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Expert sales execution covering pipeline management, discovery, demos, negotiation, and deal closing.
npx skill4agent add borghei/claude-skills account-executiveSTAGE 1: PROSPECT (10%)
├── Lead identified
├── Initial outreach
└── Meeting scheduled
STAGE 2: DISCOVERY (20%)
├── Pain points identified
├── Budget confirmed
├── Decision process understood
└── Timeline established
STAGE 3: DEMO/EVALUATION (40%)
├── Solution presented
├── Technical validation
├── Value proposition aligned
└── Stakeholders engaged
STAGE 4: PROPOSAL (60%)
├── Proposal delivered
├── Pricing discussed
├── Terms negotiated
└── Champion confirmed
STAGE 5: NEGOTIATION (80%)
├── Contract reviewed
├── Legal/procurement engaged
├── Final terms agreed
└── Signatures pending
STAGE 6: CLOSED WON (100%)
├── Contract signed
├── Payment terms confirmed
└── Handoff to CS| Stage | Entry Criteria | Exit Criteria |
|---|---|---|
| Prospect | Lead meets ICP | Meeting scheduled |
| Discovery | Meeting held | BANT qualified |
| Demo | Technical fit | Demo delivered |
| Proposal | Budget approved | Proposal accepted |
| Negotiation | Terms discussed | Contract agreed |
| Closed | Signed | Payment received |
M - Metrics
What measurable outcomes does the customer want?
"What would success look like? How would you measure it?"
E - Economic Buyer
Who has the budget authority?
"Who ultimately approves this purchase?"
D - Decision Criteria
What factors will drive the decision?
"What are your must-haves vs nice-to-haves?"
D - Decision Process
How will they evaluate and decide?
"Walk me through your evaluation process."
I - Identify Pain
What problem are they trying to solve?
"What's the impact of not solving this?"
C - Champion
Who will advocate for you internally?
"Who else shares your vision for this?"| Criteria | Score (1-5) | Notes |
|---|---|---|
| Budget | ||
| Authority | ||
| Need | ||
| Timeline | ||
| Champion | ||
| Competition | ||
| Total | /30 |
PIPELINE COVERAGE = Total Pipeline Value / Quota
Targets:
- Early quarter: 4-5x coverage
- Mid quarter: 3x coverage
- Late quarter: 1.5-2x coverage
By Stage:
- Commit: 1x quota minimum
- Best Case: 1.5x quota
- Pipeline: 3x quota| Category | Definition | Probability |
|---|---|---|
| Commit | Will close this period | 90%+ |
| Best Case | Strong chance to close | 60-90% |
| Pipeline | In active evaluation | 20-60% |
| Upside | Early stage, possible | <20% |
| Objection | Response |
|---|---|
| "Too expensive" | "Compared to what? Let's look at the ROI..." |
| "Need to think about it" | "Of course. What specific concerns should we address?" |
| "Competitor is cheaper" | "What are you comparing? Let's look at total value..." |
| "Bad timing" | "I understand. What would need to change?" |
| "Need more features" | "Which ones? Let's discuss what you're trying to achieve..." |
DISCOUNT TIERS
Standard (0-10%):
- AE authority
- No approval needed
Moderate (10-20%):
- Manager approval
- Requires justification
Deep (20-30%):
- Director approval
- Strategic justification
- Quid pro quo required
Exception (30%+):
- VP approval
- Executive sponsor
- Documented business case# Account Plan: [Account Name]
## Account Overview
- Industry: [Industry]
- Revenue: $[Amount]
- Employees: [Number]
- Current ARR: $[Amount]
## Relationship Map
| Name | Title | Relationship | Influence |
|------|-------|--------------|-----------|
| [Name] | [Title] | Champion | High |
| [Name] | [Title] | Economic Buyer | High |
## Opportunity Assessment
- Whitespace: $[Amount]
- Current products: [List]
- Expansion opportunities: [List]
## Account Strategy
### Short-term (90 days)
- [Goal 1]
- [Goal 2]
### Long-term (12 months)
- [Goal 1]
- [Goal 2]
## Action Plan
| Action | Owner | Date | Status |
|--------|-------|------|--------|
| [Action] | [Name] | [Date] | [Status] |
## Risks
- [Risk 1]: [Mitigation]| Metric | Target |
|---|---|
| Calls/day | 50+ |
| Emails/day | 100+ |
| Meetings/week | 15+ |
| Demos/week | 5+ |
| Proposals/week | 2+ |
| Metric | Target |
|---|---|
| Win rate | 25%+ |
| Average deal size | $[X] |
| Sales cycle | [X] days |
| Quota attainment | 100%+ |
| Pipeline coverage | 3x+ |
references/discovery.mdreferences/negotiation.mdreferences/objections.mdreferences/forecasting.md# Pipeline analyzer
python scripts/pipeline_analyzer.py --data opportunities.csv
# Forecast calculator
python scripts/forecast.py --pipeline pipeline.csv --quarter Q4
# Win/loss analyzer
python scripts/win_loss.py --deals closed_deals.csv
# Account planner
python scripts/account_plan.py --account "Account Name"