gtm-marketing

Compare original and translation side by side

🇺🇸

Original

English

🇨🇳

Translation

Chinese

/gtm-marketing — Marketing Content & Strategy

/gtm-marketing — 营销内容与策略

Create marketing content organized by funnel stage (awareness → consideration → decision → retention). Includes content strategy, distribution plans, SEO/AEO optimization, and case study frameworks.

创建按漏斗阶段（认知→考虑→决策→留存）划分的营销内容，涵盖内容策略、分发计划、SEO/AEO优化以及案例研究框架。

When to Use

使用场景

User says "content strategy", "marketing content", "blog", "case study", "social posts"
Building a content engine for pipeline generation
Need content for a specific funnel stage or campaign
Planning content calendar or SEO/AEO strategy

用户提及「内容策略」「营销内容」「博客」「案例研究」「社交帖子」
搭建用于生成销售转化的内容引擎
需要针对特定漏斗阶段或营销活动创作内容
规划内容日历或SEO/AEO策略

Before Starting

前期准备

Check for existing context:

Read
```
projects/<project>/gtm-context.md
```
— master context
Read
```
projects/<project>/positioning.md
```
— messaging pillars drive content
Read
```
projects/<project>/icp-personas.md
```
— audience and language bank
Read
```
projects/<project>/competitive-intel.md
```
— content gaps to exploit
Read
```
projects/<project>/gtm-strategy.md
```
— channel strategy

Positioning and ICP are critical. Content without positioning is noise.

检查现有上下文信息：

阅读
```
projects/<project>/gtm-context.md
```
— 核心上下文文档
阅读
```
projects/<project>/positioning.md
```
— 内容需契合核心信息支柱
阅读
```
projects/<project>/icp-personas.md
```
— 目标受众及话术库
阅读
```
projects/<project>/competitive-intel.md
```
— 挖掘可利用的内容空白
阅读
```
projects/<project>/gtm-strategy.md
```
— 渠道策略

定位和ICP（理想客户画像）至关重要，缺乏定位的内容只是无效信息。

Process

执行流程

Step 1: Intake — Content Context

步骤1：需求收集 — 内容上下文

AskUserQuestion:
  question: "What content do you need?"
  header: "Content Type"
  options:
    - label: "Content strategy"
      description: "Full content strategy — what to create, why, where, and when"
    - label: "Specific content piece"
      description: "Write a specific piece (blog, email, social, case study)"
    - label: "Case study"
      description: "Customer story or case study"
    - label: "Content calendar"
      description: "Plan what to publish over the next month/quarter"

Then gather:

Funnel stage focus — Awareness, consideration, decision, or retention?
Platform/channel — Blog, LinkedIn, email, Twitter/X, YouTube, podcast?
Audience — Who is this for? (Reference ICP)
Goal — Traffic, leads, demos, nurture, retention?
Awareness level — Does the audience know they have this problem? (Schwartz levels)
Existing content — What's already published? What's working?
Voice/tone — Formal, conversational, provocative, educational?

AskUserQuestion:
  question: "What content do you need?"
  header: "Content Type"
  options:
    - label: "Content strategy"
      description: "Full content strategy — what to create, why, where, and when"
    - label: "Specific content piece"
      description: "Write a specific piece (blog, email, social, case study)"
    - label: "Case study"
      description: "Customer story or case study"
    - label: "Content calendar"
      description: "Plan what to publish over the next month/quarter"

随后收集以下信息：

漏斗阶段聚焦 — 认知、考虑、决策还是留存？
平台/渠道 — 博客、LinkedIn、邮件、Twitter/X、YouTube、播客？
目标受众 — 内容面向谁？（参考ICP文档）
核心目标 — 流量、线索、演示、培育、留存？
受众认知程度 — 受众是否意识到自身存在该问题？（Schwartz认知层级）
已有内容 — 已发布哪些内容？哪些效果较好？
语气风格 — 正式、口语化、煽动性、教育性？

Step 2: Research — Parallel Content Intelligence

步骤2：调研 — 并行内容情报分析

Launch 2 agents IN PARALLEL:

同时启动2个Agent：

Agent 1 — Audience & Channel Research

Agent 1 — 受众与渠道调研

Task(subagent_type: "general-purpose", model: "sonnet", description: "Research content audience")
prompt: Research content consumption patterns for [TARGET AUDIENCE].
  - Where do they consume content? (platforms, publications, communities)
  - What formats work? (long-form, short-form, video, podcast, newsletter)
  - What topics are they searching for? (keyword themes, questions asked)
  - What content do they share and engage with?
  - What publications or creators do they follow?
  Return audience content preferences with recommendations.

Task(subagent_type: "general-purpose", model: "sonnet", description: "Research content audience")
prompt: Research content consumption patterns for [TARGET AUDIENCE].
  - Where do they consume content? (platforms, publications, communities)
  - What formats work? (long-form, short-form, video, podcast, newsletter)
  - What topics are they searching for? (keyword themes, questions asked)
  - What content do they share and engage with?
  - What publications or creators do they follow?
  Return audience content preferences with recommendations.

Agent 2 — Competitive Content Audit

Agent 2 — 竞品内容审计

Task(subagent_type: "general-purpose", model: "sonnet", description: "Research competitive content")
prompt: Research content strategy of competitors in [SPACE]. Competitors: [LIST].
  - What do they publish? (topics, frequency, formats)
  - What topics do they rank for in search?
  - What content gets the most engagement?
  - What topics do they NOT cover? (content gaps)
  - What content tilt (unique angle) could we own?
  Return competitive content analysis with gap opportunities.

Task(subagent_type: "general-purpose", model: "sonnet", description: "Research competitive content")
prompt: Research content strategy of competitors in [SPACE]. Competitors: [LIST].
  - What do they publish? (topics, frequency, formats)
  - What topics do they rank for in search?
  - What content gets the most engagement?
  - What topics do they NOT cover? (content gaps)
  - What content tilt (unique angle) could we own?
  Return competitive content analysis with gap opportunities.

Step 3: Build — Content by Funnel Stage

步骤3：内容构建 — 按漏斗阶段组织

Organize all content by funnel stage, matching Schwartz awareness levels:

Awareness (Unaware → Problem-Aware)

Thought leadership on the market shift (Raskin old game → new game)
Educational content on the problem space (not your product)
SEO/AEO content targeting problem-aware searches
Social posts that provoke conversation about the shift
Format: blog, LinkedIn, Twitter threads, podcast guest appearances

Consideration (Problem-Aware → Solution-Aware)

Comparison guides ("X vs Y" — honest, not biased)
"How to choose" guides with evaluation frameworks
Case studies with specific metrics (Before → After → Bridge)
Webinar/demo content showing the approach (not just the product)
Email nurture sequences moving prospects down funnel
Format: long-form blog, email, webinar, video demos

Decision (Solution-Aware → Most Aware)

Customer stories with ROI metrics
Product-specific content (features, integrations, security)
ROI calculators or assessment tools
Testimonial pages organized by persona or use case
Technical content for evaluators (API docs, architecture)
Format: case studies, one-pagers, demo videos, technical docs

Retention (Post-Purchase)

Onboarding guides and best practices
Feature announcement content
Community content and user spotlights
Advanced use case content for expansion
Newsletter for customers (different from prospect newsletter)
Format: email, in-app, community posts, webinars

For each piece of content, include:

Purpose — Why this piece exists, what metric it serves
Audience — Specific persona and awareness level
Key message — One sentence thesis
Distribution plan — Where and how to get it seen
CTA — What the reader should do next
SEO/AEO notes — Target keywords, search intent, AI-optimization

结合Schwartz认知层级，按漏斗阶段组织所有内容：

认知阶段（未意识到问题→意识到问题）

关于市场变革的思想领导力内容（Raskin旧模式→新模式）
针对问题领域的教育性内容（不涉及自家产品）
面向问题导向搜索的SEO/AEO内容
引发变革话题讨论的社交帖子
形式：博客、LinkedIn、Twitter线程、播客嘉宾分享

考虑阶段（意识到问题→意识到解决方案）

对比指南（「X vs Y」——客观中立）
带评估框架的「如何选择」指南
含具体数据指标的案例研究（之前→之后→解决方案）
展示解决思路的 webinar/演示内容（而非仅展示产品）
推动潜在客户转化的邮件培育序列
形式：长篇博客、邮件、webinar、视频演示

决策阶段（意识到解决方案→完全了解）

含ROI指标的客户故事
产品专属内容（功能、集成、安全性）
ROI计算器或评估工具
按用户画像或使用场景分类的推荐页面
面向评估者的技术内容（API文档、架构说明）
形式：案例研究、单页资料、演示视频、技术文档

留存阶段（售后）

入门指南与最佳实践
功能更新内容
社区内容与用户亮点展示
用于拓展业务的进阶使用场景内容
客户专属通讯（与潜在客户通讯区分开）
形式：邮件、应用内通知、社区帖子、webinar

每篇内容需包含：

目的 — 内容存在的意义，对应的数据指标
受众 — 具体用户画像及认知层级
核心信息 — 一句话核心论点
分发计划 — 内容的曝光渠道与方式
CTA — 读者需执行的下一步行动
SEO/AEO说明 — 目标关键词、搜索意图、AI优化方向

Step 4: Content Strategy Layer

步骤4：内容策略层

If the user asked for strategy (not just a specific piece):

Content tilt (Pulizzi) — The unique angle no one else owns
One channel, one format first — Where to start and why
Content pillars — 3-5 topic categories mapped to messaging pillars
Distribution plan — 20% creation, 80% distribution
SEO/AEO strategy — Target topics, not just keywords; optimize for AI discovery
Case study pipeline — Framework for systematically collecting customer stories
Content calendar — Monthly or quarterly publishing schedule with topics, owners, and dates

若用户需求为策略（而非单篇内容）：

内容独特定位（Pulizzi理论） — 打造无人涉足的独特视角
先聚焦单一渠道与形式 — 明确切入点及原因
内容支柱 — 3-5个契合核心信息支柱的主题分类
分发计划 — 20%精力用于创作，80%用于分发
SEO/AEO策略 — 瞄准主题而非仅关键词；优化AI发现效率
案例研究 pipeline — 系统化收集客户故事的框架
内容日历 — 月度/季度发布计划，包含主题、负责人及日期

Step 5: Quality Checks

步骤5：质量检查

Before finalizing any content:

Bar test — Would the target audience naturally share this?
"So what?" test — Every claim answers why the reader should care
Specificity check — Replace vague claims with specific metrics/proofs
Voice check — Does this sound like a person or a marketing department?
One-CTA check — Is there exactly one primary call to action?

内容定稿前需完成以下检查：

传播测试 — 目标受众是否会主动分享该内容？
价值测试 — 每个观点需明确回答「读者为何关心」
具体性检查 — 用具体数据/证据替换模糊表述
语气检查 — 内容语气像真实的人还是营销部门的官样文章？
单一CTA检查 — 是否仅有一个核心行动号召？

Step 6: Validate and Save

步骤6：验证与保存

AskUserQuestion:
  question: "How does this content feel? Does it match your brand voice?"
  header: "Content Review"
  options:
    - label: "Strong"
      description: "Tone and approach are right"
    - label: "Wrong voice"
      description: "Tone doesn't match our brand"
    - label: "Missing context"
      description: "Need to add specific proof points or examples"
    - label: "Wrong focus"
      description: "Content is targeting the wrong audience or stage"

Save to:

projects/<project>/content/<stage>/<type>-<YYYY-MM-DD>.md

```
content/awareness/
```
```
content/consideration/
```
```
content/decision/
```
```
content/retention/
```

Strategy docs save to:

projects/<project>/content/content-strategy.md

AskUserQuestion:
  question: "How does this content feel? Does it match your brand voice?"
  header: "Content Review"
  options:
    - label: "Strong"
      description: "Tone and approach are right"
    - label: "Wrong voice"
      description: "Tone doesn't match our brand"
    - label: "Missing context"
      description: "Need to add specific proof points or examples"
    - label: "Wrong focus"
      description: "Content is targeting the wrong audience or stage"

保存路径：

projects/<project>/content/<stage>/<type>-<YYYY-MM-DD>.md

```
content/awareness/
```
```
content/consideration/
```
```
content/decision/
```
```
content/retention/
```

策略文档保存至：

projects/<project>/content/content-strategy.md

Methodology

方法论

See references/content-frameworks.md for copywriting frameworks (Schwartz, Ogilvy, Miller, Handley, Pulizzi, Cialdini).

参考 references/content-frameworks.md 获取文案框架（Schwartz、Ogilvy、Miller、Handley、Pulizzi、Cialdini）。

Output

输出

Saves to:

projects/<project>/content/

保存至：

projects/<project>/content/

Next Steps

后续步骤

Need a landing page? → Consider bench
```
/landing-page
```
skill
Need outreach content? →
```
/gtm-outreach
```
(distinct from marketing content)
Need competitive battlecards? →
```
/gtm-competitive-intel
```

需要落地页？→ 可使用
```
/landing-page
```
技能
需要外展内容？→ 使用
```
/gtm-outreach
```
（与营销内容区分开）
需要竞品对战卡片？→ 使用
```
/gtm-competitive-intel
```