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Build Links

链接建设

Design a targeted link acquisition campaign using asset mapping, prospect scoring, and outreach sequence design.
设计包含资产映射、潜在合作方评分和外展序列设计的定向链接获取活动。

Before You Start

开始之前

Gather this context (ask if not provided):
  1. Domain and niche. What site needs links? What industry?
  2. Current backlink profile. Any idea of current referring domains count, domain rating/authority?
  3. Linkable assets. Does the site have: original research, tools, data, infographics, comprehensive guides?
  4. Budget and resources. Can the team invest in content creation, outreach tools, or PR?
  5. Constraints. Industries with strict link building ethics (finance, health) need extra caution.
收集以下信息（如果用户未提供可主动询问）：
  1. 域名与细分领域：需要建设链接的是什么站点？属于哪个行业？
  2. 当前反向链接概况：是否了解当前引荐域名数量、域名评级/权重？
  3. 可链接资产：站点是否拥有原创研究、工具、数据、信息图、综合指南类内容？
  4. 预算与资源：团队是否可以投入内容创作、外展工具或者PR相关成本？
  5. 限制条件：对链接建设伦理有严格要求的行业（金融、健康）需要额外谨慎。

Domain Profile Diagnosis

域名概况诊断

Before choosing a strategy, diagnose which dimension of authority is weakest. This determines where link building effort will have the most impact:
DimensionWhat it measuresSigns of weakness
CitationInbound references from quality sourcesFew referring domains, low-authority linkers, no editorial links
IdentityBrand recognition and entity coherenceNo branded search volume, no knowledge panel, inconsistent NAP
TrustLegitimacy and manipulation absenceSpammy backlink profile, no HTTPS, thin content, manual actions
EminenceVisibility and industry standingLow organic traffic, no SERP features, no media mentions
在选择策略之前，先诊断哪个维度的权重最薄弱，这将决定链接建设投入能获得最大收益的方向：
维度衡量内容薄弱信号
引用度来自优质来源的入站引用引荐域名少、链接来源站点权重低、无编辑类链接
辨识度品牌认知度和实体一致性无品牌搜索量、无知识面板、NAP（名称/地址/电话）信息不一致
可信度合法性、无操纵行为反向链接profile含垃圾内容、无HTTPS、薄内容、手动处罚
知名度曝光度和行业地位自然流量低、无SERP特征、无媒体提及

Strategy by Weakness

对应薄弱项的策略

  • Citation weakness (few referring domains) → Prioritize volume: guest posts, resource page outreach, broken link building
  • Identity weakness (brand not recognized) → Prioritize brand mentions: PR, Wikipedia/Wikidata, industry directories, podcast appearances
  • Trust weakness (spammy profile) → Prioritize cleanup first (disavow toxic links), then earn editorial links from authoritative publishers
  • Eminence weakness (no industry presence) → Prioritize thought leadership: original research, conference speaking, expert commentary for journalists
Most sites have 1-2 weak dimensions. Diagnose before prescribing.
  • 引用度薄弱（引荐域名少）→ 优先做量：客座发文、资源页外展、死链建设
  • 辨识度薄弱（品牌未被认可）→ 优先做品牌提及：PR、Wikipedia/Wikidata、行业目录、播客出镜
  • 可信度薄弱（profile含垃圾内容）→ 优先清理（拒绝toxic链接），再获取权威发布商的编辑类链接
  • 知名度薄弱（无行业存在感）→ 优先做思想领导力：原创研究、会议演讲、为记者提供专家评论
大多数站点有1-2个薄弱维度，给出方案前先完成诊断。

Link Building Strategies (Ranked by Effectiveness)

链接建设策略（按效果排序）

Tier 1: High Authority, Scalable

第一梯队：高权重、可规模化

Original Research & Data
  • Publish original data, surveys, studies, or industry reports
  • Journalists and bloggers cite original data naturally
  • Works because: nobody else has this data
  • Example: "We analyzed 10,000 pages and found that..."
Free Tools & Calculators
  • Build a genuinely useful tool related to your niche
  • People link to tools they use and recommend
  • Works because: ongoing utility = ongoing links
  • Example: ROI calculator, audit tool, template generator
Comprehensive Guides (10x Content)
  • Create the definitive resource on a topic
  • Must be genuinely better than everything else on page 1
  • Works because: people link to the best resource
  • Update regularly to maintain link-worthiness
原创研究与数据
  • 发布原创数据、调研、研究或者行业报告
  • 记者和博主会自然引用原创数据
  • 生效原因：独有数据不可替代
  • 示例："我们分析了10,000个页面，发现..."
免费工具与计算器
  • 打造与你的细分领域相关的真正实用的工具
  • 人们会链接到他们使用和推荐的工具
  • 生效原因：持续的实用性 = 持续的链接
  • 示例：ROI计算器、审计工具、模板生成器
综合指南（10x内容）
  • 创作某个主题的权威资源
  • 必须真正优于搜索结果第1页的所有其他内容
  • 生效原因：人们会链接到最好的资源
  • 定期更新以保持链接价值

Tier 2: Targeted, Relationship-Based

第二梯队：定向、基于关系

Guest Posting (Quality)
  • Write for relevant, authoritative publications in your niche
  • Focus on sites your audience actually reads, not just DA
  • 1 link on a relevant, authoritative site > 10 links on generic blogs
  • Pitch unique angles, not rehashed content
Resource Page Link Building
  • Find pages that curate links to resources in your niche
  • Search: 
    [topic] + "resources"
    , 
    [topic] + "useful links"
    , 
    [topic] + "tools"
  • Offer your genuinely useful content for inclusion
Broken Link Building
  • Find broken outbound links on relevant sites
  • Create or identify your content that replaces the dead resource
  • Contact the site: "I noticed a broken link, here's a working alternative"
高质量客座发文
  • 为你的细分领域内相关的权威出版物撰稿
  • 聚焦你的受众真正会阅读的站点，而非只看DA
  • 1个相关权威站点上的链接 > 10个通用博客上的链接
  • 提交独特的角度，而非炒冷饭的内容
资源页链接建设
  • 找到整理了你细分领域资源链接的页面
  • 搜索指令：
    [topic] + "resources"
    、
    [topic] + "useful links"
    、
    [topic] + "tools"
  • 提供你真正有价值的内容申请被收录
死链建设
  • 找到相关站点上的失效出站链接
  • 创作或找出你站点上可以替代该失效资源的内容
  • 联系站点管理员："我注意到一个失效链接，这里有一个可用的替代选项"

Tier 3: Community & PR

第三梯队：社区与PR

Journalist Query Platforms (Connectively, Qwoted, Featured)
  • Monitor journalist query platforms for relevant source requests
  • Provide expert quotes with credentials
  • Fast response time is critical (within hours)
Community Participation
  • Contribute genuinely to communities (Reddit, forums, Slack groups)
  • Share expertise, not links — links come naturally when people discover your content
  • Build reputation first, then content gets shared organically
Digital PR
  • Newsjack trending topics with data or expert commentary
  • Create content tied to seasonal events or industry milestones
  • Pitch to journalists with data-backed angles
记者查询平台（Connectively、Qwoted、Featured）
  • 监控记者查询平台上的相关信源需求
  • 提供带资质证明的专家评论
  • 快速响应至关重要（数小时内）
社区参与
  • 真正为社区做贡献（Reddit、论坛、Slack群组）
  • 分享专业知识，而非发链接——当人们发现你的内容时链接会自然到来
  • 先建立声誉，内容才会被有机分享
数字PR
  • 用数据或者专家评论借势热点话题
  • 创作与季节性事件或者行业里程碑绑定的内容
  • 用数据支撑的角度向记者投稿

Link Quality Score (LQS)

链接质量得分（LQS）

Score each link prospect (or existing backlink) across 6 factors. Rate each 1-5:
从6个维度给每个潜在链接（或者现有反向链接）打分，每个维度1-5分：

Factor 1: Domain Authority (25% weight)

维度1：域名权重（权重25%）

ScoreDR/DA RangeExamples
5DR 70+Major publications, NYTimes, BBC
4DR 50-69Industry publications, established blogs
3DR 30-49Mid-tier blogs, growing companies
2DR 15-29Small blogs, newer companies
1DR <15New or thin sites
得分DR/DA区间示例
5DR 70+主流出版物、纽约时报、BBC
4DR 50-69行业出版物、成熟博客
3DR 30-49中等博客、成长型公司
2DR 15-29小型博客、新成立公司
1DR <15新站或者薄内容站点

Factor 2: Topical Relevance (25% weight)

维度2：主题相关性（权重25%）

ScoreRelevance Level
5Exact match — same niche, same subtopic
4Closely related — same industry, adjacent topic
3Broadly related — same general field
2Tangentially related
1Unrelated
得分相关性等级
5完全匹配——相同细分领域、相同子主题
4高度相关——相同行业、相邻主题
3大致相关——相同大领域
2边缘相关
1不相关

Factor 3: Traffic to Linking Page (15% weight)

维度3：链接所在页面流量（权重15%）

ScoreMonthly Traffic
510,000+
41,000-9,999
3100-999
210-99
1<10
得分月流量
510,000+
41,000-9,999
3100-999
210-99
1<10

Factor 4: Link Position (15% weight)

维度4：链接位置（权重15%）

ScorePosition
5In-content, editorial mention
4In-content, contextual resources section
3Author bio or about section
2Sidebar or dedicated links section
1Footer, sitewide, or hidden
得分位置
5内容内、编辑提及
4内容内、上下文资源区
3作者简介或者关于页面
2侧边栏或者专门的链接区
1页脚、全站链接、隐藏链接

Factor 5: Anchor Text Quality (10% weight)

维度5：锚文本质量（权重10%）

ScoreAnchor Type
5Descriptive, natural language
4Partial keyword match, natural
3Brand name
2Naked URL
1Generic ("click here", "read more")
得分锚文本类型
5描述性自然语言
4部分关键词匹配、自然
3品牌名
2裸URL
1通用文本（"点击这里"、"阅读更多"）

Factor 6: Follow Status (10% weight)

维度6：Follow状态（权重10%）

ScoreStatus
5Dofollow, editorial
4Dofollow, non-editorial
3Sponsored (rel="sponsored")
2UGC (rel="ugc")
1Nofollow
得分状态
5Dofollow、编辑链接
4Dofollow、非编辑链接
3赞助（rel="sponsored"）
2UGC（rel="ugc"）
1Nofollow

Calculating LQS

计算LQS

LQS = (Authority x 0.25) + (Relevance x 0.25) + (Traffic x 0.15)
    + (Position x 0.15) + (Anchor x 0.10) + (Follow x 0.10)
LQS RangeRatingAction
4.0-5.0Premium linkHigh priority — pursue aggressively
2.5-3.9Acceptable linkWorth pursuing if outreach effort is low
1.0-2.4Low qualitySkip — or review for risk if it's an existing backlink
LQS = (Authority x 0.25) + (Relevance x 0.25) + (Traffic x 0.15)
    + (Position x 0.15) + (Anchor x 0.10) + (Follow x 0.10)
LQS区间评级操作建议
4.0-5.0优质链接高优先级——全力争取
2.5-3.9合格链接如果外展成本低值得争取
1.0-2.4低质量链接跳过——如果是现有反向链接则评估风险

Link Profile Health Benchmarks

链接概况健康基准

Use these to assess the overall backlink profile:
MetricHealthyWarningCritical
Dofollow ratio60-80%>90%>95%
Exact match anchor %<15%15-25%>25%
Brand anchor %25-45%<15%<5%
Toxic link %<5%5-10%>10%
Average linking DR25+15-25<15
用这些指标评估整体反向链接概况：
指标健康警告危险
Dofollow占比60-80%>90%>95%
精确匹配锚文本占比<15%15-25%>25%
品牌锚文本占比25-45%<15%<5%
Toxic链接占比<5%5-10%>10%
链接来源平均DR25+15-25<15

Outreach Template Framework

外展模板框架

Do NOT use generic templates. Personalize every email. But here's the structure:
不要使用通用模板。 每封邮件都要个性化。不过可以参考以下结构：

First Touch

首次接触

  1. Personal hook — reference something specific about their content (a post you liked, a point you agree with)
  2. Value proposition — what you're offering (not asking for)
  3. The asset — link to your content with a one-sentence description
  4. Soft ask — "thought you might find this useful for your readers" (not "can you link to me?")
  1. 个性化钩子——提及对方内容的具体细节（你喜欢的一篇文章、你认同的一个观点）
  2. 价值主张——你能提供什么（而非你要什么）
  3. 资产介绍——给出你的内容链接，加一句话描述
  4. 温和请求——"我觉得这可能对你的读者有用"（而非"你能给我加个链接吗？"）

Follow-Up (5-7 days later)

跟进（5-7天后）

  • Brief, adds new value (new data point, related resource)
  • One follow-up maximum. Two is acceptable if the first was missed. Three is spam.
  • 简洁，补充新价值（新的数据点、相关资源）
  • 最多跟进1次。如果第一次没收到回复，第二次也可以接受，第三次就是垃圾邮件了。

What NOT to Do

禁止行为

  • Mass-send identical emails
  • Lead with "I'd like a backlink"
  • Offer to pay for links (violates Google guidelines)
  • Use fake compliments or AI-generated personalization that's obviously generic
  • Send more than 2 follow-ups
  • 批量发送相同邮件
  • 开口就要"反向链接"
  • 付费买链接（违反Google指南）
  • 使用虚假赞美或者明显通用的AI生成个性化内容
  • 发送超过2次跟进邮件

Campaign Tracking

活动追踪

Track outreach in a simple table:
ProspectURLScoreStrategyStatusDate SentResponseLink Live?
......8/10Guest postPitched[date]InterestedPending
......7/10Broken linkSent[date]No reply—
Benchmarks:
  • Response rate: 5-15% is normal for cold outreach
  • Conversion (response → link): 20-40% of responses
  • Overall: expect 1-5 links per 100 outreach emails
  • Quality campaigns with great assets: 10-20 links per 100 emails
用简单的表格追踪外展情况：
潜在合作方URL得分策略状态发送日期回复链接是否生效？
......8/10客座发文已投稿[日期]感兴趣待确认
......7/10死链建设已发送[日期]无回复—
基准值：
  • 回复率：冷外展正常为5-15%
  • 转化率（回复→链接）：20-40%的回复会转化为链接
  • 整体：每发送100封外展邮件预期获得1-5个链接
  • 优质资产的高质量活动：每100封邮件获得10-20个链接

Output Format

输出格式

Link Building Campaign: [domain]

链接建设活动：[域名]

Current Profile Assessment
  • Estimated referring domains: [count]
  • Profile quality: [strong/average/weak]
  • Notable gaps: [what's missing — e.g., no links from industry publications]
Strategy Selection Based on available assets and resources:
  • Primary strategy: [which tier and tactic]
  • Secondary strategy: [backup approach]
  • Rationale: [why these fit this site]
Linkable Assets
  • Existing assets to promote: [list]
  • Assets to create: [list with brief descriptions]
Prospect List
ProspectScoreStrategyContactNotes
...............
Outreach Plan
  • Timeline: [weekly/monthly cadence]
  • Volume: [emails per week]
  • Follow-up schedule: [when]
Success Metrics
  • Target new referring domains: [per month]
  • Target domain authority increase: [over 6 months]
Pro Tip: Use the free Domain Authority Checker to assess your current authority baseline and prospect domains. SEOJuice MCP users can run 
/seojuice:backlink-audit
to see which domains link to you, identify lost links worth recovering, and assess link quality — 
list_backlinks
finds recently lost backlinks for broken link building.
当前概况评估
  • 预估引荐域名：[数量]
  • 概况质量：[强/中/弱]
  • 明显缺口：[缺失项——比如无行业出版物链接]
策略选择 基于可用资产和资源：
  • 主要策略：[对应梯队和战术]
  • 次要策略：[备选方案]
  • 理由：[为什么这些策略适合该站点]
可链接资产
  • 待推广的现有资产：[列表]
  • 待创作的资产：[带简短描述的列表]
潜在合作方列表
潜在合作方得分策略联系方式备注
...............
外展计划
  • 时间线：[周/月节奏]
  • 发送量：[每周邮件数量]
  • 跟进时间表：[时间]
成功指标
  • 新增引荐域名目标：[每月]
  • 域名权重提升目标：[6个月周期]
专业提示： 使用免费的Domain Authority Checker 评估你当前的权重基线和潜在合作方域名。SEOJuice MCP用户可以运行 
/seojuice:backlink-audit
查看哪些域名链接到你的站点，识别值得恢复的丢失链接，评估链接质量——
list_backlinks
可以找到近期丢失的反向链接用于死链建设。