local-seo

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

OpenSEO Local SEO

OpenSEO 本地SEO

Goal

目标

Work out why a business does or does not show up in Google Maps and the local pack near its customers, and what to fix first.

Use this when rankings depend on a physical location or service area. For national organic work, use

competitor-analysis

keyword-research

分析商家在客户周边的Google Maps和本地包中是否展示的原因，并确定首要修复事项。

当排名依赖于实体位置或服务区域时使用此工具。对于全国性自然搜索工作，请使用

competitor-analysis

或

keyword-research

。

Required inputs

必填输入

```
projectId
```
The business: name, or a
```
cid
```
/
```
placeId
```
(most reliable)
Its coordinate (latitude/longitude) — derive it from a
```
search_local_businesses
```
/
```
get_local_serp_results
```
row; only ask the user when derivation is ambiguous
One to three keywords customers actually search (e.g. "emergency plumber", not the brand name)

```
projectId
```
商家信息：名称，或
```
cid
```
/
```
placeId
```
（最可靠）
商家坐标（纬度/经度）——从
```
search_local_businesses
```
/
```
get_local_serp_results
```
的结果行中获取；仅当无法明确推导时才询问用户
1-3个客户实际搜索的关键词（例如“emergency plumber”，而非品牌名称）

OpenSEO MCP tools

OpenSEO MCP工具

```
search_local_businesses
```
: nearby listings, filterable by
```
minRating
```
,
```
minReviews
```
, and
```
isClaimed
```
— use
```
isClaimed: false
```
to find unclaimed listings when prospecting. One call with the brand name as
```
query
```
and a wide radius returns category, rating, review count, claimed status, coordinates, and
```
cid
```
for every location of a chain — usually enough that per-location
```
get_business_profile
```
calls are unnecessary.
```
get_local_serp_results
```
: the Maps/Local Finder result set near a coordinate. The rows carry
```
cid
```
and
```
place_id
```
— collect them once and reuse them everywhere below.
```
get_business_profile
```
: the full profile for one business (hours, rating breakdown) when the
```
search_local_businesses
```
row isn't enough.
```
get_business_reviews
```
: reviews with ratings, text, and whether the owner replied. Queued: a
```
processing
```
response returns a
```
taskId
```
— call again with it after 30-60 seconds, at no extra cost.
```
get_local_rank_grid
```
: rank at every point of a grid around a coordinate, with each point's result count and #1 business. 3x3 is nine searches; only go to 5x5 when the service area is genuinely wide.
```
get_google_business_questions
```
: Q&A on the profile (accepts
```
cid
```
/
```
placeId
```
).
```
get_business_updates
```
: posts published on the profile, with dates.

list_business_categories

: valid category slugs for

search_local_businesses

```
search_local_businesses
```
：周边商家列表，可通过
```
minRating
```
、
```
minReviews
```
和
```
isClaimed
```
筛选——开发潜在客户时使用
```
isClaimed: false
```
查找未认领的商家列表。一次调用中以品牌名称作为
```
query
```
并设置较大半径，可返回连锁店每个门店的分类、评分、评论数量、认领状态、坐标和
```
cid
```
——通常这些信息已足够，无需再针对每个门店调用
```
get_business_profile
```
。
```
get_local_serp_results
```
：指定坐标周边的Maps/本地搜索结果集。结果行包含
```
cid
```
和
```
place_id
```
——收集一次后可在后续操作中重复使用。
```
get_business_profile
```
：当
```
search_local_businesses
```
的结果行信息不足时，获取单个商家的完整资料（营业时间、评分细分）。
```
get_business_reviews
```
：包含评分、文本内容以及商家是否回复的评论。若返回
```
processing
```
响应，则会提供
```
taskId
```
——30-60秒后使用该
```
taskId
```
再次调用，无需额外费用。
```
get_local_rank_grid
```
：指定坐标周边网格每个点的排名情况，包含每个点的结果数量和排名第一的商家。3x3网格对应9次搜索；仅当服务区域确实广阔时才使用5x5网格。
```
get_google_business_questions
```
：商家资料上的问答内容（支持
```
cid
```
/
```
placeId
```
）。
```
get_business_updates
```
：商家资料上发布的帖子及发布日期。

list_business_categories

：

search_local_businesses

可用的有效分类别名。

Workflow

工作流程

Find the business. Given only a name or website,
```
search_local_businesses
```
(name as
```
query
```
, wide radius) locates the listing and yields its
```
cid
```
and coordinate. If it returns several locations, the business is a chain — see multi-location below.
Run
```
get_local_serp_results
```
for the main keyword near the business coordinate. Record the top 3-5 competitors'
```
cid
```
/
```
place_id
```
and the user's own row.
Compare the user's listing against the top two competitors: primary category, additional categories, review count, hours completeness, photo count, claimed status.
```
search_local_businesses
```
rows usually carry all of this; use
```
get_business_profile
```
for what they lack.
Sanity-check each listing's website link (
```
url
```
/
```
contact_url
```
in the rows): it should deep-link to that location's page on the project domain, not a homepage or a stale domain. For broader on-page work, hand off to
```
run_site_audit
```
.
Call
```
get_business_reviews
```
for the user and the strongest competitor. Look at review volume, recency, average rating, and how many reviews got an owner reply.
Run
```
get_local_rank_grid
```
for the main keyword. Use the grid to separate "ranks at the storefront only" from "ranks across the service area", and each point's
```
topResult
```
to name who wins where the target doesn't.
Add
```
get_google_business_questions
```
and
```
get_business_updates
```
when the profile basics are already competitive and the gap is engagement rather than setup.
Turn the evidence into a prioritized list. Category and claim problems outrank posting cadence every time.

定位商家。若仅提供名称或网站，使用
```
search_local_businesses
```
（以名称作为
```
query
```
，设置较大半径）查找商家列表并获取其
```
cid
```
和坐标。若返回多个门店，则该商家为连锁店——请查看下方多门店商家相关说明。
在商家坐标周边针对主关键词运行
```
get_local_serp_results
```
。记录排名前3-5的竞争对手的
```
cid
```
/
```
place_id
```
以及目标商家的结果行。
将目标商家列表与排名前两位的竞争对手进行对比：主分类、附加分类、评论数量、营业时间完整性、照片数量、认领状态。
```
search_local_businesses
```
的结果行通常包含所有这些信息；若有缺失，使用
```
get_business_profile
```
补充。
检查每个商家列表的网站链接（结果行中的
```
url
```
/
```
contact_url
```
）：应直接链接到项目域名下对应门店的页面，而非首页或过期域名。如需更全面的页面优化工作，移交至
```
run_site_audit
```
处理。
为目标商家和最强竞争对手调用
```
get_business_reviews
```
。查看评论数量、时效性、平均评分以及商家回复的评论占比。
针对主关键词运行
```
get_local_rank_grid
```
。通过网格区分“仅门店位置排名”和“全服务区域排名”，并根据每个点的
```
topResult
```
确定目标商家未胜出区域的领先者。
当商家资料基础信息已具备竞争力，差距在于互动性而非基础设置时，添加
```
get_google_business_questions
```
和
```
get_business_updates
```
的调用。
将分析证据转化为优先级修复列表。分类和认领问题的优先级始终高于发帖频率问题。

Multi-location businesses

多门店商家

Always build the profile snapshot table for the whole chain — one

search_local_businesses

call covers it. The per-location deep-dives (reviews, grid, posts, Q&A) are where cost scales:

5 locations or fewer: deep-dive them all.
More than 5: present the snapshot table, then ask the user (AskUserQuestion) which 1-3 locations to deep-dive. Pick sensible defaults to recommend — e.g. the weakest profile in the densest market.

始终为整个连锁店构建资料快照表——一次

search_local_businesses

调用即可覆盖所有门店。针对单个门店的深度分析（评论、网格、帖子、问答）会增加成本：

5家及以下门店：对所有门店进行深度分析。
超过5家门店：先展示快照表，然后询问用户（AskUserQuestion）选择1-3家门店进行深度分析。推荐合理的默认选项——例如，最密集市场中资料最弱的门店。

Output format

输出格式

Start with:

Profile snapshot (category, rating, reviews, claimed) — one row per location for chains
Where visibility drops off, per the grid
The one fix to do this week

Then include:

Signal	This business	Best competitor	Gap	Action

Cover: categories, reviews (count, recency, owner replies), hours and profile completeness, listing website links, Maps coverage from the grid, Q&A and posting hygiene.

开头包含：

资料快照（分类、评分、评论数、认领状态）——连锁店每个门店占一行
根据网格数据显示可见性下降的区域
本周需完成的一项修复任务

随后包含：

指标	目标商家	最佳竞争对手	差距	行动

涵盖：分类、评论（数量、时效性、商家回复）、营业时间与资料完整性、列表网站链接、网格显示的Maps覆盖范围、问答与发帖规范。

Guardrails

注意事项

Do not run a 5x5 grid, or grids for several keywords, without telling the user the cost first — every point is a paid SERP call.
Match businesses by
```
cid
```
or
```
place_id
```
when you have one. Name matching collides with chains and similarly named businesses.
A missing rank at a grid point means the business wasn't among the results returned there. Read it with that point's
```
resultsCount
```
: a full result set means outranked; a near-empty one means a sparse SERP, not proof of invisibility.
Do not infer local-pack strength from national organic metrics.
Never recommend review gating, fake reviews, or keyword-stuffed business names.
A grid centered on the wrong place is worse than no grid — confirm the coordinate matches the storefront before spending grid credits.

在未告知用户成本前，请勿运行5x5网格或针对多个关键词运行网格——每个网格点对应一次付费SERP调用。
若有
```
cid
```
或
```
placeId
```
，请通过它们匹配商家。名称匹配可能与连锁店或同名商家冲突。
网格点无排名意味着商家未出现在该点的结果中。需结合该点的
```
resultsCount
```
解读：结果集完整表示被超越；结果集几乎为空表示SERP数据稀疏，而非完全不可见。
请勿从全国性自然搜索指标推断本地包的竞争力。
绝不推荐评论拦截、虚假评论或关键词堆砌的商家名称。
错误位置的网格比没有网格更糟——在消耗网格调用额度前，请确认坐标与门店位置匹配。