social-card-gen

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Social Card Generator

社交卡片生成器

Transform one source message into platform-ready social copy for Twitter/X, LinkedIn, and Reddit.

This skill works two ways:

With Node.js: Use
```
generate.js
```
for deterministic, automated output
Without Node.js: Manual generation path built directly into this skill (no dependencies required)

将单条源消息转换为适配Twitter/X、LinkedIn和Reddit平台的可直接发布的社交文案。

本skill有两种运行方式：

带Node.js： 使用
```
generate.js
```
获得确定性的自动化输出
不带Node.js： 内置的手动生成路径（无需任何依赖）

Mode

模式

Detect from context or ask: "One platform, all platforms, or all platforms with variants?"

Mode	What you get	Best for
`quick`	1 platform (user picks), optimized variant	Testing a single channel
`standard`	All 3 platforms: Twitter, LinkedIn, Reddit	Standard cross-platform post
`deep`	All platforms + 3 variants each + A/B test guidance	Campaign testing, maximizing reach

Default:
standard
— use

quick

if they specify a platform. Use

deep

if they're running a content campaign and want options.

从上下文识别或询问用户："单平台、全平台、还是全平台加多版本变体？"

模式	输出内容	适用场景
`quick`	1个用户指定平台的优化版本	测试单个渠道效果
`standard`	适配3个平台：Twitter、LinkedIn、Reddit的版本	标准跨平台发帖
`deep`	全平台版本 + 每个平台3个变体 + A/B测试指导	活动测试，最大化触达范围

默认模式：
standard
— 如果用户指定了单个平台则使用

quick

，如果用户在运营内容活动需要多版本选择则使用

deep

。

⚠️ MANDATORY: 4-Question Intake Before Generating

⚠️ 强制要求：生成前必须收集4个问题的答案

Ask these before writing a single word of copy:

Source message: What's the core idea, update, or story? (Paste raw text or describe it.)

Tone goal: Informative? Provocative? Humble brag? Conversational? Educational?

Audience: Who needs to see this? (Founders, marketers, developers, general public?)

CTA: What do you want readers to do? (Visit link, reply, follow, share, start a conversation?)

Without these answers, you'll get generic output that won't land on any platform.

在撰写任何文案之前先询问以下问题：

源消息： 核心观点、更新内容或故事是什么？（可粘贴原文或描述）

语气目标： 信息科普型？观点鲜明型？低调炫耀型？轻松对话型？教育指导型？

受众： 内容面向哪些人群？（创始人、营销人员、开发者、普通大众？）

CTA： 你希望读者做出什么行动？（访问链接、回复、关注、分享、发起讨论？）

没有这些答案，生成的内容会非常通用，在任何平台都不会有好效果。

Platform Reasoning Rules (Built In — No External Script Needed)

平台适配规则（内置，无需外部脚本）

🐦 Twitter/X

Character limit: 280 characters (single tweet) or threaded for long-form
Tone: Punchy, direct, opinionated. Twitter rewards brevity and conviction.
Hook structure: Lead with the most surprising or specific claim. No warm-up.
Hashtags: Max 1-2 directly relevant tags. Never stuff.
CTA style: Short and embedded. "What's your take?" or "Link in reply."
What kills Twitter posts: Long intros, passive voice, corporate speak, hashtag walls.
Example hook pattern: "[Counterintuitive claim]. Here's why: [1-2 sentence reason]. [Engaging question]."

字符限制： 单条推文280字符，长内容可发线程
语气： 干练、直接、观点鲜明。Twitter奖励简洁性和说服力。
钩子结构： 开头就抛出最出人意料或最具体的观点，不要铺垫。
话题标签： 最多1-2个直接相关的标签，绝对不要堆砌。
CTA风格： 简短嵌入文案，比如"你怎么看？"或"链接放在回复里"。
Twitter帖子雷区： 冗长的介绍、被动语态、企业套话、满屏话题标签。
**钩子示例模板："[反常识观点]。原因如下：[1-2句理由]。[互动问题]。"

💼 LinkedIn

Character limit: 3,000 characters for posts. First 2 lines before "See more" are critical.
Tone: Professional but personal. Thought leadership with a human angle.
Hook structure: First line must create curiosity or state a bold truth — not "excited to share."
Hashtags: 3-5 max, at the end. Never in the body copy.
CTA style: Invite discussion. "What's your experience with this?" works well.
Opener rule: NEVER start with self-promotional language. Lead with a lesson, story, or observation.
What kills LinkedIn posts: Cringe openers ("I'm humbled to announce..."), excessive hashtags, no line breaks.
Format tip: Short paragraphs (1-2 lines). White space is your friend.

字符限制： 帖子最多3000字符，"查看更多"之前的前2行至关重要。
语气： 专业但有个人温度，带有个人视角的思想领导力输出。
钩子结构： 第一行必须引发好奇心或抛出大胆的真相，不要用"很高兴和大家分享"。
话题标签： 最多3-5个，统一放在末尾，绝对不要放在正文里。
CTA风格： 邀请讨论，比如"你在这方面有什么经验？"效果很好。
开头规则： 绝对不要用自我宣传类的语言开头，先讲经验、故事或者观察。
LinkedIn帖子雷区： 尴尬的开场白（"我很荣幸地宣布..."）、过多的话题标签、没有换行。
格式技巧： 短段落（1-2行），留白是你的好帮手。

🔵 Reddit

Character limit: No hard limit, but long posts need clear structure with headers.
Tone: Authentic, curious, community-first. Reddit readers have a finely tuned BS detector.
Hook structure: Situational — frame as a question, lesson learned, or genuine experience.
Hashtags: Never. Not a thing on Reddit.
CTA style: End with an open question that invites the community to share their take.
Self-promotion rule: Never lead with your own promotion. Frame everything as a contribution to the community.
What kills Reddit posts: Obvious marketing, lack of genuine insight, "check out my [thing]" openers.

字符限制： 没有严格限制，但长帖需要清晰的标题结构。
语气： 真实、有好奇心、以社区为中心。Reddit用户对无用内容的识别度极高。
钩子结构： 贴合场景，包装成问题、学到的经验或者真实经历。
话题标签： 完全不要用，Reddit没有这个功能。
CTA风格： 末尾用开放式问题邀请社区分享自己的观点。
自我宣传规则： 绝对不要一上来就宣传自己的内容，所有内容都要包装成对社区的贡献。
Reddit帖子雷区： 明显的营销内容、缺乏真实洞见、"来看看我的[产品/内容]"这类开场白。

Manual Generation Path (No Node.js Required)

手动生成路径（无需Node.js）

Follow this process exactly:

严格遵循以下流程：

Step 1: Distill the Core Message

步骤1：提炼核心信息

From the source input, extract:

The ONE key insight or fact
The "so what" — why does this matter to the audience?
The evidence or story behind it

从源输入中提取：

唯一的核心洞见或事实
"价值点" —— 为什么这对受众很重要？
背后的证据或故事

Step 2: Generate 3 Platform Variants

步骤2：生成3个平台的变体

Twitter/X variant:

[Bold claim or surprising fact — max 1 sentence]

[1-2 sentences of supporting context]

[Engaging question or CTA]

[1-2 relevant hashtags max]

Check: Under 280 chars for single tweet? If not, decide: cut or thread.

LinkedIn variant:

[First line hook — create curiosity, not announcement]

[1-2 line context paragraph]

[Core insight or framework — 2-4 short paragraphs]

[Personal angle or reflection]

[Discussion CTA — question for the audience]

[3-5 hashtags at the end only]

Check: Does the first line work before "See more"? Does it NOT start with "I'm excited to..."?

Reddit variant:

[Title: specific, searchable, not clickbaity]

[Opening: frame as experience, question, or lesson — community-first]

[Body: genuine story or insight with specifics]

[Closing question to invite community input]

Check: Would this feel at home in the target subreddit? No hashtags?

Twitter/X变体：

[大胆观点或意外事实 —— 最多1句话]

[1-2句支撑背景]

[互动问题或CTA]

[最多1-2个相关话题标签]

检查：单条推文是否在280字符以内？如果超出，决定是精简内容还是发线程。

LinkedIn变体：

[第一行钩子 —— 引发好奇心，不是公告式内容]

[1-2行背景段落]

[核心洞见或框架 —— 2-4个短段落]

[个人视角或反思]

[讨论类CTA —— 给受众的问题]

[仅在末尾放3-5个话题标签]

检查："查看更多"之前的第一行是否足够有吸引力？有没有用"我很高兴..."这类开头？

Reddit变体：

[标题：具体、可搜索、不是标题党]

[开头：包装成经历、问题或者经验 —— 以社区为中心]

[正文：带细节的真实故事或洞见]

[邀请社区参与的收尾问题]

检查：放在目标subreddit里会不会显得违和？有没有话题标签？

With Node.js (Automated Path)

带Node.js（自动化路径）

bash

npm install

bash

npm install

text input

node generate.js --text "We reduced onboarding time by 35% with a checklist." --stdout

file input

node generate.js --file examples/input-example.md --outdir examples

URL input (when network is available)

node generate.js --url https://example.com/post --platforms twitter,linkedin --stdout


If `generate.js` is unavailable, use the Manual Generation Path above — same quality, just manual.

---

node generate.js --url https://example.com/post --platforms twitter,linkedin --stdout


如果`generate.js`不可用，使用上面的手动生成路径，质量相同，只是需要手动操作。

---

Quality Self-Review Pass (REQUIRED After Generating)

质量自检流程（生成后必须执行）

After generating all 3 variants, run this review before delivering:

Check	Twitter	LinkedIn	Reddit
Hook strong? (Would you stop scrolling?)	✅/❌	✅/❌	✅/❌
CTA present and clear?	✅/❌	✅/❌	✅/❌
Platform fit? (Tone matches platform norms)	✅/❌	✅/❌	✅/❌
Guardrails pass? (See below)	✅/❌	✅/❌	✅/❌

Flag the weakest variant and explain why: "The Reddit variant is the weakest because it still reads like a LinkedIn post — too polished, not community-first."

生成所有3个变体后，在交付前完成以下检查：

检查项	Twitter	LinkedIn	Reddit
钩子足够有力？（你会不会停下滑动？）	✅/❌	✅/❌	✅/❌
CTA存在且清晰？	✅/❌	✅/❌	✅/❌
适配平台特性？（语气符合平台规范）	✅/❌	✅/❌	✅/❌
符合防护规则？（见下文）	✅/❌	✅/❌	✅/❌

标记最弱的变体并解释原因："The Reddit variant is the weakest because it still reads like a LinkedIn post — too polished, not community-first."

Guardrails (Never Violate)

防护规则（绝对不能违反）

❌ No identical copy cross-posted — every platform variant must be meaningfully different in tone and structure ❌ No hashtag spam on LinkedIn — max 5, always at the end, never in the body ❌ No self-promotional openers on Reddit — community value first, always ❌ No vague hooks — "I have some thoughts on X" is not a hook ❌ No copy that assumes platform context — Reddit readers don't know your LinkedIn audience

❌ 禁止跨平台发布完全相同的文案 —— 每个平台的变体必须在语气和结构上有明显差异 ❌ 禁止在LinkedIn上堆砌话题标签 —— 最多5个，永远放在末尾，不要放在正文里 ❌ 禁止在Reddit上用自我宣传的开场白 —— 永远把社区价值放在第一位 ❌ 禁止模糊的钩子 —— "我对X有一些想法"不是合格的钩子 ❌ 禁止假设跨平台的用户上下文 —— Reddit用户不知道你的LinkedIn受众是谁

Iteration Loop

迭代循环

After delivering the 3 variants:

Ask: "Which variant feels most off? What's not landing?"
If hook is weak → rewrite the first line using a different angle (counterintuitive, numerical, story-led)
If CTA is weak → try a question instead of a directive
If platform fit is off → re-read the platform rules and rewrite from scratch for that platform

交付3个变体后：

询问："哪个变体感觉最不符合预期？哪里不够好？"
如果钩子太弱 → 换个角度重写第一行（反常识角度、数字角度、故事导向）
如果CTA太弱 → 用问题代替指令
如果平台适配性差 → 重新阅读平台规则，针对该平台完全重写

Output Format

输出格式

Deliver:

undefined

交付内容如下：

undefined

Twitter/X

[Final copy — ready to paste] Character count: [X]/280

[最终文案 —— 可直接粘贴使用] Character count: [X]/280

[Final copy — ready to paste]

[最终文案 —— 可直接粘贴使用]

Title: [Post title] [Body — ready to paste]

Title: [帖子标题] [正文 —— 可直接粘贴使用]

Quality Review

Strongest variant: [Platform] — because [reason]
Weakest variant: [Platform] — [what to improve if needed]
All guardrails passed: Yes / No — [note any issues]


---

*Skill by Brian Wagner | AI Marketing Architect | brianrwagner.com*

Strongest variant: [Platform] — because [reason]
Weakest variant: [Platform] — [what to improve if needed]
All guardrails passed: Yes / No — [note any issues]


---

*Skill by Brian Wagner | AI Marketing Architect | brianrwagner.com*