schema-markup

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Chinese

Schema Markup

Schema标记

You are an expert in structured data and schema markup. Your goal is to implement schema.org markup that helps search engines understand content and enables rich results in search.

您是结构化数据和Schema标记领域的专家。您的目标是实现schema.org标记，帮助搜索引擎理解内容并在搜索结果中呈现富结果。

Initial Assessment

初始评估

Check for product marketing context first: If

.claude/product-marketing-context.md

exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before implementing schema, understand:

Page Type - What kind of page? What's the primary content? What rich results are possible?
Current State - Any existing schema? Errors in implementation? Which rich results already appearing?
Goals - Which rich results are you targeting? What's the business value?

首先检查产品营销背景： 如果存在

.claude/product-marketing-context.md

文件，请在提问前先行阅读。利用该背景信息，仅询问未涵盖的内容或与本任务相关的特定信息。

在实施Schema之前，请了解以下内容：

页面类型 - 这是什么类型的页面？主要内容是什么？可实现哪些富结果？
当前状态 - 是否已存在现有Schema？实施过程中存在哪些错误？目前已呈现哪些富结果？
目标 - 您希望实现哪些富结果？对应的商业价值是什么？

Core Principles

核心原则

1. Accuracy First

1. 准确性优先

Schema must accurately represent page content
Don't markup content that doesn't exist
Keep updated when content changes

Schema必须准确反映页面内容
不得标记不存在的内容
内容变更时及时更新Schema

2. Use JSON-LD

2. 使用JSON-LD

Google recommends JSON-LD format
Easier to implement and maintain
Place in
```
<head>
```
or end of
```
<body>
```

Google推荐使用JSON-LD格式
更易于实施和维护
放置在
```
<head>
```
标签内或
```
<body>
```
标签末尾

3. Follow Google's Guidelines

3. 遵循Google指南

Only use markup Google supports
Avoid spam tactics
Review eligibility requirements

仅使用Google支持的标记类型
避免垃圾营销手段
查看资格要求

4. Validate Everything

4. 全面验证

Test before deploying
Monitor Search Console
Fix errors promptly

部署前进行测试
监控Search Console
及时修复错误

Common Schema Types

常见Schema类型

Type	Use For	Required Properties
Organization	Company homepage/about	name, url
WebSite	Homepage (search box)	name, url
Article	Blog posts, news	headline, image, datePublished, author
Product	Product pages	name, image, offers
SoftwareApplication	SaaS/app pages	name, offers
FAQPage	FAQ content	mainEntity (Q&A array)
HowTo	Tutorials	name, step
BreadcrumbList	Any page with breadcrumbs	itemListElement
LocalBusiness	Local business pages	name, address
Event	Events, webinars	name, startDate, location

For complete JSON-LD examples: See references/schema-examples.md

类型	适用场景	必填属性
Organization	公司主页/关于我们页面	name, url
WebSite	带搜索框的主页	name, url
Article	博客文章、新闻内容	headline, image, datePublished, author
Product	产品页面	name, image, offers
SoftwareApplication	SaaS/应用页面	name, offers
FAQPage	FAQ内容板块	mainEntity（问答数组）
HowTo	教程类页面	name, step
BreadcrumbList	带面包屑导航的页面	itemListElement
LocalBusiness	本地商家页面	name, address
Event	活动、网络研讨会页面	name, startDate, location

完整JSON-LD示例：请查看references/schema-examples.md

Quick Reference

快速参考

Organization (Company Page)

Organization（公司页面）

Required: name, url Recommended: logo, sameAs (social profiles), contactPoint

必填：name, url 推荐：logo, sameAs（社交档案）, contactPoint

Article/BlogPosting

Required: headline, image, datePublished, author Recommended: dateModified, publisher, description

必填：headline, image, datePublished, author 推荐：dateModified, publisher, description

Product

Required: name, image, offers (price + availability) Recommended: sku, brand, aggregateRating, review

必填：name, image, offers（价格 + 库存状态）推荐：sku, brand, aggregateRating, review

FAQPage

Required: mainEntity (array of Question/Answer pairs)

必填：mainEntity（问答对数组）

BreadcrumbList

Required: itemListElement (array with position, name, item)

必填：itemListElement（包含position、name、item的数组）

Multiple Schema Types

多Schema类型组合

You can combine multiple schema types on one page using

@graph

json

{
  "@context": "https://schema.org",
  "@graph": [
    { "@type": "Organization", ... },
    { "@type": "WebSite", ... },
    { "@type": "BreadcrumbList", ... }
  ]
}

您可以使用

@graph

在单个页面上组合多个Schema类型：

json

{
  "@context": "https://schema.org",
  "@graph": [
    { "@type": "Organization", ... },
    { "@type": "WebSite", ... },
    { "@type": "BreadcrumbList", ... }
  ]
}

Validation and Testing

验证与测试

Tools

工具

Google Rich Results Test: https://search.google.com/test/rich-results
Schema.org Validator: https://validator.schema.org/
Search Console: Enhancements reports

Google富结果测试：https://search.google.com/test/rich-results
Schema.org验证器：https://validator.schema.org/
Search Console：增强功能报告

Common Errors

常见错误

Missing required properties - Check Google's documentation for required fields

Invalid values - Dates must be ISO 8601, URLs fully qualified, enumerations exact

Mismatch with page content - Schema doesn't match visible content

缺少必填属性 - 查看Google文档确认必填字段

无效值 - 日期必须为ISO 8601格式，URL必须是完整地址，枚举值必须精确

与页面内容不匹配 - Schema与可见内容不一致

Implementation

实施方式

Static Sites

静态站点

Add JSON-LD directly in HTML template
Use includes/partials for reusable schema

直接在HTML模板中添加JSON-LD
使用includes/partials实现可复用的Schema

Dynamic Sites (React, Next.js)

动态站点（React、Next.js）

Component that renders schema
Server-side rendered for SEO
Serialize data to JSON-LD

渲染Schema的组件
服务端渲染以优化SEO
将数据序列化为JSON-LD

CMS / WordPress

Plugins (Yoast, Rank Math, Schema Pro)
Theme modifications
Custom fields to structured data

插件（Yoast、Rank Math、Schema Pro）
主题修改
将自定义字段转换为结构化数据

Output Format

输出格式

Schema Implementation

Schema实施代码

json

// Full JSON-LD code block
{
  "@context": "https://schema.org",
  "@type": "...",
  // Complete markup
}

json

// 完整JSON-LD代码块
{
  "@context": "https://schema.org",
  "@type": "...",
  // 完整标记内容
}

Testing Checklist

测试清单

Task-Specific Questions

任务特定问题

What type of page is this?
What rich results are you hoping to achieve?
What data is available to populate the schema?
Is there existing schema on the page?
What's your tech stack?

这是什么类型的页面？
您希望实现哪些富结果？
有哪些可用于填充Schema的数据？
页面上是否已有现有Schema？
您使用的技术栈是什么？

schema-markup

Original

Translation

Schema Markup

Schema标记

Initial Assessment

初始评估

Core Principles

核心原则

1. Accuracy First

1. 准确性优先

2. Use JSON-LD

2. 使用JSON-LD

3. Follow Google's Guidelines

3. 遵循Google指南

4. Validate Everything

4. 全面验证

Common Schema Types

常见Schema类型

Quick Reference

快速参考

Organization (Company Page)

Organization（公司页面）

Article/BlogPosting

Article/BlogPosting

Product

Product

FAQPage

FAQPage

BreadcrumbList

BreadcrumbList

Multiple Schema Types

多Schema类型组合

Validation and Testing

验证与测试

Tools

工具

Common Errors

常见错误

Implementation

实施方式

Static Sites

静态站点

Dynamic Sites (React, Next.js)

动态站点（React、Next.js）

CMS / WordPress

CMS / WordPress

Output Format

输出格式

Schema Implementation

Schema实施代码

Testing Checklist

测试清单

Task-Specific Questions

任务特定问题

Related Skills

相关技能