Xiaohongshu Graphic Note Creation Workflow
Task Objectives
This Skill provides a complete Xiaohongshu graphic note creation workflow from requirement to final product, exclusively designed for official/employee accounts in the financial securities field.
Core Objectives: Intelligent mode judgment, two-stage creation (content creation + style adaptation), viral potential assessment, professional output, visualization, and full user control.
Core Workflow
User Input → Phase 0 (Mode Judgment) → Phase 1 (Draft Creation✋) →
Phase 1.5 (Review & Optimization✋) → Phase 2 (IP Style Migration + Platform Adaptation✋) →
Phase 2.5 (Viral Score✋) → Phase 3 (Infographic Generation✋) → Final Output
Key Changes:
- Phase 1: Pure topic discussion and high-quality draft creation (without considering IP style and platform format)
- Phase 1.5: Review & Optimization (mandatory, formal quality check step)
- Phase 2: IP Style Migration + Platform Format Adaptation (select account style at this stage)
Phase Quick Guide
Phase 0: Mode Judgment
Task: Judge between creation mode vs rewriting mode
Judgment Rule: Input >200 words → Rewriting Mode, ≤200 words → Creation Mode
Detailed Guide: See
references/phase-guides.md#phase-0
Phase 1: Draft Creation ⭐ First Stage
Focus: Pure content creation, without considering IP style and platform format
Execution Principle: ⚠️ Must execute in sequence, wait for user confirmation after each step, cannot skip any step
Creation Mode Process (6 steps, executed step by step)
Step 1.1: Demand Understanding & Reconstruction ✋ Mandatory Confirmation
Task: In-depth analysis of the essence of user demand
Execution Requirements:
- Analyze the topic/keywords input by user
- Explore the essential problem behind the demand
- Identify target audience and scenarios
- Clarify core information points (1-3)
Output Format:
markdown
## Demand Analysis
**User Input**: <Original Input>
**Essential Problem**: <Refined Essential Problem>
**Target Audience**: <Audience Characteristics>
**Core Information**:
1. <Core Point 1>
2. <Core Point 2>
3. <Core Point 3>
Please confirm if it is accurate, or provide modification suggestions.
After Confirmation → Proceed to Step 1.2
Step 1.2: Investment Guidance Analysis ✋ Mandatory Confirmation
Task: Analyze the connection between the topic and investment, design entry points for guiding users to invest with Shenwan Hongyuan
Analysis Content:
- Connection between Topic and Investment: How this topic naturally transitions to investment and financial management
- Soft Entry Points: Knowledge popularization, value penetration, trust building
- Hard Entry Points: New customer benefits, account opening guidance, product recommendation
- Transition Logic: How to naturally transition from the original topic to investment
Output Format:
markdown
## Investment Guidance Analysis
**Investment Connection Points**:
<Internal connection between this topic and investment>
**Soft Entry Points**:
- <Entry Point 1: Knowledge Popularization>
- <Entry Point 2: Value Penetration>
**Hard Entry Points**:
- <Entry Point 1: New Customer Benefits>
- <Entry Point 2: Account Opening Guidance>
**Transition Logic**:
<How to naturally transition from the original topic to investment>
**Guidance Strategy**:
<Adopt soft, hard, or combined strategy>
Please confirm the guidance strategy, or provide adjustment suggestions.
After Confirmation → Proceed to Step 1.3
Step 1.3: Topic Discussion ✋ Mandatory Confirmation
Task: Provide 3-4 topic options for user to choose
Topic Requirements:
- Each topic has a clear value proposition
- Aligns with investment guidance strategy
- Has practical content to expand
Output Format:
markdown
## Topic Options
**Option 1**: <Title>
- Value Proposition: <Provided Value>
- Content Angle: <Entry Angle>
- Investment Connection: <How to connect with investment>
**Option 2**: <Title>
- Value Proposition: <Provided Value>
- Content Angle: <Entry Angle>
- Investment Connection: <How to connect with investment>
**Option 3**: <Title>
- Value Proposition: <Provided Value>
- Content Angle: <Entry Angle>
- Investment Connection: <How to connect with investment>
Please select an option (enter the serial number), or provide modification suggestions.
Wait for User Selection → Proceed to Step 1.4
Step 1.4: Content Logical Structure Design ✋ Mandatory Confirmation
Task: Organize the logical structure of content using analysis frameworks (not Xiaohongshu format)
Important Note:
- This is the logical structure of content, not the multi-page format of Xiaohongshu
- For example: Problem-Cause-Solution-Elevation
- Different from Xiaohongshu note format in Phase 2 (cover + content pages + tail page)
Optional Frameworks:
- Problem-Cause-Solution-Elevation (tutorial type)
- Story-Conflict-Twist-Insight (experience type)
- Cognitive Subversion-New Perspective-Reconstruction (opinion type)
- Comparison-Contrast-Cause-Enlightenment (comparison type)
- Data Impact-In-Depth Exploration-Case-Elevation (analysis type)
Output Format:
markdown
## Content Logical Structure Design
**Framework Used**: <Selected Framework>
**Logical Outline**:
I. <Part 1 Title>
- <Key Point 1>
- <Key Point 2>
II. <Part 2 Title>
- <Key Point 1>
- <Key Point 2>
...
III. <Summary/Elevation>
**Core Conclusion**: <1-2 sentences, high density>
Please confirm the logical structure, or provide adjustment suggestions.
After Confirmation → Proceed to Step 1.5
Step 1.5: Content Creation ✋ Mandatory Confirmation
Task: Create high-quality draft (800-1500 words)
Creation Requirements:
- Word count: 800-1500 words
- Fully expand content
- Clear and rigorous logic
- Supported by specific details and data
- Distinct viewpoints and clear stance
- Integrate investment guidance strategy
Output Format:
markdown
## Draft Content
<Draft Body>
**Core Viewpoint**: <1-2 sentences summarizing core viewpoints>
**Word Count**: <Counted Words>
**Investment Guidance Check**:
- ✅ Soft guidance has been integrated
- ✅ Hard guidance has been integrated
Please review the draft, or provide modification suggestions.
Wait for User Confirmation → Proceed to Step 1.6
Step 1.6: Quality Check ✋ Mandatory Confirmation
Task: Three rounds of review to ensure content quality
Check Dimensions:
- Content Accuracy
- Logical Rigor
- Viewpoint Distinctness
- Detail Specificity
- Value Adequacy
- Naturalness of Investment Guidance
Output Format:
markdown
## Quality Check Results
✅ Passed / ⚠️ Need Optimization
**Check Results**:
- Content Accuracy: <Evaluation>
- Logical Rigor: <Evaluation>
- Viewpoint Distinctness: <Evaluation>
- Detail Specificity: <Evaluation>
- Value Adequacy: <Evaluation>
- Naturalness of Investment Guidance: <Evaluation>
**Need Optimization?**
- If passed, confirm to enter Phase 1.5 Review & Optimization
- If optimization is needed, point out the parts that need optimization
After User Confirmation of Passing → Proceed to Phase 1.5
Rewriting Mode Process (4 steps, executed step by step)
Step 1.1: Original Text Analysis ✋ Mandatory Confirmation
Task: Understand core viewpoints and logic of the original text
Step 1.2: Investment Guidance Enhancement ✋ Mandatory Confirmation
Task: Strengthen the investment and financial management perspective, design entry points for guiding users to Shenwan Hongyuan
Step 1.3: Rewriting & Optimization ✋ Mandatory Confirmation
Task: Rewrite content with new expression (800-1500 words)
Step 1.4: Quality Check ✋ Mandatory Confirmation
Task: Three rounds of review to ensure rewriting quality
Output: Core viewpoints + optimized content (800-1500 words)
Notes:
- Do not change core viewpoints of the original text
- Strengthen the investment and financial management perspective
- Integrate guidance to Shenwan Hongyuan
- Optimize expression
Wait for User Confirmation after each step → Proceed to Phase 1.5
Detailed Guide: See
references/phase-guides.md#phase-1
Phase 1.5: Review & Optimization ⭐ Key Step
Task: Conduct formal review and optimization of the draft
Review Dimensions:
- Content Accuracy: Accuracy of facts, data, and logic
- Expression Clarity: Whether language is clear and easy to understand
- Structure Rationality: Whether logical structure is reasonable
- Value Density: Whether information value is sufficient
Optimization Content:
- Polish text expression
- Optimize logical structure
- Supplement necessary details
- Improve readability
Output: High-quality content after review + review instructions
Confirmation: Display the reviewed content, wait for user confirmation before proceeding to Phase 2
Detailed Guide: See
references/phase-guides.md#phase-1.5
Phase 2: IP Style Migration + Platform Format Adaptation ⭐ Second Stage
Focus: Convert high-quality content into specific IP style and platform format
Step 2.1: Account Style Selection
Task: Select target account style (6 options available)
| Account | Type | Style Features | Applicable Scenarios |
|---|
| Main Account - Investment Education | Official | Financial education-oriented | Knowledge popularization |
| Main Account - Advertising | Official | Account opening promotion-oriented | New customer benefits |
| Dingdingmao | KOS | Beginner-friendly | Basic knowledge |
| Paileige | KOS | Systematic popularization | ETF, K-line |
| Lele | KOS | Trending-driven | Market hot topics |
| CICC Style | Official Account | Rational analysis | In-depth analysis |
Detailed Configuration: See
references/account-styles-config.md
Confirmation Method: Display 6 account options, wait for user selection
Step 2.2: Xiaohongshu Note Format Conversion
Core Requirements:
- Retain core viewpoints unchanged
- Convert to selected account style
- Structure into Xiaohongshu multi-page note format (5-7 pages)
- Add risk warnings and promotion information
Execution Process:
-
Read Account Style Configuration
- File:
references/account-styles/[Selected Account].md
- Obtain: Style features such as tone, wording, structure, symbols, etc.
-
Create Title Versions (5-10)
- Apply title routines of the account style
- Each title ≤20 words
- Ensure attractiveness
-
Design Note Structure (Cover + Content Pages + Tail Page)
- Cover Page: Eye-catching title + core viewpoint (≤50 words)
- Content Pages: ≤200 words per page, fully expanded
- Tail Page: Promotion information + CTA
-
Create Main Content
- Introductory Remarks: Attract attention
- Risk Warnings: Complete and compliant
- Hashtags: 5-10 relevant hashtags
-
Apply Fixed Content Template
- File:
references/templates/fixed-content.md
- Fixed copy such as promotion content, risk warnings, etc.
Output Format: Complete Xiaohongshu note draft
- Title versions (5-10)
- Note content (multi-page)
- Main content
Confirmation: Display complete note draft, check title/page count/style/risk warnings
Detailed Guide: See
references/phase-guides.md#phase-2
Phase 2.5: Viral Potential Score
Task: Evaluate viral potential of the note, provide optimization suggestions
Evaluation Framework: High-Density Four-Dimensional Structure
1. Extreme Benchmarking (25 points)
Evaluation Points:
- Whether it reorganizes market-proven successful elements
- Whether it has clear track positioning
- Whether it has cross-domain dimensional reduction innovation
Scoring Standard:
- 20-25 points: Precisely benchmarks viral elements, with innovation
- 15-19 points: Has benchmarking but lacks innovation
- 0-14 points: Lacks benchmarking, has original anxiety
2. Emotional Amplification (25 points)
Evaluation Points:
- Whether it directly hits human nature (fear/greed/vanity/lust)
- Whether it creates contrast, class anxiety or sense of satisfaction
- Whether it produces screenshot-worthy golden sentences every 300 words
Scoring Standard:
- 20-25 points: Strong emotional stimulation, frequent golden sentences
- 15-19 points: Has emotion but not strong enough
- 0-14 points: Flat and straightforward, lacks emotion
3. Algorithm Catering (25 points)
Evaluation Points:
- Whether the title has a visual hammer to stop users' fingers within 0.5 seconds
- Whether it pre-buries trigger points to induce interaction and recommendations
- Whether it is SEO-friendly, with reasonable keyword layout
Scoring Standard:
- 20-25 points: Strong algorithm catering, obvious interaction traps
- 15-19 points: Has certain algorithm considerations
- 0-14 points: Ignores algorithm, pure content-oriented
4. Industrial Structure (25 points)
Evaluation Points:
- Whether it conforms to standard module (Hook→Pain Point→Solution→Call to Action)
- Golden Three Seconds: Whether the first sentence determines success or failure
- Whether the main text is split into short sentences for visual noise reduction
Scoring Standard:
- 20-25 points: Perfect SOP structure, tight rhythm
- 15-19 points: Basically complete structure
- 0-14 points: Chaotic structure, lacks logic
Output Format:
markdown
## Xiaohongshu Viral Analysis Report
**Comprehensive Score**: <Total Score/100>
**Four-Dimensional Scores**:
- Extreme Benchmarking: <Score>/25
- Emotional Amplification: <Score>/25
- Algorithm Catering: <Score>/25
- Industrial Structure: <Score>/25
**Optimization Suggestions** (≤100 words):
<Specific Improvement Directions>
Follow-up:
- 80 points+: Directly enter Phase 3
- 60-79 points: Optional optimization before entering Phase 3
- Below 60 points: Suggest optimization before entering Phase 3
Detailed Guide: See
references/phase-guides.md#phase-2.5
Phase 3: Multi-Page Infographic Generation ⭐ Dual Modes
Mode Selection: User selects one of the following modes
Mode A: AI Hand-Drawn Image (Default)
Core Features: Generate corresponding AI hand-drawn images for each note page, not a single overview image
Style Parameters (Fixed):
- Background: #FAF9F6
- Main Color: #9FA8DA/#A5D6A7/#EF9A9A
- Accent Color: #424242
- Line: #757575, 2.5px, 85% opacity
- Font: Handwritten style, left-aligned
Type Selection:
- Cover Page: Hamburger/Onion Diagram
- Content Pages: List/Process/Comparison/Causal Diagram
- Tail Page: Call to Action Diagram
Execution Process:
- Analyze content type of each note page
- Select appropriate infographic type
- Generate AI hand-drawn images (8K resolution)
- Check style consistency and content accuracy
Output: 1 Cover + N Content + 1 Tail Page (AI hand-drawn images)
Confirmation: Check style consistency and content accuracy
Mode B: HTML Code Preview
Template Used:
references/xiaohongshu-preview-template.html
Core Features: Generated based on Xiaohongshu note preview template, adopting Vital Geometry design style
Design Specifications:
- Page Layout Specification:
references/xiaohongshu-preview-layout-spec.md
- Card Design Specification:
references/xiaohongshu-preview-card-spec.md
- Color Scheme:
references/xiaohongshu-preview-color-spec.md
Template Features:
- Three-section layout (Title Candidates + Note Image Carousel + Main Content)
- Standard 7-card configuration (Cover + 5 Content + Promotion Page)
- Vital Geometry decorative elements (dot matrix, wavy line, concentric circle)
- Responsive design, simulates mobile phone screen (420px width)
- Interactive (title selection, card carousel)
Operation Process:
- Read HTML template file
- Analyze note structure (title, note image content, main text, hashtags)
- Determine number and type of cards (standard 7 or custom)
- Fill template content (Section 1-3)
- Generate complete HTML file
- Quality check (content integrity, visual consistency, functionality)
Output: Complete HTML file
Advantages:
- Quickly preview overall visual effect of the note
- Supports responsive design
- Interactive preview experience
- Easy to edit and adjust
Detailed Guide: See
references/phase3-html-guide.md
Confirmation: After selecting mode, execute according to the mode's process
Final Output
Note Draft: Complete Xiaohongshu note draft (title + note images + main text)
Supporting Infographics:
- Mode A: 1 Cover + N Content + 1 Tail Page (AI hand-drawn images)
- Mode B: HTML preview file
Viral Score: Comprehensive score + optimization suggestions
Usage Suggestions: Pre-publish check, publish time selection, post-publish data tracking
Resource Index
Account Style Configuration
Selection Guide: See
references/account-styles-config.md
6 Account Configurations: In
references/account-styles/
directory
- zhukan-toujiao.md (Main Account - Investment Education)
- zhukan-guanggao.md (Main Account - Advertising)
- dingdingmao.md (Dingdingmao)
- peileige.md (Paileige)
- lele.md (Lele)
- zhongjin-fengge.md (CICC Style)
Fixed Template:
references/templates/fixed-content.md
Reference Guides
- Phase Detailed Guide:
references/phase-guides.md
- Investment Pivot Skills:
references/investment-pivot-guide.md
- Multi-Page Images (AI Drawing):
references/phase3-multi-image-guide.md
- HTML Mode:
references/phase3-html-guide.md
- Frequently Asked Questions:
- Usage Examples:
- Design Principles:
references/design-principles.md
HTML Preview Template (Phase 3 Mode B)
- Template File:
references/xiaohongshu-preview-template.html
- Page Layout Specification:
references/xiaohongshu-preview-layout-spec.md
- Card Design Specification:
references/xiaohongshu-preview-card-spec.md
- Color Scheme:
references/xiaohongshu-preview-color-spec.md
Execution FAQ
Q1: How to select account style?
A: See the comparison table in Phase 2.1, or
references/account-styles-config.md
Q2: Insufficient text volume in Phase 1?
A: Supplement case data, deepen investment pivot, see
for details
Q3: Core viewpoints changed in Phase 2?
A: Re-execute Phase 2, emphasize retaining core viewpoints, see
for details
Q4: Low score in Phase 2.5?
A: Adjust according to optimization suggestions, see
for details
Q5: Which mode to choose in Phase 3?
A: AI Drawing (Mode A) for Xiaohongshu publication; HTML Code (Mode B) for web display and local preview, see
references/phase3-html-guide.md
for details
Q6: How to add new account?
A: Add configuration file to
references/account-styles/
, see
for details
Quick Start
-
Provide Topic/Content: One sentence (creation) or long text (rewriting)
-
Follow Phase Process: Mode Judgment→Draft Creation→Review & Optimization→Style Adaptation→Viral Score→Image Generation
-
Confirm at Each Checkpoint: Proceed only after satisfaction
-
Obtain Complete Results: Note draft + supporting images
Important Reminders:
- All Phases require user confirmation before proceeding
- Investment pivot must be natural, no hard-selling
- Must include complete risk warnings
- Reflect professionalism and softly guide account opening
More Help:
references/phase-guides.md
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