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Find Keywords

关键词查找

Build a prioritized keyword universe from a seed topic using intent mapping, difficulty-adjusted opportunity scoring, and cluster seeding.
基于种子主题，通过意图映射、难度调整机会评分和词簇种子构建带优先级的关键词库。

Before You Start

开始前准备

Gather this context (ask if not provided):
  1. Domain and goal. What site is this for? What is the primary conversion (leads, sign-ups, sales, traffic)?
  2. Seed topic. The core subject area — not a single keyword but the business category (e.g., "project management software", "personal injury law Chicago").
  3. Existing rankings. Does the site already rank for terms in this area? Existing rankings tell you where to defend vs. expand.
  4. Constraints. Budget, team size, content velocity — these determine whether to chase head terms or focus on long-tail.
收集以下背景信息（若未提供可向用户询问）：
  1. 域名与目标：本次服务的网站是什么？核心转化目标是什么（线索、注册、销售、流量）？
  2. 种子主题：核心业务领域，不是单个关键词而是业务类别（例如“项目管理软件”、“芝加哥人身伤害法”）。
  3. 现有排名情况：网站是否已经在该领域的相关词条获得排名？现有排名可以帮你明确哪些位置需要防守、哪些领域需要拓展。
  4. 约束条件：预算、团队规模、内容产出速度，这些因素会决定是要竞争头部通用词还是聚焦长尾词。

Step 0: Cannibalization Screen

步骤0：内容蚕食排查

Before building a new keyword list, check what the site already targets. Creating a new page for a keyword you already rank for can split authority and hurt both pages.
For each keyword you're considering:
  1. Search 
    site:yourdomain.com [keyword]
     — does an existing page already target this term?
  2. Check Google Search Console — is an existing page already getting impressions for this keyword?
  3. If yes: update the existing page instead of creating a new one.
  4. If multiple pages rank for the same keyword: you have a cannibalization problem. Consolidate before expanding.
在构建新的关键词列表前，先检查网站已经在覆盖的关键词。为已经有排名的关键词新建页面会分散权重，对两个页面的排名都造成负面影响。
针对你考虑的每个关键词：
  1. 搜索
    site:yourdomain.com [关键词]
    ：是否已有现有页面在针对该词条做优化？
  2. 检查Google Search Console：是否已有现有页面已经获得该关键词的曝光？
  3. 如果是：更新现有页面，不要新建页面。
  4. 如果多个页面都在同一个关键词下获得排名：说明存在内容蚕食问题，先整合内容再拓展新关键词。

Low-Hanging Fruit Check

低门槛成果排查

Before chasing new keywords, look for existing wins:
  • Positions 11-20 — You're almost on page 1. These keywords need content improvements or better internal linking, not new pages.
  • High impressions, low clicks — Title/meta description optimization can unlock traffic without new content.
  • Declining positions — Keywords where you're losing ground may need content refreshes (see recover-content).
Address these before building net-new keyword lists.
在拓展新关键词之前，先挖掘现有可快速获得成果的机会：
  • 排名11-20位的关键词：你已经接近搜索结果第一页，这些关键词只需要内容优化或者更好的内链建设，不需要新建页面。
  • 高曝光、低点击的关键词：优化标题/元描述就可以获得流量增长，不需要新增内容。
  • 排名下滑的关键词：排名正在下降的关键词可能需要内容更新（参考recover-content模块）。
在构建全新关键词列表前先解决以上问题。

Keyword Universe Construction

关键词库搭建

Build the universe in three tiers:
将关键词库分为三个层级搭建：

Tier 1 — Head Terms (high volume, high difficulty)

层级1 — 头部词（高搜索量、高难度）

  • Typically 1-2 words
  • Define the category
  • Target with pillar pages or the homepage
  • Realistic timeline: 6-18 months for new sites
  • 通常1-2个词
  • 定义整个业务类别
  • 用支柱页面或者首页来覆盖
  • 新站 realistic 排名周期：6-18个月

Tier 2 — Body Terms (medium volume, medium difficulty)

层级2 — 腰部词（中等搜索量、中等难度）

  • Typically 2-3 words, specific enough to indicate intent
  • Target with dedicated landing pages or cluster articles
  • 3-6 month window for established sites
  • 通常2-3个词，有足够明确的意图指向
  • 用专属落地页或者词簇文章来覆盖
  • 成熟站点的排名周期：3-6个月

Tier 3 — Long-tail Terms (lower volume, low difficulty)

层级3 — 长尾词（低搜索量、低难度）

  • 3+ words, specific intent
  • Fastest to rank, highest conversion rate
  • Target with blog posts, FAQ sections, supporting content
  • 4-12 week window for fresh content
For each tier, produce:
KeywordMonthly VolumeDifficulty (0-100)IntentTierPriority
.........informational / transactional / navigational / commercial1/2/3high / medium / low
  • 3个词以上，意图非常明确
  • 排名速度最快，转化率最高
  • 用博客文章、FAQ板块、辅助内容来覆盖
  • 新内容的排名周期：4-12周
针对每个层级，输出以下表格内容：
关键词月搜索量难度(0-100)搜索意图层级优先级
.........信息型/交易型/导航型/商业型1/2/3高/中/低

Intent Classification

意图分类

Classify every keyword by search intent and sub-category:
将每个关键词按搜索意图和子类别分类：

Informational (user wants to learn)

信息型（用户想要学习了解）

Sub-categorySignal WordsExampleContent Type
Educationalwhat, why, definition, explain"what is SEO"Guide, explainer
Instructionalhow to, steps, tutorial, guide"how to set up GA4"Step-by-step tutorial
Exploratorytypes of, techniques, strategies"link building techniques"Comprehensive roundup
Troubleshootingnot working, fix, error, why is"why is my site not ranking"Diagnostic guide
子类别信号词示例内容类型
知识科普what, why, definition, explain（什么是、为什么、定义、解释）"what is SEO"指南、科普文章
操作指导how to, steps, tutorial, guide（如何做、步骤、教程、指南）"how to set up GA4"分步教程
探索调研types of, techniques, strategies（类型、技巧、策略）"link building techniques"全面汇总文章
问题排查not working, fix, error, why is（无法运行、修复、错误、为什么）"why is my site not ranking"问题诊断指南

Commercial Investigation (user is evaluating)

商业调研型（用户正在做评估）

Sub-categorySignal WordsExampleContent Type
Comparisonvs, compared to, or"Ahrefs vs SEMrush"Side-by-side comparison
Review-seekingreview, worth it, honest"Ahrefs review"In-depth review
Best-ofbest, top, tools for"best SEO tools"Curated list
Evaluationfor [audience], features, pricing"SEO tools for small business"Buyer's guide
子类别信号词示例内容类型
对比vs, compared to, or（对比、和、或）"Ahrefs vs SEMrush"并列对比文章
寻求评价review, worth it, honest（评测、值得买、真实）"Ahrefs review"深度评测
最佳榜单best, top, tools for（最佳、顶级、XX工具）"best SEO tools"精选榜单
评估for [audience], features, pricing（适合XX人群、功能、定价）"SEO tools for small business"购买指南

Transactional (user is ready to act)

交易型（用户已经准备好行动）

Sub-categorySignal WordsExampleContent Type
Purchasebuy, price, discount, deal"buy Ahrefs subscription"Product/pricing page
Signup/Trialfree trial, sign up, demo"Ahrefs free trial"Landing page
Downloaddownload, template, PDF, checklist"SEO checklist PDF"Gated resource
Hire/Engagehire, agency, near me, book"SEO agency near me"Service page
子类别信号词示例内容类型
购买buy, price, discount, deal（购买、价格、折扣、优惠）"buy Ahrefs subscription"产品/定价页面
注册/试用free trial, sign up, demo（免费试用、注册、演示）"Ahrefs free trial"落地页
下载download, template, PDF, checklist（下载、模板、PDF、检查清单）"SEO checklist PDF"gated 资源
雇佣/合作hire, agency, near me, book（雇佣、代理、附近、预约）"SEO agency near me"服务页面

Navigational (looking for a specific brand)

导航型（寻找特定品牌）

Sub-categorySignal WordsExampleContent Type
Brand search[brand name]"HubSpot"Homepage/brand page
Feature search[brand] + [feature]"Ahrefs keyword explorer"Feature page
Support/docs[brand] + login, docs, help"Ahrefs API docs"Support content
子类别信号词示例内容类型
品牌搜索[品牌名]"HubSpot"首页/品牌页面
功能搜索[品牌] + [功能]"Ahrefs keyword explorer"功能页面
支持/文档[品牌] + login, docs, help（登录、文档、帮助）"Ahrefs API docs"支持内容

SERP Feature Correlation by Intent

不同意图对应的SERP特征关联

Use this to anticipate which SERP features you can target per keyword:
SERP FeatureInformationalCommercialTransactionalNavigational
Featured SnippetVery HighHighLowLow
People Also AskVery HighVery HighLowMedium
AI OverviewVery HighHighLow-MediumLow
Shopping ResultsVery LowMediumVery HighLow
Local PackLowLowHighLow
SitelinksLowLowMediumVery High
用以下对应关系预判每个关键词可以 targeting 的SERP特征：
SERP特征信息型商业型交易型导航型
精选摘要极高高低低
相关问题极高极高低中
AI概览极高高低-中低
购物结果极低中极高低
本地商家卡片低低高低
站点链接低低中极高

Conversion Potential by Intent

不同意图的转化潜力

IntentAvg Conversion RateNurture Length
Informational0.5-2%Long (weeks to months)
Commercial Investigation2-5%Medium (days to weeks)
Transactional5-15%Short (immediate to days)
NavigationalN/A — brand-dependentN/A
意图平均转化率培育周期
信息型0.5-2%长（数周到数月）
商业调研型2-5%中（数天到数周）
交易型5-15%短（即时到数天）
导航型不适用 — 取决于品牌不适用

Common Classification Mistakes

常见分类错误

MistakeCorrect Classification
Treating "best CRM software" as informationalCommercial Investigation
Treating "how much does X cost" as informationalCommercial / Transactional
Ignoring local intent in "SEO services"Transactional (local)
Assuming single intent for "SEO tools"Mixed — check the SERP to confirm
Two keywords with different intents should never target the same page.
错误正确分类
将“best CRM software”归为信息型商业调研型
将“how much does X cost”归为信息型商业/交易型
忽略“SEO services”中的本地意图交易型（本地）
假设“SEO tools”只有单一意图混合意图 — 查看SERP确认
不同意图的两个关键词绝对不要用同一个页面覆盖。

Opportunity Scoring

机会评分

Score each keyword:
Opportunity Score = (Volume x (1 - Difficulty/100)) x Intent Multiplier
Intent multipliers:
  • Transactional: 1.5
  • Commercial investigation: 1.3
  • Informational: 1.0
  • Navigational: 0.2
This surfaces low-competition, high-intent targets over vanity volume plays.
为每个关键词打分：
Opportunity Score = (Volume x (1 - Difficulty/100)) x Intent Multiplier
意图乘数：
  • 交易型：1.5
  • 商业调研型：1.3
  • 信息型：1.0
  • 导航型：0.2
这个公式可以帮你筛选出低竞争、高意图的目标，而不是只看虚高的搜索量。

Cluster Seeding

词簇种子搭建

Group the keyword universe into topic clusters:
Cluster NamePillar KeywordSupporting Keywords (3-5)Total Volume
............
Each cluster needs one pillar page (head term) and 3-8 supporting pages (body + long-tail).
将关键词库分组为主题词簇：
词簇名称支柱关键词支撑关键词(3-5个)总搜索量
............
每个词簇需要1个支柱页面（覆盖头部词）和3-8个支撑页面（覆盖腰部+长尾词）。

Output Format

输出格式

Keyword Research: [topic or domain]

关键词研究：[主题或域名]

Summary
  • Total keywords: [count]
  • Total addressable volume: [sum]
  • Difficulty range: [min]-[max]
  • Clusters identified: [count]
Priority Matrix [Tiered keyword table]
Cluster Seeds [Cluster table]
Start Here — Top 5 Keywords
For each of the 5 highest-opportunity keywords:
  • Why this keyword now (difficulty, intent, business value)
  • What page type to create
  • Which cluster it anchors or supports
Pro Tip: Use the free Blog Keyword Generator and Autocomplete Research tools at seojuice.com for seed keyword discovery. SEOJuice MCP users can run 
/seojuice:keyword-analysis
for live ranking data and 
/seojuice:content-strategy
to see content gaps — keywords your competitors rank for that you don't.
摘要
  • 总关键词数：[数量]
  • 总可覆盖搜索量：[总和]
  • 难度范围：[最小值]-[最大值]
  • 识别到的词簇数：[数量]
优先级矩阵 [分层关键词表格]
词簇种子 [词簇表格]
从这里开始 — Top 5关键词
针对5个机会最高的关键词，分别说明：
  • 为什么现在优先做这个关键词（难度、意图、商业价值）
  • 需要创建什么类型的页面
  • 它属于哪个词簇，是支柱关键词还是支撑关键词
专业提示： 可以使用seojuice.com上的免费博客关键词生成器和自动补全研究工具来发现种子关键词。SEOJuice MCP用户可以运行
/seojuice:keyword-analysis
获取实时排名数据，运行
/seojuice:content-strategy
查看内容缺口 — 也就是你竞品有排名但你没有覆盖的关键词。