typeset

Assess and improve typography that feels generic, inconsistent, or poorly structured — turning default-looking text into intentional, well-crafted type.

MANDATORY PREPARATION

Invoke /impeccable — it contains design principles, anti-patterns, and the Context Gathering Protocol. Follow the protocol before proceeding — if no design context exists yet, you MUST run /impeccable teach first.

Assess Current Typography

Analyze what's weak or generic about the current type:

Font choices:
- Are we using invisible defaults? (Inter, Roboto, Arial, Open Sans, system defaults)
- Does the font match the brand personality? (A playful brand shouldn't use a corporate typeface)
- Are there too many font families? (More than 2-3 is almost always a mess)
Hierarchy:
- Can you tell headings from body from captions at a glance?
- Are font sizes too close together? (14px, 15px, 16px = muddy hierarchy)
- Are weight contrasts strong enough? (Medium vs Regular is barely visible)
Sizing & scale:
- Is there a consistent type scale, or are sizes arbitrary?
- Does body text meet minimum readability? (16px+)
- Is the sizing strategy appropriate for the context? (Fixed
```
rem
```
  scales for app UIs; fluid
```
clamp()
```
  for marketing/content page headings)
Readability:
- Are line lengths comfortable? (45-75 characters ideal)
- Is line-height appropriate for the font and context?
- Is there enough contrast between text and background?
Consistency:
- Are the same elements styled the same way throughout?
- Are font weights used consistently? (Not bold in one section, semibold in another for the same role)
- Is letter-spacing intentional or default everywhere?

CRITICAL: The goal isn't to make text "fancier" — it's to make it clearer, more readable, and more intentional. Good typography is invisible; bad typography is distracting.

Plan Typography Improvements

Consult the typography reference from the impeccable skill for detailed guidance on scales, pairing, and loading strategies.

Create a systematic plan:

Font selection: Do fonts need replacing? What fits the brand/context?
Type scale: Establish a modular scale (e.g., 1.25 ratio) with clear hierarchy
Weight strategy: Which weights serve which roles? (Regular for body, Semibold for labels, Bold for headings — or whatever fits)
Spacing: Line-heights, letter-spacing, and margins between typographic elements

Improve Typography Systematically

Font Selection

If fonts need replacing:

Choose fonts that reflect the brand personality
Pair with genuine contrast (serif + sans, geometric + humanist) — or use a single family in multiple weights
Ensure web font loading doesn't cause layout shift (
```
font-display: swap
```
, metric-matched fallbacks)

Establish Hierarchy

Build a clear type scale:

5 sizes cover most needs: caption, secondary, body, subheading, heading
Use a consistent ratio between levels (1.25, 1.333, or 1.5)
Combine dimensions: Size + weight + color + space for strong hierarchy — don't rely on size alone
App UIs: Use a fixed
```
rem
```
-based type scale, optionally adjusted at 1-2 breakpoints. Fluid sizing undermines the spatial predictability that dense, container-based layouts need
Marketing / content pages: Use fluid sizing via
```
clamp(min, preferred, max)
```
for headings and display text. Keep body text fixed

Fix Readability

Set
```
max-width
```
on text containers using
```
ch
```
units (
```
max-width: 65ch
```
)
Adjust line-height per context: tighter for headings (1.1-1.2), looser for body (1.5-1.7)
Increase line-height slightly for light-on-dark text
Ensure body text is at least 16px / 1rem

Refine Details

Use
```
tabular-nums
```
for data tables and numbers that should align
Apply proper
```
letter-spacing
```
: slightly open for small caps and uppercase, default or tight for large display text
Use semantic token names (
```
--text-body
```
,
```
--text-heading
```
), not value names (
```
--font-16
```
)
Set
```
font-kerning: normal
```
and consider OpenType features where appropriate

Weight Consistency

Define clear roles for each weight and stick to them
Don't use more than 3-4 weights (Regular, Medium, Semibold, Bold is plenty)
Load only the weights you actually use (each weight adds to page load)

NEVER:

Use more than 2-3 font families
Pick sizes arbitrarily — commit to a scale
Set body text below 16px
Use decorative/display fonts for body text
Disable browser zoom (
```
user-scalable=no
```
)
Use
```
px
```
for font sizes — use
```
rem
```
to respect user settings
Default to Inter/Roboto/Open Sans when personality matters
Pair fonts that are similar but not identical (two geometric sans-serifs)

Verify Typography Improvements

Hierarchy: Can you identify heading vs body vs caption instantly?
Readability: Is body text comfortable to read in long passages?
Consistency: Are same-role elements styled identically throughout?
Personality: Does the typography reflect the brand?
Performance: Are web fonts loading efficiently without layout shift?
Accessibility: Does text meet WCAG contrast ratios? Is it zoomable to 200%?

Remember: Typography is the foundation of interface design — it carries the majority of information. Getting it right is the highest-leverage improvement you can make.