Back to Details

competitor-radar-ads-library

Compare original and translation side by side

🇺🇸

Original

English

🇨🇳

Translation

Chinese

Competitor Radar (Ads Library)

竞品雷达（广告库）

Use this skill for competitor monitoring, offer tracking, and creative angle mapping.

Do not use this skill for direct asset copying.

使用该技能进行竞品监控、优惠追踪和创意方向梳理。

请勿将此技能用于直接复制资产。

Required MCP tools

所需MCP工具

scrape_meta_ads_library

scrape_meta_ads_library

Optional connectors

可选连接器

Notion
Slack

Notion
Slack

Inputs

输入参数

mode:
```
page_id
```
or
```
keyword
```
value: page id or keyword
workspace_tag
notify: default
```
false
```

mode：
```
page_id
```
或
```
keyword
```
value：页面ID或关键词
workspace_tag
notify：默认值为
```
false
```

Outputs

输出结果

```
output/competitor_swipe.md
```
```
output/competitor_swipe.json
```

```
output/competitor_swipe.md
```
```
output/competitor_swipe.json
```

Procedure

操作流程

Validate expected credits and call cadence before requesting data.
Pull ads via
```
scrape_meta_ads_library
```
.
Classify by angle, offer type, CTA, format, and platform.
Identify persistent ads, new tests, and message shifts.
Generate adaptation ideas with brand-specific twists.
Optionally sync records to Notion and send alerts to Slack.

请求数据前，验证预期积分和调用频率。
通过
```
scrape_meta_ads_library
```
拉取广告数据。
按创意方向、优惠类型、CTA、格式和平台进行分类。
识别持续投放的广告、新测试广告和文案变化。
生成带有品牌特色调整的适配创意思路。
（可选）将记录同步至Notion并向Slack发送提醒。

Quality checks

质量检查

Separate truly new ads from renamed/duplicated creative.
Prioritize long-runtime patterns as likely validated messages.
Track month-over-month angle changes for trend detection.

将真正的新广告与重命名/重复的创意区分开。
优先考虑长期投放的模式，因其更可能是经过验证的有效文案。
追踪月度创意方向变化以检测趋势。

Failure handling

故障处理

If rate-limited, record last attempt timestamp and defer retry.
If keyword query is too broad, tighten with product qualifiers.

如果遇到速率限制，记录最后一次尝试的时间戳并延迟重试。
如果关键词查询范围过宽，使用产品限定词缩小范围。

Guardrails

规则约束

Never replicate competitor assets verbatim.
Keep a dated evidence trail in output JSON.

切勿逐字复制竞品资产。
在输出JSON中保留带日期的证据记录。