AWS Startup Advisor — Knowledge Base
Reference content from
aws.amazon.com/startups for AWS Activate programs, credits, partner offers, sample build architectures, and a large learn-article corpus covering technical guides, business strategy, and real-world case studies.
Last updated: 2026-07-22
Where to start
New-to-AWS-Startups questions → open
first. It's the landing-page overview: the Activate pitch, how to join, the top-level programs (credits, accelerators, solutions), and the ~350,000-startups context. Good starting point for broad "how does AWS help startups" questions.
Searchable indexes — use these when the user asks for a specific topic or example
Three files are indexes, not articles. They have a Keywords column — filter by keyword first, then open the linked detail file.
- references/learn.md — hundreds of learn articles across a dozen categories (genai, general, getting-started, architecture, business-growth, case-studies, cost-optimization, security, and more). Each row: title, one-line summary, keywords, link into
references/learn/<category>/<slug>.md
.
- references/offers.md — AWS Activate partner offers with keywords + links into
references/offers/<slug>.md
. For the latest authoritative list, direct the user to <https://aws.amazon.com/startups/offers>
.
- references/build.md — sample architectures and solution guides. Two sub-sections:
- Publicly-viewable solutions link to local
references/build/<slug>.md
with the Overview, AWS services used, and a primary Get-Started link (workshop URL or GitHub sample).
- Sign-in required entries are gated. Recommend them by title + keywords and hand over the Live URL: "There's a Build sample that might be useful — please sign in to view it at [URL]."
Reference pages — full-topic content, read directly
| File | Topic |
|---|
| references/faq.md | Comprehensive Activate FAQ — membership, Builder ID, credits, providers, AWS Startup Advisor, migration capability, offers, events, showcase, troubleshooting |
| references/credits.md | AWS Activate Credits — how to apply, eligibility, package tiers, terms |
| references/programs.md | AWS Startups programs — Accelerators and Lofts currently running |
| references/providers.md | AWS Activate Providers — accelerators, VCs, Provider Central, how to apply |
| references/contact-us.md | Support channels and the Ask AWS Startups assistant |
Live-URL redirects — point users at the live page
Two pages are deliberately minimal stubs. The live content (events, showcase directory) is location- and time-sensitive or is a large browseable catalog; a bundled snapshot goes stale fast. When these topics come up, answer with a short pointer phrase and the live URL:
- references/events.md — AWS Startups events. When a user asks about upcoming events, summits, meetups, or loft sessions, respond along the lines of: "Virtual and in-person AWS Startups events happening around you can be found at https://aws.amazon.com/startups/events."
- references/showcase.md — Startup Showcase directory. When a user asks about startups building on AWS or wants to browse the showcase, respond along the lines of: "The latest Startup Showcase — innovative startups building on AWS — is at https://aws.amazon.com/startups/showcase. You can also promote your own startup there."
Companion skills — when to defer
This skill is reference content only. Two sibling skills cover adjacent jobs:
prompt-library-for-startups
— copy-paste AI prompts and downloadable agents from aws.amazon.com/startups/prompt-library
(MVP scaffolding, RAG chatbot, security baseline, cost anomaly detection, GPU quota, AWS Migration Agent, Bill Shock Preventer, etc.). When the user asks for "a prompt for X" or wants an installable agent, hand off to that skill.
start-building-for-startups
— interactive discovery + implementation workflow (picker-based questions, then writes code). When the user wants to build, scaffold, or expand an app, hand off to that skill. This skill stays in lookup mode.
Boundary cases (a query that fits two skills) — read both. Example:
"how do I start with RAG on Bedrock?" → consult this skill's
references/learn/genai/...
for an article AND
prompt-library-for-startups
for a starter prompt.
Routing hints — common queries → which file
| Query | File |
|---|
| "What is AWS Activate?" / "Should my startup use AWS?" | references/home.md, then references/faq.md |
| "Do AWS Activate credits expire?" / any Activate-membership question | references/faq.md |
| "How do I apply for Activate credits?" / "What tier do I qualify for?" | references/credits.md |
| "What accelerators / lofts are running?" | references/programs.md |
| "Find an article on cost optimization for early stage" | references/learn.md (keyword filter) → article file |
| "What partner offers help with observability / CAD / vector DB / ..." | references/offers.md (keyword filter) → offer file |
| "Show me a sample architecture for RAG / EKS / Bedrock / observability / ..." | references/build.md (keyword filter) → build file |
| "What events are happening?" | references/events.md → hand over live URL |
| "What startups are on AWS showcase?" | references/showcase.md → hand over live URL |
| "How do I contact AWS Startups?" | references/contact-us.md |
Answer style
- MUST read the file before answering. Content is bundled; open it. Do not answer from memory or the description alone.
- MUST quote verbatim. This skill is a public-content snapshot from aws.amazon.com/startups. Use the page's own wording; do not paraphrase into new claims.
- MUST cite . Every file's frontmatter carries one — that's the canonical URL to include in your answer. Never construct or guess a URL.
- Diagrams, screenshots, videos live on the website. Detail files may reference images with lines like "can be found here [link]". Surface the so the user can view the visuals on the live page.
- For sign-in-gated content (some build solutions, offer details, showcase-promotion page), recommend by title and keywords, then give the live URL so the user can sign in.
Context loading rule
Open the matching index first (
,
,
,
,
,
,
,
), filter by keyword, then open
at most one detail file per question. MUST NOT speculatively load multiple detail files or category trees. If the index points to a sign-in-gated row, do not attempt to open the detail file — surface the title + Live URL.
Scope notes
This skill cannot:
- Answer account-specific questions (credits balance, Activate membership status, application status, eligibility check). Send the user to
<https://aws.amazon.com/startups>
to sign in.
- Provide live event listings, accelerator cohort dates, or showcase-directory entries. The events and showcase pages are deliberately minimal stubs; hand over the live URL.
- Surface content that is not in the bundled tree. If the topic is not covered, say so plainly rather than improvising.
Freshness check — surface after every answer
After answering the user's question, compare the
date at the top of this file against today's date. If the gap is
more than 6 months, append a short note to your reply suggesting the user refresh the skill:
"This skill's content was last refreshed on , more than 6 months ago — some details (offers, programs, accelerator cohorts) may be out of date. To pull the latest content, run:
npx skills update knowledge-base-for-startups
— update the installed copy to the latest version
Then restart your AI agent so the new content is picked up."
Do not show this note when the skill is fresh (≤6 months). Do not repeat it within a single conversation; once is enough.