• APIFY_API_TOKEN

  environment variable (Instagram scraping)

• GOOGLE_AI_API_KEY

  environment variable (Gemini 2.5 Flash video analysis)
• Node.js 18+ and the

  apify-client

  and

  @google/generative-ai

  packages

! export APIFY_API_TOKEN=your_token
! export GOOGLE_AI_API_KEY=your_key

Paste the reference Reel URL or Notion link. This is the outlier Reel you want to reverse-engineer the format from.

What's the topic from your newsletter you want to repurpose into this Reel? Paste the relevant newsletter section, or type the core idea in a sentence.

~/Desktop/Reels/

~/Desktop/Reels/analyse-reel.js

1. Uses

   apify-client

   to call

   apify/instagram-reel-scraper

   with

   { directUrls: [reelUrl], resultsLimit: 1 }

   . If that returns no items, fall back to

   { urls: [reelUrl], resultsLimit: 1 }

   , then

   apify/instagram-scraper

   with

   { directUrls: [reelUrl], resultsType: 'posts', resultsLimit: 1 }

   .
2. Extracts

   videoUrl

   from the returned item.
3. Downloads the video to

   ~/Desktop/Reels/downloads/{username}_{shortCode}.mp4

   .
4. Saves raw scrape data to

   ~/Desktop/Reels/reel_data_{shortCode}.json

   .

1. Reads the downloaded

   .mp4

   as base64.
2. Calls

   genAI.getGenerativeModel({ model: 'gemini-2.5-flash' })

   .
3. Sends the video with this exact prompt:

I'm studying this Reel to write my own script in a similar style for my audience of [AUDIENCE FROM about-me.md].

• Transcribe EVERY word with timestamps

• Exact first words spoken
• Word count of the hook
• What makes it stop the scroll?

• Average sentence length
• You/your vs I/me ratio
• Transitions between points
• Where are the 'just' minimisers?

• Total duration
• Section breakdown with timings
• What's the before/after moment?
• What's the CTA?

• The single most important technique to learn from this Reel

Save the analysis to `~/Desktop/Reels/analysis_reference_{shortCode}.md`.

• Never open with "I". Use "this", "you", a fact, or a name drop.
• Proven formats: "This changed... forever" / negative flip ("X is useless unless...") / capability statement.
• Hook creates curiosity or pattern interrupt within 3 seconds.
• Mirror the hook's word count and structure from the reference analysis.

• British English. Short sentences. No em dashes, no semicolons.
• Use "you" and "just" conversationally ("you just drop in...").
• Never merge three or more staccato fragments. Combine into one flowing sentence.
• Never state the conclusion. Let the facts do the work.
• No "link in bio". Use comment automation.

• Single caps word only (SCRIPT, WIKI, PROMPTS, VIDEO).
• Must directly relate to what is being promised.
• No quotes, no "below", no trailing punctuation.

• "Comment [WORD] and I'll send you [specific thing]"
• Short. No "the link to my full" padding.

• Target 30 to 45 seconds total.
• 2 key points maximum, not 3.
• Caption mirrors the script. Update both together.

• URL: [reel url]
• Views: [number]
• Key technique: [from Gemini analysis]

• Opens with "I"
• Staccato fragments of three or more
• States the conclusion
• Multi-word or stylised comment trigger
• Duration over 45 seconds when read aloud
• 3 points instead of 2
• Caption does not mirror script

Two paths from here:

1. Record it yourself.
2. Auto-generate with ElevenLabs (voice) + HeyGen (avatar) + Remotion (motion graphics). If you have the my-video project configured, run

   npm run pipeline:claude-routines

   with this script config.

• Never skip the 95/100 QA gate.
• Always read voice.md and about-me.md before writing. Voice match is non-negotiable.
• Never invent metrics from the reference Reel. Use only what Apify returns.
• British English. No em dashes. No semicolons.
• Every script deliverable includes the exact caption and comment trigger alongside the script. Never deliver just the script.
• If the reference Reel scrape fails across all three actor variants, report the failure and stop. Do not fabricate analysis.
• Gemini 2.5 Flash is the model. Do not substitute without the user's approval.