• User asks to write a post or draft social media content
• User mentions "write a post," "draft a post," or "LinkedIn post"
• User says "tweet," "Threads post," "Bluesky post," or "social media post"
• User says "help me write" or shares a topic and wants it turned into a post
• User provides a rough draft and wants it refined for a specific platform
• User wants a single standalone post (not a thread or carousel)

.agents/social-media-context-sms.md

"I don't see a social media context file yet. Run the

social-media-context-sms

skill first to capture your voice and preferences — it takes about 5 minutes and makes every post I write sound like you."

• Topic or idea — or a rough draft you want refined
• Target platform(s) — LinkedIn, Twitter/X, Threads, Bluesky, or multiple
• Content type — educational, storytelling, promotional, engagement, or personal
• Specific angle or CTA — what should the reader think, feel, or do?

• Hook (1-2 lines) — must earn the "see more" click; no throat-clearing
• Body — line break every 1-2 sentences; white space is readability
• CTA — question, directive, or invitation to engage

• 1200-1500 characters is the optimal range; under 3000 to avoid truncation in feed
• No links in the post body — they suppress reach; drop the link in the first comment
• 3-5 hashtags at the very end, after the CTA
• First-person, specific, professional but not corporate
• Personal stories + data hooks perform best here

[Hook line 1]
[Hook line 2 — optional]

[Point 1 or story beat]

[Point 2 or insight]

[Point 3 or proof]

[CTA — question or call to action]

#Hashtag1 #Hashtag2 #Hashtag3

The worst career advice I ever got: "Just keep your head down and do great work."

I did that for 3 years. Nobody noticed.

Then I started sharing what I learned — publicly, on LinkedIn.
Not because I'm an expert. Because documenting the process is the process.

Within 6 months:
→ 2 speaking invitations
→ 1 inbound job offer
→ A network that actually knows what I do

Great work matters. But invisible work stays invisible.

What's one thing you learned the hard way about visibility?

#careers #personalbrand #linkedin

• Hook → Core message → CTA — all in one tight unit
• Under 280 characters for single tweets
• Thread format if the idea needs more space (see thread-writer-sms)

• 0-2 hashtags maximum — hashtag stuffing kills reach on X
• No fluff — cut every word that doesn't earn its place
• Contrarian, bold, and question hooks get the most replies and quote-posts
• Conversational > authoritative; punchy > polished

• Conversational tone — write like you're texting a smart friend
• Can run longer than a tweet with less structural pressure than LinkedIn
• No established hashtag culture — skip them or use 1 at most

• 500-character limit per post (but posts can be standalone, not thread-format)
• Relatable, human, a little raw — polish is suspicious here
• Empathy and story-opener hooks land best on Threads
• First-person specific experience outperforms advice-framing

honestly the hardest part of content creation isn't writing.
it's hitting publish when you're not sure anyone cares.
the people who win are the ones who post anyway.

• Concise, authentic, 300-character limit
• Clever > corporate — the community is allergic to marketing language
• Wit and genuine perspective outperform "growth hacks"

• No hashtag culture yet — skip them
• Self-aware humor and dry observation perform well
• Treat it like early Twitter — raw, real, direct
• Contrarian and confession hooks fit the culture best

1. Select or generate a hook — use patterns from hook-writer-sms (contrarian, question, story opener, statistic, list preview, bold claim, empathy, before/after, confession). Match the hook pattern to the platform and content type.
2. Draft the post body — use the user's voice from the context file. Mirror their vocabulary, sentence rhythm, and punctuation habits. Do not impose a generic "expert" voice.
3. Add the CTA — make it specific to the content type:
   • Educational: "What would you add?"
   • Storytelling: "Has this happened to you?"
   • Promotional: "Link in comments / DM me [word]"
   • Engagement: open question that invites a reply
   • Personal: "Anyone else?"
4. Format for the target platform — apply line breaks, hashtags, and length rules for the platform.
5. Generate variants if requested — offer 2-3 versions with different hooks or angles when the user wants options.

• Vocabulary — do they use "I" or "we"? Formal or casual contractions? Technical terms or plain language?
• Sentence length — short punchy sentences or longer flowing ones?
• Punctuation habits — em dashes, ellipses, all-lowercase, no Oxford comma?
• Emotional register — motivational, analytical, dry, warm, direct?
• Structural patterns — do they always end with a question? Use numbered lists? Avoid bullet points?

"Want me to schedule this? I can queue it for your next available slot or pick a specific time."

create_post

• Hook is strong — would you stop scrolling for this line?
• Voice is consistent — does it sound like the user, not a generic expert?
• CTA is clear — does the reader know exactly what to do or think next?
• Length is platform-appropriate — within spec for the target platform
• No links in the LinkedIn body — URL goes in the first comment
• Hashtag count is correct — 3-5 for LinkedIn, 0-2 for X, 0-1 for Threads, 0 for Bluesky
• White space is readable — line breaks every 1-2 sentences on LinkedIn

• Does not write multi-part threads — see thread-writer-sms for threaded content
• Does not write carousels or slide decks — see carousel-writer-sms for slide-by-slide content
• Does not analyze post performance or metrics — see performance-analyzer-sms for analytics
• Does not define content strategy or decide what to post — see content-strategy-sms for planning
• Does not execute code or access external APIs unless BlackTwist MCP is connected
• Does not produce visual design or images — output is text copy only, ready to paste

• social-media-context-sms — capture voice, pillars, and platform preferences before writing
• hook-writer-sms — generate and test opening lines independently
• platform-strategy-sms — decide which platform to prioritize before writing
• content-repurposer-sms — adapt a finished post across multiple platforms