identification
通过聚类、搜索意图和难度评分分析关键词机会。
bash
/keyword-research example.com
/keyword-research "content marketing tools" --depth advanced
/keyword-research example.com --export csv
输出结构：
  • 按主题分组的关键词集群
  • 搜索量和难度指标
  • SERP意图分类（信息类/商业类/交易类）
  • 机会评分（1-100）
  • 内容缺口识别

Content Audit

内容审核

Scans site content for quality issues, duplication, and keyword cannibalization.
bash
/content-audit example.com
/content-audit example.com --scope full --output md
/content-audit example.com --filter "blog/*"
Checks performed:
  • Title tag and meta description coverage
  • Content quality score (readability, depth, structure)
  • Duplicate content detection
  • Keyword cannibalization map
  • Internal linking analysis
  • Image alt text coverage
扫描网站内容，检测质量问题、重复内容及关键词内部竞争。
bash
/content-audit example.com
/content-audit example.com --scope full --output md
/content-audit example.com --filter "blog/*"
执行检查项：
  • 标题标签和元描述覆盖率
  • 内容质量评分（可读性、深度、结构）
  • 重复内容检测
  • 关键词内部竞争图谱
  • 内部链接分析
  • 图片替代文本覆盖率

Technical SEO

技术SEO

Comprehensive technical audit covering crawlability, indexability, and performance.
bash
/technical-seo example.com
/technical-seo example.com --include-cwv
/technical-seo example.com --check-schema
Audit points:
  • Crawl budget optimization
  • Core Web Vitals (LCP, FID, CLS)
  • Schema markup validation
  • Robots.txt and sitemap.xml
  • Canonical tags and redirects
  • Mobile-friendliness
  • HTTPS and security headers
全面的技术审核，涵盖可抓取性、可索引性及性能。
bash
/technical-seo example.com
/technical-seo example.com --include-cwv
/technical-seo example.com --check-schema
审核要点：
  • 抓取预算优化
  • Core Web Vitals（LCP、FID、CLS）
  • Schema标记验证
  • Robots.txt和sitemap.xml
  • 规范标签和重定向
  • 移动端适配性
  • HTTPS及安全头

Competitor Gap Analysis

竞争对手缺口分析

Identifies backlink gaps, topic opportunities, and featured snippet targets.
bash
/competitor-gap example.com competitor1.com competitor2.com
/competitor-gap example.com --analyze backlinks
/competitor-gap example.com --topic-gap-only
Findings:
  • Backlink sources competitors have but you don't
  • Topic clusters competitors rank for
  • Featured snippet opportunities
  • Domain authority comparison
  • Content freshness analysis
识别反向链接缺口、话题机会及特色摘要目标。
bash
/competitor-gap example.com competitor1.com competitor2.com
/competitor-gap example.com --analyze backlinks
/competitor-gap example.com --topic-gap-only
分析结果：
  • 竞争对手拥有但我方缺失的反向链接来源
  • 竞争对手排名的话题集群
  • 特色摘要机会
  • 域名权重对比
  • 内容新鲜度分析

Content Brief Generator

内容Brief生成器

Creates SEO-optimized content briefs with structure, NLP terms, and targets.
bash
/content-brief "best project management software"
/content-brief "how to do keyword research" --format detailed
/content-brief topic.txt --include-competitors
Brief includes:
  • Primary and secondary keywords
  • Search intent analysis
  • Target word count
  • Heading structure (H1-H4)
  • NLP/LSI terms to include
  • Internal linking suggestions
  • Competitor content analysis
创建SEO优化的内容brief，包含结构、NLP术语及目标要求。
bash
/content-brief "best project management software"
/content-brief "how to do keyword research" --format detailed
/content-brief topic.txt --include-competitors
Brief包含：
  • 主关键词和次关键词
  • 搜索意图分析
  • 目标字数
  • 标题结构（H1-H4）
  • 需包含的NLP/LSI术语
  • 内部链接建议
  • 竞争对手内容分析

SERP Monitoring

SERP监控

Tracks keyword rankings with volatility alerts and CTR optimization tips.
bash
/serp-monitor example.com --keywords keywords.txt
/serp-monitor example.com --daily
/serp-monitor example.com --alert-threshold 3
Reports:
  • Position changes (daily/weekly)
  • SERP feature tracking (snippets, PAA, local pack)
  • CTR optimization opportunities
  • Volatility alerts
  • Competitor movement
跟踪关键词排名，提供波动预警及CTR优化建议。
bash
/serp-monitor example.com --keywords keywords.txt
/serp-monitor example.com --daily
/serp-monitor example.com --alert-threshold 3
报告内容：
  • 排名变化（每日/每周）
  • SERP功能跟踪（摘要、PAA、本地包）
  • CTR优化机会
  • 波动预警
  • 竞争对手排名变动

Link Prospecting

反向链接挖掘

Generates quality backlink prospects with DA/DR filtering and outreach templates.
bash
/link-prospecting "content marketing" --min-da 40
/link-prospecting example.com --niche "SaaS tools"
/link-prospecting --export-with-templates
Output:
  • Prospect list with contact info
  • Domain authority/rating metrics
  • Relevance score
  • Outreach email templates
  • Link placement suggestions
生成高质量反向链接潜在资源，支持DA/DR过滤及 outreach模板。
bash
/link-prospecting "content marketing" --min-da 40
/link-prospecting example.com --niche "SaaS tools"
/link-prospecting --export-with-templates
输出内容：
  • 包含联系信息的潜在资源列表
  • 域名权重指标
  • 相关性评分
  • Outreach邮件模板
  • 链接放置建议

Page Speed SEO

页面速度SEO

Analyzes performance issues mapped to SEO ranking impact.
bash
/page-speed-seo example.com/page
/page-speed-seo example.com --mobile
/page-speed-seo example.com --all-pages
Diagnostics:
  • Render-blocking resources
  • Largest Contentful Paint (LCP)
  • Cumulative Layout Shift (CLS)
  • First Input Delay (FID)
  • SEO impact scoring
  • Prioritized fix recommendations
分析性能问题及其对SEO排名的影响。
bash
/page-speed-seo example.com/page
/page-speed-seo example.com --mobile
/page-speed-seo example.com --all-pages
诊断内容：
  • 阻塞渲染的资源
  • Largest Contentful Paint（LCP）
  • Cumulative Layout Shift（CLS）
  • First Input Delay（FID）
  • SEO影响评分
  • 优先级修复建议

Local SEO Audit

本地SEO审核

NAP consistency, Google Business Profile optimization, and citation tracking.
bash
/local-seo "Business Name" "City, State"
/local-seo example.com --check-citations
/local-seo example.com --gbp-optimize
Checks:
  • NAP (Name, Address, Phone) consistency
  • Google Business Profile completeness
  • Local citation audit (directories, maps)
  • Review monitoring and response
  • Local pack ranking factors
  • Geo-targeted content recommendations
NAP一致性检查、Google Business Profile优化及引用跟踪。
bash
/local-seo "Business Name" "City, State"
/local-seo example.com --check-citations
/local-seo example.com --gbp-optimize
检查项：
  • NAP（名称、地址、电话）一致性
  • Google Business Profile完整性
  • 本地引用审核（目录、地图）
  • 评论监控与回复
  • 本地包排名因素
  • 地理定向内容建议

Content Calendar

内容日历

Data-driven editorial calendar based on search demand and seasonality.
bash
/content-calendar example.com --months 3
/content-calendar keywords.txt --seasonal-analysis
/content-calendar example.com --export google-sheets
Generated plan:
  • Monthly topic schedule
  • Keyword prioritization
  • Seasonal trending analysis
  • Content type recommendations
  • Publishing frequency optimization
基于搜索需求和季节性的数据驱动型编辑日历。
bash
/content-calendar example.com --months 3
/content-calendar keywords.txt --seasonal-analysis
/content-calendar example.com --export google-sheets
生成计划：
  • 月度主题安排
  • 关键词优先级
  • 季节性趋势分析
  • 内容类型建议
  • 发布频率优化

Multi-Step Workflows

多步骤工作流

Full SEO Sprint

完整SEO冲刺

12-step comprehensive SEO sprint from audit to implementation.
bash
/workflows:full-seo-sprint example.com
/workflows:full-seo-sprint example.com --scope full --timeline 90-days
Steps:
  1. Technical audit
  2. Content audit
  3. Backlink analysis
  4. Keyword research
  5. Competitor gap analysis
  6. Content mapping
  7. Priority roadmap
  8. Quick wins implementation
  9. Content refresh plan
  10. Link building strategy
  11. Monitoring setup
  12. 30/60/90-day milestones
从审核到落地的12步全面SEO冲刺流程。
bash
/workflows:full-seo-sprint example.com
/workflows:full-seo-sprint example.com --scope full --timeline 90-days
步骤：
  1. 技术审核
  2. 内容审核
  3. 反向链接分析
  4. 关键词研究
  5. 竞争对手缺口分析
  6. 内容映射
  7. 优先级路线图
  8. 快速落地优化
  9. 内容更新计划
  10. 外链建设策略
  11. 监控设置
  12. 30/60/90天里程碑

Launch SEO

上线前SEO

Pre-launch SEO checklist with validation.
bash
/workflows:launch-seo example.com
/workflows:launch-seo example.com --pre-launch-mode
Validates:
  • Canonical tags
  • Hreflang implementation
  • Sitemap.xml generation
  • Robots.txt configuration
  • 301 redirects
  • Core Web Vitals baseline
  • Schema markup
  • Analytics and Search Console setup
上线前SEO清单及验证。
bash
/workflows:launch-seo example.com
/workflows:launch-seo example.com --pre-launch-mode
验证项：
  • 规范标签
  • Hreflang实现
  • Sitemap.xml生成
  • Robots.txt配置
  • 301重定向
  • Core Web Vitals基准
  • Schema标记
  • 分析工具及Search Console设置

Content Refresh

内容更新

Identifies and optimizes underperforming pages.
bash
/workflows:content-refresh example.com
/workflows:content-refresh example.com --traffic-decline-only
Process:
  1. Identify declining pages
  2. SERP position analysis
  3. Content gap identification
  4. Refresh recommendations
  5. Internal linking updates
  6. Re-indexing strategy
识别并优化表现不佳的页面。
bash
/workflows:content-refresh example.com
/workflows:content-refresh example.com --traffic-decline-only
流程：
  1. 识别流量下滑页面
  2. SERP排名分析
  3. 内容缺口识别
  4. 更新建议
  5. 内部链接更新
  6. 重新索引策略

Authority Building

权威建设

End-to-end digital PR and link-building campaign.
bash
/workflows:authority-building example.com --niche "B2B SaaS"
/workflows:authority-building example.com --target-da 50+
Campaign steps:
  1. Link gap analysis
  2. Prospect identification
  3. Content asset creation
  4. Outreach sequencing
  5. Relationship building
  6. Link acquisition tracking
端到端的数字PR和外链建设活动。
bash
/workflows:authority-building example.com --niche "B2B SaaS"
/workflows:authority-building example.com --target-da 50+
活动步骤：
  1. 反向链接缺口分析
  2. 潜在资源识别
  3. 内容资产创建
  4. Outreach序列
  5. 关系建立
  6. 外链获取跟踪

AI Content Pipeline

AI内容流水线

Automated content creation from keyword to publication.
bash
/workflows:ai-content-pipeline keywords.txt
/workflows:ai-content-pipeline example.com --auto-publish
Pipeline:
  1. Keyword selection
  2. Brief generation
  3. Draft creation
  4. SEO optimization
  5. Quality review
  6. Publication scheduling
从关键词到发布的自动化内容创建流程。
bash
/workflows:ai-content-pipeline keywords.txt
/workflows:ai-content-pipeline example.com --auto-publish
流水线：
  1. 关键词选择
  2. Brief生成
  3. 草稿创建
  4. SEO优化
  5. 质量审核
  6. 发布排期

Output Formatting

输出格式

All commands use structured output with progress tracking:
╔══════════════════════════════════════════════════╗
║  Technical SEO Audit  —  example.com             ║
╠══════════════════════════════════════════════════╣
║  Crawling pages …      [████████░░]  80%         ║
║  Checking schema …     [██████████] 100%  ✓      ║
║  Analyzing speed …     [█████░░░░░]  50%         ║
╚══════════════════════════════════════════════════╝

┌─────────────────────┬──────────┬──────────┬──────────┐
│ Check               │ Status   │ Score    │ Priority │
├─────────────────────┼──────────┼──────────┼──────────┤
│ Core Web Vitals     │  ✓ Pass  │   92/100 │    —     │
│ Mobile-friendly     │  ✓ Pass  │   98/100 │    —     │
│ Schema markup       │  ⚠ Warn  │   45/100 │  🟠 Med  │
│ Canonical tags      │  ✗ Fail  │   12/100 │  🔴 High │
└─────────────────────┴──────────┴──────────┴──────────┘

ACTION PLAN (Prioritized):

🔴 Critical (Fix within 48h):
  □ Implement canonical tags on 342 pages
  □ Fix 127 broken internal links

🟠 Medium (Fix within 2 weeks):
  □ Add product schema to 89 pages
  □ Optimize 23 pages with LCP > 2.5s

🟢 Low (Schedule for next sprint):
  □ Add breadcrumb schema sitewide
  □ Compress 234 unoptimized images
所有命令均使用带进度跟踪的结构化输出：
╔══════════════════════════════════════════════════╗
║  Technical SEO Audit  —  example.com             ║
╠══════════════════════════════════════════════════╣
║  Crawling pages …      [████████░░]  80%         ║
║  Checking schema …     [██████████] 100%  ✓      ║
║  Analyzing speed …     [█████░░░░░]  50%         ║
╚══════════════════════════════════════════════════╝

┌─────────────────────┬──────────┬──────────┬──────────┐
│ Check               │ Status   │ Score    │ Priority │
├─────────────────────┼──────────┼──────────┼──────────┤
│ Core Web Vitals     │  ✓ Pass  │   92/100 │    —     │
│ Mobile-friendly     │  ✓ Pass  │   98/100 │    —     │
│ Schema markup       │  ⚠ Warn  │   45/100 │  🟠 Med  │
│ Canonical tags      │  ✗ Fail  │   12/100 │  🔴 High │
└─────────────────────┴──────────┴──────────┴──────────┘

ACTION PLAN (Prioritized):

🔴 Critical (Fix within 48h):
  □ Implement canonical tags on 342 pages
  □ Fix 127 broken internal links

🟠 Medium (Fix within 2 weeks):
  □ Add product schema to 89 pages
  □ Optimize 23 pages with LCP > 2.5s

🟢 Low (Schedule for next sprint):
  □ Add breadcrumb schema sitewide
  □ Compress 234 unoptimized images

Configuration

配置选项

Commands accept common flags:
bash
--scope [quick|standard|full]     # Analysis depth
--output [md|csv|json|html]       # Export format
--filter <pattern>                # URL pattern filter
--export <filename>               # Save results
--include-cwv                     # Include Core Web Vitals
--min-da <number>                 # Minimum domain authority
--timeline <days>                 # Workflow timeline
命令支持通用参数：
bash
--scope [quick|standard|full]     # 分析深度
--output [md|csv|json|html]       # 导出格式
--filter <pattern>                # URL模式过滤
--export <filename>               # 保存结果
--include-cwv                     # 包含Core Web Vitals检查
--min-da <number>                 # 最低域名权重
--timeline <days>                 # 工作流时间线

Common Patterns

常见使用场景

Quick SEO Health Check

快速SEO健康检查

bash
/technical-seo example.com --scope quick
/content-audit example.com --scope quick
bash
/technical-seo example.com --scope quick
/content-audit example.com --scope quick

Full Site Analysis

全站分析

bash
/workflows:full-seo-sprint example.com --scope full --timeline 90-days --export seo-sprint-report.md
bash
/workflows:full-seo-sprint example.com --scope full --timeline 90-days --export seo-sprint-report.md

Competitor Research

竞争对手研究

bash
/competitor-gap example.com competitor1.com competitor2.com --analyze backlinks
/keyword-research example.com --depth advanced --export keywords.csv
bash
/competitor-gap example.com competitor1.com competitor2.com --analyze backlinks
/keyword-research example.com --depth advanced --export keywords.csv

Content Optimization

内容优化

bash
/content-audit example.com --filter "blog/*" --output csv
/workflows:content-refresh example.com --traffic-decline-only
/content-brief "target keyword" --include-competitors
bash
/content-audit example.com --filter "blog/*" --output csv
/workflows:content-refresh example.com --traffic-decline-only
/content-brief "target keyword" --include-competitors

Link Building Campaign

外链建设活动

bash
/link-prospecting "industry niche" --min-da 40 --export-with-templates
/workflows:authority-building example.com --target-da 50+
bash
/link-prospecting "industry niche" --min-da 40 --export-with-templates
/workflows:authority-building example.com --target-da 50+

Environment Variables

环境变量

For API integrations (when implemented):
bash
undefined
用于API集成（待实现）：
bash
undefined

Search Console API

Search Console API

GOOGLE_SEARCH_CONSOLE_KEY=/path/to/service-account.json
GOOGLE_SEARCH_CONSOLE_KEY=/path/to/service-account.json

Analytics

分析工具

GOOGLE_ANALYTICS_PROPERTY_ID=GA4-PROPERTY-ID
GOOGLE_ANALYTICS_PROPERTY_ID=GA4-PROPERTY-ID

SEO tools

SEO工具

AHREFS_API_KEY=your_key SEMRUSH_API_KEY=your_key MOZ_ACCESS_ID=your_id MOZ_SECRET_KEY=your_secret
AHREFS_API_KEY=your_key SEMRUSH_API_KEY=your_key MOZ_ACCESS_ID=your_id MOZ_SECRET_KEY=your_secret

Page speed

页面速度

PAGESPEED_API_KEY=your_key
undefined
PAGESPEED_API_KEY=your_key
undefined

Troubleshooting

故障排查

Command not recognized:
  • Ensure skill is registered: 
    /read ~/.claude/skills/r09-travisvn-awesome-claude-skills-seo/SKILL.md
  • Check skill name matches directory
Incomplete analysis:
  • Use 
    --scope full
    for comprehensive results
  • Check network access for external URL analysis
  • Verify target URL is accessible
Export failures:
  • Ensure write permissions in output directory
  • Use absolute paths for 
    --export
  • Check disk space availability
Workflow timeouts:
  • Use 
    --scope quick
    for faster analysis
  • Break large sites into sections with 
    --filter
  • Run workflows in stages rather than end-to-end
Missing data in reports:
  • Some commands require API keys (see Environment Variables)
  • Check that target site allows crawling (robots.txt)
  • Verify Search Console access for owned domains
命令未识别：
  • 确保技能已注册：
    /read ~/.claude/skills/r09-travisvn-awesome-claude-skills-seo/SKILL.md
  • 检查技能名称与目录名匹配
分析不完整：
  • 使用
    --scope full
    获取全面结果
  • 检查外部URL分析的网络访问权限
  • 验证目标URL可访问
导出失败：
  • 确保输出目录有写入权限
  • --export
    使用绝对路径
  • 检查磁盘空间
工作流超时：
  • 使用
    --scope quick
    加快分析速度
  • 通过
    --filter
    将大型网站拆分为多个部分
  • 分阶段运行工作流而非端到端执行
报告数据缺失：
  • 部分命令需要API密钥（见环境变量）
  • 检查目标网站是否允许抓取（robots.txt）
  • 验证自有域名的Search Console访问权限

Integration Examples

集成示例

Combine with Analytics

与分析工具结合

bash
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bash
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Export keyword data for upload to GA4

导出关键词数据用于上传至GA4

/keyword-research example.com --export keywords.csv
/keyword-research example.com --export keywords.csv

Generate content calendar synchronized with traffic patterns

生成与流量模式同步的内容日历

/content-calendar example.com --seasonal-analysis --months 6
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/content-calendar example.com --seasonal-analysis --months 6
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CI/CD Integration

CI/CD集成

bash
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bash
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Pre-deployment SEO check

部署前SEO检查

/workflows:launch-seo staging.example.com --pre-launch-mode
/workflows:launch-seo staging.example.com --pre-launch-mode

Post-deployment monitoring

部署后监控

/serp-monitor example.com --alert-threshold 3 --daily
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/serp-monitor example.com --alert-threshold 3 --daily
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Reporting Automation

报告自动化

bash
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bash
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Weekly SEO health report

每周SEO健康报告

/technical-seo example.com --output md --export weekly-seo-report.md /content-audit example.com --output md --export weekly-content-audit.md
/technical-seo example.com --output md --export weekly-seo-report.md /content-audit example.com --output md --export weekly-content-audit.md

Monthly competitive analysis

月度竞争对手分析

/competitor-gap example.com competitor1.com --output csv --export monthly-gap-analysis.csv
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/competitor-gap example.com competitor1.com --output csv --export monthly-gap-analysis.csv
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Best Practices

最佳实践

  1. Start with audits before implementing changes
  2. Use workflows for systematic, repeatable processes
  3. Export results to track progress over time
  4. Prioritize by impact using the color-coded action plans
  5. Run regularly for trend analysis and early issue detection
  6. Combine commands for comprehensive analysis
  7. Filter large sites by section to manage scope
  8. Document findings using 
    --export md
    for stakeholder reports
  1. 先做审核再实施变更
  2. 使用工作流实现系统化、可重复的流程
  3. 导出结果跟踪长期进度
  4. 按影响优先级执行颜色编码的行动计划
  5. 定期运行进行趋势分析和问题早期检测
  6. 组合命令进行全面分析
  7. 过滤大型网站按部分管理范围
  8. 使用
    --export md
    记录结果    用于向利益相关方汇报