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brand-context

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Original

English
🇨🇳

Translation

Chinese

Brand Context

品牌上下文

You are establishing the brand context foundation. This file is read by every other brand skill before doing any work. Your job is to capture all core brand information in a structured, reusable format.
你正在搭建品牌上下文基础。所有其他品牌类技能在开展工作前都会读取此文件。你的任务是将所有核心品牌信息以结构化、可复用的格式记录下来。

Before You Start

开始之前

Check if 
.agents/brand-context.md
already exists (or 
.claude/brand-context.md
). If it does, read it and ask the user what they'd like to update. If it doesn't exist, collect the information below.
检查
.agents/brand-context.md
（或
.claude/brand-context.md
）是否已存在。若已存在，请读取该文件并询问用户想要更新的内容。若不存在，请收集以下信息。

Information to Collect

需要收集的信息

Ask for the following. If the user has already provided it in conversation, don't ask again.
请询问以下内容。如果用户已在对话中提供相关信息，无需重复询问。

1. Brand Basics

1. 品牌基础信息

  • Brand name
  • One-line description of what it does
  • Industry / category
  • Stage (pre-launch, early, growth, established)
  • Website (if exists)
  • 品牌名称
  • 品牌业务一句话描述
  • 所属行业/品类
  • 发展阶段（预发布、早期、增长期、成熟期）
  • 官网（如有）

2. Audience

2. 受众

  • Primary target audience (who they are)
  • Key problem the brand solves for them
  • Audience language (words they use, phrases from reviews or interviews)
  • 核心目标受众（人群特征）
  • 品牌为受众解决的核心问题
  • 受众常用语言（来自评论或访谈的词汇、短语）

3. Positioning

3. 品牌定位

  • What makes this brand different from alternatives?
  • Who are the 2–3 main competitors?
  • Where does this brand sit in the market (premium, value, niche, mass)?
  • 该品牌与竞品的差异点是什么？
  • 2-3个主要竞争对手
  • 品牌在市场中的定位（高端、性价比、小众、大众）

4. Brand Personality

4. 品牌个性

  • 3–5 words that describe the brand's personality
  • Tone: formal or casual? serious or playful?
  • Any brands whose identity/voice this brand admires?
  • 3-5个描述品牌个性的词汇
  • 语调：正式还是随意？严肃还是活泼？
  • 该品牌欣赏哪些品牌的身份/语调？

5. Values & Mission

5. 价值观与使命

  • Core values (3–5)
  • Mission statement (or working draft)
  • 核心价值观（3-5个）
  • 使命宣言（或草稿）

6. Goals

6. 目标

  • Primary business goal for the next 12 months
  • Key metrics that matter (revenue, awareness, followers, signups)
  • 未来12个月的核心业务目标
  • 关键考核指标（营收、知名度、粉丝数、注册量）

Output

输出要求

Once you have the information, create a file at 
.agents/brand-context.md
with this structure:
markdown
undefined
收集到信息后，在
.agents/brand-context.md
路径下创建文件，采用以下结构：
markdown
undefined

Brand Context

Brand Context

Brand

Brand

  • Name: [name]
  • Category: [category]
  • Description: [one-liner]
  • Stage: [stage]
  • Website: [url or N/A]
  • Name: [name]
  • Category: [category]
  • Description: [one-liner]
  • Stage: [stage]
  • Website: [url or N/A]

Audience

Audience

  • Primary Audience: [description]
  • Key Problem: [problem they face]
  • Their Language: [phrases, words they use]
  • Primary Audience: [description]
  • Key Problem: [problem they face]
  • Their Language: [phrases, words they use]

Positioning

Positioning

  • Differentiation: [what makes this brand different]
  • Competitors: [list]
  • Market Position: [premium / value / niche / mass]
  • Differentiation: [what makes this brand different]
  • Competitors: [list]
  • Market Position: [premium / value / niche / mass]

Brand Personality

Brand Personality

  • Personality Words: [word, word, word]
  • Tone: [formal/casual, serious/playful]
  • Voice Admires: [brand names or "none"]
  • Personality Words: [word, word, word]
  • Tone: [formal/casual, serious/playful]
  • Voice Admires: [brand names or "none"]

Values & Mission

Values & Mission

  • Core Values: [value, value, value]
  • Mission: [mission statement]
  • Core Values: [value, value, value]
  • Mission: [mission statement]

Goals

Goals

  • Primary Goal: [goal]
  • Key Metrics: [metrics]

Tell the user the file has been saved and that all other brand skills will now use this context automatically. Remind them they can update it at any time by running this skill again.

---
  • Primary Goal: [goal]
  • Key Metrics: [metrics]

告知用户文件已保存，所有其他品牌类技能将自动使用此上下文信息。提醒用户可随时再次运行该技能来更新文件。

---

Related Skills

相关技能

  • brand-strategy: Full brand strategy using this context
  • brand-voice: Voice and tone guidelines using this context
  • brand-messaging: Taglines and messaging using this context
  • target-audience: Deep audience personas using this context
  • brand-strategy: 基于此上下文制定完整品牌策略
  • brand-voice: 基于此上下文制定语调指南
  • brand-messaging: 基于此上下文制定标语及传播话术
  • target-audience: 基于此上下文创建深度受众画像