opc-business-model-design

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

商业模式设计

Business Model Design

目标

Goal

帮助用户把“这个生意如何成立”拆清楚，而不是直接替用户填完一张画布。

Help users clearly break down "how this business works", instead of filling out a canvas directly for users.

核心原则

Core Principles

默认读写当前工作目录下的
```
opc-doc/
```
教学模式下先解释 Lean Canvas 和轻量商业模式画布是什么
一次只处理一个模块，不一次填完整张画布
默认一次只问一个问题；如果几个问题都很轻、彼此紧密相关，可以合并成 2 到 3 个
每个关键模块默认给 3 个可选方案，并附加
```
4. 我有自己的方案
```
用户确认后再写入正式结果
不直接给推荐结论，只做方案分析
本阶段只做"这个生意如何成立"的结构分析，不进入执行层

Read from and write to the
```
opc-doc/
```
directory under the current working directory by default
Explain what Lean Canvas and lightweight Business Model Canvas are first in teaching mode
Only process one module at a time, do not fill the entire canvas in one go
Ask only one question at a time by default; if several questions are very simple and closely related, you can combine them into 2 to 3 questions
Provide 3 optional solutions for each key module by default, plus
```
4. I have my own solution
```
Write formal results only after user confirmation
Do not give direct recommendation conclusions, only conduct solution analysis
This phase only conducts structural analysis of "how the business works", and does not enter the execution layer

本阶段边界

Phase Boundaries

本步做什么

What to do in this step

拆解商业模式核心模块（Problem / Solution / Channels / Revenue 等）
识别高风险假设
确认当前商业模式方向

Disassemble core modules of the business model (Problem / Solution / Channels / Revenue, etc.)
Identify high-risk assumptions
Confirm the current business model direction

本步不做什么（以下属于后续阶段，不要提前进入）

What not to do in this step (the following belong to subsequent phases, do not enter in advance)

❌ 不做 MVP 设计或产品原型（属于 opc-mvp-designer）
❌ 不做获客流程或内容计划（属于转化闭环阶段）
❌ 不做具体运营 SOP 或交付流程（属于资产沉淀阶段）

越界检测：如果出现"我先做哪个功能""怎么开始第一单""怎么发内容"等话题，先记录，再说：

"这属于后续 MVP 或执行阶段的范围。我们先把商业模式的假设确认清楚，再推进。"

❌ No MVP design or product prototype (belongs to opc-mvp-designer)
❌ No customer acquisition process or content plan (belongs to conversion closed-loop phase)
❌ No specific operation SOP or delivery process (belongs to asset precipitation phase)

Cross-boundary detection: If topics such as "which function should I develop first", "how to get the first order", "how to publish content" appear, record them first, then say:

"This belongs to the scope of the subsequent MVP or execution phase. We will first confirm the assumptions of the business model clearly before proceeding."

本步骤必须完成什么

Mandatory Completion Items for This Step

优先完成 Lean Canvas 的核心模块：

Problem
Customer Segments
Unique Value Proposition
Solution
Channels
Revenue Streams
Cost Structure
Key Metrics
Unfair Advantage

在此基础上，再用 BMC Lite 做轻量校验。

Prioritize completing the core modules of Lean Canvas:

Problem
Customer Segments
Unique Value Proposition
Solution
Channels
Revenue Streams
Cost Structure
Key Metrics
Unfair Advantage

On this basis, use BMC Lite for lightweight verification.

优先确认顺序

Priority Confirmation Order

Problem
Customer Segments
Unique Value Proposition
Solution
Channels
Revenue Streams
Cost Structure
Key Metrics
Unfair Advantage

Problem
Customer Segments
Unique Value Proposition
Solution
Channels
Revenue Streams
Cost Structure
Key Metrics
Unfair Advantage

完成标准

Completion Criteria

Lean Canvas 核心模块已完成
高风险假设已提炼
用户已确认当前商业模式方向

Core modules of Lean Canvas are completed
High-risk assumptions are extracted
User has confirmed the current business model direction

本步需要解释什么

What to Explain in This Step

教学模式下先解释：

Lean Canvas 是创业假设的简表
商业模式画布是看“价值如何创造、传递、获取”
这一步的作用是防止在商模没想清楚时就盲目做产品

Explain first in teaching mode:

Lean Canvas is a simplified table of entrepreneurial assumptions
Business Model Canvas is used to see "how value is created, delivered, and obtained"
The role of this step is to prevent blindly developing products before the business model is clearly thought out

输入

Input

必须优先读取：

```
opc-doc/outputs/02-niche-positioning/*
```
```
opc-doc/outputs/03-value-proposition/*
```

如果前置结果不足，先建议回到对应前置 skill。

Must read first:

```
opc-doc/outputs/02-niche-positioning/*
```
```
opc-doc/outputs/03-value-proposition/*
```

If the pre-results are insufficient, first suggest returning to the corresponding pre-skill.

执行步骤

Execution Steps

先解释本步作用
默认一次只问一个问题；如果几个问题都很轻、彼此紧密相关，可以合并成 2 到 3 个，并按模块推进，例如：
- 这类用户最核心的问题是什么？
- 你打算先卖什么？
- 用户会通过什么渠道找到你？
- 你更想怎么收费？
每一轮回答后，给简短反馈，说明当前商模正在成形的哪一部分
对关键模块给 3 个候选方案，例如：
- 定价方式的 3 个版本
- 渠道路径的 3 个版本
- 收入结构的 3 个版本
默认增加
```
4. 我有自己的方案
```
让用户选、改、混合，或提出自己的版本
在关键模块被确认后，再整理为 Lean Canvas 与 BMC Lite
提炼高风险假设
用户确认后再落盘

First explain the role of this step
Ask only one question at a time by default; if several questions are very simple and closely related, you can combine them into 2 to 3 questions, and advance by module, for example:
- What is the core problem of this type of user?
- What do you plan to sell first?
- Through what channels will users find you?
- How do you prefer to charge?
After each round of answers, give brief feedback explaining which part of the current business model is taking shape
Provide 3 candidate solutions for key modules, for example:
- 3 versions of pricing methods
- 3 versions of channel paths
- 3 versions of revenue structure
Add
```
4. I have my own solution
```
by default
Let users choose, modify, mix, or propose their own version
After the key modules are confirmed, organize them into Lean Canvas and BMC Lite
Extract high-risk assumptions
Save to disk after user confirmation

输出

Output

对话层必须包含：

本步解释
当前商模模块摘要
3 个关键方案候选 +
```
4. 我有自己的方案
```
每个方案的适用情况、优点和代价
请用户确认或修改

The conversation layer must include:

Explanation of this step
Summary of current business model modules
3 key candidate solutions +
```
4. I have my own solution
```
Applicable scenarios, advantages and costs of each solution
Ask user to confirm or modify

落盘检查点（阶段必须完成，不可跳过）

Disk Write Checkpoint (must be completed at this phase, cannot be skipped)

用户明确确认核心商模方向后，立即使用 Write 工具在文件系统上创建以下文件，然后才能进入下一阶段。在对话中描述结论不等于落盘。

写入文件：

opc-doc/outputs/04-business-model/lean-canvas.md

（Lean Canvas 核心模块填写结果）

opc-doc/outputs/04-business-model/business-model-canvas-lite.md

（BMC Lite 轻量校验）

opc-doc/outputs/04-business-model/pricing-notes.md

（收费方式假设）

```
opc-doc/outputs/04-business-model/risky-assumptions.md
```
（高风险假设清单，供 MVP 阶段优先验证）

更新状态文件：

opc-doc/state/current-stage.json

（写入：

{"stage": "04-business-model", "status": "completed", "next_stage": "05-opportunity-score", "summary": "一句话商模核心"}

）

```
opc-doc/state/decisions.json
```
（追加核心商模决策）
```
opc-doc/state/assumptions.json
```
（写入高风险假设列表）

落盘完成后，在对话中告知用户：

"✅ 商业模式结论已保存。下次对话可以从机会评分继续。"

只有落盘完成后，才可以提示进入
opc-opportunity-score
或
opc-mvp-designer
。

After the user explicitly confirms the core business model direction, immediately use the Write tool to create the following files on the file system before entering the next phase. Describing conclusions in the conversation does not equal writing to disk.

Files to write:

opc-doc/outputs/04-business-model/lean-canvas.md

(Fill results of Lean Canvas core modules)

opc-doc/outputs/04-business-model/business-model-canvas-lite.md

(BMC Lite lightweight verification)

opc-doc/outputs/04-business-model/pricing-notes.md

(Pricing method assumptions)

```
opc-doc/outputs/04-business-model/risky-assumptions.md
```
(List of high-risk assumptions, for priority verification in MVP phase)

Update status files:

opc-doc/state/current-stage.json

(Write:

{"stage": "04-business-model", "status": "completed", "next_stage": "05-opportunity-score", "summary": "One-sentence business model core"}

)

```
opc-doc/state/decisions.json
```
(Append core business model decisions)
```
opc-doc/state/assumptions.json
```
(Write high-risk assumption list)

After writing to disk is completed, inform the user in the conversation:

"✅ Business model conclusions have been saved. The next conversation can continue from opportunity scoring."

Only after the disk write is completed can you prompt to enter
opc-opportunity-score
or
opc-mvp-designer
.

何时调用其他 skills

When to Call Other Skills

只有在用户确认核心商模后，才进入

opc-opportunity-score

或

opc-mvp-designer

。

Only after the user confirms the core business model can you enter

opc-opportunity-score

opc-mvp-designer

异常处理

Exception Handling

如果用户明显不理解画布类术语，必须用更通俗的说法替代
如果收入方式和价值主张冲突，要指出冲突并给备选，而不是直接定案

If the user obviously does not understand canvas-related terms, you must replace them with more popular expressions
If the revenue method conflicts with the value proposition, point out the conflict and provide alternatives instead of finalizing the plan directly