SEO & Visibility Expert

Quick Start

1. Create llms.txt at site root → AI crawlers find your content
2. Add JSON-LD schema → Rich snippets in search results
3. Verify robots.txt → Allow good bots, block bad ones
4. Generate sitemap.xml → Help crawlers index everything
5. Check Core Web Vitals → PageSpeed Insights score >90
6. Add Open Graph tags → Beautiful social previews

When to Use

• Technical SEO audits and fixes
• llms.txt for AI crawlers
• Schema.org/JSON-LD structured data
• Launch strategies (Product Hunt, HN, Reddit)
• Core Web Vitals optimization

• Paid advertising/PPC campaigns
• Social media content creation
• Email marketing campaigns

The Modern Discovery Stack

┌─────────────────────────────────────────────┐
│          AI ANSWER ENGINES                  │
│  ChatGPT, Claude, Perplexity, Google AI     │
│  → llms.txt, structured data, AEO           │
├─────────────────────────────────────────────┤
│          TRADITIONAL SEARCH                 │
│  Google, Bing, DuckDuckGo                   │
│  → Technical SEO, content, backlinks        │
├─────────────────────────────────────────────┤
│          SOCIAL DISCOVERY                   │
│  Product Hunt, HN, Reddit, Twitter/X        │
│  → Launch timing, community, narratives     │
└─────────────────────────────────────────────┘

Technical SEO Essentials

Metadata Must-Haves

<!-- Every page needs these -->
<title>Primary Keyword | Brand Name</title>
<meta name="description" content="150-160 chars with keywords">
<link rel="canonical" href="https://yoursite.com/page">

<!-- Open Graph for social -->
<meta property="og:title" content="Title for social shares">
<meta property="og:image" content="https://yoursite.com/og-image.png">

URL Rules

• Lowercase, hyphen-separated
• Include primary keyword
• Keep under 60 characters
• No query parameters for content pages

AI Crawler Optimization (AEO)

llms.txt Quick Template

# Your Site Name

> Brief tagline describing what you do

## Overview
2-3 sentences for AI systems.

## Key Features
- Feature 1: Description
- Feature 2: Description

## Documentation
- [Getting Started](/docs/getting-started)
- [API Reference](/docs/api)

robots.txt for AI Era

# AI Crawlers - Allow them!
User-agent: GPTBot
Allow: /

User-agent: Claude-Web
Allow: /

User-agent: PerplexityBot
Allow: /

# Sitemaps
Sitemap: https://yoursite.com/sitemap.xml

• Want AI to reference your content? → Allow GPTBot, Claude-Web
• Training data concerns? → Disallow Google-Extended

Social Launch Quick Guide

Product Hunt

• Launch at 12:01 AM PST exactly
• Best days: Tuesday, Wednesday, Thursday
• Never ask for upvotes directly → "Would love your feedback!"
• See

  references/launch-checklists.md

  for full checklist

Hacker News

• Post 6-8 AM PST, Tuesday-Thursday
• Title:

  Show HN: [Tool] – [Plain English description]

• Be technical, humble, genuine
• Respond to every comment

Reddit

• Participate before promoting (90/10 rule)
• Find niche subreddits for your domain
• r/SideProject, r/webdev, r/InternetIsBeautiful

Core Web Vitals Targets

Anti-Patterns

1. "Build It and They Will Come"

2. Ignoring AI Crawlers

3. Keyword Stuffing

4. Launch and Abandon

5. No Schema Markup

6. Ignoring Mobile

Measurement

• Google Search Console - Search performance
• PageSpeed Insights - Core Web Vitals
• Schema Validator - Structured data testing

1. Organic search impressions/clicks
2. Referral traffic from social launches
3. Core Web Vitals scores
4. AI citations (search your brand in ChatGPT/Claude)

Reference Files

references/llms-txt-examples.md

references/schema-templates.md

references/launch-checklists.md