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firecrawl-seo-audit

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Firecrawl SEO Audit

Firecrawl SEO审计

Use this to turn a website into a specific, prioritized SEO audit.
使用此工具将网站转化为一份针对性强、优先级明确的SEO审计报告。

Onboarding Interview

入门访谈

Infer the site, target keywords, and output format from context. If the site is clear, proceed immediately.
Ask at most 1-3 concise questions only if blocked, such as the site URL, required target keywords, or whether a specific page/competitor set matters.
从上下文推断网站、目标关键词和输出格式。若网站信息明确，可直接开展工作。
仅在遇到阻碍时提出最多1-3个简洁问题，例如网站URL、所需目标关键词，或是否需要关注特定页面/竞品组。

Firecrawl Collection Plan

Firecrawl采集方案

  1. Map the site with Firecrawl to understand URL structure.
  2. Scrape key pages: homepage, product/service pages, pricing, docs, blog, about, and high-value landing pages.
  3. Extract title tags, meta descriptions, headings, internal links, content structure, canonical signals when visible, and image alt text when available.
  4. Search target keywords when provided; scrape top ranking pages for comparison.
  1. 借助Firecrawl绘制网站地图，了解URL结构。
  2. 抓取关键页面：主页、产品/服务页、定价页、文档页、博客页、关于页以及高价值落地页。
  3. 提取标题标签、元描述、标题层级、内部链接、内容结构、可见的canonical signals，以及可用的图片替代文本。
  4. 若提供目标关键词，进行搜索；抓取排名靠前的页面用于对比。

Parallel Work

并行工作

If appropriate, use sub-agents or equivalent parallel task runners:
  • Site Structure: URL patterns, sitemap health, internal linking, orphan/broken pages.
  • On-Page SEO: titles, meta descriptions, H1/H2 hierarchy, content quality.
  • Keyword And SERP: target keywords, ranking pages, competitor page patterns.
  • Technical Issues: broken links, duplicate content signals, missing metadata.
若合适，使用子Agent或等效的并行任务执行器：
  • 网站结构：URL模式、站点地图健康度、内部链接、孤立/失效页面。
  • 页面SEO：标题、元描述、H1/H2层级、内容质量。
  • 关键词与SERP：目标关键词、排名页面、竞品页面模式。
  • 技术问题：失效链接、重复内容信号、缺失元数据。

Final Deliverable

最终交付物

markdown
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markdown
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SEO Audit: [Site]

SEO审计报告: [网站名称]

Executive Summary

执行摘要

[Top risks and opportunities]
[核心风险与机会]

Site Structure

网站结构

[Pages found, URL quality, sitemap/internal-link notes]
[已发现页面、URL质量、站点地图/内部链接说明]

On-Page SEO

页面SEO

[Per-page title, meta, headings, content, linking notes]
[逐页的标题、元数据、标题层级、内容、链接说明]

Keyword Opportunities

关键词机会

[Target keywords, missing pages, content gaps]
[目标关键词、缺失页面、内容缺口]

Competitor/SERP Comparison

竞品/SERP对比

[Who outranks the site and why]
[哪些竞品排名更靠前及原因]

Prioritized Recommendations

优先级优化建议

[High/medium/low impact fixes with exact changes]
[高/中/低影响修复方案及具体修改内容]

Sources

来源

[URLs scraped and what was checked]
[已抓取的URL及检查内容]

Rerun Inputs

重跑输入参数

workflow: firecrawl-seo-audit site: [url] keywords: [list] output: [markdown/json]
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workflow: firecrawl-seo-audit site: [网址] keywords: [列表] output: [markdown/json]
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Quality Bar

质量标准

  • Make recommendations specific, not generic.
  • Show the page or source behind each issue.
  • Distinguish technical findings from content strategy guesses.
  • 建议需具体，避免泛泛而谈。
  • 展示每个问题对应的页面或来源。
  • 区分技术发现与内容策略推测。