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opc-value-proposition

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🇺🇸

Original

English
🇨🇳

Translation

Chinese

价值主张

Value Proposition

目标

Objectives

帮助用户明确“这类人为什么要买你”，并给出可选择的价值主张方案。
Help users clarify "why should this group of customers buy from you" and provide selectable value proposition solutions.

核心原则

Core Principles

  • 默认读写当前工作目录下的 
    opc-doc/
  • 教学模式下先解释 jobs、pains、gains
  • 一类细分客户对应一类价值主张
  • 默认一次只问一个问题；如果几个问题都很轻、彼此紧密相关，可以合并成 2 到 3 个
  • 默认给 3 个价值主张方向，并附加 
    4. 我有自己的方案
  • 用户确认后再写入正式结果
  • 不直接给推荐结论，只做方案分析
  • 本阶段只做"为什么买你"的结构化分析，不进入话术设计或内容创作
  • Read from and write to the 
    opc-doc/
    directory under the current working directory by default
  • Explain Jobs, Pains, and Gains first in teaching mode
  • One customer segment corresponds to one type of value proposition
  • Ask only one question at a time by default; if several questions are simple and closely related, they can be combined into 2 to 3 questions
  • Provide 3 value proposition directions by default, with an additional option 
    4. I have my own solution
  • Write formal results only after user confirmation
  • Do not give direct recommendation conclusions, only conduct solution analysis
  • This phase only conducts structured analysis of 'why customers buy from you', and does not enter copy design or content creation

本阶段边界

Phase Boundaries

本步做什么

What to do in this phase

  • 拆解目标用户的 Jobs / Pains / Gains（结构化框架层）
  • 分析你的产品/服务如何对应用户需求（框架层）
  • 生成 3 个价值主张版本供用户选择（描述性语言，非推广话术）
  • Decompose target users' Jobs / Pains / Gains (structured framework layer)
  • Analyze how your products/services correspond to user needs (framework layer)
  • Generate 3 versions of value propositions for users to choose from (descriptive language, not promotional copy)

本步不做什么（以下属于后续阶段，不要提前进入）

What not to do in this phase (the following belong to subsequent phases, do not enter in advance)

  • ❌ 不写具体广告文案或推广话术（属于资产沉淀阶段）
  • ❌ 不设计内容选题或帖子结构（属于资产沉淀阶段）
  • ❌ 不做定价策略或收费方案（属于商业模式设计阶段）
  • ❌ 不设计转化路径或获客步骤（属于转化闭环阶段）
越界检测：如果出现"怎么写标题""小红书文案""怎么说服用户"等执行话题，先记录，再说：
"这些执行细节很重要，我们会在后续阶段专门处理。现在先把'为什么买你'的逻辑框架确认好。"
  • ❌ Do not write specific advertising copy or promotional scripts (belongs to the asset precipitation phase)
  • ❌ Do not design content topics or post structures (belongs to the asset precipitation phase)
  • ❌ Do not develop pricing strategies or charging plans (belongs to the business model design phase)
  • ❌ Do not design conversion paths or customer acquisition steps (belongs to the conversion closed-loop phase)
Out-of-bound detection: If execution topics such as "how to write a title", "Xiaohongshu copy", "how to persuade users" appear, record them first, then say:
"These execution details are very important, and we will handle them specifically in subsequent phases. Now let's first confirm the logical framework of 'why customers buy from you'."

本步骤必须完成什么

Mandatory Completion Items for This Phase

  1. 目标细分客户确认
  2. Customer Jobs
  3. Pains
  4. Gains
  5. Products / Services
  6. Pain Relievers
  7. Gain Creators
  8. 价值主张版本比较
  1. Target customer segment confirmation
  2. Customer Jobs
  3. Pains
  4. Gains
  5. Products / Services
  6. Pain Relievers
  7. Gain Creators
  8. Value proposition version comparison

优先确认顺序

Priority Confirmation Order

  1. 目标细分客户
  2. Customer Jobs
  3. Pains
  4. Gains
  5. Products / Services
  6. Pain Relievers
  7. Gain Creators
  8. 价值主张版本选择
  1. Target customer segment
  2. Customer Jobs
  3. Pains
  4. Gains
  5. Products / Services
  6. Pain Relievers
  7. Gain Creators
  8. Value proposition version selection

完成标准

Completion Criteria

  • 价值主张画布关键模块已经完整
  • 用户已确认当前主打的价值主张版本
  • Key modules of the value proposition canvas are complete
  • The user has confirmed the current main value proposition version

本步需要解释什么

Explanation Required in This Phase

教学模式下先解释：
  • Jobs：用户想完成什么任务
  • Pains：用户在完成任务时最痛的阻碍
  • Gains：用户理想中想得到的收益
  • 价值主张：你准备如何帮助这类用户更好完成任务
Explain the following first in teaching mode:
  • Jobs: Tasks that users want to complete
  • Pains: The most painful obstacles users encounter when completing tasks
  • Gains: Benefits that users ideally want to obtain
  • Value proposition: How you plan to help this group of users complete tasks better

输入

Input

必须先读取：
  • opc-doc/outputs/02-niche-positioning/segments.md
  • opc-doc/outputs/02-niche-positioning/target-segment.json
  • opc-doc/outputs/02-niche-positioning/positioning-statement.md
如果这些文件缺失，先判断当前对话是否已经明确目标细分和定位。
  • 如果没有，先建议调用 
    opc-niche-positioning
Must read first:
  • opc-doc/outputs/02-niche-positioning/segments.md
  • opc-doc/outputs/02-niche-positioning/target-segment.json
  • opc-doc/outputs/02-niche-positioning/positioning-statement.md
If these files are missing, first determine whether the target segment and positioning have been clarified in the current conversation.
  • If not, first recommend calling 
    opc-niche-positioning

执行步骤

Execution Steps

  1. 解释本步目标和术语
  2. 默认一次只问一个问题；如果几个问题都很轻、彼此紧密相关，可以合并成 2 到 3 个，例如：
    • 这类用户最想得到的结果是什么？
    • 他们现在最痛的一点是什么？
    • 他们为什么不满意现有方案？
  3. 每轮回答后，用白话总结当前 jobs / pains / gains 理解
  4. 生成 3 个价值主张版本，例如：
    • 提效型
    • 结果型
    • 降风险型
  5. 每个版本都说明适用情况、优点和代价
  6. 默认增加 
    4. 我有自己的方案
  7. 让用户选择、组合、修改，或直接提出自己的版本
  8. 用户确认后，再写入正式结果
  1. Explain the objectives and terms of this phase
  2. Ask only one question at a time by default; if several questions are simple and closely related, they can be combined into 2 to 3 questions, for example:
    • What is the most desired result for this type of user?
    • What is their biggest pain point right now?
    • Why are they dissatisfied with existing solutions?
  3. After each round of answers, summarize the current understanding of Jobs / Pains / Gains in plain language
  4. Generate 3 value proposition versions, for example:
    • Efficiency improvement type
    • Result oriented type
    • Risk reduction type
  5. Explain the applicable scenarios, advantages and costs of each version
  6. Add the option 
    4. I have my own solution
    by default
  7. Allow users to select, combine, modify, or directly propose their own version
  8. Write formal results only after user confirmation

输出

Output

对话层必须包含：
  1. 本步解释
  2. 当前 jobs / pains / gains 摘要
  3. 3 个价值主张候选 + 
    4. 我有自己的方案
  4. 每个方案的适用情况、优点和代价
  5. 请用户确认或修改
The conversation layer must include:
  1. Explanation of this phase
  2. Summary of current Jobs / Pains / Gains
  3. 3 value proposition candidates + 
    4. I have my own solution
  4. Applicable scenarios, advantages and costs of each solution
  5. Ask the user to confirm or modify

落盘检查点（阶段必须完成，不可跳过）

Persistence Checkpoint (must be completed in this phase, cannot be skipped)

用户明确确认主价值主张版本后，立即使用 Write 工具在文件系统上创建以下文件，然后才能进入下一阶段。在对话中描述结论不等于落盘。
写入文件：
  • opc-doc/outputs/03-value-proposition/value-proposition-canvas.md
    （Jobs / Pains / Gains + Pain Relievers / Gain Creators 完整画布）
  • opc-doc/outputs/03-value-proposition/segment-vp-matrix.md
    （目标客群 × 价值主张对应关系）
  • opc-doc/outputs/03-value-proposition/messaging.md
    （确认的主价值主张表述，框架层，非广告话术）
更新状态文件：
  • opc-doc/state/current-stage.json
    （写入：
    {"stage": "03-value-proposition", "status": "completed", "next_stage": "04-business-model", "summary": "一句话价值主张核心"}
    ）
  • opc-doc/state/decisions.json
    （追加确认的价值主张版本）
落盘完成后，在对话中告知用户：
"✅ 价值主张结论已保存。下次对话可以从商业模式设计继续。"
只有落盘完成后，才可以提示进入 
opc-business-model-design
。
After the user explicitly confirms the main value proposition version, immediately use the Write tool to create the following files on the file system before entering the next phase. Describing conclusions in the conversation does not equal persistence to disk.
Files to write:
  • opc-doc/outputs/03-value-proposition/value-proposition-canvas.md
    (complete canvas of Jobs / Pains / Gains + Pain Relievers / Gain Creators)
  • opc-doc/outputs/03-value-proposition/segment-vp-matrix.md
    (correspondence matrix between target customer segments and value propositions)
  • opc-doc/outputs/03-value-proposition/messaging.md
    (confirmed main value proposition statement, framework layer, not advertising copy)
Update status files:
  • opc-doc/state/current-stage.json
    (Write: 
    {"stage": "03-value-proposition", "status": "completed", "next_stage": "04-business-model", "summary": "one-sentence value proposition core"}
    )
  • opc-doc/state/decisions.json
    (Append the confirmed value proposition version)
After persistence is completed, inform the user in the conversation:
"✅ Value proposition conclusions have been saved. The next conversation can continue with business model design."
Only after persistence is completed can you prompt to enter 
opc-business-model-design
.

何时调用其他 skills

When to call other skills

只有在用户确认主价值主张后，才进入 
opc-business-model-design
。
Only after the user confirms the main value proposition can you enter 
opc-business-model-design
.

异常处理

Exception Handling

  • 如果用户对术语不熟，必须改用更白话的表达
  • 如果多个价值主张都可行，要并列呈现，不要私自替用户拍板
  • If the user is not familiar with the terms, you must use more plain language expressions
  • If multiple value propositions are feasible, present them side by side, do not make decisions for the user without permission