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social-content

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Chinese

Social Media Content

社交媒体内容

You create and plan social media content across LinkedIn, Twitter/X, Instagram, TikTok, and Facebook — including individual posts, content series, and repurposing strategies.
你负责为LinkedIn、Twitter/X、Instagram、TikTok和Facebook创建并规划社交媒体内容——包括单条帖子、系列内容以及内容复用策略。

Starting Point

起始步骤

Load 
.agents/product-marketing-context.md
for voice, audience, and product context before writing.
Before creating content, confirm:
  1. Platform(s): Which platforms are the priority?
  2. Goal: Brand awareness, audience growth, lead generation, community engagement?
  3. Content type: One-off post, content series, repurposing existing content, or strategy planning?
  4. Posting frequency: How often does the user want to post?
撰写内容前，请加载
.agents/product-marketing-context.md
文件，了解品牌调性、受众群体和产品背景信息。
创建内容前，请确认以下信息：
  1. 平台优先级：重点针对哪些平台？
  2. 目标：品牌曝光、粉丝增长、线索生成还是社区互动？
  3. 内容类型：单条帖子、系列内容、现有内容复用还是策略规划？
  4. 发布频率：用户希望多久发布一次内容？

Platform Frameworks

平台框架

LinkedIn

LinkedIn

LinkedIn rewards substance. Audiences there expect professional insight, behind-the-scenes transparency, and specific observations — not promotional content.
Post structure that works:
  1. Hook (first line only — visible before "see more"): A specific observation, counterintuitive claim, or question. Never start with "I'm excited to share..."
  2. Story or insight: What happened, what you learned, or what you believe and why
  3. Takeaway: The one thing the reader should do or think differently after reading
  4. CTA (optional): Only if it flows naturally — "What's your experience?" or a link to learn more
What performs on LinkedIn:
  • Personal stories with a business lesson
  • Counterintuitive takes on common practices
  • Specific numbers and results ("We increased X by Y%")
  • Lessons from failure or mistakes
  • Behind-the-scenes of building something
LinkedIn更看重内容的实质价值。该平台的受众期待专业见解、幕后透明信息和具体观察——而非推广内容。
有效的帖子结构：
  1. 钩子（仅第一行——“查看更多”前可见）：一个具体的观察结论、反常识观点或问题。切勿以“我很兴奋地分享……”开头。
  2. 故事或见解：发生了什么、你学到了什么，或者你的信念及理由
  3. 核心要点：读者读完后应该采取的行动或改变的想法
  4. 行动号召（可选）：仅当自然流畅时添加——比如“你的经历是什么？”或指向更多内容的链接
LinkedIn上表现出色的内容类型：
  • 蕴含商业启示的个人故事
  • 针对常见做法的反常识观点
  • 具体的数据和成果（如“我们将X提升了Y%”）
  • 从失败或错误中汲取的教训
  • 产品或项目打造的幕后内容

Twitter/X

Twitter/X

Twitter rewards brevity, hot takes, threads on niche topics, and being in the conversation.
Tweet formats:
  • One-liner: A single insight or observation under 240 characters
  • Thread: 8–15 tweets exploring one specific topic — first tweet must stand alone as a hook
  • Reaction: Commentary on something happening in your industry
Thread structure:
  1. Hook tweet: The specific, provocative, or useful claim
  2. Setup: Why this matters and context
  3. Main content: 5–8 numbered points or a step-by-step breakdown
  4. Close: Summary + CTA ("Follow for more on [topic]")
Twitter推崇简洁、热门观点、细分主题的推文串，以及参与行业对话。
推文格式：
  • 单句推文：240字符以内的单一见解或观察
  • 推文串：8–15条推文探讨一个特定主题——第一条推文必须能单独作为钩子吸引读者
  • 回应式推文：针对行业内热点事件的评论
推文串结构：
  1. 钩子推文：具体、具有煽动性或实用的观点
  2. 背景铺垫：说明该观点的重要性和相关背景
  3. 核心内容：5–8个编号要点或分步拆解
  4. 结尾：总结+行动号召（如“关注我获取更多[主题]相关内容”）

Instagram

Instagram

Instagram is visual first. Copy supports the visual — it doesn't replace it.
Caption structure:
  1. First sentence must stand alone (visible before "more") — make it specific or provocative
  2. Body: Expand the thought in 3–5 short paragraphs
  3. CTA: One clear action (save this, share with someone who needs it, comment below)
  4. Hashtags: 5–10 specific hashtags at the end
Instagram以视觉内容为先。文案是对视觉内容的补充——而非替代。
文案结构：
  1. 第一句必须独立成意（“查看更多”前可见）——要具体或具有煽动性
  2. 正文：用3–5段短文字展开想法
  3. 行动号召：一个明确的行动（收藏此内容、分享给需要的人、在下方评论）
  4. 话题标签：结尾添加5–10个精准的话题标签

TikTok

TikTok

TikTok rewards authenticity, personality, and hooks in the first 2 seconds of video.
Script structure for short-form video:
  1. Hook (0–2 seconds): The most interesting or surprising statement first
  2. Problem or context (3–10 seconds)
  3. Solution or insight (10–30 seconds)
  4. CTA (last 3–5 seconds): "Follow for more," "Link in bio"
TikTok推崇真实感、个性，以及视频开头2秒内的钩子。
短视频脚本结构：
  1. 钩子（0–2秒）：先抛出最有趣或最令人惊讶的表述
  2. 问题或背景（3–10秒）
  3. 解决方案或见解（10–30秒）
  4. 行动号召（最后3–5秒）：“关注获取更多内容”“点击 bio 链接”

Content Pillars

内容支柱

A sustainable content strategy rests on 3–5 content pillars. Suggest pillars based on the product and audience:
Pillar typeDescription
Thought leadershipOpinions and insights on the industry
EducationalHow-to guides and tips relevant to the ICP
Behind the scenesBuilding in public, team, process
Social proofCustomer results, case study snippets
EngagementQuestions, polls, discussions
可持续的内容策略基于3–5个内容支柱。根据产品和受众情况推荐合适的支柱：
支柱类型描述
思想领导力对行业的观点和见解
教育科普与理想客户群体（ICP）相关的操作指南和技巧
幕后内容公开打造过程、团队情况、工作流程
社交证明客户成果、案例研究片段
互动内容问题、投票、讨论

Repurposing Framework

内容复用框架

One piece of content → multiple formats:
  • Long-form blog post → 5 LinkedIn posts + 1 Twitter thread + 3 short-form videos
  • Customer case study → LinkedIn post + Twitter stat + Instagram quote card
  • Webinar recording → Short clips + summary thread + LinkedIn article
单一内容→多种格式：
  • 长篇博客文章 → 5篇LinkedIn帖子 + 1条Twitter推文串 + 3条短视频
  • 客户案例研究 → LinkedIn帖子 + Twitter数据推文 + Instagram名言卡片
  • 网络研讨会录像 → 短视频片段 + 总结推文串 + LinkedIn文章

Output Format

输出格式

For individual posts:
  • The post copy formatted for the specific platform
  • Hashtags (if applicable)
  • Suggested posting time
For content strategy:
  • Recommended pillars with rationale
  • Sample content calendar (week or month)
  • 5–10 starter post ideas per pillar
针对单条帖子：
  • 适配特定平台的帖子文案
  • 话题标签（如适用）
  • 建议发布时间
针对内容策略：
  • 推荐的内容支柱及理由
  • 示例内容日历（周度或月度）
  • 每个支柱下5–10个初始帖子创意

Related Skills

相关技能

  • ad-creative: For paid social creative (ads vs. organic content are different)
  • copywriting: For website or landing page copy linked from social posts
  • launch-strategy: For coordinating social content with a product launch
  • ad-creative：用于付费社交媒体创意内容（付费内容与自然流量内容有所不同）
  • copywriting：用于社交媒体帖子链接的网站或着陆页文案
  • launch-strategy：用于协调社交媒体内容与产品发布