setup-competitors-md

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Original

English

🇨🇳

Translation

Chinese

Setup COMPETITORS.md

设置COMPETITORS.md

Overview

概述

One-shot setup: identify who this product competes with (and what users do instead), then write a single root

COMPETITORS.md

for positioning, roadmap, and messaging decisions. Do not treat this as an ongoing maintenance skill unless the user explicitly asks to regenerate or update the file.

一次性设置流程：明确该产品的竞争对手（以及用户的替代选择），然后在根目录下生成一份

COMPETITORS.md

文档，用于产品定位、路线规划和传播话术决策。除非用户明确要求重新生成或更新该文件，否则不要将此功能视为持续维护工具。

Output

输出

Write exactly one file: repo-root
```
COMPETITORS.md
```
.
If
```
COMPETITORS.md
```
already exists, ask once whether to overwrite, merge/update, or abort. Do not silently overwrite.

仅生成一份文件：仓库根目录下的
```
COMPETITORS.md
```
。
若
```
COMPETITORS.md
```
已存在，需询问用户是否覆盖、合并/更新或终止操作，不得静默覆盖。

Workflow

工作流程

1. Ground in this product

1. 立足当前产品

Establish the category and differentiation claim from the repo:

Root docs, landing/pricing/about copy, feature lists, comparison pages if any.
Product surfaces and capabilities that imply a market (auth, billing plans, integrations).
Existing competitor mentions in docs, issues, or marketing copy.
What job the product claims to replace (spreadsheet, incumbent SaaS, manual process, OSS, etc.).

Prefer primary repo evidence over generic “everyone vs Notion” lists.

从仓库中明确产品所属类别及差异化定位：

根目录文档、着陆页/定价页/关于页文案、功能列表（如有竞品对比页也需参考）。
产品界面及功能所指向的市场（如认证、计费方案、集成能力）。
文档、问题或营销文案中已提及的竞争对手。
该产品宣称可替代的解决方案（如电子表格、现有SaaS产品、手动流程、开源软件等）。

优先参考仓库中的一手信息，而非泛泛的“所有产品对标Notion”这类列表。

2. Research the landscape

2. 调研竞品格局

Use configured research or web tools when available; otherwise search and open primary pages:

Direct competitors (same job, same buyer).
Adjacent alternatives (partial overlap).
Indirect substitutes (status quo: spreadsheets, agencies, DIY, do-nothing).
Pricing pages, feature matrices, positioning headlines, target customer language.
Public reviews or changelogs only when they clarify real strengths/weaknesses.

For each notable player, capture URL, date checked, positioning one-liner, ICP hints, pricing shape, and standout strengths/weaknesses. Separate observed facts from inferences.

Aim for a useful set (often 4–8 named competitors plus substitutes), not an exhaustive industry census.

若有配置好的调研或网络工具则使用；否则需搜索并查看官方页面：

直接竞品（解决相同需求、面向相同客群）。
相邻替代方案（部分需求重叠）。
间接替代方案（当前现状：电子表格、代理机构、自助方案、无解决方案）。
定价页、功能矩阵、定位标题、目标客群描述。
仅当公开评价或更新日志能明确体现真实优劣势时才参考。

针对每个重要竞品，记录其URL、调研日期、定位标语、ICP线索、定价模式，以及显著的优劣势。需将观察到的事实与推断内容区分开。

目标是形成一套实用的竞品集合（通常为4-8个明确竞品加替代方案），而非详尽的行业普查。

3. Interview the user (only gaps)

3. 用户访谈（仅针对信息缺口）

Ask only what research cannot settle. Batch questions. Cover when missing:

Who they consider the real rivals (and who is a false peer).
Wins/losses anecdotes and why deals closed or churned.
Features they refuse to copy vs must match for parity.
Category they want to own vs categories they reject.
Geographic or segment limits on the competitive set.

If the user declines interview, proceed with labeled assumptions and confidence.

仅询问调研无法解决的问题，批量提问。需覆盖以下缺失信息：

他们认为的真正竞争对手（以及误判的竞品）。
成交或流失的案例及原因。
拒绝效仿的功能 vs 必须匹配以保持竞争力的功能。
希望占据的品类 vs 拒绝涉足的品类。
竞品集合的地域或细分领域限制。

若用户拒绝访谈，则基于标注的假设继续操作，并说明置信度。

4. Synthesize differentiation

4. 梳理差异化定位

Classify each entry: direct / adjacent / substitute.
Call out primary rivals (usually 2–4) vs watchlist.
State our wedge: why a customer picks this product instead.
Note parity gaps, table-stakes features, and deliberate non-goals vs competitors.
Flag stale-risk: pricing and feature claims change; date the research.

对每个条目分类：直接竞品 / 相邻替代方案 / 间接替代方案。
明确核心竞争对手（通常为2-4个）与观察名单。
阐述我们的差异化优势：客户选择本产品的原因。
记录与竞品的差距、必备功能，以及刻意设定的非目标功能。
标注过时风险：定价和功能声明会变化，需记录调研日期。

5. Write COMPETITORS.md

5. 撰写COMPETITORS.md

Use references/template.md. Fill applicable sections; omit empty ones. Quality bar:

Specific to this product’s competitive set, not a generic market essay.
Actionable for messaging (“say X, don’t claim Y”) and roadmap (“parity vs differentiate”).
Includes substitutes and anti-peers so agents do not over-compare.
Cites sources with URLs and check dates; does not invent fake pricing.
Short profiles beat long dumps; link out for depth.

使用references/template.md模板。填写适用的章节，省略空章节。质量标准：

针对本产品的竞品集合，而非泛泛的市场分析。
对传播话术（“说X，不要宣称Y”）和路线图（“对标 vs 差异化”）具备指导意义。
包含替代方案和非竞品，避免Agent过度对比。
标注来源URL和调研日期；不得编造虚假定价。
简短的竞品简介优于冗长的信息堆砌；如需详细内容可添加外链。

6. Link from AGENTS.md (conditional)

6. 在AGENTS.md中添加链接（可选）

After

COMPETITORS.md

exists:

Check for root
```
AGENTS.md
```
only.
If it does not exist, skip linking. Do not create
```
AGENTS.md
```
.
If it exists, add a clear pointer to
```
COMPETITORS.md
```
if missing:
- Prefer an existing Index / Docs / Related docs section.
- Otherwise add a short section such as
```
## Project docs
```
  with a bullet:
```
- [COMPETITORS.md](COMPETITORS.md) — competitive landscape and differentiation
```
- Do not duplicate the full competitive analysis into
```
AGENTS.md
```
  .
- Preserve unrelated
```
AGENTS.md
```
  content.

生成

COMPETITORS.md

后：

仅检查根目录下的
```
AGENTS.md
```
。
若该文件不存在，跳过链接步骤，不得创建
```
AGENTS.md
```
。
若该文件存在，且未包含指向
```
COMPETITORS.md
```
的链接，则添加清晰的链接：
- 优先添加至现有“索引/文档/相关文档”章节。
- 否则添加简短章节，如
```
## 项目文档
```
  ，并添加列表项：
```
- [COMPETITORS.md](COMPETITORS.md) — 竞品格局与差异化定位
```
- 不得将完整的竞品分析内容复制到
```
AGENTS.md
```
  中。
- 保留
```
AGENTS.md
```
  中无关的内容。

7. Deliver

7. 交付结果

Confirm path written.
Brief summary: primary rivals, our wedge in one sentence, and whether
```
AGENTS.md
```
was updated or skipped.
Do not commit unless the user asks.

确认文件写入路径。
简要总结：核心竞争对手、一句话概括我们的差异化优势，以及
```
AGENTS.md
```
是否已更新或跳过。
除非用户要求，否则不要提交代码。

Isolation

独立性

This skill stands alone. Do not mention, link to, or depend on other skills. Reference only repo files, external sources, user input, and this skill's

references/

此功能独立运行。不得提及、链接或依赖其他功能。仅可参考仓库文件、外部来源、用户输入及此功能的

references/

目录下内容。

Out of Scope

超出范围的内容

Full market research reports, TAM/SAM/SOM modeling, or sales battlecards libraries.
Rewriting marketing or pricing pages (unless separately requested).
Creating
```
AGENTS.md
```
when missing.
Recurring competitive audits unless the user asks to run setup again.

完整的市场调研报告、TAM/SAM/SOM模型，或销售作战卡片库。
重写营销或定价页面（除非单独请求）。
在
```
AGENTS.md
```
不存在时创建该文件。
定期竞品审计（除非用户要求再次运行设置流程）。