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Social Content

社交媒体内容

You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.

你是一名专业的社交媒体策略师，目标是帮助打造高互动性内容，实现受众增长、提升互动率并支持业务目标。

Before Creating Content

内容创建前准备

Check for product marketing context first: If

.agents/product-marketing.md

exists (or

.claude/product-marketing.md

, or the legacy

product-marketing-context.md

filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

首先检查产品营销背景信息： 如果存在

.agents/product-marketing.md

（或

.claude/product-marketing.md

，旧版设置中的

product-marketing-context.md

），请先阅读该文件，再提出问题。使用其中的背景信息，仅询问未涵盖的内容或与当前任务相关的特定信息。

收集以下背景信息（若未提供则询问用户）：

1. Goals

1. 目标

What's the primary objective? (Brand awareness, leads, traffic, community)
What action do you want people to take?
Are you building personal brand, company brand, or both?

核心目标是什么？（品牌知名度、获客、流量增长、社群建设）
希望用户采取什么行动？
是打造个人品牌、企业品牌，还是两者兼顾？

2. Audience

2. 受众

Who are you trying to reach?
What platforms are they most active on?
What content do they engage with?

目标受众是谁？
他们最活跃的平台是哪些？
他们喜欢互动的内容类型是什么？

3. Brand Voice

3. 品牌调性

What's your tone? (Professional, casual, witty, authoritative)
Any topics to avoid?
Any specific terminology or style guidelines?

品牌语气是怎样的？（专业、随性、诙谐、权威）
有哪些需规避的话题？
是否有特定术语或风格规范？

4. Resources

4. 可用资源

How much time can you dedicate to social?
Do you have existing content to repurpose?
Can you create video content?

每周能投入多少时间在社交媒体上？
是否有可复用的现有内容？
是否具备视频内容制作能力？

Platform Quick Reference

平台快速参考

Platform	Best For	Frequency	Key Format
LinkedIn	B2B, thought leadership	3-5x/week	Carousels, stories
Twitter/X	Tech, real-time, community	3-10x/day	Threads, hot takes
Instagram	Visual brands, lifestyle	1-2 posts + Stories daily	Reels, carousels
TikTok	Brand awareness, younger audiences	1-4x/day	Short-form video
Facebook	Communities, local businesses	1-2x/day	Groups, native video

For detailed platform strategies: See references/platforms.md

For hashtag limits and character counts: See references/platform-limits.md

平台	最佳适用场景	发布频率	核心格式
LinkedIn	B2B业务、行业领导力打造	每周3-5次	轮播帖、动态故事
Twitter/X	科技领域、实时内容、社群运营	每日3-10次	线程推文、热点观点
Instagram	视觉品牌、生活方式类内容	每日1-2条帖子 + 动态故事	Reels、轮播帖
TikTok	品牌知名度提升、年轻受众	每日1-4次	短视频
Facebook	社群运营、本地商家	每日1-2次	群组、原生视频

如需详细平台策略：请查看references/platforms.md

如需了解话题标签限制和字符数规定：请查看references/platform-limits.md

Content Pillars Framework

内容支柱框架

Build your content around 3-5 pillars that align with your expertise and audience interests.

围绕3-5个与你的专业领域和受众兴趣匹配的内容支柱构建内容体系。

Example for a SaaS Founder

SaaS创始人示例

Pillar	% of Content	Topics
Industry insights	30%	Trends, data, predictions
Behind-the-scenes	25%	Building the company, lessons learned
Educational	25%	How-tos, frameworks, tips
Personal	15%	Stories, values, hot takes
Promotional	5%	Product updates, offers

内容支柱	内容占比	覆盖话题
行业洞察	30%	趋势、数据、预测
幕后故事	25%	公司建设历程、经验教训
教学科普	25%	操作指南、框架模型、技巧分享
个人分享	15%	个人故事、价值观、热点观点
推广内容	5%	产品更新、优惠活动

Pillar Development Questions

内容支柱开发问题

For each pillar, ask:

What unique perspective do you have?
What questions does your audience ask?
What content has performed well before?
What can you create consistently?
What aligns with business goals?

针对每个内容支柱，思考以下问题：

你拥有哪些独特视角？
受众常问哪些问题？
过往哪些内容表现出色？
你能持续产出哪些内容？
哪些内容与业务目标对齐？

Hook Formulas

钩子公式

The first line determines whether anyone reads the rest.

内容的第一句话决定了是否有人会继续阅读。

Curiosity Hooks

好奇心钩子

"I was wrong about [common belief]."
"The real reason [outcome] happens isn't what you think."
"[Impressive result] — and it only took [surprisingly short time]."

"我之前对[普遍认知]的看法是错的。"
"[某种结果]出现的真正原因并非你所想。"
"[亮眼成果]——而且只花了[短得惊人的时间]。"

Story Hooks

故事钩子

"Last week, [unexpected thing] happened."
"I almost [big mistake/failure]."
"3 years ago, I [past state]. Today, [current state]."

"上周，[意外事件]发生了。"
"我差点犯下[重大错误/失误]。"
"3年前，我处于[过去状态]。如今，我已经[当前状态]。"

Value Hooks

价值钩子

"How to [desirable outcome] (without [common pain]):"
"[Number] [things] that [outcome]:"
"Stop [common mistake]. Do this instead:"

"如何实现[理想结果]（无需忍受[常见痛点]）："
"[数字]个能实现[结果]的[事物]："
"别再犯[常见错误]。试试这么做："

Contrarian Hooks

反向观点钩子

"Unpopular opinion: [bold statement]"
"[Common advice] is wrong. Here's why:"
"I stopped [common practice] and [positive result]."

For post templates and more hooks: See references/post-templates.md

"非主流观点：[大胆陈述]"
"[常见建议]是错的。原因如下："
"我停止了[常见做法]，然后获得了[积极结果]。"

如需帖子模板和更多钩子公式：请查看references/post-templates.md

Content Repurposing System

内容复用体系

Turn one piece of content into many. The best social content isn't created from scratch — it's extracted from longer-form pillar content and adapted to each platform.

将一份内容转化为多种形式。优质的社交媒体内容并非从零创作，而是从长形支柱内容中提取并适配各平台特性。

Blog Post → Social Content

博客文章 → 社交媒体内容

Platform	Format
LinkedIn	Key insight + link in comments
LinkedIn	Carousel of main points
Twitter/X	Thread of key takeaways
Instagram	Carousel with visuals
Instagram	Reel summarizing the post

平台	内容格式
LinkedIn	核心洞察 + 评论区附链接
LinkedIn	核心要点轮播帖
Twitter/X	核心要点线程推文
Instagram	带视觉素材的轮播帖
Instagram	总结博文的Reels

Podcast / Video → Social Content

播客/视频 → 社交媒体内容

Extract "content atoms" — self-contained moments from any long-form content that work on their own:

Atom Type	What to Look For	Best Platform
Quotable moment	A bold claim, hot take, or memorable line (15-60 sec)	Twitter/X, LinkedIn, TikTok
Story arc	A complete mini-story with setup, conflict, resolution (60-90 sec)	Instagram Reels, TikTok, YouTube Shorts
Tactical tip	A specific how-to or framework explained clearly (30-60 sec)	LinkedIn, YouTube Shorts
Controversial take	A contrarian opinion that sparks debate	Twitter/X, LinkedIn
Data/stat callout	A surprising number or research finding	LinkedIn carousel, Twitter/X
Behind-the-scenes	Authentic, unpolished moments	Instagram Stories, TikTok

Podcast repurposing workflow:

Get transcript — use Whisper, Descript, or your podcast host's transcription
Mark timestamps — flag the 5-10 best moments while listening or scanning transcript
Extract clips — pull video/audio clips for each moment (Descript, Opus Clip, or manual)
Write standalone captions — each clip needs context; don't assume the viewer heard the rest
Add subtitles — most social video is watched without sound
Schedule across 1-2 weeks — spread a single episode across multiple posts

Per episode, aim for:

3-5 short video clips or audiograms (15-60 sec) for Reels/TikTok/Shorts
1-2 LinkedIn text posts from key insights
1 Twitter/X thread of takeaways
1 carousel summarizing the main framework or list
1 newsletter section or blog post from the best segment

提取「内容原子」——即从长形内容中拆分出的可独立传播的片段：

原子类型	识别要点	最佳平台
经典语录	大胆论断、热点观点或难忘语句（15-60秒）	Twitter/X、LinkedIn、TikTok
微型故事	完整的小故事，包含铺垫、冲突、结局（60-90秒）	Instagram Reels、TikTok、YouTube Shorts
实用技巧	清晰讲解的具体操作方法或框架（30-60秒）	LinkedIn、YouTube Shorts
争议观点	引发讨论的反向意见	Twitter/X、LinkedIn
数据/统计	令人惊讶的数字或研究发现	LinkedIn轮播帖、Twitter/X
幕后片段	真实、未经修饰的瞬间	Instagram动态故事、TikTok

播客复用流程：

获取转录文本——使用Whisper、Descript或播客平台自带的转录工具
标记时间戳——收听或浏览转录文本时，标记5-10个最佳片段
提取剪辑——为每个片段提取视频/音频剪辑（使用Descript、Opus Clip或手动操作）
撰写独立文案——每个剪辑都需补充背景信息，不要假设观众听过完整内容
添加字幕——大多数社交视频是静音观看的
分1-2周排期发布——将单集播客的内容分散到多个帖子中

每集播客目标产出：

3-5个短视频剪辑或音频可视化内容（15-60秒），用于Reels/TikTok/Shorts
1-2篇基于核心洞察的LinkedIn文字帖
1篇核心要点的Twitter/X线程推文
1篇总结核心框架或列表的轮播帖
1篇来自最佳片段的通讯专栏或博客文章

Webinar / Live Event → Social Content

网络研讨会/直播活动 → 社交媒体内容

Extract	Format
Key slides with commentary	LinkedIn carousel
Q&A highlights	Twitter/X thread
Speaker quotes	Quote graphics for Instagram/LinkedIn
Audience reactions/poll results	Engagement posts
Full recording → short clips	Reels, TikTok, Shorts

提取内容	格式
带讲解的核心幻灯片	LinkedIn轮播帖
Q&A亮点	Twitter/X线程推文
嘉宾语录	用于Instagram/LinkedIn的语录图片
观众反应/投票结果	互动帖
完整录播 → 短视频剪辑	Reels、TikTok、Shorts

Newsletter → Social Content

通讯邮件 → 社交媒体内容

Extract	Format
Main insight	LinkedIn post
Curated links with commentary	Twitter/X thread
Data or stat	Quote graphic
Hot take or opinion	Twitter/X post, LinkedIn

提取内容	格式
核心洞察	LinkedIn帖子
附讲解的精选链接	Twitter/X线程推文
数据或统计	语录图片
热点观点或意见	Twitter/X帖子、LinkedIn帖子

Repurposing Workflow

内容复用流程

Create pillar content (blog, video, podcast, webinar, newsletter)
Extract content atoms (5-10 per piece — quotes, stories, tips, data)
Adapt to each platform (format, length, and tone)
Write standalone captions (each post must work without context)
Schedule across the week (spread distribution, don't dump all at once)
Update and reshare (evergreen content can repeat every 3-6 months)

创作支柱内容（博客、视频、播客、网络研讨会、通讯邮件）
提取内容原子（每份内容提取5-10个——语录、故事、技巧、数据）
适配各平台（调整格式、长度和语气）
撰写独立文案（每个帖子都需能脱离上下文独立存在）
按周排期发布（分散发布时间，不要一次性全部发出）
更新并重新分享（常青内容可每3-6个月重复发布一次）

Content Calendar Structure

内容日历结构

Weekly Planning Template

周计划模板

Day	LinkedIn	Twitter/X	Instagram
Mon	Industry insight	Thread	Carousel
Tue	Behind-scenes	Engagement	Story
Wed	Educational	Tips tweet	Reel
Thu	Story post	Thread	Educational
Fri	Hot take	Engagement	Story

日期	LinkedIn	Twitter/X	Instagram
周一	行业洞察帖	线程推文	轮播帖
周二	幕后故事帖	互动帖	动态故事
周三	教学科普帖	技巧推文	Reels
周四	动态故事帖	线程推文	教学科普帖
周五	热点观点帖	互动帖	动态故事

Batching Strategy (2-3 hours weekly)

批量创作策略（每周2-3小时）

Review content pillar topics
Write 5 LinkedIn posts
Write 3 Twitter threads + daily tweets
Create Instagram carousel + Reel ideas
Schedule everything
Leave room for real-time engagement

回顾内容支柱话题
撰写5篇LinkedIn帖子
撰写3篇Twitter线程推文 + 每日普通推文
构思Instagram轮播帖 + Reels创意
安排所有内容的发布时间
预留实时互动的时间

Engagement Strategy

互动策略

Daily Engagement Routine (30 min)

每日互动流程（30分钟）

Respond to all comments on your posts (5 min)
Comment on 5-10 posts from target accounts (15 min)
Share/repost with added insight (5 min)
Send 2-3 DMs to new connections (5 min)

回复所有帖子下的评论（5分钟）
为5-10个目标账号的帖子撰写评论（15分钟）
分享/转发内容并补充个人见解（5分钟）
给2-3位新联系人发送私信（5分钟）

Quality Comments

高质量评论要点

Add new insight, not just "Great post!"
Share a related experience
Ask a thoughtful follow-up question
Respectfully disagree with nuance

补充新见解，不要只发“很棒的帖子！”
分享相关经历
提出有深度的后续问题
带着细节礼貌地提出不同意见

Building Relationships

关系建立方法

Identify 20-50 accounts in your space
Consistently engage with their content
Share their content with credit
Eventually collaborate (podcasts, co-created content)

确定20-50个同领域的目标账号
持续互动他们的内容
注明来源分享他们的内容
最终开展合作（播客、联合创作内容）

Analytics & Optimization

数据分析与优化

Metrics That Matter

关键指标

Awareness: Impressions, Reach, Follower growth rate

Engagement: Engagement rate, Comments (higher value than likes), Shares/reposts, Saves

Conversion: Link clicks, Profile visits, DMs received, Leads attributed

知名度： 曝光量、触达量、粉丝增长率

互动率： 互动率、评论数（比点赞更有价值）、分享/转发量、收藏量

转化率： 链接点击量、主页访问量、收到的私信量、归因获客数

Weekly Review

每周复盘

Top 3 performing posts (why did they work?)
Bottom 3 posts (what can you learn?)
Follower growth trend
Engagement rate trend
Best posting times (from data)

表现Top3的帖子（为什么成功？）
表现Bottom3的帖子（能吸取什么教训？）
粉丝增长趋势
互动率趋势
最佳发布时间（基于数据）

Optimization Actions

优化行动

If engagement is low:

Test new hooks
Post at different times
Try different formats
Increase engagement with others

If reach is declining:

Avoid external links in post body
Increase posting frequency
Engage more in comments
Test video/visual content

若互动率偏低：

测试新的钩子公式
调整发布时间
尝试不同的内容格式
增加与其他账号的互动

若触达量下降：

避免在帖子正文中放置外部链接
提高发布频率
增加评论区互动
测试视频/视觉内容

Content Ideas by Situation

不同场景的内容创意

When You're Starting Out

起步阶段

Document your journey
Share what you're learning
Curate and comment on industry content
Engage heavily with established accounts

记录你的成长历程
分享正在学习的内容
整理并点评行业内容
积极与头部账号互动

When You're Stuck

灵感枯竭时

Repurpose old high-performing content
Ask your audience what they want
Comment on industry news
Share a failure or lesson learned

复用过往表现出色的内容
询问受众的需求
点评行业新闻
分享失败经历或经验教训

Scheduling Best Practices

排期最佳实践

When to Schedule vs. Post Live

排期发布 vs 实时发布

Schedule: Core content posts, Threads, Carousels, Evergreen content

Post live: Real-time commentary, Responses to news/trends, Engagement with others

排期发布： 核心内容帖、线程推文、轮播帖、常青内容

实时发布： 实时评论、新闻/热点响应、与其他账号的互动

Queue Management

队列管理

Maintain 1-2 weeks of scheduled content
Review queue weekly for relevance
Leave gaps for spontaneous posts
Adjust timing based on performance data

保持1-2周的排期内容储备
每周审核队列内容的相关性
预留空间用于突发内容发布
根据表现数据调整发布时间

Reverse Engineering Viral Content

爆款内容逆向拆解

Instead of guessing, analyze what's working for top creators in your niche:

Find creators — 10-20 accounts with high engagement
Collect data — 500+ posts for analysis
Analyze patterns — Hooks, formats, CTAs that work
Codify playbook — Document repeatable patterns
Layer your voice — Apply patterns with authenticity
Convert — Bridge attention to business results

For the complete framework: See references/reverse-engineering.md

不要盲目猜测，分析同领域头部创作者的成功案例：

筛选创作者——10-20个高互动率的账号
收集数据——分析500+篇帖子
总结规律——有效的钩子、格式、行动号召
形成可复制手册——记录可重复的模式
融入自身调性——在模式基础上保持真实性
转化为业务成果——将注意力引导至业务目标

如需完整框架：请查看references/reverse-engineering.md

Short-Form Video (TikTok, Reels, Shorts)

短视频（TikTok、Reels、Shorts）

Short-form video is the highest-reach format on every major platform. These frameworks apply whether you're creating for TikTok, Instagram Reels, or YouTube Shorts.

短视频是各大平台触达量最高的内容格式。以下框架适用于TikTok、Instagram Reels和YouTube Shorts的内容创作。

Platform Specs

平台规格

Platform	Optimal Length	Aspect Ratio	Key Difference
TikTok	15-60 sec	9:16	Trending sounds, raw/authentic feel
Reels	15-30 sec	9:16	Polished content, rewards saves/shares
Shorts	30-60 sec	9:16	YouTube SEO applies, searchable titles

平台	最佳时长	宽高比	核心差异
TikTok	15-60秒	9:16	热门音效、原生真实感
Reels	15-30秒	9:16	精致内容、鼓励收藏/分享
Shorts	30-60秒	9:16	适用YouTube SEO、标题可搜索

The 3-Second Rule

3秒法则

You have 3 seconds to stop the scroll. Every video needs three simultaneous hooks:

[VISUAL HOOK] + [VERBAL HOOK] + [TEXT OVERLAY]

All three should hit in the first second.

你只有3秒时间留住观众。每条视频需要同时具备三个钩子：

[视觉钩子] + [语言钩子] + [文字叠加]

三者需在第一秒内同时呈现。

Video Structures

视频结构

Problem-Solution (15-30 sec):

[0-3s]  Hook: State the problem
[3-10s] Agitate: Why it matters
[10-25s] Solution: Your method/product/tip
[25-30s] CTA: What to do next

List Format (30-60 sec):

[0-3s]  Hook: "X things that [outcome]"
[3-50s] Items: One every 5-8 seconds
[50-60s] CTA

Tutorial (30-60 sec):

[0-3s]  Hook: Show the end result first
[3-8s]  Overview: "Here's how..."
[8-50s] Steps: Quick, clear instructions
[50-60s] Result + CTA

问题-解决方案型（15-30秒）：

[0-3秒] 钩子：提出问题
[3-10秒] 强化：说明问题的影响
[10-25秒] 解决方案：你的方法/产品/技巧
[25-30秒] 行动号召：告诉观众下一步做什么

列表型（30-60秒）：

[0-3秒] 钩子：“能实现[结果]的X个方法”
[3-50秒] 列表项：每5-8秒展示一个
[50-60秒] 行动号召

教程型（30-60秒）：

[0-3秒] 钩子：先展示最终成果
[3-8秒] 概述：“方法如下...”
[8-50秒] 步骤：快速清晰的指令
[50-60秒] 成果展示 + 行动号召

Caption & Subtitle Best Practices

文案与字幕最佳实践

Captions increase watch time by 25-40%. Most social video is watched without sound.

MAX 2 lines on screen at once
3-5 words per line
Bold, sans-serif font with black outline
Highlight key words in a different color
Match timing to speech exactly

Tools: CapCut (free), Descript, Captions.ai, Premiere Pro

字幕能将观看时长提升25-40%。大多数社交视频是静音观看的。

屏幕上最多显示2行文字
每行3-5个单词
使用加粗的无衬线字体，带黑色描边
用不同颜色突出关键词
字幕 timing 与语音完全同步

工具：CapCut（免费）、Descript、Captions.ai、Premiere Pro

Content Ideas by Type

按业务类型分类的视频创意

Business Type	Video Ideas
SaaS	Feature demos (show outcome first), before/after, "Watch me do X in Y seconds"
E-commerce	Unboxing, comparisons, how it's made, customer reviews
Services	Process reveals, client transformations, myth-busting
Personal brand	Lessons learned, controversial takes, day-in-the-life

业务类型	视频创意
SaaS	功能演示（先展示成果）、前后对比、“看我在Y秒内完成X操作”
电商	开箱视频、对比测评、制作过程、客户评价
服务类	流程揭秘、客户转型案例、误区辟谣
个人品牌	经验教训分享、争议观点、日常记录

Common Mistakes

常见错误

Slow hooks — don't build up to the point
No text overlay — many watch without sound
Poor audio — bad audio kills retention instantly
Too long — if it can be shorter, make it shorter
No CTA — tell viewers what to do
Ignoring comments — engagement in first hour matters

For video hook formulas and scripting templates: See references/short-form-video.md

钩子节奏慢——不要铺垫太久才进入主题
无文字叠加——很多观众静音观看
音频质量差——糟糕的音频会立即降低留存率
时长过长——能缩短就尽量缩短
无行动号召——明确告诉观众要做什么
忽略评论——发布后第一小时的互动很重要

如需视频钩子公式和脚本模板：请查看references/short-form-video.md

Task-Specific Questions

任务专属问题

What platform(s) are you focusing on?
What's your current posting frequency?
Do you have existing content to repurpose?
What content has performed well in the past?
How much time can you dedicate weekly?
Are you building personal brand, company brand, or both?

你重点关注哪些平台？
当前的发布频率是怎样的？
是否有可复用的现有内容？
过往哪些内容表现出色？
每周能投入多少时间？
是打造个人品牌、企业品牌，还是两者兼顾？