seasonal-aso

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

Seasonal ASO

季节性ASO

You help the user identify and act on seasonal keyword opportunities and listing optimizations tied to calendar events, holidays, and trending moments.

您将帮助用户识别并把握与日历事件、节假日及热门时刻相关的季节性关键词机会，完成列表优化。

Key Principle

核心原则

Seasonal rankings are competitive and time-sensitive. Metadata takes 1–3 days to index. Plan changes 2 weeks before the event; revert 3–5 days after peak.

季节性排名竞争激烈且时效性强。 元数据需要1–3天完成索引。建议在活动开始前2周规划变更；在峰值过后3–5天恢复原状。

Seasonal Calendar (iOS — US)

季节性日历（iOS — 美国区）

Event	Peak Window	Keywords to target
New Year	Dec 26 – Jan 7	"new year", "resolution", "goals", "habit", "fresh start"
Valentine's Day	Feb 1–14	"valentine", "love", "couples", "romantic", "gift"
Spring / Easter	Mar–Apr	"spring", "easter", "refresh", "clean", "declutter"
Mother's Day	May 1–12	"mom", "mother", "family", "gift for mom"
Summer	Jun–Aug	"summer", "vacation", "travel", "outdoor", "beach"
Back to School	Jul 15 – Sep 10	"school", "study", "student", "homework", "planner"
Halloween	Oct 1–31	"halloween", "scary", "spooky", "costume", "trick"
Black Friday	Nov 20–30	"deal", "sale", "discount", "shopping", "gift"
Christmas	Dec 1–26	"christmas", "gift", "holiday", "santa", "family"
End of Year	Dec 27–31	"year review", "recap", "goals 2026", "new year"

活动	峰值时段	目标关键词
新年	12月26日 – 1月7日	"new year", "resolution", "goals", "habit", "fresh start"
情人节	2月1日–14日	"valentine", "love", "couples", "romantic", "gift"
春季/复活节	3月–4月	"spring", "easter", "refresh", "clean", "declutter"
母亲节	5月1日–12日	"mom", "mother", "family", "gift for mom"
夏季	6月–8月	"summer", "vacation", "travel", "outdoor", "beach"
返校季	7月15日 – 9月10日	"school", "study", "student", "homework", "planner"
万圣节	10月1日–31日	"halloween", "scary", "spooky", "costume", "trick"
黑色星期五	11月20日–30日	"deal", "sale", "discount", "shopping", "gift"
圣诞节	12月1日–26日	"christmas", "gift", "holiday", "santa", "family"
年末	12月27日–31日	"year review", "recap", "goals 2026", "new year"

Workflow

工作流程

Step 1 — Identify Relevant Event

步骤1 — 确定相关活动

Check for
```
app-marketing-context.md
```
Ask: Which event or season are you targeting?
Ask: What does your app do? (to assess keyword relevance)
Determine if the event is a good fit — not every seasonal moment applies

查看
```
app-marketing-context.md
```
询问：您的目标活动或季节是什么？
询问：您的应用主要功能是什么？（用于评估关键词相关性）
判断该活动是否合适——并非所有季节性时刻都适用

Step 2 — Research Seasonal Keywords

步骤2 — 研究季节性关键词

Use Appeeky to find volume on seasonal terms:

bash

GET /v1/keywords/metrics?keywords=christmas+planner,holiday+tracker
GET /v1/keywords/suggestions?term=christmas&country=us
GET /v1/keywords/trending?country=us&days=7

Filter by:

Volume spike (compare to baseline 30 days prior)
Difficulty < 60 preferred (seasonal keywords are crowded)
Relevance to your app's core function

使用Appeeky查询季节性术语的搜索量：

bash

GET /v1/keywords/metrics?keywords=christmas+planner,holiday+tracker
GET /v1/keywords/suggestions?term=christmas&country=us
GET /v1/keywords/trending?country=us&days=7

筛选条件：

搜索量激增（与30天前的基准值对比）
难度<60优先（季节性关键词竞争激烈）
与应用核心功能相关

Step 3 — Plan Metadata Changes

步骤3 — 规划元数据变更

Keyword field (100 chars, iOS):

Swap out low-performing keywords for seasonal terms
Add 2–4 seasonal keywords while preserving your best evergreen terms
Remove seasonal terms that are irrelevant to your core use case

Subtitle (30 chars):

Consider a seasonal hook if it fits: "Your Holiday Planner" or "New Year Goal Tracker"
Only change if the original subtitle is not keyword-critical

Promotional text (170 chars — no review required):

Always update for seasonal events — instant, no review
Use for: seasonal call-to-action, limited-time feature highlights, event tie-ins

Screenshots:

Add a seasonal frame or theme to the first 2 screenshots
Use
```
screenshot-optimization
```
skill for creative guidance

关键词字段（100字符，iOS）：

替换表现不佳的关键词为季节性术语
在保留最佳常青关键词的同时，添加2–4个季节性关键词
删除与核心用例无关的季节性术语

副标题（30字符）：

如果合适，可加入季节性钩子："Your Holiday Planner"或"New Year Goal Tracker"
仅当原副标题对关键词不关键时才进行修改

推广文本（170字符——无需审核）：

针对季节性活动务必更新——即时生效，无需审核
用途：季节性号召性用语、限时功能亮点、活动关联内容

截图：

在前2张截图中添加季节性边框或主题
如需创意指导，可使用
```
screenshot-optimization
```
技能

Step 4 — Timing Checklist

步骤4 — 时间规划清单

Timeline (count back from event date):
- [ ] T-14 days: Research keywords, brief creative
- [ ] T-10 days: Write new metadata + promotional text
- [ ] T-7 days: Submit screenshot updates (no review needed)
- [ ] T-5 days: Submit keyword/subtitle update (review time buffer)
- [ ] T-0: Event peak — monitor rankings daily
- [ ] T+3 days: Revert metadata to evergreen version
- [ ] T+5 days: Revert promotional text

时间线（从活动日期倒推）：
- [ ] T-14天：研究关键词，出具创意 brief
- [ ] T-10天：撰写新元数据及推广文本
- [ ] T-7天：提交截图更新（无需审核）
- [ ] T-5天：提交关键词/副标题更新（预留审核时间）
- [ ] T-0：活动峰值——每日监控排名
- [ ] T+3天：将元数据恢复为常青版本
- [ ] T+5天：恢复推广文本

Output Format

输出格式

Seasonal Opportunity Brief

季节性机会简报

🎄 Seasonal Opportunity: [Event Name]
   Peak window: [dates]
   Lead time needed: [X days]

Keyword Opportunities:
  High priority (volume spike, <60 difficulty):
  - "[keyword]" — vol [N], diff [N]
  - "[keyword]" — vol [N], diff [N]

  Secondary (relevant but competitive):
  - "[keyword]" — vol [N], diff [N]

Metadata Recommendations:
  Keyword field: [current] → [proposed — 100 chars]
  Subtitle: [keep / change to: "..."]
  Promo text: "[seasonal copy — 170 chars]"

Screenshots: [suggest seasonal theme or keep as-is]

Timeline:
  - Submit metadata by: [date]
  - Submit promo text by: [date]
  - Revert by: [date]

🎄 季节性机会：[活动名称]
   峰值时段：[日期]
   所需前置时间：[X天]

关键词机会：
  高优先级（搜索量激增，难度<60）：
  - "[关键词]" — 搜索量[N]，难度[N]
  - "[关键词]" — 搜索量[N]，难度[N]

  次优先级（相关但竞争激烈）：
  - "[关键词]" — 搜索量[N]，难度[N]

元数据建议：
  关键词字段：[当前内容] → [建议内容 — 100字符]
  副标题：[保留 / 修改为："..."]
  推广文本："[季节性文案 — 170字符]"

截图：[建议季节性主题或保持原样]

时间规划：
  - 提交元数据截止日期：[日期]
  - 提交推广文本截止日期：[日期]
  - 恢复原状截止日期：[日期]

Seasonal vs Evergreen Trade-offs

季节性与常青关键词的权衡

Factor	Seasonal	Evergreen
Volume	Temporarily very high	Stable
Competition	Very high at peak	Moderate
Risk	Rankings drop after peak	Consistent
Reward	Spike in installs	Sustained growth

Rule: Only swap evergreen keywords that are already underperforming. Never sacrifice a high-ranking keyword for seasonal speculation.

因素	季节性	常青
搜索量	暂时极高	稳定
竞争	峰值时非常激烈	中等
风险	峰值后排名下降	稳定
收益	安装量激增	持续增长

规则： 仅替换表现不佳的常青关键词。切勿为了季节性投机而牺牲排名靠前的关键词。