What topic do you want hooks for?

• Line 1 (Opening): 40 characters maximum. No questions. States something unexpected, specific, or punchy.
• Line 2 (Contrast): 40 characters maximum. Contradicts, reframes, or undercuts the opening.

• Include at least one "How I" or "I" statement across the two lines
• Include a digit or metric where possible
• Follow clickbait principles: tension, curiosity gap, stakes

1. Number-led: Lead with a specific number or metric
2. Contrarian: State a belief then flip it
3. Personal transformation: Before vs after with a digit
4. Authority steal: Reference a name, tool, or brand
5. Admission: Confess a mistake or loss
6. Future shock: A prediction or "X is about to change"

Want me to build one of these into a full post? Call the post-formatter skill with the hook number.

• 40 characters maximum per line. Count them.
• No questions in the opening line.
• No em dashes.
• No filler words. Every word earns its place.
• Prefer digits over spelled numbers (3, not three).
• British English unless voice.md says otherwise.
• Never hedge. A weak hook is worse than no hook.