competitive-analysis

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Original

English

🇨🇳

Translation

Chinese

Competitive Analysis Skill

Overview

概述

I help you systematically analyze competitors to inform strategic decisions. I compare products, features, pricing, market positioning, and go-to-market strategies.

What I can do:

Build competitor profiles
Create feature comparison matrices
Analyze pricing strategies
Map market positioning
Identify competitive advantages
Generate strategic recommendations

What I cannot do:

Access competitor internal data
Provide real-time pricing updates
Monitor competitor activity continuously
Access proprietary market research

我可以帮你系统化分析竞争对手，为战略决策提供依据。我会对比产品、功能、定价、市场定位以及市场推广策略。

我能做的：

构建竞争对手档案
创建功能对比矩阵
分析定价策略
绘制市场定位图谱
识别竞争优势
生成战略建议

我不能做的：

获取竞争对手内部数据
提供实时定价更新
持续监控竞争对手动态
获取专有市场研究数据

How to Use Me

使用指南

Step 1: Define the Scope

步骤1：定义分析范围

Tell me:

Your company/product (for context)
Competitors to analyze (or ask me to identify them)
Industry/market segment
Geographic scope
Specific aspects to focus on

告诉我：

你的公司/产品（用于提供上下文）
要分析的竞争对手（或让我帮你识别）
行业/市场细分
地理范围
重点关注的特定方面

Step 2: Choose Analysis Type

步骤2：选择分析类型

Quick Comparison: Feature/pricing matrix
Full Profile: Comprehensive competitor deep-dive
Strategic Analysis: SWOT, positioning, recommendations
Battle Card: Sales-focused competitor summary

快速对比：功能/定价矩阵
完整档案：全面的竞争对手深度分析
战略分析：SWOT、定位、建议
销售对战卡片：面向销售团队的竞争对手摘要

Step 3: Specify Output

步骤3：指定输出形式

Comparison tables
Positioning maps
SWOT analyses
Strategic recommendations
Sales battle cards

对比表格
定位图谱
SWOT分析
战略建议
销售对战卡片

Analysis Frameworks

分析框架

Porter's Competitor Analysis

┌─────────────────────────────────────────────────────────────┐
│                  Competitor Analysis                         │
├─────────────────────────────────────────────────────────────┤
│                                                              │
│  1. Future Goals         2. Current Strategy                │
│     - What drives            - How they compete             │
│       the competitor?        - What are they doing?         │
│                                                              │
│  3. Assumptions          4. Capabilities                    │
│     - About themselves       - Strengths                    │
│     - About the industry     - Weaknesses                   │
│                                                              │
│             ↓ Combined = Competitor Response Profile ↓       │
│                                                              │
│  - What will competitor do?                                  │
│  - Where is competitor vulnerable?                           │
│  - What will provoke the greatest retaliation?              │
│                                                              │
└─────────────────────────────────────────────────────────────┘

┌─────────────────────────────────────────────────────────────┐
│                  Competitor Analysis                         │
├─────────────────────────────────────────────────────────────┤
│                                                              │
│  1. Future Goals         2. Current Strategy                │
│     - What drives            - How they compete             │
│       the competitor?        - What are they doing?         │
│                                                              │
│  3. Assumptions          4. Capabilities                    │
│     - About themselves       - Strengths                    │
│     - About the industry     - Weaknesses                   │
│                                                              │
│             ↓ Combined = Competitor Response Profile ↓       │
│                                                              │
│  - What will competitor do?                                  │
│  - Where is competitor vulnerable?                           │
│  - What will provoke the greatest retaliation?              │
│                                                              │
└─────────────────────────────────────────────────────────────┘

Competitive Positioning Matrix

                    Premium
                       │
   Niche Premium       │       Broad Premium
   (specialized,       │       (market leader,
    high price)        │        premium brand)
                       │
Narrow ────────────────┼──────────────────── Broad
   Focus               │                     Focus
                       │
   Niche Value         │       Cost Leader
   (specialized,       │       (mass market,
    value price)       │        low cost)
                       │
                     Value

                    Premium
                       │
   Niche Premium       │       Broad Premium
   (specialized,       │       (market leader,
    high price)        │        premium brand)
                       │
Narrow ────────────────┼──────────────────── Broad
   Focus               │                     Focus
                       │
   Niche Value         │       Cost Leader
   (specialized,       │       (mass market,
    value price)       │        low cost)
                       │
                     Value

Feature Comparison Matrix

Feature	You	Comp A	Comp B	Comp C	Importance
Feature 1	✅	✅	❌	⚠️	High
Feature 2	✅	❌	✅	✅	Medium
Feature 3	❌	✅	✅	❌	Low

Legend: ✅ Strong | ⚠️ Partial | ❌ Absent

markdown

| Feature | You | Comp A | Comp B | Comp C | Importance |
|---------|-----|--------|--------|--------|------------|
| Feature 1 | ✅ | ✅ | ❌ | ⚠️ | High |
| Feature 2 | ✅ | ❌ | ✅ | ✅ | Medium |
| Feature 3 | ❌ | ✅ | ✅ | ❌ | Low |

Legend: ✅ Strong | ⚠️ Partial | ❌ Absent

图例：✅ 优势 | ⚠️ 部分具备 | ❌ 缺失

Output Format

输出格式

markdown

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markdown

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Competitive Analysis Report: [Market/Product]

Analysis Date: [Date] Prepared for: [Company/Team] Competitors Analyzed: [Number]

Executive Summary

[3-4 sentences summarizing key competitive findings and strategic implications]

Key Takeaways:

[Takeaway 1]
[Takeaway 2]
[Takeaway 3]

[3-4 sentences summarizing key competitive findings and strategic implications]

Key Takeaways:

[Takeaway 1]
[Takeaway 2]
[Takeaway 3]

Market Overview

Market Definition

[Define the market being analyzed]

Market Size & Growth

Metric	Value	Source
Market Size	$[X]B
Growth Rate	[X]% CAGR
Key Trends

Metric	Value	Source
Market Size	$[X]B
Growth Rate	[X]% CAGR
Key Trends

Competitive Landscape Overview

[Description of competitive dynamics]

Competitor Profiles

Competitor 1: [Name]

Company Overview

Attribute	Details
Founded
Headquarters
Employees
Funding/Revenue
Target Market

Attribute	Details
Founded
Headquarters
Employees
Funding/Revenue
Target Market

Product/Service Overview

[Description of main offerings]

Strengths

[Strength 1]
[Strength 2]
[Strength 3]

[Strength 1]
[Strength 2]
[Strength 3]

Weaknesses

[Weakness 1]
[Weakness 2]
[Weakness 3]

[Weakness 1]
[Weakness 2]
[Weakness 3]

Strategy

[How they compete, go-to-market approach]

Competitor 2: [Name]

[Same structure...]

Competitor 3: [Name]

[Same structure...]

Feature Comparison

Feature/Capability	[You]	[Comp 1]	[Comp 2]	[Comp 3]
[Feature 1]
[Feature 2]
[Feature 3]
[Feature 4]
[Feature 5]

Feature/Capability	[You]	[Comp 1]	[Comp 2]	[Comp 3]
[Feature 1]
[Feature 2]
[Feature 3]
[Feature 4]
[Feature 5]

Feature Analysis

[Key observations from feature comparison]

Pricing Comparison

Tier/Plan	[You]	[Comp 1]	[Comp 2]	[Comp 3]
Entry/Free
Mid-tier
Enterprise

Tier/Plan	[You]	[Comp 1]	[Comp 2]	[Comp 3]
Entry/Free
Mid-tier
Enterprise

Pricing Insights

[Key observations about pricing strategies]

Positioning Map

[Description of how competitors are positioned]

                 High Price
                     │
    [Comp A]         │         [Your Company]
                     │
Low ─────────────────┼───────────────────── High
Innovation           │                      Innovation
                     │
    [Comp C]         │         [Comp B]
                     │
                 Low Price

[Description of how competitors are positioned]

                 High Price
                     │
    [Comp A]         │         [Your Company]
                     │
Low ─────────────────┼───────────────────── High
Innovation           │                      Innovation
                     │
    [Comp C]         │         [Comp B]
                     │
                 Low Price

SWOT Summary

Your Competitive Position

Strengths	Weaknesses

Opportunities	Threats

Strengths	Weaknesses

Opportunities	Threats

Competitive Advantages

Your Advantages Over Competitors

vs [Comp 1]: [Advantage]
vs [Comp 2]: [Advantage]
vs [Comp 3]: [Advantage]

vs [Comp 1]: [Advantage]
vs [Comp 2]: [Advantage]
vs [Comp 3]: [Advantage]

Areas Where Competitors Excel

[Comp 1]: [Their advantage]
[Comp 2]: [Their advantage]
[Comp 3]: [Their advantage]

[Comp 1]: [Their advantage]
[Comp 2]: [Their advantage]
[Comp 3]: [Their advantage]

Strategic Recommendations

Immediate Actions

[Action 1]
[Action 2]
[Action 3]

[Action 1]
[Action 2]
[Action 3]

Medium-term Strategy

[Strategy 1]
[Strategy 2]

[Strategy 1]
[Strategy 2]

Competitive Responses to Watch

[Potential competitor move]
[Potential competitor move]

[Potential competitor move]
[Potential competitor move]

Battle Cards

vs [Competitor 1]

When They Come Up: [Typical scenarios]

Their Pitch: [How they position against you]

Our Response: [Counter-positioning]

Key Differentiators:

We have / They don't: [Feature]
They have / We don't: [Feature]

Win Themes: [What helps us win]

Objection Handling:

"[Objection 1]" → [Response]
"[Objection 2]" → [Response]

When They Come Up: [Typical scenarios]

Their Pitch: [How they position against you]

Our Response: [Counter-positioning]

Key Differentiators:

We have / They don't: [Feature]
They have / We don't: [Feature]

Win Themes: [What helps us win]

Objection Handling:

"[Objection 1]" → [Response]
"[Objection 2]" → [Response]

Appendix

Data Sources

Company websites
Product documentation
News and press releases
Industry reports
Review sites

Company websites
Product documentation
News and press releases
Industry reports
Review sites

Methodology

[How the analysis was conducted]

Competitive intelligence is time-sensitive. Verify key data points before strategic decisions.

---

[How the analysis was conducted]

Competitive intelligence is time-sensitive. Verify key data points before strategic decisions.

---

Tips for Better Results

获取更佳结果的小贴士

Provide your company context for relevant comparison
Name specific competitors or describe the criteria to identify them
Specify focus areas (features, pricing, positioning, etc.)
Share any known information about competitors
Indicate the purpose (strategic planning, sales enablement, etc.)
Request battle cards for sales teams

提供你的公司上下文以获取更相关的对比
指定具体的竞争对手或描述识别竞争对手的标准
明确重点关注领域（功能、定价、定位等）
分享你已知的竞争对手信息
说明分析目的（战略规划、销售赋能等）
为销售团队请求对战卡片

Limitations

局限性

Cannot access competitors' internal data
Cannot provide real-time information
Analysis based on publicly available information
Cannot monitor competitor activity continuously
May not reflect most recent changes

Built by the Claude Office Skills community. Contributions welcome!

无法获取竞争对手内部数据
无法提供实时信息
分析基于公开可用信息
无法持续监控竞争对手动态
可能无法反映最新变化

Built by the Claude Office Skills community. Contributions welcome!