competitive-ads-extractor

Compare original and translation side by side

🇺🇸

Original

English

🇨🇳

Translation

Chinese

Competitive Ads Extractor

竞品广告提取分析器

This skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.

该工具可从广告库中提取竞争对手的广告，并分析其中有效的元素——包括他们重点突出的痛点、瞄准的使用场景，以及获得用户共鸣的文案和创意。

When to Use This Skill

适用场景

Researching competitor ad strategies
Finding inspiration for your own ads
Understanding market positioning
Identifying successful ad patterns
Analyzing messaging that works
Discovering new use cases or pain points
Planning ad campaigns with proven concepts

调研竞争对手的广告策略
为自身广告获取创意灵感
了解市场定位
识别成功的广告模式
分析有效的宣传话术
发现新的使用场景或痛点
基于已验证的概念规划广告活动

What This Skill Does

核心功能

Extracts Ads: Scrapes ads from Facebook Ad Library, LinkedIn, etc.
Captures Screenshots: Saves visual copies of all ads
Analyzes Messaging: Identifies problems, use cases, and value props
Categorizes Ads: Groups by theme, audience, or format
Identifies Patterns: Finds common successful approaches
Provides Insights: Explains why certain ads likely perform well

广告提取：从Facebook Ad Library、LinkedIn等平台爬取广告
截图保存：保存所有广告的可视化副本
话术分析：识别痛点、使用场景和价值主张
广告分类：按主题、受众或格式分组
模式识别：找出常见的成功策略
洞察输出：解释特定广告表现优异的原因

How to Use

使用方法

Basic Extraction

基础提取

Extract all current ads from [Competitor Name] on Facebook Ad Library

Scrape ads from [Company] and analyze their messaging

Extract all current ads from [Competitor Name] on Facebook Ad Library

Scrape ads from [Company] and analyze their messaging

Specific Analysis

针对性分析

Get all ads from [Competitor] focusing on their messaging 
about [specific problem]. What pain points are they highlighting?

Get all ads from [Competitor] focusing on their messaging 
about [specific problem]. What pain points are they highlighting?

Competitive Set

多竞品对比

Extract ads from these 5 competitors: [list]. 
Compare their approaches and tell me what's working.

Extract ads from these 5 competitors: [list]. 
Compare their approaches and tell me what's working.

Specific Platform

指定平台分析

Get LinkedIn ads from [Competitor] and analyze their 
B2B positioning strategy

Get LinkedIn ads from [Competitor] and analyze their 
B2B positioning strategy

Example

示例

User: "Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them."

Process:

Accessing Facebook Ad Library...
Searching for: Notion
Found: 23 active ads

Extracting screenshots...
[████████████████████] 100%

Saved to: competitor-ads/notion/
- ad-001-collaboration.png
- ad-002-productivity.png
- ad-003-templates.png
...

Analyzing messaging...

Output:

undefined

用户："Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them."

处理流程:

Accessing Facebook Ad Library...
Searching for: Notion
Found: 23 active ads

Extracting screenshots...
[████████████████████] 100%

Saved to: competitor-ads/notion/
- ad-001-collaboration.png
- ad-002-productivity.png
- ad-003-templates.png
...

Analyzing messaging...

输出结果:

undefined

Notion Ad Analysis

Overview

Total Ads: 23 active
Primary Themes: Productivity (35%), Collaboration (30%), Templates (20%), AI Features (15%)
Ad Formats: Static images (60%), Video (40%)
CTA Patterns: "Try for free", "Get started"

Total Ads: 23 active
Primary Themes: Productivity (35%), Collaboration (30%), Templates (20%), AI Features (15%)
Ad Formats: Static images (60%), Video (40%)
CTA Patterns: "Try for free", "Get started"

Key Problems They're Highlighting

Scattered Information (8 ads) Copy: "Stop switching between 10 different tools" Why it works: Direct pain point many teams face
Meeting Overload (5 ads) Copy: "Replace unnecessary meetings with async updates" Why it works: Post-COVID remote work pain point
Lost Documentation (4 ads) Copy: "Never ask 'where is that doc?' again" Why it works: Universal workplace frustration

Scattered Information (8 ads) Copy: "Stop switching between 10 different tools" Why it works: Direct pain point many teams face
Meeting Overload (5 ads) Copy: "Replace unnecessary meetings with async updates" Why it works: Post-COVID remote work pain point
Lost Documentation (4 ads) Copy: "Never ask 'where is that doc?' again" Why it works: Universal workplace frustration

Successful Creative Patterns

Pattern 1: Before/After Split

Shows chaotic tool landscape → Clean Notion workspace
Used in 6 high-performing ads
Visual metaphor is immediately clear

Shows chaotic tool landscape → Clean Notion workspace
Used in 6 high-performing ads
Visual metaphor is immediately clear

Pattern 2: Feature Showcase

GIF of actual product usage
Shows specific feature in 5 seconds
Used for new features (AI, templates)

GIF of actual product usage
Shows specific feature in 5 seconds
Used for new features (AI, templates)

Pattern 3: Social Proof

"Join 20M users" messaging
Customer logos
Used in 4 ads targeting enterprise

"Join 20M users" messaging
Customer logos
Used in 4 ads targeting enterprise

Copy That's Working

Best Headlines:

"Your team's knowledge, finally in one place" → Benefit-focused, addresses pain directly
"The all-in-one workspace" → Clear positioning, broad appeal
"AI that actually helps you work" → Addresses AI skepticism, practical angle

Best Body Copy Patterns:

Short sentences (under 10 words)
Focus on outcomes not features
Include specific numbers ("Cut meetings by 50%")

Best Headlines:

"Your team's knowledge, finally in one place" → Benefit-focused, addresses pain directly
"The all-in-one workspace" → Clear positioning, broad appeal
"AI that actually helps you work" → Addresses AI skepticism, practical angle

Best Body Copy Patterns:

Short sentences (under 10 words)
Focus on outcomes not features
Include specific numbers ("Cut meetings by 50%")

Audience Targeting Insights

Based on ad variations:

Startup founders: Solo productivity angle
Team leads: Collaboration and alignment
Enterprise: Security and compliance mentions
Students: Free plan, templates, organization

Based on ad variations:

Startup founders: Solo productivity angle
Team leads: Collaboration and alignment
Enterprise: Security and compliance mentions
Students: Free plan, templates, organization

Recommendations for Your Ads

Test the "tool sprawl" pain point → Strong resonance based on their ad frequency
Use product screenshots over abstract visuals → All their top ads show actual UI
Lead with the problem, not the solution → "Tired of X?" performs better than "Introducing Y"
Keep copy under 100 characters → Their shortest ads seem most frequent
Test before/after visual formats → Proven pattern in their creative

Test the "tool sprawl" pain point → Strong resonance based on their ad frequency
Use product screenshots over abstract visuals → All their top ads show actual UI
Lead with the problem, not the solution → "Tired of X?" performs better than "Introducing Y"
Keep copy under 100 characters → Their shortest ads seem most frequent
Test before/after visual formats → Proven pattern in their creative

Files Saved

All ads: ~/competitor-ads/notion/
Analysis: ~/competitor-ads/notion/analysis.md
Best performers: ~/competitor-ads/notion/top-10/


**Inspired by:** Sumant Subrahmanya's use case from Lenny's Newsletter

All ads: ~/competitor-ads/notion/
Analysis: ~/competitor-ads/notion/analysis.md
Best performers: ~/competitor-ads/notion/top-10/


**灵感来源：** 来自Lenny通讯中Sumant Subrahmanya的使用案例

What You Can Learn

可获取的洞察

Messaging Analysis

话术分析

What problems they emphasize
How they position against competition
Value propositions that resonate
Target audience segments

他们重点强调的痛点
他们如何针对竞争对手进行定位
获得用户共鸣的价值主张
目标受众细分

Creative Patterns

创意模式

Visual styles that work
Video vs. static image performance
Color schemes and branding
Layout patterns

有效的视觉风格
视频与静态图片的表现对比
配色方案与品牌塑造
布局模式

Copy Formulas

文案公式

Headline structures
Call-to-action patterns
Length and tone
Emotional triggers

标题结构
行动号召（CTA）模式
长度与语气
情感触发点

Campaign Strategy

活动策略

Seasonal campaigns
Product launch approaches
Feature announcement tactics
Retargeting patterns

季节性活动
产品发布策略
功能宣推技巧
重定向模式

Best Practices

最佳实践

Legal & Ethical

法律与伦理规范

✓ Only use for research and inspiration ✓ Don't copy ads directly ✓ Respect intellectual property ✓ Use insights to inform original creative ✗ Don't plagiarize copy or steal designs

✓ 仅用于调研和获取灵感 ✓ 不要直接复制广告 ✓ 尊重知识产权 ✓ 利用洞察打造原创创意 ✗ 不要抄袭文案或盗用设计

Analysis Tips

分析技巧

Look for patterns: What themes repeat?
Track over time: Save ads monthly to see evolution
Test hypotheses: Adapt successful patterns for your brand
Segment by audience: Different messages for different targets
Compare platforms: LinkedIn vs Facebook messaging differs

寻找模式：哪些主题重复出现？
长期追踪：每月保存广告，观察演变趋势
验证假设：将成功模式适配到自身品牌
按受众细分：针对不同目标群体使用不同话术
跨平台对比：LinkedIn与Facebook的话术存在差异

Advanced Features

高级功能

Trend Tracking

趋势追踪

Compare [Competitor]'s ads from Q1 vs Q2. 
What messaging has changed?

Compare [Competitor]'s ads from Q1 vs Q2. 
What messaging has changed?

Multi-Competitor Analysis

多竞品深度分析

Extract ads from [Company A], [Company B], [Company C]. 
What are the common patterns? Where do they differ?

Extract ads from [Company A], [Company B], [Company C]. 
What are the common patterns? Where do they differ?

Industry Benchmarks

行业基准分析

Show me ad patterns across the top 10 project management 
tools. What problems do they all focus on?

Show me ad patterns across the top 10 project management 
tools. What problems do they all focus on?

Format Analysis

格式效果分析

Analyze video ads vs static image ads from [Competitor]. 
Which gets more engagement? (if data available)

Analyze video ads vs static image ads from [Competitor]. 
Which gets more engagement? (if data available)

Common Workflows

常见工作流程

Ad Campaign Planning

广告活动规划

Extract competitor ads
Identify successful patterns
Note gaps in their messaging
Brainstorm unique angles
Draft test ad variations

提取竞品广告
识别成功模式
发现他们话术中的空白
构思独特切入点
起草测试广告变体

Positioning Research

定位调研

Get ads from 5 competitors
Map their positioning
Find underserved angles
Develop differentiated messaging
Test against their approaches

获取5个竞争对手的广告
梳理他们的定位
找到未被充分覆盖的角度
打造差异化话术
与他们的策略进行对比测试

Creative Inspiration

创意灵感获取

Extract ads by theme
Analyze visual patterns
Note color and layout trends
Adapt successful patterns
Create original variations

按主题提取广告
分析视觉模式
记录配色与布局趋势
适配成功模式
创建原创变体

Tips for Success

成功使用技巧

Regular Monitoring: Check monthly for changes
Broad Research: Look at adjacent competitors too
Save Everything: Build a reference library
Test Insights: Run your own experiments
Track Performance: A/B test inspired concepts
Stay Original: Use for inspiration, not copying
Multiple Platforms: Compare Facebook, LinkedIn, TikTok, etc.

定期监测：每月检查广告变化
广泛调研：也关注相关领域的竞争对手
留存所有资料：建立参考库
验证洞察：开展自身实验
追踪表现：对灵感衍生的概念进行A/B测试
保持原创：仅用于获取灵感，而非复制
跨平台分析：对比Facebook、LinkedIn、TikTok等平台的差异

Output Formats

输出格式

Screenshots: All ads saved as images
Analysis Report: Markdown summary of insights
Spreadsheet: CSV with ad copy, CTAs, themes
Presentation: Visual deck of top performers
Pattern Library: Categorized by approach

截图：所有广告保存为图片格式
分析报告：Markdown格式的洞察总结
电子表格：包含广告文案、CTA、主题的CSV文件
演示文稿：高表现广告的可视化幻灯片
模式库：按策略分类整理的内容